A Project Report

On

“RELIANCE FRESH”

Submitted in partial fulfilment of

the requirements for the award of
degree of
BBA

by

Gagandeep Singh
Semester-4th
Enrolment No.: 121021016
Batch: 2021-24

Under the Supervision of

Project Guide:
Ms. Shivali Yadav

Jagannath University
State Highway-22, Bahadurgarh-Jhajjar Road, Jhajjar, Haryana-124507
Phone: 01276-699700, 01-15
Website: www.jagannathuniversityncr.ac.in
 RETAIL PROJECT REPORT APPROVAL FORM
COURSE- BBA

To Be Filled-In by Student

Student’s Details:

S. No Name Univ. Enrolment No. Contact No. Mentor Name

1 Gagandeep Singh 121021016 9654615324 Ms. Shivali Yadav

DECLARATION:

I hereby confirm that this project report has been entirely drafted by me under the guidelines
of Faculty Guide/mentor Mr./Ms Shivali Yadav. This project report has neither been copied
nor been produced to any unfair means. This project report is complete and original to the
best of my knowledge and bears no resemblance with other project reports regarding Title,
Data and Contents. I will be solely responsible if my project report gets rejected due to any
cause.

Signature of Student Date of Submission

To be filled in by Faculty Guide/Mentor

This project report has been completely drafted by above mentioned student under my
guidance.

Name & Signature of Faculty Guide/Mentor Date of Approval

 ACKNOWLEDGMENT

I would like to express my special thanks of gratitude to my teacher Ms. Shivali

Yadav who gave me the golden opportunity to do this project of retail store on
“Reliance Fresh” who also helped me in completing my project. I am really
thankful to them. Secondly, I would also like to thank my parents and friends who
helped me a lot in finalizing this project within the limited time frame.

Gagandeep Singh
BBA
 INDEX

Particular PageNo.

Objective of the project 1

Chapter1

 Introduction of retail sector 2

 Growth of the retail sector 3-4

 Introduction of retail outlet 5-6

 Various departments in the store 7-8

9
 Product/sources

10-11
 SWOT analysis

Chapter 2

 Merchandising Mix of Reliance Fresh 12

 Promotion Mix 13-15

16-17
 Visual Merchandising

 Atmosphere
18
19
Chapter 3: Conclusion

Chapter 4

 Recommendations
20
 Annexures
21
 Bibliography
22
 OBJECTIVES OF THE PROJECT

The objective of the Reliance Fresh project was to provide an in-depth analysis of the
retail chain, including its business model, marketing strategies, operations, and
impact on the Indian retail industry. The project aimed to achieve the following
objectives:
 To understand the history and evolution of Reliance Fresh and its impact on the
Indian retail industry.
 To analyze the business model of Reliance Fresh and understand how the
company operates and generates revenue.
 To study the marketing strategies adopted by Reliance Fresh to attract and retain
customers and to understand how the company differentiates itself from its
competitors.
 To examine the operations of Reliance Fresh and understand how the company
manages its supply chain, inventory, and logistics to ensure the availability of
products for customers.
 To evaluate the impact of Reliance Fresh on the Indian retail industry, including
its contribution to the economy, job creation, and support for local farmers and
businesses.
The objective of the project was to provide a comprehensive understanding of
Reliance Fresh and its role in the Indian retail industry, as well as to provide
recommendations for the company to improve its operations and enhance the
shopping experience for customers.

1
 CHAPTER 1
1.1 INTRODUCTION TO RETAIL SECTOR

The history of retail encompasses the sale of goods and services to consumers across
all cultures and time periods from ancient history to the present. The earliest retail
took place through bartering among early human civilisations.
Prior to the 1800s retail was predominantly made up of local merchants who provided
full service to customers. It included offering credit, repairs, and offering one-on-one
services.
Two retail options existed at that time: First, involved selling items directly to
consumers through company-owned stores.
Secondly, employing a commissioned agent in which a company agent would be
responsible for delivering manufactured goods to shopkeepers who, in turn, would
sell them.
In the1950s, over 4,000 department stores operated nationwide with many new stores
opening in suburban areas. Yet, by the mid-1960s, over half of the post-war
department stores had closed their doors.
During the 1970’s many department stores closed and were replaced by discount
department stores, shopping centres and large malls. Discount department stores in
particular, represented the fastest growing part of this phenomenon.
Fast forward to the 1990’s where the utilization of the Internet drastically impacted
the retail industry and continues to drive product and marketing innovation to this day.
The Internet has transformed how retailers and consumers view the intersections of
product, place, price and time. Shoppers now have nearly unlimited access to
assortment of products. With a few clicks shoppers can compare prices of goods faster
and more efficiently than before.
Online shopping allows consumers to directly buy goods or services from a seller
over the Internet using a web browser. Consumers find a product of interest by
visiting the website of the retailer directly or by searching among alternative vendors
using a shopping search engine, which displays the same product’s availability and
pricing at different e-retailers.
The popularity and pervasiveness of online shopping shows no signs of slowing down
which is putting traditional retailers in a unique position.

