Job Title / Designation Business Associate - Department Sales

(Food & Beverage)

Reporting Location Multiple/Pan India Reporting to Cluster Team Lead
Bands/ Grades Partner/P1 - IC CTC INR 5 LPA (includes car)
Joining dates 1st June and 1st July, Additional Attractive Sales Incentives
2024 Earnings

About Us
NuTaste Food & Drink Labs is a leading Food & Beverage solution provider to the food service industry.
Our range of products include syrups & sauces, seasonings & marinades, frappe & crumbs, coating
systems and more.
We serve the biggest names in the F&B Industry – McDonalds, KFC, Starbucks, Costa, Barista, CCD,
Burger King, Pizza Hut, Taco Bell, Chaayos, Chai Point, Haldiram to name a very few.
One of our Core Organizational Objectives is “Culture of Care”. We leave no stone unturned to make
our employees happy, committed and future ready. A Career with us is a promise of fulfillment of
your Ambition.

About the Role

The role of the Business Associate-F&B is NEW CUSTOMER ACQUISITION. This includes all activities
required for Identifying, Connecting, Engaging and Selling to a prospective customer.

Duties & Responsibilities

Duties Primary
❖ Perform regular market search, physical & digital, to Identify prospective HoReCa customers -
Hotels & Resorts, Restaurants, Cafes, Bars & Pubs, Clubs, Caterers, School & College Canteens
etc.
❖ Connect with prospective customers with the intention to Engage them by understanding
their needs and illustrating our solutions.
❖ Engage the prospective customers by giving them a demonstration of our product.
❖ Negotiate and make a Sale to a prospective customer.
Duties Secondary
❖ Showcase new products to prospective & existing clients.
❖ Build a strong relationship with clients.
❖ Maintain and update all tech platforms used in the course of your duties
❖ Regularly update product & market knowledge through company training programs.
❖ Attend Monthly Cluster Meets, Quarterly Regional Sales Meets and Annual Sales Conference.
❖ Maintain updated and latest Data of customers
❖ Support Team/Colleagues by sharing insights and business knowledge.
Above & Beyond – Leadership Activities
❖ Research and identify new business opportunities, new markets, growth, areas, trends,
customers, partnerships, products, services, or new ways of reaching existing markets.
❖ Attend various hotel industry programs and conferences.
❖ Participating and Contributing in Strategy Sessions.
❖ Contribute to the reputation of the organisation by entering and achieving professional
awards.

Educational Qualification
Degree/Diploma in Hotel Management.

1
Knowledge, Skills & Abilities, Traits
Knowledge
❖ Knowledge and understanding of the Hospitality Industry.
❖ Knowledge and understanding of basic Sales Process.
❖ Knowledge and understanding of Culinary Arts – Food & Beverage Preparation
❖ Working Knowledge of MS Office & Google Apps

Skills & Abilities

❖ Ability to work alone like a Lone Wolf
❖ Ability to build rapport quickly
❖ Ability to prioritize and manage multiple tasks within timelines
❖ Ability to maintain Data in an Excel
❖ Ability to Learn new Software Application
❖ Ability to Negotiate a deal
❖ Ability to prepare Food & Beverage for demonstration purposes
❖ Basic Verbal & Written Communication in Native Language & English

Traits
❖ A positive Can-Do attitude
❖ Target oriented
❖ Well-organised and detail-oriented