Limited-Service Restaurants in

Saudi Arabia
Euromonitor International
February 2023
LIMITED-SERVICE RESTAURANTS IN SAUDI ARABIA Passport i

LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2022 DEVELOPMENTS ............................................................................................................... 1
Vision 2030 opens up dining out opportunities while inflation spurs fast current value growth . 1
Other factors and developments help limited-service restaurants maintain strong current value
growth in 2022 .......................................................................................................................... 2
Ongoing promotion, collaboration and menu development ....................................................... 2
PROSPECTS AND OPPORTUNITIES......................................................................................... 3
Chained limited-service restaurants to benefit from ongoing expansion ................................... 3
Standalone outlets, drive-through and “cloud” kitchens add dynamism to limited-service
restaurants ................................................................................................................................ 3
Online orders to continue to grow in scope and popularity ....................................................... 3
CATEGORY DATA ....................................................................................................................... 4
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2017-2022 ........... 4
Table 2 Sales in Limited-Service Restaurants by Category: Number of
Transactions 2017-2022 .............................................................................. 5
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value
2017-2022 .................................................................................................... 7
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth
2017-2022 .................................................................................................... 9
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction
Growth 2017-2022 ..................................................................................... 10
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice
Value Growth 2017-2022 ........................................................................... 11
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: %
Foodservice Value 2018-2022 ................................................................... 12
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: %
Foodservice Value 2019-2022 ................................................................... 13
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets
2022-2027 .................................................................................................. 14
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number
of Transactions 2022-2027 ........................................................................ 15
Table 11 Forecast Sales in Limited-Service Restaurants by Category:
Foodservice Value 2022-2027 ................................................................... 17
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets
Growth 2022-2027 ..................................................................................... 19
Table 13 Forecast Sales in Limited-Service Restaurants by Category: %
Transaction Growth 2022-2027 .................................................................. 20
Table 14 Forecast Sales in Limited-Service Restaurants by Category: %
Foodservice Value Growth 2022-2027 ....................................................... 21

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LIMITED-SERVICE RESTAURANTS IN
SAUDI ARABIA
KEY DATA FINDINGS
▪ Foodservice value sales rise by 13% in current terms in 2022 to SAR26.8 billion
▪ Outlet numbers rise by 1% to 15,893 in the same year
▪ Middle Eastern limited-service restaurants is the best performing category in 2022, with
foodservice value sales rising by 19% in current terms to SAR6.1 billion
▪ Various franchisees is the leading player in 2022, with a foodservice value share of 14%
▪ Foodservice value sales are set to grow at a current value CAGR of 12% (2022 constant
value CAGR of 9%) over the forecast period to SAR46.5 billion
▪ The number of outlets is expected to increase at a CAGR of 5% to 20,319 over the same
period

2022 DEVELOPMENTS

Vision 2030 opens up dining out opportunities while inflation spurs fast
current value growth
Vision 2030 is making Saudi Arabia one of the most attractive markets for investors
worldwide. The goals of Vision 2030 are to increase the appeal of Saudi Arabia, not least in
terms of entertainments like consumer foodservice. Prior to the Coronavirus (COVID-19)
pandemic, consumers travelled abroad and spent huge amount of money in other countries,
mainly due to the restrictive environment in Saudi Arabia with regard to entertainment. For
example, shops or restaurants should not play music, and a lack of domestic tourist destinations
and highly limited attractions encouraged consumers to holiday outside the country. Thus,
Vision 2030 aims to open up the market with a focus on entertainments, such as foodservice,
including limited-service restaurants. Hajj and Umrah had always represented different events
and spaces, engendering significant sales performances. The onset of the COVID-19 crisis saw
the suspension of flights and domestic pilgrims. However, as the threat of the pandemic and
related restrictions eased, the complete resumption of Hajj and Umrah in 2022 boosted
consumer foodservice, including limited-service restaurants. In this vein, owners of major brands
like Al-Tazaj (chicken limited-service restaurants) opened new outlets in Makkah and Madinah,
to cater to the millions of pilgrims coming from around the world for events.
Meanwhile, relatively high inflation continued to play a key role in the double-digit current
value growth registered in limited-service restaurants in 2022, driven by chained operators.
Global inflation was a significant driver of price points, not least in light of the War in Ukraine,
which led to increases in raw materials and production costs in foodservice. Accordingly, unit
prices in limited-service restaurants rose significantly in current terms, which boosted the value
sales performances of businesses and categories. Despite the inflationary environment, which
fostered higher cost of living in the market, consumer foodservice benefited from the strong
purchasing power of many consumers. Nonetheless, the economic climate did make many
consumers more budget-conscious and price-sensitive. Thus, consumers were more aware of
their spending and many of them started to focus on offers and promotions, rather than quality,
to maintain and/or lure new customers.

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Other factors and developments help limited-service restaurants

maintain strong current value growth in 2022
Limited-service restaurants maintained strong current value growth in 2022, due to the lifting
of COVID-19 restrictions and consumers returning to work, school, social and entertainment
norms, alongside an inflationary environment. Many other factors have played a role in limited-
service restaurants’ positive performance. For example, consumers have been obliged to
remain in the country since the reopening of schools with extended semesters, so the school
year ended in June, which was not the case before the onset of the pandemic. With consumers
spending more time within the borders of Saudi Arabia, they indulged in long weekends, which
increased the opportunities for eating in foodservice establishments. In light of Vision 2030, the
growing array of entertainment events and domestic tourism opportunities also encouraged
consumers to experience new atmospheres inside Saudi Arabia. Furthermore, the opening of
global travel and entertainments saw more tourists from foreign countries visit and explore the
country. This also enhanced foodservice opportunities, including for limited-service restaurants.
The stronger opportunities for foodservices has stimulated development within the industry as
consumers’ tastes and interests broaden. For example, the country’s foodservice offer saw the
emergence of “ghost” kitchens, which aimed to provide a flexible and profitable concept made
possible through the innovation of third party delivery services. In addition to well-established
home delivery and takeaway services, which enabled some players to offset their losses and
even forge ahead in some instances, the phenomenon of “ghost” kitchens is taking off in Saudi
Arabia.
“Ghost” kitchens are professional food preparation and cooking facilities, set up for the
creation of delivery-only meals. A ghost kitchen is not necessarily a restaurant brand in itself,
but may contain kitchen space and facilities for more than one restaurant brand. It is an
extremely flexible concept and more profitable than traditional limited-service and full-service
restaurants, employing limited staff, close to clients and not necessarily in expensive and prime
locations, thereby keeping down operating costs down. The aspects of the concept can also be
adapted to meet changing needs. Furthermore, it is an extremely convenient concept and
features efficient online communications, which benefit the standard of service and raise
awareness. For example, burgers can be cooked and delivered very fast, which is attributed to
the innovative activities of third party delivery services, which have popularised home delivery
and eased the logistics of such operations.

Ongoing promotion, collaboration and menu development

In 2022, the leading brand in limited-service restaurants, and consumer foodservice overall,
McDonald’s, continued to be supported by promotional activities, such as new value meals and
family bundle offers, and marketing initiatives. These promotional deals were popular due to
their value and affordability. Local brands performed particularly well during the pandemic
because some raw material and transportation costs could be cut. Franchisees, however, were
unable to do so without compromising their signature flavours. Al Baik, a local brand, continued
to perform better than many other brands, with further value share growth in limited-service
restaurants in 2022. The local brand benefited from value meal offerings. KFC found it harder to
resist Al Baik due to the competitive price positioning of the local competitor, compared to KFC’s
more expensive products. In response to this pressure, KFC signed agreements with local
poultry suppliers Al Watania Poultry Farms, Tanmiah Food Group and Al Youm Food. Thus, it
was subsequently able to drastically reduce the price of its family meals. This move was
marketed locally as an act of national pride and also helped to cushion KFC by cutting overhead
costs for raw materials. Other brand owners continued to diversify their menus towards the end
of the review period in an effort to offset financial losses.

