Executive summary

Owner: Colton Noblitt, age 15, little experience to

be candid

What is Find Aged: Just as the name suggests,

we find various items including pieces of clothing,
furniture, and collectables that are aged/vintage,
which are then sold to customers

The Problem: Our customers don’t have the time to look around frequently enough to
find items they’d truly love, we solve this by bringing these items to them.

Pricing: The goal of each sale is to make back time costs + 20% profit
Marketing Platforms: Instagram and TikTok, as well as any platform we can reuse that
short form content

Our goal as a company is to bring the best finds we can to our customers, and to give
people both an experience and item that are truly unique
Section 1-1
-With vintage goods becoming more popular especially with Gen Z looking for
them in person is becoming a bigger inconvenience for people. Instead of going
yourself, what if there was an organized resource to find and buy all sorts of
vintage goods. The general idea is to keep it as a simple catalog of products that I
can get my hands on, then possibly making it a site that others can post on
(maybe).
Sections 1-2 & 1-3
The site itself would be a simple
gallery/catalog of items that are available for
sale, as well as a checkout for these items.
These items could come from many places,
but initially they’d come from a variety of
thrift stores, military surplus stores, and
estate sells. These items would range from
collection pieces to clothing, I’d avoid most
furniture due to cost of transportation. These
items would be cleaned, photographed, and
then stored until purchase.
Section 2-1:Customer Profile
Name: Avy Joe
Age: 28
Where do they live? What is their job? Rural Colorado, A photo editor
What is their income? 55,000
What are their interests and hobbies? Clothes, Vintage Collecting, photography
Is your customer married? Yes
How many kids does your customer have? How many? Yes, 1 kid
How many pets does your customer have? 1
What kinds of pets do they have? A Dog
 Section 2-2: Competitors

Ebay Local thrift stores

S: Large selection with many S: Possibility to be extremely

people posting on their site. personal with customers. Gets
Backing of a large corporation. stock passively.

W: Lack of consistent personal W: Lack of reach. Limited

connection. Less trust customer base, stock needs to
between customer and seller be manually sorted through by
customer
 Section 2-2 continued

How to make the company stand out:

How to gain trust and credibility:
The first part of standing out will be
Keeping up customer relations with
branding, with the right graphics and
chats and requests will be key.
looks the site will look much more
Trying to make the customer feel
professional and reliable. Especially
like the company is an entity their
in comparison to eBay, which has
friends with will make them come
lots of variety but at the cost of
here first, make them feel
consistency. Also, with an already
obligated to buy from us, and
presorted selection, the time it takes
allows us to get feedback from
to browse is significantly less than
them.
either eBay or a local thrift.
Section 2-3

S W O T
- Ability to gather - Low staff, lots of - Boost in popularity - Getting stock: with
curated stock individual pressure of vintage: google the rising popularity of
- Ability to make - limited ability to get trends state that vintage the company
personal connection stock searches for varying competes with
w/ customers - operations pauses vintage items are individuals who are
- ability to get easily going up also searching for
feedback fast from - Promotion vintage items
customer
- quickness to adapt
- no staffing costs and
procedures
Section 3-1

The main product of this business isn’t the items themselves, but rather the
curated selection as a whole. With a more sorted selection as well as a more
personal connection with customers, we could come across as a reliable site to
browse while looking for vintage items. Other than that, we also solve the issues of
consistency with other types of second hand selling, with more consistent
inventory sorting and management we may have less to see, but it’s easier to find
exactly what you want: sizing, age, condition, etc.
Section 3-2: Rough website idea
Section 4-1: Marketing/Sale strategy
Platforms

- Instagram

- TikTok

- FB

Referral emails: Every time a customer referral another customer that is found to
be active, they earn a credit that gives them purchasing priority.
Section 4-2: Pricing strategy
Pricing:
- With the constantly rotating and changing stock the biggest points in pricing
are shipping and purchasing cost, as long as that is covered by the price then
the rest can be gauged off of rarity and demand
- Price menu isn’t accurately applicable
Promotions:
Discounts on specific item types (ex: hats) spaced throughout the year, Discounts
on stock that has taken too long to sell, Occasional flash sales
Section 4-3
Section 5-1:
- Though we deal with products, we don’t deal with production, only obtaining
stock. To get this stock, I’d have to visit different locations to browse for items,
thrifts, surplus, etc. This would have to happen semi frequently, Every week at
least once.
- Once proven profitable, the stock could be obtained in a more bulk fashion.
 Section 5-2
What is needed to run my business:
- Camera
- Photo backdrop
- Computer/laptop
What software programs do I need:
- Accounting software, maybe
something simple like google
sheets even
- A photo editing software
Certifications/Training:
- No certifications unless I want to
incorporate the business, though
that isn’t supper likely
- No official training need: though
courses in product photography,
stock and site management, and
accounting would help me as the
sole employee run the business
smoothly
 Section 5-3
Day to Day:

- Payment will be run like other online retailers taking payment from Apple Pay,
cards, and social payment apps
- A simple schedule would be as follows: Mon-Fri, site, stock, and accounting
management | Sat, stock/restocking and | Sun, Product photography (Could
easily be changed to make room for any unforeseen processes)
- Spread sheet will be used to track all numbers from accounting and balances
to the stock
 Section 6
Forecast
● Revenue for 1 month: $253.96
Product one time price monthly price
● Expenses for 1 month: $133.96
white ● Taxes for 1 month (30%) : $76.19
background 22.56 0 ● Revenue - Expenses - Taxes = Profit $43.81
Lighting 21.98 0
● Revenue for 1 year: $3,072
hangers 22.98 0
● Expenses for 1 year: $1,607
shelving 29.99 0 ● Taxes for 1 year (30%) : $921.60
boxes and ● Revenue - Expenses - Taxes = $543.40
packaging 41.9 0
● Estimated baseline w/out taking into account that
Total 139.41 0 expenses will often reduce due to less restocking