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The provided text appears to be an outline or introduction to a presentation titled "World Domination:

The Art of Successful Capture Management" by Bruce Morton, APMP Fellow President at 2 Oceans
Consulting. Here's a summary:

Presenter Information:

Presenter: Bruce Morton

Title: APMP Fellow President

Organization: 2 Oceans Consulting

Contact: Phone (703), Email

Presentation Objective:

Objective: Achieve and sustain a consistently high probability of win (Pw) in business.

Emphasis on achieving a high win rate in terms of both dollars bid and quantity bid.

Industry average win rate is about 33%, with a domination win rate goal set at > 70% - 90%.

Distinguishes between Recompete goal vs. Competitive goal and Enterprise goal vs. Personal goal.

Topics to be Covered:

Capture Management Perspective: Discussing the perspective and strategies involved in capture
management.

Killer Win Strategy: Emphasizing the importance of a powerful win strategy.

Win Themes on Steroids: Likely an in-depth discussion of enhancing win themes.

Costing & Pricing Strategy: Exploring strategies related to costing and pricing.

Competitive Price Linked to Value: Discussing how competitive pricing should be linked to the perceived
value.

Importance of a Win Strategy:


Highlighted with a humorous reference to a "Far Side Cartoon."

Date of Presentation:

The presentation is scheduled for May 16th.

The overall theme of the presentation seems to revolve around achieving success in capture
management, with an emphasis on a high probability of winning business opportunities.

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