THE 10 MAJOR PRINCIPLES OF CLEAR ENGLISH WRITING

The principles of clear English writing refer to fundamental guidelines and practices the writers must
follow aimed at ensuring effective communication through written language.

1. Topic

A matter dealt with in a text, discourse conversation or subject matter of the message

2. Clarity and simplicity

The writer is supposed to express ideas in a straight forward manner and avoid unnecessary complexity
for example instead of the writer using “utilize the available resources” can opt for use the available
resources.

3. Audience awesomeness

The writer has to keep on tailoring your content to resonate with and engage your specific audience.it
involves understanding your reader’s interests, preferences and expectations to create a compelling and
relevant piece for instance if writing for a tech-savvy audience, use terminology familiar to them,
enhancing the overall appeal and connection with the reader.

4. Grammar and Punctuation

Proper grammar ensures clarity and accuracy in conveying the writer’s message while correct
punctuation enhances the flow of your sentences for example proper use of commas to separate items
in a list or employing proper subject-verb agreement are essential aspects of maintaining grammatical
correctness in your writing.

5. Conciseness

Concise writing means that one comes quickly to the point or the writer being straight forward to the
point which makes message more understandable and elegant, in conclusion being the avoidance of
wordiness and unnecessary words or statements. This is important because it saves the reader’s time in
understanding what the writer wants to convey.

6. Parallel construction

Ensure parallel structure in sentences for a smoother reading experience for instead instead of one
opting for ‘she likes hiking’. She likes swimming’, she can ride a bicycle.the reader can instead opt for
she likes hiking, swimming and biking.

7. Avoid jargon

Minimize the use of legal jargon and technical terms, opting for plain language enables the effective
understanding of the message.

8. Use lay outs and designs

Good designs communicates the documents or the intent of the writer as much as the words for
instance making words bold and underlining of key points and hence helping the reader find their way
through the document or the message.
9. Proof writing/reading

The writer should consider proof writing as a final principle of a clear English writing. This is done to
eliminate errors in grammar, spelling and punctuation, which can undermine the credibility of the
writing.

10. Conclusion

Having a conclusion helps parties because it helps the writer summarize his message or communication
or the final score of the message.

11. Organization

The writer is supposed to make sure that the work is organized for instance the introduction,the body
and conclusion.

12. Active voice

Use of active voice while communicating to the intended audience could also be another principle we
should consider to make the communication more direct and engaging with an aim to capturing the
attention of the intended audience.

13 Language and style

Refers to the way in which the writer uses language to convey their ideas and create a unique voice and
tone

14. Tone

This refer to the author’s or writer’s attitude towards the audience or the reader on a certain topic and
this is through specific word choices.it helps in revealing the feelings and opinions to the audience.

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