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PROSPECTS AND OPPORTUNITIES

Chained limited-service restaurants to benefit from ongoing expansion

Over the forecast period, limited-service restaurants is projected see strong growth in terms of
transactions, value (constant 2022 prices) sales and outlets. As the COVID-19 threat continues
to fade, consumers will be eager to return to their favourite foodservice outlets on a more
frequent basis. Moreover, as the country opens up again, international and domestic tourism will
improve, further supporting foodservice value sales and the number of transactions. Similar, the
development of the Vision 2030 strategy should open up more entertainment opportunities,
including foodservice, while fostering a change in behaviour in terms of eating out among local
consumers. It is expected that chained limited-service restaurants will outpace independent
limited-service restaurants in growth terms over the forecast period as they continue to expand
into smaller cities. Local players are well placed to perform well, whether chained or
independent, as limited-service restaurant owners are investing more in human resources and
offering opportunities to managers at international companies to apply their experience to local
brands. Thus, more independent limited-service restaurants are likely to develop into chains,
which should produce knock-on-effects in terms of the scope of limited-service restaurants in
Saudi Arabia.

Standalone outlets, drive-through and “cloud” kitchens add dynamism to

limited-service restaurants
Standalone outlets represented a new trend in Saudi Arabia in 2022, partly due to the effects
of inflation and related expensive rental fees of outlets. Against this high-cost backdrop, more
companies have shifted to small standalone outlets that also have an upper dining area and a
drive-through service. Tim Hortons is considered the first brand to refurbish its outlet in the form
of this new type of standalone. The offer of a drive-through service also grew significantly as a
result of COVID-19. The leading brand, McDonald’s, has benefited from the introduction of its
“Hand Held Service”, whereby McDonald’s staff take orders among customers in the drive-
through area to accelerate the speed of service.
Another emerging concept in Saudi Arabia, the “cloud” kitchen, is gaining popularity among
players and consumers. A “cloud” kitchen first appeared in Saudi Arabia in 2020 during the
COVID-19 crisis, which led to lockdown and hit the foodservice industry very hard. In this light,
the use of a “cloud” kitchen gained currency as a rescue option for some brand owners, who
could not afford high rental fees amid strong losses for their businesses. Thus, some players
started to operate “cloud” kitchens. For example, Kitopi (a managed cloud kitchen platform that
cooperates with restaurants to widen their delivery services) accommodated brands with a
kitchen and managed food aggregators to deliver orders. Other companies closed branded
outlets and started operating only through a “cloud” kitchen, signing contracts with major
delivery platforms like HungerStation and Jahez, facilitated by the use of apps. As the country
continues to see normalisation, these formats are unlikely to lose their sheen, as they offer
convenience and dynamism to the category.

Online orders to continue to grow in scope and popularity

COVID-19 accelerated the development and growth of online ordering in limited-service
restaurants in Saudi Arabia. Further development and growth in this direction was visible in
2022. This is likely to continue in the short to medium term, due to the ongoing adaptation of
consumers to online platforms and the efforts of food aggregators, which continue to market and

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promote their platforms and apps. For example, HungerStation and Jahez offer free or low
delivery fees on a wide variety of brands to encourage the consumer to order online, rather than
visit the branded outlet and buy a meal on the premises. Meanwhile, McDonald’s has
invigorated its online ordering system via its GMA concept (Global McApp). This is basically a
large screen where you make orders beside the cashier. Even cashiers in some McDonald’s
branches, especially in shopping malls’ food courts, no longer take orders. Orders have to be
made through GMA and they are categorised as online sales.

CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2017-2022

outlets
2017 2018 2019 2020 2021 2022

--- Independent Other 513 501 495 370 356 361

Limited-Service
Restaurants
--- Chained Other 234 239 243 193 187 193
Limited-Service
Restaurants
-- Other Limited- 747 740 738 563 543 554
Service Restaurants
--- Independent Pizza 74 75 77 70 71 72
Limited-Service
Restaurants
--- Chained Pizza 496 532 564 530 540 556
Limited-Service
Restaurants
-- Pizza Limited- 570 607 641 600 611 628
Service Restaurants
--- Independent Middle 1,141 1,143 1,146 1,160 1,200 1,264
Eastern Limited-Service
Restaurants
--- Chained Middle 632 631 656 669 697 769
Eastern Limited-Service
Restaurants
-- Middle Eastern 1,773 1,774 1,802 1,829 1,897 2,033
Limited-Service
Restaurants
--- Independent Latin 15 16 17 13 13 14
American Limited-
Service Restaurants
--- Chained Latin 85 85 73 65 67 72
American Limited-
Service Restaurants
-- Latin American 100 101 90 78 80 86
Limited-Service
Restaurants
--- Independent Ice 88 91 94 88 87 86
Cream Limited-Service
Restaurants
--- Chained Ice Cream 937 963 976 925 915 925
Limited-Service
Restaurants
-- Ice Cream Limited- 1,025 1,054 1,070 1,013 1,002 1,011
Service Restaurants

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--- Independent Fish 25 28 32 25 26 27

Limited-Service
Restaurants
--- Chained Fish 12 18 18 14 8 6
Limited-Service
Restaurants
-- Fish Limited-Service 37 46 50 39 34 33
Restaurants
--- Independent 484 494 509 503 495 505
Convenience Stores
Limited-Service
Restaurants
--- Chained Convenience 148 160 173 176 185 192
Stores Limited-Service
Restaurants
-- Convenience Stores 632 654 682 679 680 697
Limited-Service
Restaurants
--- Independent Chicken 627 626 641 621 596 605
Limited-Service
Restaurants
--- Chained Chicken 526 543 558 543 527 551
Limited-Service
Restaurants
-- Chicken Limited- 1,153 1,169 1,199 1,164 1,123 1,156
Service Restaurants
--- Independent Burger 130 132 137 135 138 142
Limited-Service
Restaurants
--- Chained Burger 1,255 1,343 1,439 1,468 1,527 1,593
Limited-Service
Restaurants
-- Burger Limited- 1,385 1,475 1,576 1,603 1,665 1,735
Service Restaurants
--- Independent Bakery 7,148 7,038 7,087 7,029 6,711 6,569
Products Limited-
Service Restaurants
--- Chained Bakery 1,065 1,073 1,087 1,121 1,098 1,130
Products Limited-
Service Restaurants
-- Bakery Products 8,213 8,111 8,174 8,150 7,809 7,699
Limited-Service
Restaurants
--- Independent Asian 180 182 184 187 149 147
Limited-Service
Restaurants
--- Chained Asian 135 135 137 140 115 114
Limited-Service
Restaurants
-- Asian Limited- 315 317 321 327 264 261
Service Restaurants
- Limited-Service 15,950 16,048 16,343 16,045 15,708 15,893
Restaurants by Type
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions

2017-2022

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'000 transactions
2017 2018 2019 2020 2021 2022

