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  • Akhia Audience Analysis April 2023

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    The document is an audience analysis report prepared by Macy Rosen, a marketing intern at akhia. It analyzes akhia's current LinkedIn audience and conducts additional research using SparkToro. LinkedIn analytics show that akhia's audience is located primarily in Greater Cleveland and works in industries like advertising, PR, and software. SparkToro profiles indicate that audiences interested in manufacturing marketing and marcom are primarily male, work in marketing roles, and engage with sites like Hubspot, Ann Handley, and Jeff Bullas. Themes that could work for akhia include trends targeting millennials, short-form content, education, and podcast topics on building marketing plans and YouTube strategies.

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    The document is an audience analysis report prepared by Macy Rosen, a marketing intern at akhia. It analyzes akhia's current LinkedIn audience and conducts additional research using SparkToro. LinkedIn analytics show that akhia's audience is located primarily in Greater Cleveland and works in industries like advertising, PR, and software. SparkToro profiles indicate that audiences interested in manufacturing marketing and marcom are primarily male, work in marketing roles, and engage with sites like Hubspot, Ann Handley, and Jeff Bullas. Themes that could work for akhia include trends targeting millennials, short-form content, education, and podcast topics on building marketing plans and YouTube strategies.

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    © All Rights Reserved
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    21 views17 pages

    Akhia Audience Analysis April 2023

    Uploaded by

    api-653419925
    The document is an audience analysis report prepared by Macy Rosen, a marketing intern at akhia. It analyzes akhia's current LinkedIn audience and conducts additional research using SparkToro. LinkedIn analytics show that akhia's audience is located primarily in Greater Cleveland and works in industries like advertising, PR, and software. SparkToro profiles indicate that audiences interested in manufacturing marketing and marcom are primarily male, work in marketing roles, and engage with sites like Hubspot, Ann Handley, and Jeff Bullas. Themes that could work for akhia include trends targeting millennials, short-form content, education, and podcast topics on building marketing plans and YouTube strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 17

    audience analysis

    Macy Rosen, Marketing Intern


    April 2023

    akhia.com
    audience analysis | overview

    I was tasked with conducting research on akhia’s main audience/s to better understand and develop marketing content on
    akhia’s LinkedIn platform. Using SparkToro, I was able to search a specific audience and gather insights to improve akhia’s
    audience engagement and targeting.

    Data from LinkedIn Analytics was pulled to establish a starting point for this project.

    akhia.com
    LinkedIn analytics

    akhia.com
    audience analysis | akhia’s current LinkedIn audience

    Location Business Size


    Seniority
    Greater Cleveland: 1,149 (26%) 51-200 employees: 591 (13%)
    Senior: 1,218 (28%)
    11-50 employees: 580 (13%)
    Entry: 1,113 (25%)
    10,001+ employees: 513 (12%)
    Director: 555 (13%)
    Manager: 304 (7%)
    VP: 139 (3%)
    Role
    Owner: 126 (3%)
    Marketing: 758 (17%)
    Sales: 534 (12%) Industry
    Business Development: 410 (9%) Advertising Services: 688 (16%)
    Media and Communication: 392 (9%) Public Relations and Communications: 295 (7%)

    akhia.com
    Arts and Design: 322 (7%) Software Development: 185 (4%)
    Operations: 167 (4%) Marketing Services: 153 (4%)
    Program and Project Management: 131 (3%) Business Consulting and Services: 89 (2%)
    SparkToro profiles

    akhia.com
    SparkToro profiles| manufacturing marketing

    audience summary
    Search term: [My audience frequently talks about] [manufacturing marketing]

    Gender Job Role Interests Age

    Marketing
    Sales
    Operations
    Human Resources
    Engineering
    Design
    Male: 57% Female: 29% Media
    Education
    Finance
    Public Relations

    akhia.com
    Unknown: 12%
    SparkToro profiles | manufacturing marketing

    akhia.com
    SparkToro profiles| manufacturing marketing

    social accounts & websites

    HubSpot: 11% Industryweek.com:


    engagement 2.9% engagement

    Ann Handley: 9% Searchengineland.com:


    engagement 2.3% engagement

    Jeff Bullas: 8% Marketingprofs.com:


    engagement 2.2% engagement

    akhia.com
    SparkToro profiles| manufacturing marketing

    podcasts & Youtube channels

    akhia.com
    SparkToro profiles| manufacturing marketing

    themes akhia could speak to

    • Participate in trends targeting Millennials and Gen X


    • Healthy lifestyle
    • Environmental
    • Sustainable
    • Short-form content (JAM for the win!)
    • Education and training
    • Podcast topics
    • Respectful debate
    • Building an impactful brand toolkit
    • Avoiding career burnout
    • Inside brand stories (Lululemon)
    • Goal setting

    akhia.com
    marcom

    akhia.com
    SparkToro profiles| marcom

    audience summary
    Search term: [My audience frequently talks about] [manufacturing marketing]

    Gender Job Role Interests Age

    Marketing
    Human Resources 6%
    11%
    Operations Arts and culture
    Sales 34%
    Media
    Design 49%
    Male: 34% Female: 52% Public Relations
    Education

    18-25 26-35 36-50 51-65

    akhia.com
    Unknown: 12%
    SparkToro profiles| marketing

    akhia.com
    SparkToro profiles| marcom

    social accounts & websites

    HubSpot: 14% Prdaily.com: 4%


    engagement engagement

    Ad Week: 14% Contentmarketinginstitute.


    engagement com: 3% engagement

    Social Media Today: Marketingprofs.com:


    12% engagement 3% engagement

    akhia.com
    SparkToro profiles| marcom

    podcasts & Youtube channels

    akhia.com
    SparkToro profiles| marcom

    themes akhia could speak to

    • Participate in trends targeting Millennials and Gen X


    • Healthy lifestyle
    • Environmental
    • Sustainable
    • Short-form content (JAM for the win!)
    • Education and training
    • Guides/How-To’s
    • Changes/updates in the industry

    Podcast topics:
    • Building a marketing plan that works

    akhia.com
    • YouTube content strategy for business
    akhia.com

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