Activity 2 - Technopreneurship (ENSC 20103) Dr. Remedios G.

Ado
Group 2: Cabanatan, De Guzman, Gabia, Hernandez, Rudio
Module 1: The Apple Story

Pointers:
1.) Founding (1976): Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne
in a garage in Cupertino, California. They started by building the first Apple I computer, a
single-board computer kit.

2.) Apple II (1977): The Apple II, released in 1977, was the company's first commercially
successful product. It was one of the first personal computers to have color graphics and
could be easily connected to a TV.

3.) Macintosh (1984): The Macintosh, with its revolutionary graphical user interface and
mouse, was released in 1984. It didn't sell as well as the Apple II at first but set the stage for
future success.

4.) Steve Jobs Returns (1997): Apple faced financial difficulties in the '90s. Steve Jobs
returned to the company in 1997, bringing a new vision. This led to the release of iconic
products like the iMac, iPod, iPhone, and iPad.

5.) iPod and iTunes (2001): The iPod, introduced in 2001, revolutionized the music industry.
It was accompanied by the iTunes Store, which changed how people bought and consumed
music.

6.) iPhone (2007): The iPhone's launch in 2007 was a game-changer. It combined a phone,
music player, and computer into one device, and it has since become one of the most
successful consumer products ever.

7.) iPad (2010): The iPad, introduced in 2010, created a new category of devices, the tablet.
It has been widely adopted in education, business, and personal use.

Apple has consistently been at the forefront of technology, design, and innovation, creating a
massive following and becoming one of the world's most valuable companies.

Lesson Learned/Reaction
Apple's success is rooted in its unwavering commitment to innovation and visionary
thinking. They were not content with the status quo but constantly pushed the boundaries of
technology and design. Furthermore, Apple is known for refining and improving its products
with each generation. This "evolutionary" approach helps maintain customer loyalty and
attract new users. The return of Steve Jobs in 1997 and his leadership played a pivotal role
in Apple's resurgence. Strong leadership and a clear vision are critical to any company's
success with this Apple has built a strong, loyal customer base. They prioritize customer
satisfaction, which leads to repeat business and positive word-of-mouth. Lastly, Apple's
success is not based on short-term gains but rather on long-term strategies and investments
in research and development. These lessons from Apple's story can be valuable for
individuals and businesses looking to achieve success in technology, design, and branding.
Activity 2 - Technopreneurship (ENSC 20103) Dr. Remedios G. Ado
Group 2: Cabanatan, De Guzman, Gabia, Hernandez, Rudio
Module 2: The art of Innovation

Pointers:
Qualities of great innovation:

There are 11 things that Guy Kawasaki (the speaker) expresses to achieve great innovation.

1. Make Meaning - making your meaning is the opposite to making money. Having only
desire to make money means you won't make meaning, won't change the world,
won’t make money itself, and probably fail. This is the first step towards innovation.

Example Companies that makes meaning:

Apple - Democratize computer making it available to everyone.
Google - Democratize information making it available to everyone.
EBAY - Democratize commerce
Youtube - Enable people to create, upload, share video

2. Make a Mantra - This is the one reason why meaning should exist that the company
follows. This can be 2-4 words.

Example:
Wendy’s - To deliver superior quality products to customers. “Healthy fast food”
Nike - Authentic athletic performance
FEDEX - Peace of mind

3. Jump to the next curve - where the innovation within curves jumps. Inclined with
technological changes to make life more easier. Depending on what you define
yourself and what you use, jump the curves of innovation by your choice.

Example:
ICE 1.0 - Where people harvest the ice in winter and use sleighs, animals for
transport, and equipment storage for ice obtaining.
ICE 2.0 - The factories expanded and the need for ice harvesting declined. People
deliver ice by trucks.
ICE 3.0 - Refrigerator was invented and the need for trucks, sleighs, factories
declined.

4. Roll The Dice - Great innovation is random and it totally needs aspects.

Deep - Should be deeply thought such as the sole of the shoes that protect the feet
Intelligent - Just like the modern key that is programmed in the cars, functions should
be intelligent
Complete - Should have less holes and weaknesses, the completeness of this
product prevents its downfall. E.g. Phone
Empowering - This thing change your life and provide impactful result
Elegant - we should not forget the facade
Activity 2 - Technopreneurship (ENSC 20103) Dr. Remedios G. Ado
Group 2: Cabanatan, De Guzman, Gabia, Hernandez, Rudio
5. Don’t worry, be Crappy - The innovation is not perfect as it is, it improves a lot and
includes crappiness at start. If you worry enough and wait for the time to be resolved,
you will never shift.

