The document discusses strategies for social media campaign management. It recommends starting campaigns on smaller social media platforms to build an audience and then expanding to larger platforms. It also suggests using paid advertising and social media management tools to target audiences and measure campaign success. Finally, it discusses different types of social media channels like owned, earned, and paid media and choosing the right tools depending on your goals.
The document discusses strategies for social media campaign management. It recommends starting campaigns on smaller social media platforms to build an audience and then expanding to larger platforms. It also suggests using paid advertising and social media management tools to target audiences and measure campaign success. Finally, it discusses different types of social media channels like owned, earned, and paid media and choosing the right tools depending on your goals.
The document discusses strategies for social media campaign management. It recommends starting campaigns on smaller social media platforms to build an audience and then expanding to larger platforms. It also suggests using paid advertising and social media management tools to target audiences and measure campaign success. Finally, it discusses different types of social media channels like owned, earned, and paid media and choosing the right tools depending on your goals.
3) Social media plan 4) Social media management tools: Hootsuite, Buffer, Everypost 5) Finding target audience by using paid advertising. Social media platforms can narrow down the number of people who is going to see your advertisement. 6) You can use social media mangement tools, social media monitoring tools(this only will help you to see the trend topics or themes at social media itself) or social media tracking tools( this one will help you to find out what’s going on on your website) for measuring your succes at social media. 7) In social media management, you need to choose what tool is best for you. For example, at GIKM when you’re planning a club activity you can prepare a quiz or a small competition to attract people to your club. 8) SMM a) Owned media- your own channel, blogs or website. b) Earned media- advertising via other influencers, channels etc. c) Paid media- paying money for promotion. 9)
Mastering Business Social Media Marketing in Theory & Practice: book covers the fundamental facts & strategies, automation & advanced ideas & tips on corporate social marketing for businesses & beyond