--- Independent Other 17,595.2 17,139.2 16,988.4 5,427.3 6,665.8 7,088.0

Limited-Service
Restaurants
--- Chained Other 6,955.4 6,816.7 6,798.4 2,370.7 3,152.9 3,438.1
Limited-Service
Restaurants
-- Other Limited- 24,550.6 23,955.9 23,786.8 7,798.0 9,818.7 10,526.1
Service Restaurants
--- Independent Pizza 5,112.4 5,141.6 5,330.9 2,778.6 3,360.1 3,518.2
Limited-Service
Restaurants
--- Chained Pizza 25,562.1 26,615.2 29,011.5 16,566.1 20,409.9 22,129.3
Limited-Service
Restaurants
-- Pizza Limited- 30,674.5 31,756.8 34,342.4 19,344.6 23,769.9 25,647.6
Service Restaurants
--- Independent Middle 117,818.8 116,726.7 118,805.8 75,874.1 102,807.4 114,204.7
Eastern Limited-Service
Restaurants
--- Chained Middle 64,096.5 62,982.0 65,074.0 43,723.1 61,711.2 73,424.6
Eastern Limited-Service
Restaurants
-- Middle Eastern 181,915.2 179,708.7 183,879.8 119,597.1 164,518.6 187,629.2
Limited-Service
Restaurants
--- Independent Latin 184.5 190.4 196.6 88.3 114.9 121.3
American Limited-
Service Restaurants
--- Chained Latin 3,310.8 3,272.6 3,576.0 1,881.0 2,532.0 2,852.0
American Limited-
Service Restaurants
-- Latin American 3,495.3 3,463.0 3,772.6 1,969.3 2,646.9 2,973.3
Limited-Service
Restaurants
--- Independent Ice 10,786.8 11,083.4 11,394.9 5,999.0 7,643.9 7,853.6
Cream Limited-Service
Restaurants
--- Chained Ice Cream 51,911.5 53,250.8 54,661.9 29,481.4 38,176.2 40,504.9
Limited-Service
Restaurants
-- Ice Cream Limited- 62,698.2 64,334.2 66,056.8 35,480.4 45,820.1 48,358.4
Service Restaurants
--- Independent Fish 914.3 895.4 943.3 268.7 359.5 397.7
Limited-Service
Restaurants
--- Chained Fish 638.6 704.6 721.9 199.2 185.9 147.0
Limited-Service
Restaurants
-- Fish Limited-Service 1,552.9 1,600.0 1,665.2 467.8 545.3 544.7
Restaurants
--- Independent 27,447.9 27,701.0 28,801.3 14,855.5 15,114.1 15,624.8
Convenience Stores
Limited-Service
Restaurants
--- Chained Convenience 12,016.0 12,572.6 12,893.5 7,541.6 8,046.6 8,577.6
Stores Limited-Service
Restaurants
-- Convenience Stores 39,464.0 40,273.6 41,694.8 22,397.2 23,160.7 24,202.3

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Limited-Service
Restaurants
--- Independent Chicken 36,572.3 36,215.7 37,305.2 18,839.0 23,514.7 25,034.4
Limited-Service
Restaurants
--- Chained Chicken 74,501.4 75,170.7 75,405.7 49,544.6 61,138.6 68,993.5
Limited-Service
Restaurants
-- Chicken Limited- 111,073.7 111,386.4 112,710.9 68,383.5 84,653.2 94,027.9
Service Restaurants
--- Independent Burger 7,520.5 7,596.7 7,953.5 4,767.2 6,241.5 6,781.0
Limited-Service
Restaurants
--- Chained Burger 205,554.0 207,812.4 234,984.3 157,658.8 223,946.8 250,286.7
Limited-Service
Restaurants
-- Burger Limited- 213,074.5 215,409.1 242,937.8 162,426.0 230,188.4 257,067.7
Service Restaurants
--- Independent Bakery 884,155.3 874,907.9 889,723.2 514,921.2 599,557.2 600,252.6
Products Limited-
Service Restaurants
--- Chained Bakery 46,611.1 45,582.9 46,591.2 28,735.6 35,169.6 38,227.5
Products Limited-
Service Restaurants
-- Bakery Products 930,766.4 920,490.8 936,314.4 543,656.8 634,726.8 638,480.1
Limited-Service
Restaurants
--- Independent Asian 12,918.7 12,539.7 12,704.3 6,934.2 6,483.6 6,504.5
Limited-Service
Restaurants
--- Chained Asian 8,165.8 7,967.7 8,076.8 4,410.5 4,366.0 4,506.5
Limited-Service
Restaurants
-- Asian Limited- 21,084.5 20,507.5 20,781.0 11,344.7 10,849.6 11,011.0
Service Restaurants
- Limited-Service 1,620,349.8 1,612,885.8 1,667,942.5 992,865.3 1,230,698.2 1,300,468.3
Restaurants by Type
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2017-

2022

SAR million
2017 2018 2019 2020 2021 2022

--- Independent Other 620.3 606.8 606.0 223.5 277.5 303.0

Limited-Service
Restaurants
--- Chained Other 261.7 266.8 266.3 108.1 142.6 159.7
Limited-Service
Restaurants
-- Other Limited- 882.0 873.6 872.4 331.7 420.2 462.7
Service Restaurants
--- Independent Pizza 141.0 147.4 154.9 90.6 110.5 119.5
Limited-Service
Restaurants
--- Chained Pizza 829.5 872.7 961.5 630.5 783.0 874.9
Limited-Service

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Restaurants
-- Pizza Limited- 970.6 1,020.0 1,116.5 721.1 893.6 994.4
Service Restaurants
--- Independent Middle 3,153.9 3,266.9 3,315.1 2,417.0 3,191.7 3,711.1
Eastern Limited-Service
Restaurants
--- Chained Middle 1,710.1 1,722.4 1,845.5 1,408.9 1,938.9 2,406.6
Eastern Limited-Service
Restaurants
-- Middle Eastern 4,864.0 4,989.3 5,160.6 3,825.8 5,130.7 6,117.8
Limited-Service
Restaurants
--- Independent Latin 6.2 6.7 7.2 3.7 4.7 5.1
American Limited-
Service Restaurants
--- Chained Latin 98.3 103.5 114.0 68.1 90.5 105.2
American Limited-
Service Restaurants
-- Latin American 104.5 110.2 121.2 71.8 95.2 110.3
Limited-Service
Restaurants
--- Independent Ice 126.4 134.5 143.8 85.6 107.6 113.6
Cream Limited-Service
Restaurants
--- Chained Ice Cream 1,080.8 1,194.2 1,270.2 770.9 987.4 1,078.2
Limited-Service
Restaurants
-- Ice Cream Limited- 1,207.2 1,328.7 1,414.0 856.5 1,095.0 1,191.8
Service Restaurants
--- Independent Fish 34.0 36.4 39.2 13.0 17.1 19.3
Limited-Service
Restaurants
--- Chained Fish 17.2 19.1 19.5 6.3 7.2 5.8
Limited-Service
Restaurants
-- Fish Limited-Service 51.1 55.5 58.7 19.2 24.3 25.1
Restaurants
--- Independent 538.0 583.5 606.8 356.5 382.7 404.7
Convenience Stores
Limited-Service
Restaurants
--- Chained Convenience 146.7 160.0 178.8 119.8 137.3 150.2
Stores Limited-Service
Restaurants
-- Convenience Stores 684.7 743.5 785.7 476.4 519.9 555.0
Limited-Service
Restaurants
--- Independent Chicken 617.6 621.0 648.9 378.2 465.6 518.6
Limited-Service
Restaurants
--- Chained Chicken 2,003.7 2,087.8 2,119.3 1,630.2 1,976.6 2,330.0
Limited-Service
Restaurants
-- Chicken Limited- 2,621.3 2,708.8 2,768.2 2,008.4 2,442.2 2,848.6
Service Restaurants
--- Independent Burger 164.0 170.6 180.4 123.7 158.8 177.8
Limited-Service
Restaurants
--- Chained Burger 5,292.0 5,594.9 6,403.2 4,921.8 6,603.6 7,598.9
Limited-Service
Restaurants

