Personal sports photography

and Social Media

management

OFF THE FEILD

A P R O J E C T B Y
G A V I N B R Y A N T
 EXECUTIVE SUMMARY
My Name is Gavin Bryant and I’m the owner of Off The Field. I am

16 years old and one of my biggest passions is sports. My love for

sports is the reason for this company is getting started as I have

played high level sports since childhood. Off the Field is a sports

photography based in Colorado its as well a social media

management company for large athletes and serves your local high

school athletes as well. Its solving the problem in which athletes

face where they have to stay focused in season but as well keep the

fans pleased. We deal with their social media and their pictures so

they aren’t worrying about both. Its priced per game or per season

for photos but the social media managements only option is season

long. We plan to market on all social medias as well our athlete's

or costumers social media especially the professionals athletes will

increase our popularity for our product. We will be present in the

community making us well known and mouth to mouth marketing is

one of our main strategies. Our goal is to to become the most well

known sports photography and social media management company

where we are able to expand all over the country or even worldwide.

We hope to get as many athlete's in our portfolio as possible.

 Off The Feild

BUSNIESS IDEA +
CONCEPT
The business name is Off The Field. Its a term representing what we do. Our company helps athletes run their
social media pages with the images we travel to take. We came up with the idea as we realized athletes needed
someone to run their social media pages during the season of their sport. Giving them one less thing to worry
about as then our photos guarantee success not just on the field but off the field as well.
OFF THE FIELD LOGO
 PRODUCT AND
SERVICE
What we offer is a service where we follow
the athlete and take care of their social
media pages and act as a photographer.
We take away one less stress of dealing
with social media during the season. Our
elite photos take your socials to the next
level and we deal with all communication
between the athlete and potential
companies wanting to work together,
 COSTUMER PROFILE
Name: Josh Lewis

Age: 21

Where do they live? Primary residence is in Denver

though travels to Brazil and England constantly for

Soccer

What is their job? Professional Soccer player

What is their income? 2 million

What are their interests and hobbies? Sports, nature,

spending time with family, golfing and yachting

Is your customer married? No

How many kids does your customer have? How many?

No, 0 kids

How many pets does your customer have? 1 pet

What kinds of pets do they have? 1 dog, Golden

Retriever
 OUR COMPETITION
1. Edge Sports

2. Jk Photography
 SWOT
ANALYSIS
Off The Feild

Strengths Weaknesses Opportunity Threat

People want photos taken of them in
Our strengths is that we are the best in We are fairly new to the business. A threat is that we are a small
game as well up them run their social media in season.
our field. We have relationships with We are still developing relationships with the Us being popular amongst professional company in a a large felid.
large athletes making us popular. We smaller clients. We are not a large company athletes it gives up a good rep amongst the younger Offseason in sports brings more
like our competitor's. generation and having a higher social media
have a large following on social media competition for other things.
follower count then our competition gives us
as well well involved in the community a larger amount of support. Travel costs money but our
business' is still developing.
 PRODUCT
DETAILS

My service is that I provide photography and social

media management to athletes. The issue arises when

athletes have to deal with social media during their

season as their full focus should be on their sport. I

come in and run all that for them while providing the
photos that appear on their social media. Traveling

with the athlete is an option I provide as well.

 PROTOTYPE
Prototype are all the image's found in the slides though the
images above is our companies examples.
Our prices are:
1 game (professionals)- $350
1 game( high school/club)- $150
1 season + social media management (professional)- $20,000
 MARKETING
We will have a a marketing platform on

all social media platforms as we will try

and reach our target audiences through

posts and ads we will run. We will also

have a website with prototypes and

pricing that our costumers can refer to.

Being at events as well we will draw

attention and market at these larger

athlete/sports events. Also running large

athletes social media pages and being

in their Instagram posts will increase of

popularity and therefore increase sales.

 PRICING

PROMOTIONS DO HAPPEN IN OFF THE FIELD

SUCH AS IF LARGE ATHLETES OR PROGRAMS
PROMOTE OUR BUSNIESS PACKAGES WILL BE
DICOUNTED UP T0 30 PERCENT.
ANOTHER ONE IS HOLIDAY PROMTOIONS DO
OCCUR FOR ALL PACKAGES.
IF YOU BUY OVER $8000 IN PACKAGES
PROMOTIONS DO HAPPEN SUCH AS 50
PERCENT OFF YOUR NEXT PACKAGE.
OFF THE FIELD ADS
PRODUCING/DELIVERING?
At the beginning with no to no returning clients and little

recognition we hope for just a couple clients per week to create

the revenue we need to grow. Though as we grow and develop

relationships either with large professionals athletes to local high

schools we hope to grow that number and the amount of

photographers working for us. More photographers means we can

provide our service for more clients.

SUPPLIES, EQUIPEMNT,
RESOURCES
Products we will need is a computer

and editing platforms such as Adobe

Creative’s platforms for editing as well

as Cannon EOS R3 with different lenses

for the photography. Wah we would

need is permission or slips getting us

onto the field at the professional games.

Our revenue will be tracked on online

programs and our we will schedule out

on the free Apple calender in order to

save money.
 DAY TO DAY
OPERATIONS
Costumers will pay for our
service upfront either on our
website or apple pay though
other apps such as Venmo are
accepted. Our scheduling will
be done on a digital calendrer.
Supplies for cameras aren’t
need often but we will have
orders of memory cards and
camera batteries. We will have
a spread sheet that will have
all this information and a big
goal of this company is to stay
organized so its easier to
access information.
 Product One time Price Weekly Price Monthly price

$50(batterias,
Camera Gear $7500 lightning,
and set up camera gear)

$19.99 for the

Adobe editing first 3 months
but $29.99 after

Transportation $20

$19.99-29.99
monthly or 1st
$20 on gas
Total Costs $7500 year is 349.88
weekly
yearly but after
is $359.88 yearly
FORCASTED REVENUE
REVENUE FOR 1 MONTH:____$6000______
EXPENSES FOR 1 MONTH:___$89.99_______
TAXES FOR 1 MONTH (30%) :__$26.997_________
REVENUE - EXPENSES - TAXES = PROFIT __$5,883.013___________

REVENUE FOR 1 YEAR: ___$112,000_______

EXPENSES FOR 1 YEAR: __$1,919 + ONE TIME GEAR PURCHASE________
TAXES FOR 1 YEAR (30%) :__$575.5_________
REVENUE - EXPENSES - TAXES = PROFIT __$109,505.5___________