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 1.2 GROWTH OF RETAIL SECTOR

The retail sector, which encompasses various industries such as apparel, electronics,
home goods, and more, has historically experienced overall growth, but the rate of
growth can vary depending on various factors, including economic conditions,
consumer trends, technological advancements, and global events. Here are some
general trends related to the growth of the retail sector:
E-commerce and Online Retail: The growth of e-commerce and online retail has been
a significant driver of the retail sector's overall growth. With the increasing adoption
of digital technologies and the convenience of online shopping, consumers have
shifted towards online retail channels. E-commerce giants such as Amazon, Alibaba,
and other online marketplaces have gained significant market share, and traditional
retailers have also invested heavily in their online presence to keep up with changing
consumer preferences.
Omni-channel Retailing: Many retailers have adopted an omni-channel retail strategy,
which combines online and offline channels to provide a seamless shopping
experience for consumers. This approach allows consumers to interact with retailers
through multiple touchpoints, such as online websites, mobile apps, social media, and
brick-and-mortar stores. The integration of online and offline channels has become
increasingly important for retailers to meet the evolving needs of consumers and stay
competitive in the retail industry.
Shift in Consumer Preferences: Consumer preferences and behaviours have been
changing, affecting the growth of the retail sector. For instance, there has been a
growing demand for personalized and experiential shopping experiences, with
consumers seeking unique and memorable in-store experiences. Consumers are also
becoming more conscious of sustainability, ethical practices, and social responsibility,
which has influenced their purchasing decisions and preferences for brands that align
with their values.
Technological Innovations: Technological advancements have significantly impacted
the retail sector's growth, with the emergence of new technologies such as artificial
intelligence (AI), virtual reality (VR), augmented reality (AR), and Internet of Things
(IoT) transforming the way retailers interact with consumers, manage inventory,
optimize pricing, and enhance overall operational efficiency.
Global Market Expansion: The retail sector has seen growth in emerging markets,
particularly in countries with rising disposable incomes, urbanization, and changing
consumer preferences. Many multinational retailers have been expanding their
footprint in these markets to tap into new opportunities for growth.
It's important to note that the retail sector can also face challenges, such as changing
consumer preferences, increasing competition, supply chain disruptions, regulatory
changes, and economic fluctuations, which can impact its growth trajectory. Overall,
the growth of the retail sector is influenced by various factors and can vary depending
on the industry, region, and other market dynamics.

3
The global retail industry is expected to follow an upward growth trend from 2021
onwards, following a tumble in 2020 as a result of the coronavirus pandemic.
In 2021, the retail industry growth hit 12.1%, marking a massive rebound after it fell
2.8% in 2020, which experts attribute to a higher unwillingness by consumers to
spend amid economic uncertainty.
Looking forward, growth is expected to continue, albeit at a slower rate. In 2022, the
retail industry growth rate came in at 4.7%—more than two times slower than the
previous year.
According to analysts’ projections, the retail industry’s growth is expected to slow
slightly this year. 2023’s retail industry growth forecast is just fractionally lower at
4.5%. This is set to slow further to 4.2% and 3.9% in 2024 and 2025, respectively. In
2026, the global retail industry’s growth rate is forecast at 3.4%—the slowest growth
rate expected from 2021 to 2026.
Overall, in the period from 2020 to 2026, the average annual retail industry growth
rate is expected at approximately 4.3% as total retail sales worldwide rise from $24.7
trillion in 2020 to a projected $33.9 trillion in 2026.

