IEC COLLEGE OF ART & FASHION

Affiliated with Limkokwing University of Creative Technology

BA (HONS) IN FASHION &

RETAILING
merchandising &
technology

ASSIGNMENT: SPORTSWEAR PRODUCTION

STUDENT NAME: SHRISTI PALI, SONIYA MAHARJAN, NISHA LIMBU, JYAMU LOHMI, TINU RAI,
KARINA SIPAI

SEMESTER: 6TH SEMESTER

BATCH: 2021

LECTURER NAME: PALISHA TULADHAR

SUBMISSION DATE: 3RD DECEMBER 2023

DATE RECEIVED BY LECTURER: 3RD DECEMBER 2023

DATE RETURN TO STUDENT………………….

SHRISTI PALI, SONIYA MAHARJAN, KARINA SIPAI, NISHA LIMBU, TINU RAI, JYAMU LOHMI
2021 batch- 6th Semester
B.A (HONS) in Fashion & Retailing
Merchandizing & Technology Page 1
 IEC COLLEGE OF ART & FASHION
Affiliated with Limkokwing University of Creative Technology

TO WHOM IT MAY CONCERN

This is to certify that this project has been made by SHRISTI PALI,
JYAMU LOHMI, TINU RAI, KARINA SIPAI, NISHA LIMBU, SONIYA
MAHARJAN for the successful completion of the project assigned in
MERCHANDIZING & TECHNOLOGY.

_______________
Mrs. Shailaja Adhikar Miss. Palisha Tuladhar
Managing Director of IEC College of Art & Fashion lecturer

SHRISTI PALI, SONIYA MAHARJAN, KARINA SIPAI, NISHA LIMBU, TINU RAI, JYAMU LOHMI
2021 batch- 6th Semester
B.A (HONS) in Fashion & Retailing
Merchandizing & Technology Page 2
 IEC COLLEGE OF ART & FASHION
Affiliated with Limkokwing University of Creative Technology

ACKNOWLEDGEMENT

I sincerely acknowledge with thanks to IEC College of Art &

Fashion, Kathmandu for providing me an excellent opportunity
to work in this project.

I would like to express our gratitude to our lecturer Miss. Palisha

Tuladhar of IEC College, Kathmandu for her excellent support.

Finally, I would like to thank my college & batch mates for their
kind co–operation and assistance.

________________
SHRISTI PALI, SONIYA MAHARJAN, TINU RAI, JYAMU LOHMI, KARINA
SIPAI, NISHA LIMBU
Batch: 2021

SHRISTI PALI, SONIYA MAHARJAN, KARINA SIPAI, NISHA LIMBU, TINU RAI, JYAMU LOHMI
2021 batch- 6th Semester
B.A (HONS) in Fashion & Retailing
Merchandizing & Technology Page 3
 IEC COLLEGE OF ART & FASHION
Affiliated with Limkokwing University of Creative Technology

BRAND OVERVIEW OF ECLIPSE-FIT

Striving for excellence in fabric technology and design to elevate athletic
performance and blended functionality with fashion-forward designs for
sportswear Eclipse-Fit transitions seamlessly from workout to lifestyle. It offer
diverse sizing options and designs that cater to all body types and fitness levels.
Prioritizing eco-friendly materials and responsible manufacturing processes to
reduce our environmental footprint.

DEVELOPMENT & MANUFACTURING WORKFLOW

CONCPETULIZATION:
• Brainstorming sessions: Engage with designers, marketers, and trend
analysts to generate creative ideas aligned with current sportswear
trends.

SHRISTI PALI, SONIYA MAHARJAN, KARINA SIPAI, NISHA LIMBU, TINU RAI, JYAMU LOHMI
2021 batch- 6th Semester
B.A (HONS) in Fashion & Retailing
Merchandizing & Technology Page 4
 IEC COLLEGE OF ART & FASHION
Affiliated with Limkokwing University of Creative Technology

• Trend analysis and market research: Study market trends, consumer

preferences, and emerging technologies to inform the design direction.

SKETCHING AND DIGITAL RENDERING:

• Translate conceptual ideas: Transform the brainstormed concepts into
hand-drawn sketches.
• Digital renderings: Use graphic design software to create realistic digital
representations of the designs, allowing for a more accurate visualization.

PATTERN DEVELOPMENT:
• Create patterns: Develop detailed patterns based on the approved design
sketches, considering factors like sizing, fit, and functionality.
• Digital pattern-making tools: Utilize computer-aided design (CAD) tools
for precise and scalable pattern development.