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-- Burger Limited- 5,456.0 5,765.5 6,583.5 5,045.5 6,762.3 7,776.7

Service Restaurants
--- Independent Bakery 6,285.8 6,387.1 6,510.7 4,245.1 4,886.7 5,053.1
Products Limited-
Service Restaurants
--- Chained Bakery 1,230.0 1,205.3 1,288.7 896.7 1,103.8 1,247.7
Products Limited-
Service Restaurants
-- Bakery Products 7,515.9 7,592.4 7,799.4 5,141.9 5,990.5 6,300.7
Limited-Service
Restaurants
--- Independent Asian 395.1 406.2 419.0 256.1 242.5 251.9
Limited-Service
Restaurants
--- Chained Asian 322.0 306.3 295.7 184.5 183.9 196.8
Limited-Service
Restaurants
-- Asian Limited- 717.0 712.4 714.7 440.5 426.4 448.8
Service Restaurants
- Limited-Service 25,074.3 25,899.8 27,394.7 18,938.7 23,800.3 26,831.7
Restaurants by Type
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2017-2022

% Units/Outlets growth
2021/22 2017-22 CAGR 2017/22 Total

--- Independent Other Limited-Service 1.4 -6.8 -29.6

Restaurants
--- Chained Other Limited-Service Restaurants 3.2 -3.8 -17.5
-- Other Limited-Service Restaurants 2.0 -5.8 -25.8
--- Independent Pizza Limited-Service 1.4 -0.5 -2.7
Restaurants
--- Chained Pizza Limited-Service Restaurants 3.0 2.3 12.1
-- Pizza Limited-Service Restaurants 2.8 2.0 10.2
--- Independent Middle Eastern Limited- 5.3 2.1 10.8
Service Restaurants
--- Chained Middle Eastern Limited-Service 10.3 4.0 21.7
Restaurants
-- Middle Eastern Limited-Service Restaurants 7.2 2.8 14.7
--- Independent Latin American Limited- 7.7 -1.4 -6.7
Service Restaurants
--- Chained Latin American Limited-Service 7.5 -3.3 -15.3
Restaurants
-- Latin American Limited-Service Restaurants 7.5 -3.0 -14.0
--- Independent Ice Cream Limited-Service -1.1 -0.5 -2.3
Restaurants
--- Chained Ice Cream Limited-Service 1.1 -0.3 -1.3
Restaurants
-- Ice Cream Limited-Service Restaurants 0.9 -0.3 -1.4
--- Independent Fish Limited-Service 3.8 1.6 8.0
Restaurants
--- Chained Fish Limited-Service Restaurants -25.0 -12.9 -50.0
-- Fish Limited-Service Restaurants -2.9 -2.3 -10.8
--- Independent Convenience Stores Limited- 2.0 0.9 4.3
Service Restaurants
--- Chained Convenience Stores Limited- 3.8 5.3 29.7

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Service Restaurants
-- Convenience Stores Limited-Service 2.5 2.0 10.3
Restaurants
--- Independent Chicken Limited-Service 1.5 -0.7 -3.5
Restaurants
--- Chained Chicken Limited-Service 4.6 0.9 4.8
Restaurants
-- Chicken Limited-Service Restaurants 2.9 0.1 0.3
--- Independent Burger Limited-Service 2.9 1.8 9.2
Restaurants
--- Chained Burger Limited-Service Restaurants 4.3 4.9 26.9
-- Burger Limited-Service Restaurants 4.2 4.6 25.3
--- Independent Bakery Products Limited- -2.1 -1.7 -8.1
Service Restaurants
--- Chained Bakery Products Limited-Service 2.9 1.2 6.1
Restaurants
-- Bakery Products Limited-Service Restaurants -1.4 -1.3 -6.3
--- Independent Asian Limited-Service -1.3 -4.0 -18.3
Restaurants
--- Chained Asian Limited-Service Restaurants -0.9 -3.3 -15.6
-- Asian Limited-Service Restaurants -1.1 -3.7 -17.1
- Limited-Service Restaurants by Type 1.2 -0.1 -0.4
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2017-

2022

% transaction growth
2021/22 2017-22 CAGR 2017/22 Total

--- Independent Other Limited-Service 6.3 -16.6 -59.7

Restaurants
--- Chained Other Limited-Service Restaurants 9.0 -13.1 -50.6
-- Other Limited-Service Restaurants 7.2 -15.6 -57.1
--- Independent Pizza Limited-Service 4.7 -7.2 -31.2
Restaurants
--- Chained Pizza Limited-Service Restaurants 8.4 -2.8 -13.4
-- Pizza Limited-Service Restaurants 7.9 -3.5 -16.4
--- Independent Middle Eastern Limited- 11.1 -0.6 -3.1
Service Restaurants
--- Chained Middle Eastern Limited-Service 19.0 2.8 14.6
Restaurants
-- Middle Eastern Limited-Service Restaurants 14.0 0.6 3.1
--- Independent Latin American Limited- 5.6 -8.0 -34.3
Service Restaurants
--- Chained Latin American Limited-Service 12.6 -2.9 -13.9
Restaurants
-- Latin American Limited-Service Restaurants 12.3 -3.2 -14.9
--- Independent Ice Cream Limited-Service 2.7 -6.1 -27.2
Restaurants
--- Chained Ice Cream Limited-Service 6.1 -4.8 -22.0
Restaurants
-- Ice Cream Limited-Service Restaurants 5.5 -5.1 -22.9
--- Independent Fish Limited-Service 10.6 -15.3 -56.5
Restaurants
--- Chained Fish Limited-Service Restaurants -20.9 -25.5 -77.0
-- Fish Limited-Service Restaurants -0.1 -18.9 -64.9
--- Independent Convenience Stores Limited- 3.4 -10.7 -43.1

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LIMITED-SERVICE RESTAURANTS IN SAUDI ARABIA Passport 11

Service Restaurants
--- Chained Convenience Stores Limited- 6.6 -6.5 -28.6
Service Restaurants
-- Convenience Stores Limited-Service 4.5 -9.3 -38.7
Restaurants
--- Independent Chicken Limited-Service 6.5 -7.3 -31.5
Restaurants
--- Chained Chicken Limited-Service 12.8 -1.5 -7.4
Restaurants
-- Chicken Limited-Service Restaurants 11.1 -3.3 -15.3
--- Independent Burger Limited-Service 8.6 -2.0 -9.8
Restaurants
--- Chained Burger Limited-Service Restaurants 11.8 4.0 21.8
-- Burger Limited-Service Restaurants 11.7 3.8 20.6
--- Independent Bakery Products Limited- 0.1 -7.5 -32.1
Service Restaurants
--- Chained Bakery Products Limited-Service 8.7 -3.9 -18.0
Restaurants
-- Bakery Products Limited-Service Restaurants 0.6 -7.3 -31.4
--- Independent Asian Limited-Service 0.3 -12.8 -49.7
Restaurants
--- Chained Asian Limited-Service Restaurants 3.2 -11.2 -44.8
-- Asian Limited-Service Restaurants 1.5 -12.2 -47.8
- Limited-Service Restaurants by Type 5.7 -4.3 -19.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value