4
 1.3 INTRODUCTION TO RETAIL OUTLET

Reliance Retail started its journey in 2006 with the opening of its first Reliance Fresh
Reliance Fresh is a leading retail chain in India that offers a wide range of fresh
produce, groceries, dairy products, and household essentials. The company was
launched in 2006 as part of Reliance Retail, which is a division of Reliance Industries
Limited. Reliance Fresh has become a household name in India and is known for its
quality products, competitive prices, and attractive discounts.
Reliance Fresh stores are designed to provide a convenient and hassle-free shopping
experience to customers. The stores are spacious and well-organized, making it easy
for customers to find what they need. The company has a strong presence in over 200
cities across the country with more than 800 stores. These stores are located in
convenient locations such as malls, high streets, and residential areas, making them
easily accessible to customers.
The company sources its products directly from farmers and manufacturers, ensuring
that customers get fresh and high-quality products. The company has established
partnerships with farmers across India to source the freshest produce. Reliance Fresh
also has its own network of distribution centres to ensure that products are delivered
quickly and efficiently to stores. The company has implemented strict quality control
measures to ensure that all products meet the highest standards of quality and
freshness.
In addition to popular national and international brands, Reliance Fresh also offers a
range of private label products under the brand name 'Reliance Select'. These products
are available at affordable prices and meet the same high standards of quality as other
products in the store. Reliance Fresh also offers a range of organic and premium
products for customers who are looking for healthier or more specialized options.
Reliance Fresh stores are designed to provide a seamless shopping experience for
customers. The stores are well-lit and well-ventilated, creating a pleasant and
comfortable environment for shoppers. The company has also introduced a range of
services to enhance the shopping experience for customers. These services include
home delivery, online ordering, and express checkout. Customers can order products
online through the Reliance Fresh website or mobile app and have them delivered to
their doorstep. The express checkout service allows customers to skip the queue and
pay quickly and easily.
The company has also introduced a loyalty program, Reliance One, to reward regular
customers with exclusive benefits and discounts. Customers can earn points for every
purchase they make at Reliance Fresh stores, and these points can be redeemed for
discounts, gifts, and other rewards. The program also provides members with access
to exclusive offers and promotions.
Reliance Fresh is committed to sustainability and social responsibility. The company
has implemented a range of initiatives to reduce its environmental impact and support
local communities. The company has established partnerships with farmers to

5
promote sustainable farming practices and has implemented waste reduction programs
in its stores. The company also supports local communities through various initiatives
such as education and healthcare programs.
In conclusion, Reliance Fresh is a trusted and reliable retail chain in India that
provides customers with a convenient and affordable shopping experience. The
company's focus on quality, affordability, and convenience has made it a popular
choice for customers across the country. With its wide range of products, competitive
prices, and attractive discounts, Reliance Fresh has become a household name in India.
The company's commitment to sustainability and social responsibility further
enhances its reputation as a responsible and ethical business.

Fig 1.1

6
 1.4 VARIOUS DEPARTMENTS IN THE STORE

The various departments in a store may differ based on the store's size, type, and
product range. However, here are some common departments you might find in a
store:
Customer Service: This department handles customer inquiries, complaints, and
requests. They assist customers with product returns, exchanges, and refunds.
Sales: This department is responsible for generating revenue by selling products to
customers. Sales representatives help customers find what they need and provide
product recommendations.
Marketing: This department is responsible for promoting the store's products and
services. Marketing activities may include advertising, social media, email campaigns,
and events.
Operations: This department manages the store's day-to-day operations, including
inventory management, logistics, store layout, and security.
Finance: This department is responsible for managing the store's financial operations,
including budgeting, accounting, and payroll.
Human Resources: This department is responsible for managing the store's
workforce, including recruitment, training, and employee relations.
Technology: This department is responsible for managing the store's technology
infrastructure, including point-of-sale systems, inventory management software, and
security systems.
Visual Merchandising: This department is responsible for designing the store's
displays and visual merchandising to showcase the products in the most attractive and
engaging way.
Product Development: This department is responsible for creating and developing
new products, as well as managing the store's product range.
E-commerce: This department is responsible for managing the store's online sales
channel, including the store's website, mobile app, and online marketplace presence.

