I want to test and improve
by creating an overview of how I engage with my stakeholders
AWARENESS
How did this person hear about you? (E.G. PR, social media, word of mouth)
What relevant previous experience did he or she have?
- Promotions
- Retailers
- Online platforms
Stakeholders such as manufacturers,
retailers, and health professionals usually adopt a
comprehensive approach to promote the health
watch product. Manufacturers focus on
highlighting the unique features, advanced
technology, and quality of the product through
OBSERVATIONS
engaging advertisements, showcasing its ability to
enhance wellness and improve health outcomes.
Retailers leverage various marketing
channels to raise awareness, including in-store
displays, online promotions, and collaborations
with any influence r or fitness experts to endorse
the health watch's benefits. Health professionals
play a vital role by recommending the health
watch to their patients or clients, emphasizing its
potential to assist in tracking and managing health
parameters. By collaborating and leveraging their
respective expertise, stakeholders aim to build a
strong foundation of awareness that effectively
reaches and resonates with the target audience.
 Most stakeholders are finding way to improve
and upgrade the product (health watch) Most
LEARNINGS
questions directly concern the assurance and the
cost of the product.
 We should improve our introduction and the
spread of information
KEY USAGE
What points of contact happened between you and this person?
What were the critical moments, such as especially good or bad experiences?
Most users were encountered
personally, while a small portion of the
subjected stakeholders were contacted online.
One critical moment observed on each
of the participants was during the attempt
showing hot to use it publicly. Most of them
ask if In case he/she encounters any issues or
has questions after purchasing the health watch,
where should they address the question, who
would provide assistance in troubleshooting.
Some tried it and did not show any hesitation to
buy it while some are doing the opposite. All in
all many showed interest in buying the product.
Some users complained that the health
watch is way expensive than they thought.

The stakeholders found the watch to be useful
and helpful.
 Need more convincing so that people will use
the new product (health watch)
EXPERIENCE MAP
OUTCOME
What was the feedback from this person? (e.g. via social media or word of mouth)
Was there any follow up from your side?
Majority of the users/stakeholders
showed interest in using the product. They also
said that the product is very helpful in maintaining
healthy lifestyle.
In addition, the users also showed problems about
the price and the availability of the product.
Some recommended it to their neighbors
and even to the people who didn’t trust about the
product.
More people are trying to buy the
product, and is convincing others to buy it.
 It could be concluded that the product can help
promote healthy lifestyle.
 We must lower or make the product more
affordable for the buyers.
 Recommendations from the users to other users
are helpful in convincing people