Growth 2017-2022

% value growth
2021/22 2017-22 CAGR 2017/22 Total

--- Independent Other Limited-Service 9.2 -13.4 -51.2

Restaurants
--- Chained Other Limited-Service Restaurants 11.9 -9.4 -39.0
-- Other Limited-Service Restaurants 10.1 -12.1 -47.5
--- Independent Pizza Limited-Service 8.1 -3.3 -15.3
Restaurants
--- Chained Pizza Limited-Service Restaurants 11.7 1.1 5.5
-- Pizza Limited-Service Restaurants 11.3 0.5 2.5
--- Independent Middle Eastern Limited- 16.3 3.3 17.7
Service Restaurants
--- Chained Middle Eastern Limited-Service 24.1 7.1 40.7
Restaurants
-- Middle Eastern Limited-Service Restaurants 19.2 4.7 25.8
--- Independent Latin American Limited- 7.0 -4.1 -18.9
Service Restaurants
--- Chained Latin American Limited-Service 16.2 1.4 7.0
Restaurants
-- Latin American Limited-Service Restaurants 15.8 1.1 5.5
--- Independent Ice Cream Limited-Service 5.6 -2.1 -10.1
Restaurants
--- Chained Ice Cream Limited-Service 9.2 0.0 -0.2
Restaurants
-- Ice Cream Limited-Service Restaurants 8.8 -0.3 -1.3
--- Independent Fish Limited-Service 12.7 -10.7 -43.2
Restaurants
--- Chained Fish Limited-Service Restaurants -19.3 -19.6 -66.4

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN SAUDI ARABIA Passport 12

-- Fish Limited-Service Restaurants 3.3 -13.3 -51.0

--- Independent Convenience Stores Limited- 5.8 -5.5 -24.8
Service Restaurants
--- Chained Convenience Stores Limited- 9.5 0.5 2.4
Service Restaurants
-- Convenience Stores Limited-Service 6.7 -4.1 -18.9
Restaurants
--- Independent Chicken Limited-Service 11.4 -3.4 -16.0
Restaurants
--- Chained Chicken Limited-Service 17.9 3.1 16.3
Restaurants
-- Chicken Limited-Service Restaurants 16.6 1.7 8.7
--- Independent Burger Limited-Service 12.0 1.6 8.5
Restaurants
--- Chained Burger Limited-Service Restaurants 15.1 7.5 43.6
-- Burger Limited-Service Restaurants 15.0 7.3 42.5
--- Independent Bakery Products Limited- 3.4 -4.3 -19.6
Service Restaurants
--- Chained Bakery Products Limited-Service 13.0 0.3 1.4
Restaurants
-- Bakery Products Limited-Service Restaurants 5.2 -3.5 -16.2
--- Independent Asian Limited-Service 3.9 -8.6 -36.2
Restaurants
--- Chained Asian Limited-Service Restaurants 7.0 -9.4 -38.9
-- Asian Limited-Service Restaurants 5.2 -8.9 -37.4
- Limited-Service Restaurants by Type 12.7 1.4 7.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice

Value 2018-2022

% value
Company 2018 2019 2020 2021 2022

McDonald's Corp 18.9 19.9 20.8 22.2 23.8

Savola Group 8.1 7.9 8.6 8.7 8.6
Yum! Brands Inc 6.6 6.0 6.1 6.2 6.3
Kudu Corp 6.4 6.0 6.1 6.4 6.3
Restaurant Brands 7.0 7.0 5.6 5.2 5.2
International Inc
ALBAIK Food Systems Co Ltd 4.2 4.4 4.3 4.7 5.1
Inspire Brands Inc - - 3.2 3.3 3.2
Domino's Pizza Inc 2.4 2.4 3.0 2.5 2.4
Shawarmer Food Co LLC 1.6 1.8 2.1 2.0 2.3
CKE Restaurants Holdings 3.0 2.8 2.1 2.3 2.2
Inc
Shatirah House Restaurant 0.9 1.1 1.8 1.7 1.7
Co
Ali Saad Aldin' Est 2.0 2.2 1.7 1.7 1.6
Shawaya House LLC 1.4 1.4 1.4 1.4 1.3
Fakieh Group 1.1 1.1 1.1 1.2 1.3
Daily Food Co 1.4 1.5 1.3 1.3 1.2
Mafad Trading Co Ltd 1.5 1.4 1.1 1.0 1.0
Doctor's Associates Inc 0.7 0.6 1.0 0.9 0.9
Krispy Kreme Doughnut Corp 0.8 0.8 0.7 0.8 0.9
Focus Brands Inc 0.7 0.7 0.9 0.8 0.8
Alromansiah Co Ltd 0.5 0.6 0.6 0.7 0.7
Apparel FZCO 0.4 0.5 0.7 0.7 0.7

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LIMITED-SERVICE RESTAURANTS IN SAUDI ARABIA Passport 13

Sultan Food Co 0.4 0.5 0.4 0.5 0.6

Canton Restaurant Ltd 1.1 1.0 0.9 0.7 0.6
Kahala Corp 1.0 0.9 0.7 0.6 0.5
Munch Bakery 0.2 0.2 0.4 0.4 0.4
Al Faisaliah Group 0.3 0.4 0.4 0.5 0.4
Jan Burger Group 0.5 0.5 0.3 0.3 0.4
Saudi Automotive Services 0.4 0.4 0.5 0.4 0.4
Co
Taxi Restaurants & Foods 0.8 0.8 0.5 0.5 0.3
Co Ltd
Makaseb Group 0.6 0.5 0.3 0.3 0.3
Others 24.8 24.6 21.4 20.1 18.6
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice

Value 2019-2022

% value
Brand Global Brand Owner 2019 2020 2021 2022

McDonald's McDonald's Corp 19.9 20.8 22.2 23.8

Herfy Savola Group 7.6 8.2 8.3 8.2
KFC Yum! Brands Inc 6.0 6.1 6.2 6.3
Kudu Kudu Corp 6.0 6.1 6.4 6.3
Al Baik ALBAIK Food Systems Co Ltd 4.4 4.3 4.7 5.1
Burger King Restaurant Brands 5.9 4.9 5.0 4.9
International Inc
Baskin-Robbins Inspire Brands Inc - 3.2 3.3 3.2
Domino's Pizza Domino's Pizza Inc 2.4 3.0 2.5 2.4
Shawarmer Shawarmer Food Co LLC 1.8 2.1 2.0 2.3
Hardee's CKE Restaurants Holdings Inc 2.8 2.1 2.3 2.2
Burgerizzr Shatirah House Restaurant Co 1.1 1.8 1.7 1.7
Saadeddin Pastry Ali Saad Aldin' Est 2.2 1.7 1.7 1.6
Shawaya House Shawaya House LLC 1.4 1.4 1.4 1.3
Al-Tazaj Fakieh Group 1.1 1.1 1.2 1.3
Maestro Pizza Daily Food Co 1.5 1.3 1.3 1.2
Cone Zone Mafad Trading Co Ltd 1.4 1.1 1.0 1.0
Subway Doctor's Associates Inc 0.6 1.0 0.9 0.9
Krispy Kreme Krispy Kreme Doughnut Corp 0.8 0.7 0.8 0.9
Cinnabon Focus Brands Inc 0.7 0.9 0.8 0.8
Al Romansiah Alromansiah Co Ltd 0.6 0.6 0.7 0.7
Tim Horton's Cafe & Apparel FZCO 0.5 0.7 0.7 0.7
Bake Shop
Sultan Delight Burger Sultan Food Co 0.5 0.4 0.5 0.6
Canton Canton Restaurant Ltd 1.0 0.9 0.7 0.6
Pinkberry Kahala Corp 0.8 0.6 0.6 0.5
Munch Bakery 0.2 0.4 0.4 0.4
Panda Bakery Savola Group 0.3 0.4 0.4 0.4
FireGrill Al Faisaliah Group 0.4 0.4 0.4 0.4
Jan Burger Jan Burger Group 0.5 0.3 0.3 0.4
Sasco Palm Saudi Automotive Services Co 0.4 0.5 0.4 0.4
Spice Taxi Restaurants & Foods 0.5 0.4 0.3 0.3
Co Ltd
Dairy Queen International Dairy Queen 0.3 0.0 - -
Inc
Baskin-Robbins Dunkin' Brands Group Inc 3.3 - - -
Others 23.1 22.6 20.8 19.3