It is okay to be crappy

6. Let 100 flowers blossom - This depends on your consumer if they let your flowers
blossom. It starts with growth and then the possibility to not proceed to being a
flower, like iphones.

7. Polarize People - The people may love or hate the products, so don’t be afraid to
polarize it. Great products polarize people.

8. Churn baby, churn - To be an innovator, you need the aspect of not being
submissive, in denial. They will always test your decision. Keep evolving products.

9. Niche Thyself - The ability to make the value and uniqueness proportion. Being so
unique without value is just straight up nonsensical. The value can’t also be valuable
as it results in a competitive price.

10. Perfect your Pitch - Having a perfect pitch in a conversation is needed to attract
people. It plays a vital role on introduction as it opens up speech and gains more
audience. Follow the 10-20-30 rule.

11. Don’t let bozos grind you down - The more innovative you are, the more they grind
you down. There are two types of bozos that people may encounter.

Example:
“This telephone has too many shortcomings to be seriously considered as a means
of communication. The device is inherently of no value to us.”

By Western Union Internal Memo

Clark Dave Rudio

Lesson learned/Reaction

"The Art of Innovation'', by Guy Kawasaki, teaches us lessons about what true
innovation means. According to Kawasaki the main focus of innovation should be on
creating value for people rather than solely pursuing profits. He highlights the importance
of developing a mission statement using examples from known companies, like Wendys,
FedEx and Nike. In order to succeed in today's evolving business environment Kawasaki
suggests overcoming limitations by prioritizing the creation of intelligent products that are
comprehensive, empowering and elegant. Additionally, he encourages businesses to
adapt their positioning and branding strategies based on customer feedback and not be
afraid of evoking polarizing reactions since products are often either loved or hated. He
highlights the significance of innovating and discovering a valuable market segment.
Lastly, he provides guidance on refining the presentation of concepts. These crucial
Activity 2 - Technopreneurship (ENSC 20103) Dr. Remedios G. Ado
Group 2: Cabanatan, De Guzman, Gabia, Hernandez, Rudio
takeaways emphasize the importance of innovation prioritizing customers and
continuous enhancement in the realm of business and product advancement.

Module 2: The Entrepreneurial Journey

Pointers:

1.0
Chikka: An application developed by CEO Chito Bustamante and Head of Product
and Development Dennis Mendiola. This application lets you send free text messages to
friends and loved ones in the Philippines from anywhere in the world.

Identifying the need and opportunity: Teddy Roosevelt, a US President once said,
“Far and away the best prize that life has to offer is the chance to work hard at work worth
doing.” The usage of the trends to solve a problem as a means to fully utilize the emerging
trend.
An idea and two people: The emergence of the internet and advanced technology
led to the development of the application Chikka by introducing a new method of
communication with loved ones for free.

Bridging the gaps: The application is made to connect people who can afford and
people who can’t. People forget about the market that doesn't have credit cards or billing
addresses. Usually, when Silicon Valley is brought to the Philippines, It is a challenge to
adopt.

Why not?: Chito had an insight where he would like to buy a load to the store
without getting up. Then there was a time when Dennis had to pay a bill through a credit
card. However, thinking about how to give a tip in the establishment, that is when they
thought why can’t people tip load?

Pulling someone off the street: Have you ever thought of a weird idea and when
you disagree, they will just grab someone who is not included in your conversation and start
to realize what their perspective is? The eureka moment is when you make something that
people will like/need but do not admit then start to describe what they want.

Creating a culture of openness: Culture is something that makes you look at things
in a very different way and know that we can figure and make solutions out of it no matter
how it can make an impact. Having an environment that helps you, and believes in you but
does not ruin your creativity helps you to execute ideas even though it is not profitable,
which is cooler than not being able to do something.

“Tisod” Effect: When translated to English, it is the word stumble. Dennis says that
ideas don’t come because you want to make money rather, ideas come when you stumble
onto something and say, why not? You can’t just say here’s money, do a website but what
website? Did you know that the Gopro Guy thought why can’t I film riding on my surfboard?
Then that is how he invented GoPro because why not?
Activity 2 - Technopreneurship (ENSC 20103) Dr. Remedios G. Ado
Group 2: Cabanatan, De Guzman, Gabia, Hernandez, Rudio
The best idea is the idea you can do: Entrepreneurs usually get their idea when
they replicate or modify an idea through the past. When you think of an idea, it doesn’t
necessarily mean that you will be a successful person. Startup is the epitome of thinking that
you can do whatever you want but when you start to execute, there is only one thing that you
want to focus on.

