RE&D R E A L E S TAT E A N D D I G I TA L

27th June 2014 - India Habitat Centre, New Delhi

Digital in Real Estate: Future Perspective

Associate Partners
Brought to you by

ET Edge
An Economic Times Initiative
The Age of Digital
Our world has gone digital and from marketers to marketplaces,
“being digital” is not a choice anymore, but a by-default necessity.

155 MILLION MOBILE INTERNET USERS-

WITH 80% URBAN POPULATION USAGE

100 MILLION FACEBOOK USERS

INTERNET USERS WATCHING DIGITAL VIDEOS HAVE RISEN FROM 56%

IN 2008 TO 75% IN 2013
Source: http://www.digitalintheround.com/digital-marketing-trend-india-q1-2014/

In this multichannel approach, internet, mobile and social media have brought the industry very close to the buyer. To
reach out to and link up with buyer expectations, it has become imperative for marketers and developers to understand
the buyers and formulate new-age strategies to service them.

Indian Real Estate

This phenomenon has also engulfed the real estate industry and entire house hunting process. Gone are the days
when searching for a house was only restricted to physical checks, advice of brokers and builders. In this new era, final
decision of buyer is also largely influenced by online media for fast and reliable information such as feedback from other
users, governmental approvals and condition of surrounding locality.

The real estate industry players have not missed on this changing trend and in fact majority of players already
have presence online and reaching out to the consumers.

“Real estate firms throughout India spend about Rs 2,500 crore annually
Focused Areas of Discussion
on publicity across different media and digital marketing accounts for
about 25 per cent with a share of about Rs 625 crore, -
Source: http://www.assocham.org/prels/shownews-archive.php?id=4098 Re-inventing digital marketing strategies to
bring the buyer back
The question is no longer on usage of digital but rather on how to best
use combinations of social and digital media to derive better results Content - the game-changer
and how to effectively cut noise and keep user engaged when
Benefits of leveraging social media tools in
reaching to consumer and increase ROI. the real estate industry
Like two side of every coin, real estate market has humungous
Why buyer going digital: Crowd-source
opportunity through digital medium but is equally bounded by
feedback and buy intelligently
challenges. On the back of this increasingly growing and confusing
trend, Economic Times invites marketing gurus, digital marketers Digital in real estate: future perspective
and developers share their thoughts on how digital will be game 2013-14
changing revolution in the real estate industry.
Real estate digitally yours: best practices
and success stories
Programme Schedule
09:30 - 10:00 Registration
10:00 - 10:05 Welcome Address from Rishi Kapoor, Sector Head, Times Conferences Limited
10.05 - 10.30 Opening Keynote
Being digital - no longer a choice but necessity
Neeraj Roy, MD & CEO, Hungama Digital
10.30 - 11.00 Special Address 1
Digital Marketing – Game Changing Revolution in Real Estate
Alok Kejriwal, Co-founder & CEO, Games2win
11:00 - 11:15 Tea/Coffee & Networking
11:15 - 12:15 Panel Discussion 1
Going Digital – Re-inventing Marketing Strategies to Bring the Buyer Back
Vikram Datta, Vice President Marketing, DLF; Sanjay Sachdeva, Director, APIL; Anant Goel, Co-Founder and CEO,
Zamoona; Dhiraj Trivedi, Director Group eMarketing, Park Hotels; Gaurav Singhal, CEO, Blue Digital;
Ansoo Gupta, COO, Pinstorm; Amit Duggal, Director Digital, Madison Communications;
Moderator: Rajat Gupta, Executive Director – Transaction Services, CBRE South Asia
12.15 - 12.35 Special Address 2
How technology can take real estate marketing to the next level?
Ajay Chhabra, VP - Online Marketing & Strategic Initiatives, Cyber Futuristics India
12.35 - 12.45 Special Address 3
Big data & real estate
Ketan Sabnis, Founding Director Amura Marketing Technologies;
Siddharth Bhakay, Sr. Marketing Manager, Amura Marketing Technologies
12.45 - 13.45 Lunch & Networking
13.45 - 14.45 Panel Discussion 2
Incorporating learnings from other industries in the real estate marketing
Guneet Singh, Head Consumer Marketing, Google India; Kushal Sanghvi, Business Head,
Reliance Entertainment & Digital; Chaaya Baradhwaj, CEO & MD, Bcwebwise; Sachin Kapur, CMO, Groupon India;
Pramod Arora, Senior Business Manager (Social Media Marketing & Monitoring), Social Wavelength;
Ajay Chhabra, VP - Online Marketing & Strategic Initiatives, Cyber Futuristics India
Moderator: Ajay Kumar Dhir, Chairman , APAC CXO Forum
14:45 - 15:15 Special Address 4
Tracking your returns in digital marketing
Sathyamurthy Namakkal, President & Head-DDB MudraMax Media
15.15 - 15.30 Tea/Coffee & Networking
15.30 - 16.30 Panel Discussion 3
Leveraging social media in real estate
Suneel Sehgal, DDG, Naredco; Jogy P Thomas, CEO, ATS Greens; Manish Vij, Founder, Smile Vun Group (SVG);
Vikas Chawla, Co-Founder, Social Beat
Moderator: Rajesh Kumar, Head of Marketing, SAP
16:30- 16:35 Close of Conference
Who Should Attend Benefits of Attending
Chief Executive Officers Chief Operating Officers Chief Financial Officers Streamed in-depth PRESENTATIONS ton
Chief Marketing Officers Chief Information Officers Chief Technology Officers current trends and insights into the major issues
facing the industry at the moment.
Head of Marketing Head or PR/Media Relations Head of strategy & Planning
Head of Product Development Head of Business Development INTERACTIVE PANEL discussions with key
deliberations on challenges and directions for
future role of digital in real estate industry.

From REAL LIFE CASE STUDIES from experts

detailing practical advice and best practice for all.

Real Estate Developers Digital Marketing/Ad Companies

Government & Public Sectors Consultants Academicians

Partnership

Build a brand that identifies with excellence & global standards

Opportunity to enhance the organizational perception & improve the brand image while establishing as a thought leader

Create awareness about the unique offerings & USPs of the products & services

Reinforce your market positioning & aim towards better dominance

Opportunity to network with & retain the existing clientele` while striking new connections

For further communications kindly contact

Mr. Hitesh Bhatt
M: +91 998 734 3344
E: info@et-realestatedigital.com

FOR MORE INFORMATION PLEASE VISIT

www.et-realestatedigital.com

RE&D R E A L E S TAT E A N D D I G I TA L