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  • JD - Digital Marketing

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    V Rsk
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    The document outlines 13 key responsibilities (KRAs) for a digital marketing role. The responsibilities include managing paid campaigns to achieve sales volume targets, search engine optimization, website management, customer meetings, billing, CRM integration, and evaluating various metrics like lead generation, reports, budgets, and ROI on a regular basis. The KRAs are to be reported on at intervals ranging from daily to weekly to ensure targets are met and spending is optimized.

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    The document outlines 13 key responsibilities (KRAs) for a digital marketing role. The responsibilities include managing paid campaigns to achieve sales volume targets, search engine optimization, website management, customer meetings, billing, CRM integration, and evaluating various metrics like lead generation, reports, budgets, and ROI on a regular basis. The KRAs are to be reported on at intervals ranging from daily to weekly to ensure targets are met and spending is optimized.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    Download as xlsx, pdf, or txt
    3 views2 pages

    JD - Digital Marketing

    Uploaded by

    V Rsk
    The document outlines 13 key responsibilities (KRAs) for a digital marketing role. The responsibilities include managing paid campaigns to achieve sales volume targets, search engine optimization, website management, customer meetings, billing, CRM integration, and evaluating various metrics like lead generation, reports, budgets, and ROI on a regular basis. The KRAs are to be reported on at intervals ranging from daily to weekly to ensure targets are met and spending is optimized.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 2

    S. No.

    KRA
    1 Digital Marketing responsibility for HD or MOI
    2 All paid campaigns - SV Target to be achieved
    3 SEO
    4 Payment Follow up with Finance and get timely payment for campaigns
    5 Website management
    6 Work and Living Internal channel partner management for lead generation
    7 Planning for Digital, Budget Projection
    8 Youtube Promotion
    9 Customer Meetings
    10 Billing & Invoices - ERP updates/ Auditing daily spends and weekly spends
    11 CRM integration / camapaign Support
    12 New initiatives

    13 ROI

    Reports
    NRI daily report
    HD / TCD /
    Portal wise performance report
    Overall daily performance report
    YouTube report
    Evaluate
    Lead Gen/ Branding/ Reports/ Budgets/ ROI
    SV & RevenueTarget achievement
    Brand keywords / General keywords
    Not even a single day promotion should stop because of payment issue
    Ongoing / Continous improvement
    SV Target achievement / campaign to be presented before 5th of every month
    Once a month before 25th of previous month for respective verticals
    Brand / Leads - videos creation with Agency - minimum 5 videos in a Quarter
    4 in a week - All sources
    Weekly basis to be coordinated with ERP MIS / Marketing MIS
    Daily / ongoing
    on campaigns / Platforms to increase Revenue
    for all Spends , ROI to be maintained as per yearly KRA . Vertical wise ROI &
    effectiveness of Campaign handling

    Interval
    Daily basis
    Daily basis
    Weekly basis
    Alternate days
    Daily basis

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