7
Fig 1.2 Fig 1.3

8
 1.5 PRODUCTS/SOURCES

Reliance fresh is a retail chain in India that offers a wide range of products in
Reliance Fresh is a retail chain of supermarkets and hypermarkets operated by
Reliance Industries Limited, one of India's largest conglomerates. The company offers
a wide range of products, including groceries, fresh produce, dairy products, frozen
foods, personal care items, and household essentials.
Some of the key products offered by Reliance Fresh include:
 Fresh fruits and vegetables
 Grocery items, such as rice, pulses, spices, and cooking oils
 Bakery and dairy products, including bread, cakes, milk, and cheese
 Frozen foods, such as frozen fruits and vegetables, snacks, and ice cream
 Personal care items, such as soaps, shampoos, and skincare products
 Household essentials, such as cleaning supplies and laundry detergents
 Pet food and supplies

Reliance Fresh sources its products from a variety of suppliers, including local
farmers, manufacturers, and distributors. The company has a robust supply chain
management system that ensures the availability of fresh and high-quality products at
its stores. Additionally, Reliance Fresh has its own private label brands, which include
Reliance Select, Reliance Fresho, and Reliance Tasty Treat, offering customers a
range of affordable and high-quality products.

9
 1.6 SWOT ANALYSIS

Strengths of Reliance Fresh

The following are Reliance Retail’s SWOT Analysis strengths:
Geographical Reach and a Large Customer Base – The company has a large
geographical reach, a large client base, and a strong brand name identity.
Excellent Market Position – The company’s focus on continuous product innovation
allows it to maintain a strong market position and improve client satisfaction.
Strong Business Models – The company had been rather successful in gaining the
preference of parents and was highly relied on due to its company model of providing
a safe education and learning environment for children by collaborating with schools,
industry networks, and instructors.
Unique Concept – Reliance Fresh Markets in the Food Retailing industry, children
prefer help parks because they offer 200+ activities, 90 different trades and
professionals for each child to perform, and other benefits such as loyalty programs.

Weakness of Reliance Fresh

The following are the shortcomings identified in the Reliance Retail SWOT Analysis:
Inadequate Financial and Technical Resources – Because of a lack of technical and
financial resources, the company has been unable to expand its services both locally
and internationally.
Mexican Currency Depreciation – The Reliance Fresh Stores in Food Retailing case
solution is dealing with an increasing devaluation of the Mexican peso, which has
resulted in a decrease in financial performance.
Inadequate Knowledge of Working in US Markets – The lack of experience and
knowledge of operating in the style and theme park industries have limited the
company’s diversity in the highly demanded and lucrative amusement park market.

Opportunities of Reliance Fresh

The following are the opportunities identified in Reliance Fresh’s SWOT Analysis:
Expansion – The company can enter US markets with new kinds of business. It will
help the company expand and earn good revenue.
Internet Access is Widely Available – Given Mexico’s high web penetration, the
company can capitalize on this opportunity by establishing an interactive digital
platform for marketing its services and attracting ideal clients.

10
Threats of Reliance Fresh
The following are the threats identified in Reliance Fresh’s SWOT analysis:
Domestic and International Rivalry is Fierce. – Reliance Fresh Markets food retail
faces fierce competition from both global and domestic rivals, as well as rapidly
changing trends in business and consumer preferences. As a result, the organization’s
identity as a strong brand and key player may suffer.
Duplication of Business Model – Businesses are dealing with an increased risk of
competitors’ duplicating their business models. The core strength of the company and
the most important factor in the success of the business is the business design.
Currency Depreciation – The increasing depreciation of the Mexican peso against
the US dollar may jeopardize the financial stability of businesses.

11
 CHAPTER 2
2.1 MERCHANDISING MIX
A merchandise mix refers to the assortments of product that a retailer offers to its
Reliance Fresh is a retail chain in India that offers a wide range of grocery and
household products. The 7Ps of marketing for Reliance Fresh are:
Product: The product range at Reliance Fresh includes fresh fruits and vegetables,
groceries, dairy products, bakery items, and personal care products.
Price: Reliance Fresh offers competitive pricing for its products, with regular
discounts and offers to attract customers.
Place: Reliance Fresh has a strong physical presence with stores located in various
cities and towns in India. It also has an online store where customers can order
products and get them delivered to their doorstep.
Promotion: Reliance Fresh uses various promotional techniques such as print and
digital advertisements, billboards, and in-store promotions to attract customers.
People: Reliance Fresh has well-trained and knowledgeable employees who provide
excellent customer service and assistance to shoppers.
Process: Reliance Fresh follows a streamlined process for inventory management,
quality control, and customer service to ensure a smooth shopping experience for
customers.
Physical evidence: Reliance Fresh stores are designed to provide a pleasant and
convenient shopping experience for customers. The stores are clean, well-lit, and
well-organized, with easy-to-navigate aisles and display.