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LIMITED-SERVICE RESTAURANTS IN SAUDI ARABIA Passport 14

Total 100.0 100.0 100.0 100.0

Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2022-2027

outlets
2022 2023 2024 2025 2026 2027

--- Independent Other 361 366 374 383 395 408

Limited-Service
Restaurants
--- Chained Other 193 199 207 216 228 243
Limited-Service
Restaurants
-- Other Limited- 554 565 581 599 623 651
Service Restaurants
--- Independent Pizza 72 74 76 78 81 85
Limited-Service
Restaurants
--- Chained Pizza 556 574 596 622 654 696
Limited-Service
Restaurants
-- Pizza Limited- 628 648 672 700 735 781
Service Restaurants
--- Independent Middle 1,264 1,335 1,403 1,491 1,600 1,715
Eastern Limited-Service
Restaurants
--- Chained Middle 769 838 907 979 1,060 1,158
Eastern Limited-Service
Restaurants
-- Middle Eastern 2,033 2,173 2,310 2,470 2,660 2,873
Limited-Service
Restaurants
--- Independent Latin 14 14 15 15 16 17
American Limited-
Service Restaurants
--- Chained Latin 72 74 77 80 84 88
American Limited-
Service Restaurants
-- Latin American 86 88 92 95 100 105
Limited-Service
Restaurants
--- Independent Ice 86 88 90 93 97 102
Cream Limited-Service
Restaurants
--- Chained Ice Cream 925 952 986 1,031 1,089 1,151
Limited-Service
Restaurants
-- Ice Cream Limited- 1,011 1,040 1,076 1,124 1,186 1,253
Service Restaurants
--- Independent Fish 27 29 30 32 34 37
Limited-Service
Restaurants
--- Chained Fish 6 6 7 7 7 8
Limited-Service
Restaurants
-- Fish Limited-Service 33 35 37 39 41 45
Restaurants

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LIMITED-SERVICE RESTAURANTS IN SAUDI ARABIA Passport 15

--- Independent 505 515 528 543 560 579

Convenience Stores
Limited-Service
Restaurants
--- Chained Convenience 192 199 208 217 228 241
Stores Limited-Service
Restaurants
-- Convenience Stores 697 714 736 760 788 820
Limited-Service
Restaurants
--- Independent Chicken 605 628 657 692 746 811
Limited-Service
Restaurants
--- Chained Chicken 551 577 611 653 712 780
Limited-Service
Restaurants
-- Chicken Limited- 1,156 1,205 1,268 1,345 1,458 1,591
Service Restaurants
--- Independent Burger 142 148 155 162 171 179
Limited-Service
Restaurants
--- Chained Burger 1,593 1,671 1,766 1,875 1,994 2,144
Limited-Service
Restaurants
-- Burger Limited- 1,735 1,819 1,921 2,037 2,165 2,323
Service Restaurants
--- Independent Bakery 6,569 6,769 7,048 7,373 7,753 8,141
Products Limited-
Service Restaurants
--- Chained Bakery 1,130 1,160 1,200 1,259 1,334 1,427
Products Limited-
Service Restaurants
-- Bakery Products 7,699 7,929 8,248 8,632 9,087 9,568
Limited-Service
Restaurants
--- Independent Asian 147 148 150 154 162 171
Limited-Service
Restaurants
--- Chained Asian 114 116 119 124 130 138
Limited-Service
Restaurants
-- Asian Limited- 261 264 269 278 292 309
Service Restaurants
- Limited-Service 15,893 16,480 17,210 18,079 19,135 20,319
Restaurants by Type
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of

Transactions 2022-2027

'000 transactions
2022 2023 2024 2025 2026 2027

--- Independent Other 7,088.0 7,517.6 7,962.7 8,508.4 9,161.2 9,905.3

Limited-Service
Restaurants
--- Chained Other 3,438.1 3,726.9 4,032.7 4,338.7 4,702.3 5,130.6
Limited-Service

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LIMITED-SERVICE RESTAURANTS IN SAUDI ARABIA Passport 16

Restaurants
-- Other Limited- 10,526.1 11,244.5 11,995.4 12,847.0 13,863.5 15,035.9
Service Restaurants
--- Independent Pizza 3,518.2 3,685.9 3,910.6 4,138.3 4,425.1 4,721.7
Limited-Service
Restaurants
--- Chained Pizza 22,129.3 23,884.1 25,813.7 27,743.0 30,039.4 32,719.0
Limited-Service
Restaurants
-- Pizza Limited- 25,647.6 27,570.0 29,724.3 31,881.3 34,464.5 37,440.7
Service Restaurants
--- Independent Middle 114,204.7 126,965.0 140,134.0 155,550.3 173,929.7 193,615.3
Eastern Limited-Service
Restaurants
--- Chained Middle 73,424.6 84,781.6 97,274.3 110,772.7 126,014.7 145,074.4
Eastern Limited-Service
Restaurants
-- Middle Eastern 187,629.2 211,746.6 237,408.3 266,323.0 299,944.5 338,689.7
Limited-Service
Restaurants
--- Independent Latin 121.3 129.6 134.9 143.0 151.5 162.8
American Limited-
Service Restaurants
--- Chained Latin 2,852.0 3,045.0 3,266.0 3,511.0 3,791.0 4,096.0
American Limited-
Service Restaurants
-- Latin American 2,973.3 3,174.6 3,400.9 3,654.0 3,942.5 4,258.8
Limited-Service
Restaurants
--- Independent Ice 7,853.6 8,165.9 8,622.2 9,161.4 9,819.0 10,521.4
Cream Limited-Service
Restaurants
--- Chained Ice Cream 40,504.9 42,468.4 45,308.9 48,765.2 53,060.8 57,413.4
Limited-Service
Restaurants
-- Ice Cream Limited- 48,358.4 50,634.3 53,931.1 57,926.5 62,879.8 67,934.8
Service Restaurants
--- Independent Fish 397.7 427.0 460.5 495.9 538.3 590.2
Limited-Service
Restaurants
--- Chained Fish 147.0 156.9 168.3 181.4 196.6 211.2
Limited-Service
Restaurants
-- Fish Limited-Service 544.7 583.9 628.8 677.3 734.9 801.3
Restaurants
--- Independent 15,624.8 16,384.4 17,177.7 18,070.8 19,122.7 20,288.7
Convenience Stores
Limited-Service
Restaurants
--- Chained Convenience 8,577.6 9,065.0 9,765.8 10,586.5 11,450.0 12,430.2
Stores Limited-Service
Restaurants
-- Convenience Stores 24,202.3 25,449.5 26,943.5 28,657.3 30,572.7 32,718.9
Limited-Service
Restaurants
--- Independent Chicken 25,034.4 26,800.5 29,148.6 31,737.1 35,334.0 39,800.8
Limited-Service
Restaurants
--- Chained Chicken 68,993.5 76,269.5 84,616.8 94,562.9 107,824.9 124,181.2
Limited-Service
Restaurants

