Professional Documents
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World Domination
World Domination
The Art of Successful Capture Management" by Bruce Morton, APMP Fellow President at 2 Oceans
Consulting. Here's a summary:
Presenter Information:
Presentation Objective:
Objective: Achieve and sustain a consistently high probability of win (Pw) in business.
Emphasis on achieving a high win rate in terms of both dollars bid and quantity bid.
Industry average win rate is about 33%, with a domination win rate goal set at > 70% - 90%.
Distinguishes between Recompete goal vs. Competitive goal and Enterprise goal vs. Personal goal.
Topics to be Covered:
Capture Management Perspective: Discussing the perspective and strategies involved in capture
management.
Costing & Pricing Strategy: Exploring strategies related to costing and pricing.
Competitive Price Linked to Value: Discussing how competitive pricing should be linked to the perceived
value.
Date of Presentation:
The overall theme of the presentation seems to revolve around achieving success in capture
management, with an emphasis on a high probability of winning business opportunities.