INDUSTRIAL REPORT

Submitted in partial fulfillment of the requirements for the award of the

UNDER GRADUATE DEGREE IN

BACHELOR OF COMMERCE WITH COMPUTER APPLICATIONS

Submitted by
S. PRAGADESH HARI
21104038

SRI RAMAKRISHNA COLLEGE OF ARTS & SCIENCE

Formerly S.N.R SONS COLLEGE (AUTONOMOUS8)
Re-Accredited with 'A + Grade by NAAC
Co-Ed, Ranked 84h by NIRF 2021, SIRO recognized,
AICTE &UGC Approved, ISO9001: 2015 Certified,
Affiliated to Bharathiar University
Nava India, Coimbatore-641006

MAY 2022
 DECLARATION

Sri
I,S.PRAGADESHHAR.hereby declare that the report on Industrial Report submitted to
Ramakrishna College of Arts & Science (Autonomous) in the partial fultfillment of the requirements
for the award of the degree of BACHELOR OF COMMERCE WITH COMPUTER

APPLICATiONS is the record of the Industrial Report work done by me during training period
May 2022 under the supervision and guidance of MRS.P.NATHIYA M.Com., PGDCA., MPhil,
BE4, Assistant professor, Department of Commerce with Computer Applications, Sri Ramakrishna

College of Arts & Science, Coimbatore.

sIGNATURE OF THE CANDIDATE

cOIMBATORE
DATE
 ACKNOWLEDGEMENT

I would like to take this opportunity to thank our beloved Dr.B.L.SHIVAKUMAR Principal &
Secretary, Sri Ramakrishna College of Arts & Science for the initiative and inspiration provided to
perform the work.

I offer my sincere thanks to Dr.R.GEETHA,M.Com.,M.Com CA.M.Phil.,MBA..PGDCA.NET.,

Ph.D., Prof. & Head of the Department of Commerce with Computer Applications for all her valuable

guidance.

My sincere thanks to MRS.P.NATHIYA M.Com., PGDCA., MPhil., BEd, Assistant professor,

Department of Commerce with Computer for being my guide and for the valuable help and support
rendered at all stages of my Industrial Report to bring it out as a successful work.

I would also like to thank all the faculty member of my department for their support and advice
throughout the study.

Also I regard my deep sense of gratitude to my parents and friends for their affection, support and
encouragement to complete this project successfully.
 Table of Contents

S.No Content Page No

1 Introduction

2 Profile of the Organization

2

3 SWOT analysis of the Organization 4

4 Organization Design and Structure

5 Functions of various Departments

6

6 Future plans for the growth of the Organization

14

7 Key results of the study 15

8 Conclusion 16
Introduction:
This industry consists of durable goods used for domestic purposes such
televisions,
as

washing machines, refrigerators, microwave ovens, mobile phones etc. The growth in the
consumer durables sector has been driven primarily by factors such as the boom in the real
estate& housing industry, higher disposable income, emergence of the retail industry in a big
way coupled with rising affluence levels of a considerable section of the population.

As per a survey conducted by FICCI on the Indian consumer durables industry, a shift in
consumer preferences towards higher-end, technologically advanced branded products has
been quite discernable.

Location of SIP:
Sony India Pvt. Ltd.

Crimpage Corporation,
2nd floor, Plot No. 57,
Street No.17, MIDC, Andheri East,
Mumbai - 400093

PhNo:022-6128 8000
Profile of the Organization:
One of the most recognized brand names in the world today, Sony Corporation, Japan,

established its India operations in November 1994, focusing on the sales and marketing of

Sony products in the country. In a span of 15 years Sony India has exemplified the quest for
excellence in the world of digital lifestyle becoming the country's foremost consumer
electronics brand. With relentless commitment to quality, consistent dedication to customer
satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark
for new age technology, superior quality, digital concepts and personalized service that has
ensured loyal customers and nationwide acclaim in the industry. With brands names such as
BRAVIA, BRAVIA Theatre, Cyber-shot, Handycam®, VAIO, Walkman®, Xplod, Memory
StickTM, PlayStation®. Sony has established it self as a value leader across its various
product categories of Audio/Visual Entertainment products, Information and
Communications, Recording Media, Business and Professional products.

In India, Sony has its footprint across all major towns and cities through a distribution
network comprising of over 5000 dealers and distributors, 240 exclusive Sony outlets and 19
direct branch locations. Manned by customer friendly and informed sales persons, Sony's
exclusive stores 'Sony Center' are fast becoming the most visible face of the company in
India.