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LIMITED-SERVICE RESTAURANTS IN SAUDI ARABIA Passport 17

-- Chicken Limited- 94,027.9 103,070.0 113,765.5 126,300.1 143,159.0 163,982.0

Service Restaurants
--- Independent Burger 6,781.0 7,346.9 7,988.7 8,695.4 9,452.1 10,244.4
Limited-Service
Restaurants
--- Chained Burger 250,286.7 276,120.3 303,889.2 335,133.7 370,772.2 416,315.7
Limited-Service
Restaurants
-- Burger Limited- 257,067.7 283,467.2 311,877.9 343,829.1 380,224.3 426,560.1
Service Restaurants
--- Independent Bakery 600,252.6 636,902.8 684,207.2 739,783.5 807,445.6 883,139.9
Products Limited-
Service Restaurants
--- Chained Bakery 38,227.5 41,251.1 44,472.9 48,502.9 53,458.5 59,600.7
Products Limited-
Service Restaurants
-- Bakery Products 638,480.1 678,153.9 728,680.1 788,286.5 860,904.1 942,740.5
Limited-Service
Restaurants
--- Independent Asian 6,504.5 6,712.2 6,999.5 7,449.5 8,122.0 8,916.4
Limited-Service
Restaurants
--- Chained Asian 4,506.5 4,692.0 4,961.4 5,334.1 5,812.3 6,406.1
Limited-Service
Restaurants
-- Asian Limited- 11,011.0 11,404.2 11,960.9 12,783.6 13,934.3 15,322.5
Service Restaurants
- Limited-Service 1,300,468.3 1,406,498.7 1,530,316.5 1,673,165.6 1,844,624.1 2,045,485.2
Restaurants by Type
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value

2022-2027

SAR million
2022 2023 2024 2025 2026 2027

--- Independent Other 303.0 322.2 338.9 354.7 372.1 390.6

Limited-Service
Restaurants
--- Chained Other 159.7 173.7 187.1 200.2 215.5 233.1
Limited-Service
Restaurants
-- Other Limited- 462.7 495.9 526.1 554.8 587.6 623.7
Service Restaurants
--- Independent Pizza 119.5 126.7 133.1 139.2 146.9 155.1
Limited-Service
Restaurants
--- Chained Pizza 874.9 953.9 1,021.9 1,087.4 1,164.6 1,257.7
Limited-Service
Restaurants
-- Pizza Limited- 994.4 1,080.6 1,155.0 1,226.7 1,311.5 1,412.7
Service Restaurants
--- Independent Middle 3,711.1 4,183.4 4,576.1 5,029.5 5,547.2 6,077.4
Eastern Limited-Service
Restaurants
--- Chained Middle 2,406.6 2,811.0 3,196.7 3,600.9 4,048.1 4,609.5
Eastern Limited-Service

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LIMITED-SERVICE RESTAURANTS IN SAUDI ARABIA Passport 18

Restaurants
-- Middle Eastern 6,117.8 6,994.4 7,772.8 8,630.4 9,595.3 10,687.0
Limited-Service
Restaurants
--- Independent Latin 5.1 5.4 5.6 5.9 6.1 6.5
American Limited-
Service Restaurants
--- Chained Latin 105.2 112.7 119.9 127.5 135.9 144.6
American Limited-
Service Restaurants
-- Latin American 110.3 118.1 125.4 133.4 142.0 151.2
Limited-Service
Restaurants
--- Independent Ice 113.6 119.5 125.2 132.2 140.6 149.4
Cream Limited-Service
Restaurants
--- Chained Ice Cream 1,078.2 1,143.0 1,214.3 1,298.0 1,398.7 1,503.6
Limited-Service
Restaurants
-- Ice Cream Limited- 1,191.8 1,262.5 1,339.4 1,430.2 1,539.3 1,653.0
Service Restaurants
--- Independent Fish 19.3 20.6 22.0 23.4 25.0 27.0
Limited-Service
Restaurants
--- Chained Fish 5.8 6.1 6.5 7.0 7.5 8.0
Limited-Service
Restaurants
-- Fish Limited-Service 25.1 26.7 28.5 30.4 32.5 34.9
Restaurants
--- Independent 404.7 419.2 434.6 452.6 473.1 495.3
Convenience Stores
Limited-Service
Restaurants
--- Chained Convenience 150.2 159.0 170.0 181.9 194.6 208.5
Stores Limited-Service
Restaurants
-- Convenience Stores 555.0 578.2 604.6 634.6 667.8 703.8
Limited-Service
Restaurants
--- Independent Chicken 518.6 562.8 606.2 652.8 717.7 796.4
Limited-Service
Restaurants
--- Chained Chicken 2,330.0 2,607.8 2,874.5 3,180.1 3,575.3 4,026.6
Limited-Service
Restaurants
-- Chicken Limited- 2,848.6 3,170.6 3,480.7 3,832.9 4,293.0 4,822.9
Service Restaurants
--- Independent Burger 177.8 193.6 208.5 224.1 239.8 256.3
Limited-Service
Restaurants
--- Chained Burger 7,598.9 8,428.6 9,210.7 10,058.5 10,935.0 11,934.5
Limited-Service
Restaurants
-- Burger Limited- 7,776.7 8,622.2 9,419.2 10,282.5 11,174.8 12,190.8
Service Restaurants
--- Independent Bakery 5,053.1 5,409.6 5,769.9 6,173.8 6,622.9 7,050.5
Products Limited-
Service Restaurants
--- Chained Bakery 1,247.7 1,353.7 1,449.1 1,563.4 1,693.3 1,838.0
Products Limited-
Service Restaurants

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN SAUDI ARABIA Passport 19

-- Bakery Products 6,300.7 6,763.2 7,219.0 7,737.2 8,316.2 8,888.6

Limited-Service
Restaurants
--- Independent Asian 251.9 262.9 271.7 283.4 299.7 317.9
Limited-Service
Restaurants
--- Chained Asian 196.8 206.6 216.2 228.6 243.0 260.2
Limited-Service
Restaurants
-- Asian Limited- 448.8 469.5 488.0 511.9 542.7 578.0
Service Restaurants
- Limited-Service 26,831.7 29,581.8 32,158.7 35,005.0 38,202.7 41,746.6
Restaurants by Type
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth

2022-2027

% Units/Outlets growth
2022/2023 2022-27 CAGR 2022/27 Total

--- Independent Other Limited-Service 1.4 2.5 13.0

Restaurants
--- Chained Other Limited-Service Restaurants 3.1 4.7 25.9
-- Other Limited-Service Restaurants 2.0 3.3 17.5
--- Independent Pizza Limited-Service 2.8 3.4 18.1
Restaurants
--- Chained Pizza Limited-Service Restaurants 3.2 4.6 25.2
-- Pizza Limited-Service Restaurants 3.2 4.5 24.4
--- Independent Middle Eastern Limited- 5.6 6.3 35.7
Service Restaurants
--- Chained Middle Eastern Limited-Service 9.0 8.5 50.6
Restaurants
-- Middle Eastern Limited-Service Restaurants 6.9 7.2 41.3
--- Independent Latin American Limited- 0.0 4.0 21.4
Service Restaurants
--- Chained Latin American Limited-Service 2.8 4.1 22.2
Restaurants
-- Latin American Limited-Service Restaurants 2.3 4.1 22.1
--- Independent Ice Cream Limited-Service 2.3 3.5 18.6
Restaurants
--- Chained Ice Cream Limited-Service 2.9 4.5 24.4
Restaurants
-- Ice Cream Limited-Service Restaurants 2.9 4.4 23.9
--- Independent Fish Limited-Service 7.4 6.5 37.0
Restaurants
--- Chained Fish Limited-Service Restaurants 0.0 5.9 33.3
-- Fish Limited-Service Restaurants 6.1 6.4 36.4
--- Independent Convenience Stores Limited- 2.0 2.8 14.7
Service Restaurants
--- Chained Convenience Stores Limited- 3.6 4.7 25.5
Service Restaurants
-- Convenience Stores Limited-Service 2.4 3.3 17.6
Restaurants
--- Independent Chicken Limited-Service 3.8 6.0 34.0
Restaurants
--- Chained Chicken Limited-Service 4.7 7.2 41.6
Restaurants

