BUSINESS PLAN

SECTION 1: EXECUTIVE SUMMARY

SECTION 2: PERSONAL DETAILS
Personal details of the proponents
SECTION 3: OVERVIEW OF THE BUSINESS
I. Name of the Business (Logo and Tagline)
II. Description of the Business Model
SECTION 4: BUSINESS PLAN PROPER
I. The Problem/Need
A.) Description of the Exact Problem
B.) Reasons/Rationale why the problem must be addressed by
the business.

C.) Description on how business has solved the problem need

II. Statement of Mission, Vision and Values
A.) Mission
B.) Vision
C.) Core Values
D.) Tagline
III. Management Plan
A.) Members of the team
B.) Team's contributions to the business - key positions
C.) Organizational Chart
D.) Personnel Plan
E.) Compensation Plan
F.) Training and Recruitment Program
IV. Marketing Plan
A.) Research Analysis (Survey)
B.) Target Market
C.) Market Size and Trends
D.) SWOT Analysis
E.) Competitors
 F.) Marketing Strategies (Ps of Marketing Applicable)
G.)Social Media (Internet Marketing)
H.) Value Added Services

V. Product Plan/ Technical Plan

A.) Description of the Product
B.) Operating Strategies - Production process, raw materials, labor, costing
C.) Equipment Requirement - All the materials needed
D.) Supplier of Raw Materials
E.) Location of the business
F.) Schedule of Operation
G.) Monitoring and Evaluation

VI. Financial Plan

A.) Financial Soundness of Average Investment Needed
B.) Data/Schedule of Specific Investment
C.) Capital Sharing
D.) Sources of Fund
E.) Return of Investment
F.) Forecasting

VII. Socio Economic Plan

VIII. Appendix- shows supplementary materials

Prepared by:

Geilyn Tuazon

Shaira Hope Ungsod

Section 1: EXECUTIVE SUMMARY

Introduction

Ice cream cakes do not have to be complicated. They can be fun, simple and easily
done at home. Ice cream cakes can be almost any flavor or combination of flavors,
although I don't recommend using fruit in the ice cream, as it tends to be hard to eat
when frozen.

An ice cream cake is a delicious treat, combining two all-time favorites into one tasty
dessert. Many bakeries and creameries offer ready-made ice cream cakes, but nothing
compares to homemade versions. While it looks and tastes like a complicated dessert,
ice cream cake is actually quite easy to make.

We can start with a basic mango graham ice cream cake, and don't be ashamed to
use a box cake mix. Sponge works very well for ice cream cakes, too. We want to
make the cake in two layers. This can be done with two cake pans or by making one
cake and using a bread knife to slice it into two layers, trimming off any excess so that
there is no "dome" effect to the cake. The cake should be flat on top.

Section 2: PERSONAL DETAILS

Personal details of the proponents

The Business name, Dessert De Fourrage. In English, it means "Roughage

Dessert" . It's a healthy dessert that is fibrous indigestible material in vegetable
foodstuffs which aids the passage of food and waste products through the gut. We
translate roughage dessert in French, that is how we get the name Dessert De
Fourrage.
Section 3: OVERVIEW OF THE BUSINESS

I. Name of the Business (Logo and Tagline)

The logo of mango graham ice cream cake, shows our main product it offers as its
centerpiece- the mango graham ice cream cake. Furthermore, the mango graham
ice cream cake indicates sweetness and happiness. The mango ice cream graham
cake represents excitement, joy and satisfaction to our beloved customer.

The image of the logo represents the passion of the business owner. It represents
the love and care that they have with one another. Also the business purpose is to
have strong belief, love and guts characteristics that no matter what it takes still
give happiness or joy to others, that’s why our tagline is “Let’s bite to make our
day happy”.

II. Description of the Business Model

Mango graham ice cream cake is the sweet and healthy delicacies. We produce
this kind of product to the people who loves dessert and sweet foods. We can sell it
to people via social media or in our store so that we can have our income.

