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MCB Chapter 15 Aspects of Consumer Marketing
MCB Chapter 15 Aspects of Consumer Marketing
1. Empowered by
mobile
• Informed- decision
making process
Consumer Insights can affect your
Marketing Strategies
• Consumers have
increased choices (stiff
competition)
• (culture, reference
groups, ever changing
needs etc)
Example
Why is so successful ?
• “Marketing is
understanding your
buyers really, really
well. Then creating
valuable products,
services, and
information
especially for them
to help solve their
problems.”