FACULTY OF INFORMATION SYSTEMS

Course:
Interdisciplinary research method
(2 credits)

Lecturer: Nguyen Thon Da Ph.D.

 Chapter 3
Research Process and Methods

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 MAIN CONTENTS
3.1 Introduction to research process
3.1.1 From Business Understanding to Analytic Approach
3.1.2 From Requirements to Collection
3.1.3 From Data Understanding to Preparation
3.1.4 From Modeling to Evaluation
3.1.5 From Deployment to Feedback
3.1.6 Describe the phases of the research process.
3.1.7 Understand theory and how it is used in business research.
3.1.8 Understand the role and importance of references and
citations.
3.1.8 Understand the role and importance of research proposals.
3.2 Research methods
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3.1 Introduction to research process

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From Business Understanding to Analytic Approach

 Determine business objectives

 Assess situation
 Determine data mining goals
 Produce project plan

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From Business Understanding to Analytic Approach

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From Business Understanding to Analytic Approach

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From Business Understanding to Analytic Approach

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3.1.2 From Requirements to Collection

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3.1.3 From Data Understanding to Preparation
Data Understanding
 Collect initial data: Acquire the necessary data and (if necessary) load
it into your analysis tool.
 Describe data: Examine the data and document its surface properties
like data format, number of records, or field identities.
 Explore data: Dig deeper into the data. Query it, visualize it, and
identify relationships among the data.
 Verify data quality: How clean/dirty is the data? Document any quality
issues.

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3.1.3 From Data Understanding to Preparation

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3.1.4 From Modeling to Evaluation

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3.1.4 From Modeling to Evaluation
 Select modeling techniques: Determine which algorithms to try (e.g.
regression, neural net).
 Generate test design: Pending your modeling approach, you might
need to split the data into training, test, and validation sets.
 Build model: As glamorous as this might sound, this might just be
executing a few lines of code like “reg = LinearRegression().fit(X, y)”.
 Assess model: Generally, multiple models are competing against each
other, and the data scientist needs to interpret the model results based
on domain knowledge, the pre-defined success criteria, and the test
design.

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3.1.4 From Modeling to Evaluation
 Evaluate results: Do the models meet the business success
criteria? Which one(s) should we approve for the business?
 Review process: Review the work accomplished.
 Was anything overlooked?
 Were all steps properly executed?
 Summarize findings and correct anything if needed.
 Determine next steps: Based on the previous three tasks,
determine whether to proceed to deployment, iterate further,
or initiate new projects.

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3.1.5 From Deployment to Feedback

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3.1.6 Describe the phases of the research process.

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3.1.7 Understand theory and how it is used in business research.

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3.1.8 Understand the role and importance of references and citations

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3.1.8 Understand the role and importance of research proposals

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