Section 4: BUSINESS PLAN PROPER

I. The Problem/Need
 A. Description of the Exact Problem

According to Brian Hill conducted by Chron. The employees are the face
of the bakery to your customers and employees are one of the many problems
encountered in bakery business models. Employees who can't answer
questions about ingredients for the breads and cakes, about why your bakery is
better than the competition or why using real cream, eggs and butter creates a
superior product, results in lost sales.

Back of the house staff, those mixing and baking the cakes and pies can
inadvertently sabotage a bakery by not paying attention to ingredients and
measuring. Baking is a science, and exact portions are required for the products
to turn out consistently delicious.

B. Reasons/Rationale why the problem must be addressed by the

business.

This problem is happening at the other bakery

shops, so that our team researches the possible problems that
we will encounter when we build our business. Employees who
can't answer the ingredients that we are using in the product,
about why your bakery is better than the competition or why
using real cream, eggs and butter creates a superior product,
results in lost sales.

C. Description on how business has solved the problem

need

Train the staff by offering samples of properly prepared products. Post

ingredient lists where the sales staff can easily find them. Test employees on
their knowledge, but make it fun rather than drudgery. Make sure that all the
employees that we will hire are trained well for us to avoid these kinds of
situations. Use social media to develop a list of friends, groups and followers.
Announce specials, new breads and recipes through the social media sites as
well as on your bakery's blog or website. This idea will help our business to be
 recognized by the people who love ice cream cake.

II. Statement of Mission, Vision and Core Values

A. Mission

We want our company to be well known as one of the best Mango graham Ice
Cream Cake manufacturers and distributors in the Philippines. We also have a
responsibility to make our products safe and clean so our customers can eat
and not be poisoned by our product. We are also responsible for being humble
and understanding for our customers no matter what the situation is.

B. Vision

Build the Company as one of the best and biggest producers of mango graham
ice cream cake by always prioritizing the satisfaction of our customers,
shareholders, and employees, also upholding the principles of environmentally
friendly business.

C. Core Values
● Respect
● Integrity
● Teamwork
● Relationship
●
D. Tagline

The passion of the owner makes her happy in doing it and The business
purpose is to have strong belief, love and guts characteristics that no matter what
it takes still give happiness or joy to others, that’s why our tagline is “Let’s bite
to make our day happy”.
 III. Management Plan

A. Members of the team

B. Team's contributions to the business - key positions

● Owners, in the most basic

sense, own the business,
company, or organization.
They are responsible for
OWNER building the business. They
create business plans and the
general vision and mission of
the company, set goals, work
on these goals, and ensure
that the business keeps
running.

● A Cashier's duties and

responsibilities will vary based
on the store but typically
include greeting customers
and checking out shoppers
when they are ready to
purchase items.
CASHIER
● Cashiers also answer
questions about products for
potential buyers, suggest
 options for items the shopper
has selected, and address
customer concerns when they
return an item.

● This is a person who is fully

MASTER BAKER qualified to work as a baker
and to train others in the trade.

ASSISTANT BAKER ● Assist bakers and pastry chefs

by serving customers at
counters where baked goods
are sold. Their responsibilities
include greeting customers,
providing advice, taking orders,
and packaging baked goods.

C. Organizational Chart

D. Personnel Plan

Position 2023 2024 2025

Cashier ₱177,840.00 ₱177,840.00 ₱177,840.00

Master Baker ₱218,400.00 ₱218,400.00 ₱218,400.00

Assistant Baker ₱187,200.00 ₱187,200.00 ₱187,200.00

 E. Compensation Plan
Benefits
These benefits may include SSS, Philhealth, Pag-ibig, sick leaves,
vacation as well as flexible alternative arrangements. After salary, this staple
benefit is of the utmost importance to many job candidates and typically includes
medical coverage for employees and their families.