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN SAUDI ARABIA Passport 20

-- Chicken Limited-Service Restaurants 4.2 6.6 37.6

--- Independent Burger Limited-Service 4.2 4.7 26.1
Restaurants
--- Chained Burger Limited-Service Restaurants 4.9 6.1 34.6
-- Burger Limited-Service Restaurants 4.8 6.0 33.9
--- Independent Bakery Products Limited- 3.0 4.4 23.9
Service Restaurants
--- Chained Bakery Products Limited-Service 2.7 4.8 26.3
Restaurants
-- Bakery Products Limited-Service Restaurants 3.0 4.4 24.3
--- Independent Asian Limited-Service 0.7 3.1 16.3
Restaurants
--- Chained Asian Limited-Service Restaurants 1.8 3.9 21.1
-- Asian Limited-Service Restaurants 1.1 3.4 18.4
- Limited-Service Restaurants by Type 3.7 5.0 27.8
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction

Growth 2022-2027

% transaction growth
2022/2023 2022-27 CAGR 2022/27 Total

--- Independent Other Limited-Service 6.1 6.9 39.7

Restaurants
--- Chained Other Limited-Service Restaurants 8.4 8.3 49.2
-- Other Limited-Service Restaurants 6.8 7.4 42.8
--- Independent Pizza Limited-Service 4.8 6.1 34.2
Restaurants
--- Chained Pizza Limited-Service Restaurants 7.9 8.1 47.9
-- Pizza Limited-Service Restaurants 7.5 7.9 46.0
--- Independent Middle Eastern Limited- 11.2 11.1 69.5
Service Restaurants
--- Chained Middle Eastern Limited-Service 15.5 14.6 97.6
Restaurants
-- Middle Eastern Limited-Service Restaurants 12.9 12.5 80.5
--- Independent Latin American Limited- 6.8 6.1 34.2
Service Restaurants
--- Chained Latin American Limited-Service 6.8 7.5 43.6
Restaurants
-- Latin American Limited-Service Restaurants 6.8 7.5 43.2
--- Independent Ice Cream Limited-Service 4.0 6.0 34.0
Restaurants
--- Chained Ice Cream Limited-Service 4.8 7.2 41.7
Restaurants
-- Ice Cream Limited-Service Restaurants 4.7 7.0 40.5
--- Independent Fish Limited-Service 7.4 8.2 48.4
Restaurants
--- Chained Fish Limited-Service Restaurants 6.7 7.5 43.7
-- Fish Limited-Service Restaurants 7.2 8.0 47.1
--- Independent Convenience Stores Limited- 4.9 5.4 29.8
Service Restaurants
--- Chained Convenience Stores Limited- 5.7 7.7 44.9
Service Restaurants
-- Convenience Stores Limited-Service 5.2 6.2 35.2
Restaurants
--- Independent Chicken Limited-Service 7.1 9.7 59.0
Restaurants

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN SAUDI ARABIA Passport 21

--- Chained Chicken Limited-Service 10.5 12.5 80.0

Restaurants
-- Chicken Limited-Service Restaurants 9.6 11.8 74.4
--- Independent Burger Limited-Service 8.3 8.6 51.1
Restaurants
--- Chained Burger Limited-Service Restaurants 10.3 10.7 66.3
-- Burger Limited-Service Restaurants 10.3 10.7 65.9
--- Independent Bakery Products Limited- 6.1 8.0 47.1
Service Restaurants
--- Chained Bakery Products Limited-Service 7.9 9.3 55.9
Restaurants
-- Bakery Products Limited-Service Restaurants 6.2 8.1 47.7
--- Independent Asian Limited-Service 3.2 6.5 37.1
Restaurants
--- Chained Asian Limited-Service Restaurants 4.1 7.3 42.2
-- Asian Limited-Service Restaurants 3.6 6.8 39.2
- Limited-Service Restaurants by Type 8.2 9.5 57.3
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice

Value Growth 2022-2027

% value growth
2022/2023 2022-27 CAGR 2022/27 Total

--- Independent Other Limited-Service 6.3 5.2 28.9

Restaurants
--- Chained Other Limited-Service Restaurants 8.8 7.9 46.0
-- Other Limited-Service Restaurants 7.2 6.2 34.8
--- Independent Pizza Limited-Service 6.1 5.4 29.8
Restaurants
--- Chained Pizza Limited-Service Restaurants 9.0 7.5 43.7
-- Pizza Limited-Service Restaurants 8.7 7.3 42.1
--- Independent Middle Eastern Limited- 12.7 10.4 63.8
Service Restaurants
--- Chained Middle Eastern Limited-Service 16.8 13.9 91.5
Restaurants
-- Middle Eastern Limited-Service Restaurants 14.3 11.8 74.7
--- Independent Latin American Limited- 6.1 5.2 29.1
Service Restaurants
--- Chained Latin American Limited-Service 7.2 6.6 37.5
Restaurants
-- Latin American Limited-Service Restaurants 7.1 6.5 37.1
--- Independent Ice Cream Limited-Service 5.2 5.6 31.5
Restaurants
--- Chained Ice Cream Limited-Service 6.0 6.9 39.5
Restaurants
-- Ice Cream Limited-Service Restaurants 5.9 6.8 38.7
--- Independent Fish Limited-Service 6.6 6.9 39.8
Restaurants
--- Chained Fish Limited-Service Restaurants 6.3 6.7 38.3
-- Fish Limited-Service Restaurants 6.6 6.9 39.5
--- Independent Convenience Stores Limited- 3.6 4.1 22.4
Service Restaurants
--- Chained Convenience Stores Limited- 5.8 6.8 38.8
Service Restaurants
-- Convenience Stores Limited-Service 4.2 4.9 26.8
Restaurants

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LIMITED-SERVICE RESTAURANTS IN SAUDI ARABIA Passport 22

--- Independent Chicken Limited-Service 8.5 9.0 53.6

Restaurants
--- Chained Chicken Limited-Service 11.9 11.6 72.8
Restaurants
-- Chicken Limited-Service Restaurants 11.3 11.1 69.3
--- Independent Burger Limited-Service 8.9 7.6 44.1
Restaurants
--- Chained Burger Limited-Service Restaurants 10.9 9.4 57.1
-- Burger Limited-Service Restaurants 10.9 9.4 56.8
--- Independent Bakery Products Limited- 7.1 6.9 39.5
Service Restaurants
--- Chained Bakery Products Limited-Service 8.5 8.1 47.3
Restaurants
-- Bakery Products Limited-Service Restaurants 7.3 7.1 41.1
--- Independent Asian Limited-Service 4.4 4.8 26.2
Restaurants
--- Chained Asian Limited-Service Restaurants 4.9 5.7 32.2
-- Asian Limited-Service Restaurants 4.6 5.2 28.8
- Limited-Service Restaurants by Type 10.2 9.2 55.6
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International