Fig 2.1 Fig 2.2

12
 2.2 MARKETING MIX OF RELIANCE FRESH
(PROMOTION MIX)

The promotion mix of Reliance Fresh includes various promotional techniques to

attract customers and increase sales. Reliance Fresh has adopted several marketing
policies to increase its brand awareness in the consumer market. It has taken help of
print and electronic media to launch ad campaigns that are shown on television, bus
shelters and hoardings placed at strategic places to garner maximum brand visibility.
Reliance Fresh has adopted digital marketing and sends SMS to its regular and
potential customers informing them about new deals and discounts. It realises the
advantages of good marketing and customer participation and hence has launched
membership cards called Reliance One. This will help in customer loyalty, as they
will try to buy repeatedly to gain better benefits. These techniques include:
Advertising: Reliance Fresh uses advertising to reach a wider audience. They
advertise their products through various media channels such as television, radio,
newspapers, magazines, and online channels like social media and email marketing.

Fig 2.3

Sales promotions: Reliance Fresh runs various sales promotions and discounts to
attract customers. These promotions include discounts on products, buy-one-get-one-
free offers, and loyalty programs.

13
 Fig 2.4
Public relations: Reliance Fresh uses public relations to enhance its brand image and
build trust with customers. They participate in various community initiatives and
events to show their commitment to social responsibility.

Fig 2.5
Direct marketing: Reliance Fresh uses direct marketing techniques like SMS and
email marketing to target specific customers with personalized offers and promotions.

Fig 2.6

14
In-store promotions: Reliance Fresh runs in-store promotions to attract customers to
their stores. These promotions include product demonstrations, sampling, and contests.

Fig 2.7
Sponsorship: Reliance Fresh sponsors various events and shows to increase brand
awareness and visibility. They also sponsor local sports teams and community events
to show their support for the community.

Overall, Reliance Fresh uses a mix of promotional techniques to reach a wide

audience and encourage them to make purchases. They aim to create a positive image
of their brand and provide customers with a positive shopping experience.

15
 2.3 VISUAL MERCHANDISE

Visual merchandising is an important aspect of the retail industry, and Reliance Fresh
also focuses on creating an attractive and visually appealing shopping experience for
its customers. Here are some elements of the visual merchandise of Reliance Fresh:
Store layout: Reliance Fresh stores are designed with an open layout to give
customers a clear view of the products available. The store is arranged in a way that
makes it easy for customers to navigate and find the products they need.
Display units: Reliance Fresh uses a variety of display units to showcase its products.
These include refrigerated displays, wall-mounted displays, and island displays. The
displays are arranged in a way that highlights the products and makes them stand out.
Signage: Reliance Fresh uses signage to guide customers through the store and
promote its products. The signage is clear and easy to read, with information about the
products and pricing.
Lighting: Reliance Fresh uses lighting to create a bright and welcoming atmosphere
in the store. The lighting is strategically placed to highlight the products and create an
inviting shopping experience.

Fig 2.8

16
Color scheme: Reliance Fresh uses a bright color scheme to create a fresh and vibrant
look in the store. The color scheme is consistent throughout the store, creating a
cohesive visual experience.
Seasonal displays: Reliance Fresh changes its displays regularly to reflect seasonal
products and themes. This keeps the store fresh and interesting for customers and
encourages them to return.
Overall, the visual merchandise of Reliance Fresh is designed to create an attractive
and visually appealing shopping experience for customers. The store layout, display
units, signage, lighting, color scheme, and seasonal displays are all carefully selected
to create a cohesive and inviting shopping environment.

17
 2.4 ATMOSPHERE

The atmosphere of Reliance Fresh stores is designed to create a convenient and

enjoyable shopping experience for customers. Here are some of the key elements that
contribute to the atmosphere of Reliance Fresh stores:
Store Layout: Reliance Fresh stores are designed with a spacious and organized
layout, making it easy for customers to navigate and find what they need. The aisles
are wide, and the products are arranged in an easy-to-find manner.
Décor: Reliance Fresh stores feature bright and clean décor elements that reflect the
brand's focus on freshness and quality. The use of colors like green and white creates
a fresh and inviting atmosphere in the store.
Lighting: Reliance Fresh stores use bright and even lighting to ensure that the
products are visible and easy to read. The lighting creates a bright and cheerful
atmosphere in the store.
Music: Reliance Fresh stores play soft background music that creates a relaxed and
comfortable shopping environment for customers.
Staff: Reliance Fresh staff is trained to provide a friendly and helpful shopping
experience for customers. The staff's knowledge of products and willingness to assist
customers creates a welcoming atmosphere in the store.
Overall, the atmosphere of Reliance Fresh stores is designed to create a convenient
and enjoyable shopping experience for customers. The combination of store layout,
décor, lighting, music, and staff training contributes to the overall atmosphere of the
store and helps customers connect with the brand's focus on freshness and quality.