● SSS (Social Security System) - SSS members can avail of maternity, sickness,
disability, retirement, funeral and death benefits. SSS also allows qualified
members to take up salary, housing, business, educational loans.
● Philhealth - It is the administrator of the National Health Insurance Program
(NHIP) which was established to provide health insurance coverage for all
Filipinos and ensure affordable, acceptable, available and accessible health
care services for all citizens of the Philippines.
● The Pag-IBIG Regular Savings is a secure and convenient savings facility that
gives you high annual dividend earnings to help secure your future. This is
because you can eventually withdraw your savings after membership maturity of
20 years, retirement and other grounds.
F. Training and Recruitment Program

First we have a screening, after that interview

for applicants. Background checks, Negotiation and
Offers to applicants and On- boarding.
IV. Marketing Plan
A. Research Analysis (Survey)

The data above

shows that 95% of the respondents buy cake and 5% don't buy a cake.

The data above shows that 78.8% of the respondents buy cake for
birthdays, 17.3% for cravings and 3.9% for anniversary.
 The data above shows that 36%of the respondents normally buy sponge
cake, 33.5% buy cheese cake, 25.2% buy ice cream cake and 5.3% buy fruit
cake.

The data above shows that 80.9% of the respondents have tried the ice
cream cake and 19.1% didn't. The data above shows that 65.1% of the
respondents have tried the fruit flavored ice cream cake and 34.9% didn't

B. Target Market

We have specifically targeted segments of people with an appreciation for

delicious desserts and a need for comfort and relaxation. We produce this
product for those people who delight in delicacies. Eventually, kids and adults
are more likely to crave sweets than elderly.

C. Market Size and Trends

Target Market Number of Target Market Size

Market
(Monthly)

Students 30% 150

Elderly 25% 200

Professional Worker 45% 250

 Total
D. SWOT Analysis
Strength
• Using organic ingredients results in
high quality products.
• Our product has a unique
combination of fruits and vegetables
as a flavor. Also a combination of ice
cream and cake.
• Customers can suggest their own
design like a customized cake for a
special occasion such as birthday,
graduation, weeding and so much
more.
• The Business product is can be
eaten in any occasions regarding to
its goal that is to be recognize as one
of the well-known and leading brands
in ice cream cake industry
Opportunities
• We gain a lot of customers because
we can make new pastries.
• Can add other different flavors that
can be very catchy to the target
market.
100% 600
Weaknesses
• The price might still be expensive
for regular buyers
• Seasonality of the ingredients
affects the pricing. There will be an
increase in the price of the product if
there is an increase in the cost of the
ingredients.
• Having more businesses of Ice
Cream Cake in the industry will be a
hard part for the business to have a
stable and increasing profit.
Threats
• Competitors can offer products
quickly and with the same quality.
 E. Competitors

F. Marketing Strategies (Ps of Marketing Applicable)

Product

Mango Graham Ice Cream Cake

This is our main product for the
customers who want to buy Ice cream cake
for their occasions or cravings.

Ice Creams
This Ice cream have many flavors like
cookies n’ cream, chocolate, vanilla, mango
graham and etc.
 Place
Dessert de Fourrage is located at 48 Ortigas ave. Pasig, Metro Manila.
Near to the terminal, church and along the highway. Easy to see by the customers who
are going home to buy for their occasions or souvenirs for their family.

Pricing
Our business pricing is affordable and swak for the budget of the
customers. The goal of our company is to make our customers satisfied at a low price of
goods and services.

Promotion
We use social media for our promotion through advertisements and page.
To recognize our business by the customers.

G. Social Media (Internet Marketing)

Featuring new methods are ideas in promoting the product to attract customer
attention. Such as a discount, sales, coupons, and so much more. This will help
improve our sales, make our business more recognized by the people. Creative
advertising team who will create a concept about the advertisement campaign.
 H. Value Added Services
We decided to put another products like ice creams, for the customers who’s
waiting for their cakes and for the people who want to try our product at a low price. This
product will also increase our sales and have more customers.