Sony India also has a strong service presence across the country with 20 company owned and
190 authorized service centers and 16 exclusive demonstration centers. A distinctive feature
of Sony's service is its highly motivated and well-trained staff that provides the kind of
attentive and sensitive service that is rare today.

Sony is committed to ensuring that both the products and the marketing activities employed

truly make a difference to people's lifestyles and offer them new dimensions of enjoyment.

It was in 1946 that Masaru Ibuka and Akio Morita together with a small team of passionate

and committed group of employees started to build "Tokyo Tsushin Kenkyujo" (Totsuko), or
Tokyo Telecommunications Research Institute" to the billion dollar global conglomerate
that it is today.
It was in 1946 that Masaru Ibuka and Akio Morita together with a small team of passionate
and committed group of employees started to build Tokyo Tsushin Kenkyujo" (Totsuko), or

"Tokyo Telecommunications Research Institute" into the billion dollar global conglomerate
that it is today. The main objective of the company was to design and create innovative
products which would benefit the people.

From early attempts at creating products like the rice-cooker to the later success of creating

Japan's first magnetic recorder, the innovative company went on to create other hit products
which won the company widespread recognition and international acclaim as a truly global
company known for its quality and innovative products. Significant product milestones
included Japan's first transistor radio (1955), Trinitron colour television (1968), Walkman
personal stereo (1979), Handycam video camera (1989), PlayStation (1994), Blu-ray Disc
recorder (2003) and PlayStation 3 (2006).

The company name of Sony was created by combining two words of "sonus" and "sonny".
The word "sonus" in Latin represents words like sound and sonic. The other word "sonny'"
means little son. Used in combination, Sony is supposed to represent a very small group of

young people who have the energy and passion towards unlimited creations and innovative
ideas. With the far-sight of expanding worldwide, it was in 1958 that the company formally
adopted "Sony Corporation" as its corporate name. Easy to pronounce and read in any
language, the name Sony, which has a lively ring to it, fits comfortably with the spirit of
freedom and open-mindedness.
SWOT analysis of the Organization:
Before the liberalization of the Indian economy, only a few companies like Kelvinator,
Godrej, Allwyn, & Voltas were the major players in the consumer durables market,
accounting for no less than 90% of the market. Then, after the liberalization, foreign players
like LG, Sony, Samsung, Whirlpool, Daewoo, Aiwa came into the picture. Today, these
players control the major share of the consumer durables market.
Consumer durables market is growing very fast because of rise in living standards, easy
access to consumer finance, & wide range of choice, as many foreign players are entering in
the market. On the flip side, the presence of a large number of players in the consumer
durables market sometimes results in excess supply.

StrengthsS
1. Presence of established distribution networks in both urban & rural areas
2. Presence of well-known brands.
3. In recent years, organized sector has increased its share in the market vis a vis the
unorganized sector.

Weaknesses-
1. Demand is seasonal & is high during festive season.
2. Demand is dependent on good monsoons.

3. Poor government spending on infrastructure.

4. Low purchasing power of consumers.

Opportunities-
1. In India, the penetration level of white goods is lower as compared to other developing

countries.
2. Unexploited rural market.
3. Rapid urbanization.
4. Increase in income levels, i.e. increase in purchasing power of consumers.

5. Easy availability of finance.

Threats-
1. Higher import duties on raw materials imposed in the Budget 2007-08
2. Cheap imports from Singapore, China & other Asian countries
Organization Design &Structure:
1. Consumer Electronics includes vCD/DVD, home theatre, music players, color televisions
(CTVs), cameras, camcorders, portable audio, Hi-Fi, etc.
2. White Goods include dishwashers, air conditioners, water heaters, washing machines,
refrigerators, vacuum cleaners, kitchen appliances, non-kitchen appliances, microwaves,
built-in appliances, tumble dryer, personal care products, etc.
3. Moulded Luggage includes plastics.
4. Clocks & Watches
5. Mobile Phones.
Functioning of various Departments:
Basic Consumer Durables

BRAVIA

soNY

BraviaTM LCD/LED Ty

Capture the true colours of movies with vast collection of Bravia LCD/LED TVs that pushes
the boundaries of TV technology to bring y maximum picture quality in full high definition.