2.0
Finding the right people: People usually say that an entrepreneur mostly wants to
be their own boss, however, entrepreneurs always start with an idea that turns into a
product. Large organizations do not have the reason to establish an idea that is small even
though they have money, that's why you need to take the opportunity. With the help of the
right people, your organization will excel and may outclass the large organization.

Understanding your people: Appreciating the capabilities, limitations, and strength

of his people/team. When this merges with your basic knowledge and understanding of the
industry, your group is within the realms of possibilities that your group can do.

Looking at skills and the heart or passion for doing things: Good engineers and
other workforce are the ones that Chito's and Dennis's people are looking for, however, they
usually look forward to bringing their talents overseas. Therefore instead of using skill as a
main criterion of looking for a set of employees, we chose heart and passion because they
are the people that experience what we felt before. We also noticed that it is easier to make
our idea/product bloom if we hire young people because they are easy to mentor while
adapting to the point that they can fly whenever they step up.

Lesson Learned/reaction

Think of something in your everyday course. Is there something that you can ease
not only for you or for others? Have you ever thought whenever you are having a
conversation with your family or friends, there is some point where you agree on something
and you will usually say, “bakit kaya walang gumagawa ng ganun.” If you ever thought of
something like that, why not do it by yourself? Entrepreneurs are often born whenever they
encounter something. You will think, what if there is a product to do these things or why is
this thing not yet known? Being an entrepreneur does not necessarily mean that you must
have money to start up your journey. In order to be a great entrepreneur, you must have
passion, patience, and understanding of the situation. There are many young entrepreneurs
nowadays that became millionaires because they took the opportunity and didn’t lose it.
However some people are pressured nowadays like me because of these young
entrepreneurs. I felt that based on my age, they had more accomplishments than me
wherein they have their own homes, can supply their own needs, and etc. Did you know that
some of the biggest fast food chains named KFC started their success when he was around
60’s? There is a word “Late bloomer” where it means that it takes quite a time to be able to
achieve something. Our lives have their own pace and it might be out of your territory but
someday, if the opportunity arrives, make sure you take it. If the meaning of fail in your
dictionary means that you are unsuccessful in your goal, you must change it into an
opportunity to grow and gain knowledge. That’s why if you fail, reverse that impact to you
and use it as your motivation to succeed.
Activity 2 - Technopreneurship (ENSC 20103) Dr. Remedios G. Ado
Group 2: Cabanatan, De Guzman, Gabia, Hernandez, Rudio
How can you integrate some of the pointers in relation to your activity 1?

Problem: Due to an antiquated transportation system, traffic congestion in the Philippines,

particularly in big areas like Metro Manila, is resulting in daily commuter nightmares, rising
pollution, and impeding economic productivity.

Idea: Start an innovative transportation and development program with the goal of reshaping
the nation's transportation infrastructure. The slogan of the initiative is "Revolutionizing
Philippine Commutes."

Solution: (the art of innovation)

1. Make meaning: The main goal is to improve the quality of daily commutes for Filipinos by
tackling traffic congestion, cutting pollution, and other issues.

2. Make a Mantra: The mantra, "Revolutionizing Philippine Commutes," serves as a

compass, highlighting the necessity of a fundamental change in the way transportation is
viewed in the Philippines.

3. Jump to the Next Curve: To make significant progress in enhancing commutes in the
Philippines, implement cutting-edge transportation technologies including electric and
driverless vehicles, sophisticated traffic management systems, and environmentally friendly
urban planning.

4. Develop thoughtful, thorough, and environmentally responsible transportation

solutions. For instance, set-up pedestrian and cyclist-friendly metropolitan zones,
implement electric buses and tram systems, and develop intelligent traffic management
systems that adjust to changing conditions.

This strategy will be used in an effort to address traffic congestion in the Philippines, lessen
pollution, and improve Filipinos' overall commuter experience. It places a focus on significant
and targeted innovation to completely transform the nation's transportation and urban
mobility.

Group Meeting and Documentation

The art of Innovation by Guy Kawasaki

Activity 2 - Technopreneurship (ENSC 20103) Dr. Remedios G. Ado
Group 2: Cabanatan, De Guzman, Gabia, Hernandez, Rudio

The Apple Story

Meeting Discussion

Group meeting attendance

Members:
Cabanatan, Erwin Hernandez, Gwen Nester
De Guzman, Stephen Lance Rudio, Clark Dave
Gabia, Merry Cris Joy