PROTOTYPE PRODUCTION:
• Selected fabrics: Choose fabrics that align with the envisioned final
product and produce initial prototypes for evaluation.
• Iterative process: Make multiple iterations to refine fit, comfort, and
overall functionality based on feedback from wear tests.

FABRIC SELECTION:
• Identify performance fabrics: Choose fabrics that offer moisture-wicking
properties, breathability, and durability, tailored to the intended sports
activities.
• Compliance: Ensure that selected fabrics comply with industry standards
and regulations.

SHRISTI PALI, SONIYA MAHARJAN, KARINA SIPAI, NISHA LIMBU, TINU RAI, JYAMU LOHMI
2021 batch- 6th Semester
B.A (HONS) in Fashion & Retailing
Merchandizing & Technology Page 5
 IEC COLLEGE OF ART & FASHION
Affiliated with Limkokwing University of Creative Technology

TESTING:
• Fabric testing: Conduct rigorous testing on selected materials to ensure
they meet quality standards and performance criteria.
• Quality assurance: Verify that fabrics withstand wear and washing,
maintaining their integrity.

MANUFACTURING SETUP:
• Choose production facility: Select a manufacturing facility with expertise
in sportswear production and suitable capacity for the intended scale.
• Efficient production lines: Implement production lines designed for
efficiency and scalability.

QUALITY CONTROL MEASURES:

• Integrated quality checks: Introduce quality checks at various stages of
production to identify and address potential issues promptly.
• Consistency: Ensure that products maintain consistency in terms of
design, quality, and specifications.
ASSEMBLY:
• Mass production: Execute the mass production of sportswear based on
the finalized prototypes and approved patterns.
• Standardized processes: Implement standardized production processes
to maintain consistency across the entire product line.

FINAL INSPECTION:
• Thorough inspection: Conduct a detailed inspection of the final samples
to ensure they meet design specifications and quality standards.
• Conformity: Verify that the final products align with the approved designs
in terms of aesthetics, functionality, and overall quality.

SHRISTI PALI, SONIYA MAHARJAN, KARINA SIPAI, NISHA LIMBU, TINU RAI, JYAMU LOHMI
2021 batch- 6th Semester
B.A (HONS) in Fashion & Retailing
Merchandizing & Technology Page 6
 IEC COLLEGE OF ART & FASHION
Affiliated with Limkokwing University of Creative Technology

MERCHANDIZING PLAN

IN-STORE MERCHANDIZING:
DISPLAY CONCEPT
• Theme: Dynamic and Energetic
• Setup: Use mannequins in dynamic poses wearing the sportswear.
• Visual Elements: Incorporate high-energy graphics featuring athletes in
action and motivational quotes such as "Unleash Your Potential" or
"Elevate Your Game."

ONLINE MERCHANDIZING:
WEB LAYOUT CONCEPT
• Homepage Banner: Feature athletes wearing the sportswear in action
with high-energy graphics in the background and a motivational quote like
"Ignite Your Passion."
• Product Pages: Include detailed product descriptions, sizing guides, and
customer reviews alongside dynamic graphics and quotes.
• Promotions: Offer bundle deals or discounts with slogans like "Fuel Your
Journey with Performance."

SOCIAL MEDIA MERCHANDIZING:

CAMPAIGN CONCEPT
• Hashtag: Create a unique hashtag for the sportswear line, e.g.,
#PowerUpPerformance.
• Content: Share engaging posts featuring athletes, behind-the-scenes
footage, and customer testimonials, accompanied by high-energy
graphics and quotes like "Break Limits, Set Records."
• User-Generated Content: Encourage customers to share their
experiences wearing the sportswear with energetic visuals and
motivational captions.

SHRISTI PALI, SONIYA MAHARJAN, KARINA SIPAI, NISHA LIMBU, TINU RAI, JYAMU LOHMI
2021 batch- 6th Semester
B.A (HONS) in Fashion & Retailing
Merchandizing & Technology Page 7
 IEC COLLEGE OF ART & FASHION
Affiliated with Limkokwing University of Creative Technology

EVENT MERCHANDIZING:
POP-UP SHOP CONCEPT
• Location: Set up a pop-up shop at sports events or fitness expos.
• Interactive Elements: Provide fitting rooms for customers to try on the
sportswear, decorated with dynamic graphics and quotes like "Unleash
the Athlete Within."
• Limited Editions: Introduce event-exclusive colorways or designs with
slogans like "Own Your Victory."

SHRISTI PALI, SONIYA MAHARJAN, KARINA SIPAI, NISHA LIMBU, TINU RAI, JYAMU LOHMI
2021 batch- 6th Semester
B.A (HONS) in Fashion & Retailing
Merchandizing & Technology Page 8