Survey of Impact of Live Streaming Shopping on College Students' Consumption

Behavior
信度分析-1 2023-12-05 20:07:56

样本量 项⽬数 Cronbach.𝛼系数

103 22 0.987

效度分析-1 2023-12-05 20:08:14

项⽬ 因⼦1 共同度

1."I trust the information provided during live streaming shopping events." 0.90 0.812

2."The hosts of live streaming shopping events seem knowledgeable about the products they
0.87 0.763
present."

1."The presentation and conduct during live streaming shopping events are professional." 0.87 0.765

2."Technical aspects (like video quality, sound, etc.) of live streaming shopping events are usually
0.87 0.762
well-managed."

1. "The visual appeal of live streaming shopping events enhances my interest." 0.88 0.783

2. "I find the hosts of live streaming shopping events to be engaging and attractive." 0.89 0.785

1. "There is a high level of interaction (like Q&A, chats) between hosts and viewers during live
0.89 0.795
streaming shopping events."

2. "I feel that my opinions or questions are valued during live streaming shopping events." 0.89 0.791

On a scale of 1-5, how likely are you to interact with the live stream host (e.g., asking questions,
0.87 0.765
responding to polls)?

1."Promotions and discounts offered during live streaming shopping events are attractive." 0.88 0.779

2. "Live streaming shopping events often introduce exclusive deals that are not available
0.91 0.822
elsewhere."

1. "The live aspect of these shopping events makes them more exciting than recorded videos." 0.86 0.744

2."I prefer shopping through live streaming due to the real-time nature of the experience." 0.90 0.802

1."I enjoy watching live streaming shopping events, regardless of whether I make a purchase." 0.89 0.787

2. "Live streaming shopping is a form of entertainment for me." 0.88 0.776

1. "Live streaming shopping events keep me engaged." 0.90 0.810

2. "I feel a rush of excitement when participating in live streaming shopping events." 0.89 0.790

1. "I have made impulsive purchases during live streaming shopping events." 0.87 0.754

2."The excitement of live streaming shopping sometimes leads me to buy things spontaneously." 0.89 0.787

1.I find live streaming shopping to be more engaging than traditional online shopping. 0.88 0.769

2.I trust the product quality more in live streaming shopping compared to traditional online
0.89 0.783
shopping.

3.Live streaming shopping offers better deals and discounts than traditional online shopping. 0.88 0.779

特征根值(旋转前) 17.20 -

⽅差解释率%(旋转前) 78.20% -

累积⽅差解释率%(旋转前) 78.20% -

特征根值(旋转后) 17.20 -

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 ⽅差解释率%(旋转后) 78.20% -

累积⽅差解释率%(旋转后) 78.20% -

KMO值 0.965 -

巴特球形值 2970.595 -

df 231.000 -

p值 - -

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