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  • Data Jurnal

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    hendrik panjaitan
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    The document analyzes the effect of green products and price (G_Product and G_Price) as well as green place and promotion (G_Place and G_Promotion) on purchase decisions (KP). It finds that green products and price together explain 97.9% of the variation in purchase decisions and are both statistically significant predictors. It also finds that green place and promotion together explain 31.6% of the variation in purchase decisions and are also both statistically significant predictors of purchase decisions.

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    The document analyzes the effect of green products and price (G_Product and G_Price) as well as green place and promotion (G_Place and G_Promotion) on purchase decisions (KP). It finds that green products and price together explain 97.9% of the variation in purchase decisions and are both statistically significant predictors. It also finds that green place and promotion together explain 31.6% of the variation in purchase decisions and are also both statistically significant predictors of purchase decisions.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    4 views6 pages

    Data Jurnal

    Uploaded by

    hendrik panjaitan
    The document analyzes the effect of green products and price (G_Product and G_Price) as well as green place and promotion (G_Place and G_Promotion) on purchase decisions (KP). It finds that green products and price together explain 97.9% of the variation in purchase decisions and are both statistically significant predictors. It also finds that green place and promotion together explain 31.6% of the variation in purchase decisions and are also both statistically significant predictors of purchase decisions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 6

    Green Product dan Green Price Terhadap Keputusan Pembelian

    Model Summaryb
    Adjusted R Std. Error of the
    Model R R Square Square Estimate
    a
    1 .989 .979 .979 .080
    a. Predictors: (Constant), G_Price, G_Product
    b. Dependent Variable: KP
    ANOVAa
    Model Sum of Squares df Mean Square F Sig.
    1 Regression 57.082 2 28.541 4493.077 .000b
    Residual 1.220 192 .006
    Total 58.301 194
    a. Dependent Variable: KP
    b. Predictors: (Constant), G_Price, G_Product

    Coefficientsa
    Standardized
    Unstandardized Coefficients Coefficients Collinearity Statistics
    Model B Std. Error Beta t Sig. Tolerance VIF
    1 (Constant) 13.228 .043 309.322 .000
    G_Product .014 .003 .067 5.438 .000 .714 1.401
    G_Price .217 .003 1.024 82.864 .000 .714 1.401
    a. Dependent Variable: KP
    One-Sample Kolmogorov-Smirnov Test
    Unstandardized
    Residual
    N 195
    a,b
    Normal Parameters Mean .0000000
    Std. Deviation .07928857
    Most Extreme Differences Absolute .045
    Positive .034
    Negative -.045
    Test Statistic .045
    Asymp. Sig. (2-tailed) .200c,d
    a. Test distribution is Normal.
    b. Calculated from data.
    c. Lilliefors Significance Correction.
    d. This is a lower bound of the true significance.
    Coefficientsa
    Standardized
    Unstandardized Coefficients Coefficients
    Model B Std. Error Beta t Sig.
    1 (Constant) .059 .025 2.404 .017
    G_Product .001 .002 .066 .777 .438
    G_Price .001 .002 .084 .990 .324
    a. Dependent Variable: ABSRES2
    Green Place dan Green Promotion Terhadap Keputusan Pembelian

    Model Summaryb
    Adjusted R Std. Error of the
    Model R R Square Square Estimate
    a
    1 .562 .316 .309 .456
    a. Predictors: (Constant), G_Promotion, G_Place
    b. Dependent Variable: KP

    ANOVAa
    Model Sum of Squares df Mean Square F Sig.
    1 Regression 18.423 2 9.211 44.350 .000b
    Residual 39.878 192 .208
    Total 58.301 194
    a. Dependent Variable: KP
    b. Predictors: (Constant), G_Promotion, G_Place

    Coefficientsa
    Standardized
    Unstandardized Coefficients Coefficients Collinearity Statistics
    Model B Std. Error Beta t Sig. Tolerance VIF
    1 (Constant) 14.409 .245 58.736 .000
    G_Place .048 .014 .231 3.388 .001 .764 1.308
    G_Promotion .083 .014 .412 6.037 .000 .764 1.308
    a. Dependent Variable: KP
    One-Sample Kolmogorov-Smirnov Test
    Unstandardized
    Residual
    N 195
    a,b
    Normal Parameters Mean .0000000
    Std. Deviation .45338526
    Most Extreme Differences Absolute .058
    Positive .058
    Negative -.044
    Test Statistic .058
    Asymp. Sig. (2-tailed) .200c,d
    a. Test distribution is Normal.
    b. Calculated from data.
    c. Lilliefors Significance Correction.
    d. This is a lower bound of the true significance.
    Coefficientsa
    Standardized
    Unstandardized Coefficients Coefficients
    Model B Std. Error Beta t Sig.
    1 (Constant) .146 .149 .982 .328
    G_Place .006 .009 .061 .742 .459
    G_Promotion .006 .008 .059 .718 .473
    a. Dependent Variable: ABSRES3

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