Fig 2.9

18
 CHAPTER 3
3.1 CONCLUSION

In conclusion, Reliance Fresh is a well-established retail chain in India that has

disrupted the traditional retail industry with its innovative business model, marketing
strategies, and customer-centric approach. The company has established itself as a
trusted brand in the Indian retail industry by providing quality products at affordable
prices and leveraging technology to enhance the shopping experience for customers.
Through our project, we have gained insights into the business model, marketing
strategies, operations, and impact of Reliance Fresh on the Indian retail industry. We
have analysed the various departments of Reliance Fresh stores, including
procurement, supply chain, logistics, merchandising, and sales, and understood how
the company manages its operations to ensure the availability of products for
customers.
We have also examined the marketing strategies adopted by Reliance Fresh, including
promotions, loyalty programs, and digital marketing, and understood how the
company differentiates itself from its competitors.
Furthermore, we have evaluated the impact of Reliance Fresh on the Indian retail
industry, including its contribution to the economy, job creation, and support for local
farmers and businesses.
Based on our analysis, we have provided recommendations for Reliance Fresh to
improve its operations and enhance the shopping experience for customers. These
recommendations include expanding the product range, enhancing the supply chain,
focusing on sustainability, improving the shopping experience, and collaborating with
local businesses.
Overall, our project has provided us with a comprehensive understanding of Reliance
Fresh and its role in the Indian retail industry, as well as the challenges and
opportunities facing the company. We believe that our recommendations can help
Reliance Fresh to continue to innovate and grow while maintaining its position as a
leader in the Indian retail industry.

19
 CHAPTER 4
4.1 RECCOMENDATIONS / SUGGESTIONS

Based on the insights gained from the project on Reliance Fresh, here are some
recommendations for the company to improve its operations and further enhance the
shopping experience for customers:
Expand the product range: Reliance Fresh can consider expanding its product range
to include more premium and specialized products to cater to the needs of different
segments of customers. This can help the company to differentiate itself from its
competitors and provide customers with a wider choice of products.
Enhance the supply chain: Reliance Fresh can invest in technology and
infrastructure to improve its supply chain and ensure timely delivery of products to
stores. This can help to reduce the time taken for products to reach the stores and
improve the availability of products for customers.
Focus on sustainability: Reliance Fresh can continue to focus on sustainability by
promoting eco-friendly practices such as reducing plastic usage, promoting organic
farming, and using renewable energy sources. This can help to create a positive brand
image and attract customers who are environmentally conscious.
Improve the shopping experience: Reliance Fresh can use technology such as
mobile apps and self-checkout kiosks to enhance the shopping experience for
customers. Additionally, the company can invest in training its staff to provide better
customer service and improve the overall shopping experience for customers.
Collaborate with local businesses: Reliance Fresh can collaborate with local
businesses such as small farmers and suppliers to source products and support local
communities. This can help to create a positive impact on the local economy and
create a sense of community among customers.

Overall, Reliance Fresh is a well-established retail chain in India that has gained the
trust and loyalty of customers through its focus on quality, affordability, and
customer-centricity. By continuing to innovate and focus on sustainability, the
company can further enhance its operations and maintain its position as a leader in the
Indian retail industry.

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 4.2 ANNEXURE

Fig 4.1 Fig 4.2

Fig 4.3

21
 BIBLIOGRAPHY

 https://www.indiaretailing.com/2019/08/29/the-rise-and-growth-of-the-indian-retail-
industry/
 https://courses.lumenlearning.com/wm-retailmanagement/chapter/past-60-years-of-
changes-in-retail/
 https://business.mapsofindia.com/food-industry/supermarket/reliance-fresh-
stores.html
 https://www.ukessays.com/essays/marketing/the-history-of-reliance-fresh-marketing-
essay.php
 https://www.mbaskool.com/brandguide/lifestyle-and-retail/4785-reliance-retail.html

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