What is merchandise?

Definition and examples

Merchandise-refers to any type of goods, including personal or commercial products, as well as
commodities that are sold to members of the public (retail) or other businesses (wholesale).
Merchandise may also refer to ‘freebies’ – promotional items, like the custom drink bottles here, that
are distributed or sold free of charge. These items may include calendars, magnets, wall art, stationery,
greeting cards, textiles, badges, or any number of of things.

An example of a freebie merchandise- might be a T-shirt with a slogan or logo that a political party gives
out to people during an election campaign, or a calendar with a logo that a supplier gives its customers
at the end of each year.

What is merchandising?

Merchandising is an activity that boosts product sales in retail trade, including product design, pricing,
selection, display, and packaging. Visual display merchandising encourages public spending by
presenting products at the right time, offering discounts, and special offers, such as "Buy three for two."

What is a merchandising professional?

A merchandising professional – a merchandiser – must know what is new on the market, what
consumers like, and which items will make the most profit.

Typical duties of a merchandiser include:

– Producing sales projections

– Analyzing sales data

– Ordering goods

– Visiting sellers and manufacturers

– Negotiating prices and terms with suppliers

– Liaising with other departments within the company

– Helping with advertising and promotion campaigns

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FASHION MERCHANDISING. EXPORT MERCHANDISER

RETAIL MERCHANDISER

References:

https://marketbusinessnews.com/financial-glossary/merchandise-definition-meaning/amp/
Retail is when a person or a company sells small quantity of goods for the customer to use for
themselves. Retailing is the distribution process of a retailer obtaining goods or services and selling
them to customers for use.

Types of Retail

Store retailing: This includes different types of retail stores like department stores, speciality
stores, supermarkets, convenience stores, catalogue showrooms, drug stores, superstores,
discount stores, extreme value stores etc.

Non-store retailing: Non-store retailing is a type of retailing where the transaction happens
outside conventional shops or stores. It is further divided into two types – direct selling (where
the company uses direct methods like door-to-door selling) and automated vending (installing
automated vending machines which sell offer a variety of products without the need of a human
retailer).

Corporate retailing: It involves retailing through corporate channels like chain stores,
franchises, and merchandising conglomerates. Corporate retailing focuses on retailing goods of
only the parent or partner brand.

Internet retailing: Internet retailing or online retailing works on a similar concept of selling small
quantities of goods to the final consumer, but they serve a larger market and don’t have a
physical retail outlet where the customer can go and touch or try the product.

Service retailing: Retailers not always sell tangible goods; retail offerings also consist of
services. When a retailer deals with services, the process is called service retailing.
Restaurants, hotels, bars, etc. are examples of service retailing.

https://erply.com/what-is-retail/

https://www.feedough.com/what-is-retail-retailing-types-functions-characteristics/