Digital Photography

Breaking technological grounds, our Digital Imaging devices and accessories are created with
you in mind. We have cameras with compact designs if you wish to carry it in your purse,
and cameras with additional features if you're looking for that something extra.
HomeTheatre System
Combining the latest in video and audio technologies, Sony has developed a series of Home
Theatre Systems that provides you with an enhanced home theatre experience

VAIO A0

AAAAa
0 0 0 0 0

VAIO CS

Vaio CS is an extraordinary blend of elegance, fun and high performance with its irresistible
colour range and mistic features
Play Station

Gaming would not be the same without the invention of the Sony PlayStation series. In
addition to the highly popular PlayStation®2, there's the handy PlayStation®Portable and
next-generation console PlayStation®3.

Competitor's Profile:

SAMSUNG

The Korean company Samsung has grown to become one the world's leading electronic
companies, specializing in digital appliances and media, semiconductors, memory and system
integration. Today Samsung's innovative & top quality products & processes are world
recognized.
 The digital age has brought revolutionary change - and opportunity-to global business, and

Samsung has responded with advanced technology, competitive products, and constant

innovation.

Samsung, see every challenge as an opportunity and believe that it is perfectly positioned as
one of the world's recognized leaders in the digital technology industry.
Its commitment to being the world's best has won the No.I global market share for 13
products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones.
Looking forward, and making historic advances in research and development of its overall
semiconductor line, including flash memory and non-memory, custom semiconductors,
DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital
appliances, and more.

LG
Life's Good

The history of LG Electronics has always been surrounded by the company's desire to create
a happier, better life.

LG Electronics was established in 1958 and has since led the way into the advanced digital

era thanks to the technological expertise acquired by manufacturing many home appliances
such as radios and TVs.

LG Electronics has unveiled many new products, applied new technologies in the form of
mobile devices and digital TVs in the 21st century and continues to reinforce its status as a

global.
 magine hvingin the world
of tomorroW now
SAMSUNG leads the world's trst commercializabon of WBro services

on mobile WiMax technology n korea

LG
Life's Good

REFRIGERATOR

Side by SideRefrigerator
Frost Free Refrigerator
Direct Cool Refrigerator

WASHING MACHINE

Dish Washer
Steam Washer Dryer
Washer Dryer
Front Load Washing Machine
Top Load Washing Machine
Semi Automatic Washing Machine
 MICROWAVE OVEN

Solar Dom Microwave

Convection Microwave
Grill Microwave
Solo Microwave

TELEVISION

LCD TV
Plasma TV
Ultra Slim TY
Flat TV
Computer Products

Notebook PC
Desktop PC
Monitor
Optical Storage Devices
Projector
Future Plansfor the growth of the Organization:
Increasing Sales Volume.

Increasing trial.
Increasing repeat purchase.
Increasing loyalty.
Creating interest.
Creating awareness.
Gaining intermediary support.
Kev Results of thestudy:

What is marketing Executive?

Marketing executives are involved in developing marketing campaigns that promote a

product, service or idea. The role includes planning, advertising, public relations, organizing
events, product development, distribution, sponsorship and research. The work is often
challenging, varied and exciting. The responsibilities of a marketing executive will vary.
depending on the size of the organization and sector, and whether the focus is on selling a
product or service or raising awareness of an issue that affects the public. As many
organizations have marketing depa ments, marketing executives can be found in both the
private and public sectors, from the financial, retailing and media industries to voluntary and
public sector organizations. Marketing executives may also be known as marketing officers
or coordinators.

What is marketing Executive work?

Marketing executives contribute to and develop integrated marketing campaigns. Tasks

typically involve:

liaising and networking with a range of stakeholders, e.g. customers, colleagues,

suppliers and partner organizations;
communicating with target audiences and managing customer relationships;
sourcing advertising opportunities and placing adverts in the press (local, regional,
national and specialist publications) or on the radio (depending on the organization
and the campaign);
managing the production of marketing materials, including leaflets, posters, flyers,
newsletters and e-newsletters and DVDs;
writing and proofreading copy:
liaising with designers and printers;
organizing photo shoots;
arranging for the effective distribution of marketing materials;

15
Conclusion:

According to my internship of 60 days in Sony India Itd, it reveals that Sony is real as

well as a great leader in electronic and consumer durable.

Sony is masters in Bravia LCD/LED TV; Cyber shot camera, and vaio notebooks.

Sony has credibility in these products.

Sony as a brand is so popular in rich class people; they think it is nothing but a status
symbol.

Sony is facing tough competition with Samsung & LG because of reasonable price &
quality.

But when considered service attitude, one pricing policy, promotion policy, quality of
a product. professional appearance & knowledge of staff regarding product features
and function, Sony is far ahead from Samsung & LG.

Sony playsa vital role in consumer durable market