MARKET STUDY

Romania 2015-2022

COSMETICS
INDUSTRY - 2023

Disclaimer
www.virtualboard.ro The market study was conducted by SC Business Management Technologies SRL and is the exclusive property of the company. The company has made every
effort to ensure optimal data collection and processing but assumes no responsibility for any negative consequence or loss caused by certain decisions of the
beneficiaries, taken on the basis of the results of this study. The content may not be copied, disseminated, altered or published without the written consent of
the company.
Methodology: desk research (national and international databases, media, national statistics bodies, EUROSTAT etc.)
GENERAL DATA

TABLE OF CONTENTS THE REPORT IN NUMBERS

EXECUTIVE SUMMARY 3
I. GLOBAL MARKET ANALYSIS 5
1.1. Global cosmetics industry 6
Format: PDF
1.2. The impact of the pandemic 8
No. of pages: 131
1.3. European cosmetics industry 9
II. CONSUMERS PREFERENCES 13
No. of charts: 75
2.1. Brand power in influencing the acquisition process 14
2.2. Consumers perspective 16 No. of tables: 40
III. MAKET TRENDS 18
3.1. Growth pillars 19 Period in scope: 2015-2022
3.2. Trends and technologies to watch 20
IV. ROMANIAN BEAUTY INDUSTRY 24 No. of companies analyzed: 20
4.1. History and forecast 25
4.2. Cosmetics and Skin care market segment 26 No. of company profiles: 20
4.3. Perfume market segment 29
4.4. Personal care market segment 31 Methodology:
V. ROMANIAN COMPETITIVE ENVIRONMENT 32 desk research (national and
4.1. Top 10 perfume companies – consolidated results 33 international databases,
4.2. Top 10 perfume companies – company profile companies operating in the
4.3. Top 10 cosmetics companies – consolidated results
sector, national statistics
4.4. Top 10 cosmetics companies – company profile
4.5. Online stores
bodies)
VI. MANAGEMENT CONSULTING ANALYSIS

CONTACT: vanzari@virtualboard.ro; Phone no: 0723 627 200

 REPORT STRUCTURE
A MARKET DYNAMIC CHARTS (selection)

Presentation of the previous development and the change rate of the analyzed market CHARTS
(global and European market) Global market
General statistical data regarding the subject market in EU-28 European market change
Factors and trends that influence the target market Romanian market value
Presentation of the main market segments Romanian market structure
Development landmarks of the target market Market segments’ dynamic
Forecasts of the subject market dynamic Main competitors market shares

B COMPETITIVE LANDSCAPE CHARTS & TABLES (selection)

Top 44 market players presentation (2022 turnover criterion) CHARTS
Turnover/employee & Net profit/employee dynamic for each of the Top 44 companies The weight of each company in the cumulated
turnover of the Top 44 players
analyzed (2015-2022) Net profit margin of the Top 44 players
Company profile for the Top 44 market players (company background, non-financial Turnover & Net profit / employee change
data presentation, key financial ratios dynamic) TABLES
Financial indicators calculated and interpreted for 2015-2022 for each of the Top 44 Turnover dynamic (2015-2022)
companies (turnover, net profit, total debt/total assets, total number of companies, Turnover / employee change
Net profit / employee change
number of employees, net profit margin)
Key financial data 2015-2022

C MARKET ATTRACTIVENESS
For a deeper market research, an analysis was made to identify what are the main market trends and influencing technologies. It is a thorough
review where factors influencing the trends are scored by the rate of their adoption and categorized considering the management functions.

D GENERAL MARKET ASSESMENT

These sections includes management consulting analyzes useful in determining the attractiveness of the studied market
In the Value Chain Analysis each segment of the value chain is presented, with players name and segment average profitability,
providing the overall image of the entire economic flow
In the PORTER Analysis are presented the most important factors that influence the market along with an assesment of their strength
PEST Analysis presents the main factors that influence the decisions, strategies and objectives of companies operating in this sector

CONTACT: vanzari@virtualboard.ro; Phone no: 0723 627 200

VIRTUALBOARD GENERAL OVERVIEW

VirtualBOARD in numbers VirtualBOARD services

Development of business reorganization strategy/
1
40 national market studies, 50 sectorial repositioning, with prioritization of stategic initiatives

1 researches, detailed for 182 economic

subsectors (grouped by revenue segments)
Informational reference for over 100
published articles; 30 market analyses
2 and 15 national economy rankings
published by Ziarul Financiar (Corporate)
Over 500 KPIs, grouped on 10 functional
areas and 35 industries. Set of ~60
3 managerial reports to monitor activity in
all the functional areas of a company
Benchmarking ratios for the most
important 300 K Romanian companies, for
4 2016 – 2022, grouped on industries/
subindustries and revenue size.
2 PMS implementation (performance management system for
employees) - to align employees’ behavior to target strategy
Profit and cost centers analysis; grouping expenses on
3 cost/profit centers and drawing up systems and procedures for
an ongoing profitability analysis
4 Business plans draw up, adapted to old/new business model,
current industry situation and company’s strategy
PMO set up and implementation (tools and procedures for
5 managing internal projects), for a more efficient resource
allocation
6 Interim management services for up to 1 year - for key
managerial roles; co-management; board – member position
7 KPI system definition and implementation, for performance
monitoring of all functional areas, departments and employees
Business risks and competitive position assessments;
8 contingency planning and strategic recalibration
Management reports and Dashboards at business
9 unit/functional area level, including reporting procedures

CONTACT: vanzari@virtualboard.ro; Phone no: 0723 627 200

AVAILABLE REPORTS

NO. ROMANIA NO. ROMANIA NO. ROMANIA NO. REGIONAL STUDIES

1 Real estate 14 IT 27 Luxury 1 Grain

2 15 28 2 Tourism and
Beverages industry Building materials Legal services
hospitality
3 Electrical energy 16 Insurance 29 Telecommunications 3 Passenger & Cargo
transportation
4 Pharma distribution 17 Construction 30 Tobacco 4 Dairy
Meat production and 5 Meat production and
5 Pharma production 18 Gambling 31
processing processing
6 Food & Beverage 19 Grain 32 Publishing 6 Textiles

7 Media 20 Furniture 33 Recruitment and 7

executive search IT

8 Advertising 21 Automotive 34 Retail 8 Telecommunications

9 Textile industry 22 Fuel distribution 35 Private healthcare 9 Construction

Cargo
10 23 Food imports 36 Training 10 Private healthcare
transportation
Passenger Audit and accounting
11 24 Dairy 37 11 Pharma distribution
transportation services
12 Travel and Tourism 25 Leasing 38 Mgmt. consulting 12 Retail

13 Infrastructure 26 Fruits & Vegetables 39 E-commerce 13 Furniture

CONTACT: vanzari@virtualboard.ro; Phone no: 0723 627 200

15.12.2023