V. Product Plan/ Technical Plan

A. Description of the Product

Mango Graham Ice Cream Cake is made of mango, Graham Cracker, all
purpose cream, condensed and evaporated milk. And the cake itself is made of the
graham crackers which have a mix of all purpose cream and condensed milk on the
layers. It is a modern variant of traditional Filipino crema de fruta cake. Mango ice
cream cake is so perfectly matched with various foods. This product can be eaten
anytime you want. It can perfect your meal if you eat this after breakfast, lunch or
dinner.
It can increase your vitamin C and A in your body. Because Mango is a
low-calorie fruit that is high in fiber, and is a great source of vitamin A and C. It also
contains folate, B6, iron and a little calcium, P a g e | 9 zinc and vitamin E. This can be
healthy to our body because we can make this pristine and healthy product. Yet it is a
unique and healthy product to avail for everyone.

B. Operating Strategies - Production process, raw materials, labor, costing

Operations is the term for the core process and practices of a business that
generate most of the business revenue. It is common for operations to represent most
of a business cost and to have a large impact on strategic goals. Operation teams plan
is to improve the processes and practices in order to meet objectives such as efficiency,
productivity, profitability, turnaround time, waste reduction, cost reduction, quality,
customer satisfaction and sustainability
 Strategy Action Target

Reduce Cost ● Renegotiate with ● Reduce using many

fruit suppliers to ingredients, or avoid
obtain a lower cost spoiling the
based on recent ingredients.
price weaknesses.

Improve Productivity ● Quality test raw ● Satisfaction of the

ingredients and customers to the
bakes. product itself.

Improve Quality ● The more ● Going hand-in-hand

fermentation a with taste, texture,
product receives the and appearance.
better the flavor and
always follows the
recipe.

C. Equipment Requirement - All the materials needed

Bakeries require a lot of specialized equipment when compared with other

restaurant business models. Bread bakers, patisseries, and cake shops all require
different types of equipment that are unique to the business.

As part of your bakery’s business plan, decide which equipment is essential for
operation and budget for the costs. Consider buying equipment, maintaining crucial
machines, and replacing fragile or single-use items. This guide helps you build your
ultimate equipment list.
Kitchen Equipment
● Ovens ● Food prep equipment
● Ranges, Grills, and Ventilation ● Knives
● Gas range ● Cutting boards
● Flat range ● Pots and pans
● Induction ● Mixing bowls
● Smokers ● Food processors
● Small-space ventilation ● Blenders
● Microwaves ● Mixers
● Freezers and refrigerators ● Storage containers and
● Ice maker shelving
● Food prep surfaces

Safety Equipment
● Gloves ● Disposal sinks
● Aprons ● Handwashing sink
● First Aid Kit ● Dishwashers
● Date Labels ● Serviceware
● Sani-buckets ● Table service essentials
● Bar rags ● Paper boats, plates, or
● Food grade chemical sup. clamshells
● Chemical Safety Data Sheets ● Utensils
● Sinks ● Napkin
● Compartment sinks

D. Supplier of Raw Materials

The major required raw materials are wheat flour, sugar, eggs and ghee.
Other items like milk powder, yeast, salt, assorted fruits, baking powder, caramel
colour, vanilla, butter, cream, etc. shall be required in small quantities. You can
procure all the raw material from the local wholesale market. For medium scale
 units, you can procure major raw materials from direct manufacturers. In
establishing a large scale bakery business, you can also set up your own flour
mill included.

E. Location of the business

Mango Graham Ice Cream Cake located at 123 main street Taguig city, business
that is not easy to imitate. The critical part of a product strategy is the location of the
store, The right places provide the easy transportation opportunities, attracting
customers and retaining the best employees

F. Schedule of Operation
Monday-Friday 10am-9pm(11 hours)
Saturday 10am-6pm(8hours)

G. Monitoring and Evaluation

The first one talks about the customers can have their Mango Graham Ice Cream
Cake customized once they order the product. It will be originally based on how and
what they want it should be. They have their freedom to make themselves satisfied with
the outcome. Second, our products have its' unique combination of 3 products which will
meet every consumers' satisfaction; where their purchase will not give them
disappointment. Lastly, our Mango Graham Ice Cream Cake consists of healthy
ingredients wherein vitamins and calories are all equally balanced whereas fats that will
be consumed are surely maintained and will not bring consumers' health at risk.

VI. Financial Plan

A. Financial Soundness of Average Investment Needed
Direct Costs
Mango P10,000
Ice Cream P20,000
 Graham Crackers P5,000
All purpose Cream P5,000
Condensed milk P5,000
Packaging (per tub/cake tin can) P10,000
Total: P55,000

Indirect Cost:
Utilities P24,000
Telecommunication/internet P6,000
Advertisement P10,000
Baking equipment P50,000
Total: P90,000

Data/Schedule of Specific Investment

B. Capital Sharing

Owner’s Percents Capital

Shaira Hope Ungsod 100% P150,000

Total 100% P150,000

C. Sources of Fund

Personal savings and Retained earnings it is the amount of profit a company has left
over after paying all its direct costs, indirect costs, income taxes and its dividends to
shareholders. This represents the portion of our company's equity that can be used for
instance, to invest in new equipment.
 D. Return of Investment
The profit earned on an investment is 150,000 peso and the cost of that
investment is 150,000 peso. For instance, an investment with a profit of 150,000 and a
cost of 150,000 would have an ROI of 1, or 100% when expressed as a percentage.

E. Forecasting

Customer 278 Respondents

Projection 264 people who like our products
245 people whose willing to buy our products
1 consumption of product in a week Projection
245 clients will buy Mango Graham Ice Cream
Cake
245 orders in one week 49 orders per day
(245/5 days) / 49 clients per day (245/5 days)

Revenue 354,530
Less: Cost of Goods Sold
Mango P10,000
Ice Cream P20,000
Graham Crackers P5,000
All purpose Cream P5,000
Condensed milk P5,000
Packaging (per tub/cake tin can) P10,000
Gross Profit : P299,530

Less: Operating Expense

Electricity P18,000
Water P6,000
Business permit and License P3,500
 Telecommunication/ Internet P6,000
Marketing tool and Equipment P50,000
Net Profit: P216,030

VII. Socio Economic Plan

This chapter discusses the benefits of the proposed business and

how the business affects the economy, employment, environment,
household, and government. It stated also the contribution of the business
to the economy and the relevance of it to the society. This should be
considered by the business in order to attain a positive feedback to the
community. The business should not only be concern about its profit but
also on the effect of it to the people and the condition of the society.

Effects of the Business to the Society

Society refers to the group of people living together in

organized communities with shared bylaws, traditions and values.
The proposed business will play a part to the society because it will
affect the government and also the household. The business will
give contributions to them that are beneficial on their part.

Effects in the Government

Government is a political system which is in charge of

administering and regulating a specific community or the country
itself. By that, they are concern in all circumstances that affects
the country. One of it is the tourism which can really help in the
growth of our country. Tourism is a major source of income for
many countries. It is advantageous if a lot of people are visiting
our country because by this, it will have a higher economic
growth. The proposed business can be an additional tourist
attraction in General Santos City, and foreigners and also local
people may urge to visit the place. The business can contribute to
the tourism development of the City.
Moreover, the government needs revenue to defray its
expenses and that is why they impose tax on persons, properties,
and also businesses. The government and also the taxpayers
can benefit on this matter. The Water Adventure Park business is
foreseeable to generate income that could be taxable, which is
subject to Income Tax and Business Tax, which will be remitted to
the Government. Also, the business is required to pay various
Local Taxes and Fees that will be used to support the activities of
the locals for its people.

Effects in the Household

Families and businesses have often been treated as naturally separate
institutions, but in reality they are inextricably intertwined. Such picture manifest that the
institution of the family have implications for the emergence of new business
opportunities, opportunity recognition, business start-up decisions, and the resource
mobilization process. Thus, this business is supposed to be an eye-opener to the
families to create business or support such business through sending labor Force or
even entrepreneurs.

Appendix- shows supplementary materials