Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 7

Mission

Our mission is to democratize the art of perfumery, making it an


accessible and enjoyable experience for all. With a commitment to
providing affordable and high-quality fragrance ingredients, we
strive to unlock the creative potential within each person. We
believe that everyone deserves to express their unique identity
through a personally crafted fragrance.

Vision
Our vision is to be recognized world-wide as the company that
offers scents that can flavor their features and express the unique
character of every individual.
The art of perfumery
Personalization is at the core of CONDIVERAZ. From the moment
you walk into our outlet or visit our online store, you get to choose
your own journey. You have the unique opportunity to customize
your fragrance according to your tastes and preferences, and even
personalize it with a name print on the bottle. Moreover, we
provide you with the unique opportunity to mix two or more
fragrances to get the exact scent you want through our different
scents offer.
What makes Condiveraz Different?
In a market with fewer choices, blends with limited fragrance oil
concentration & expensive price tags, we have stepped in with
incredible options for you and present endless customization and
personalization possibilities, all at a reasonable price bracket.
Comprehensive Instructions:
Promise clear and easy-to-follow instructions for each DIY project, ensuring that
customers, regardless of their experience level, can successfully create their own
perfumes.
Personalization:
Offer a personalized experience, allowing customers to customize or create their own
unique fragrances.
Customer Feedback Integration:
Actively seek and integrate customer feedback into the development of new DIY
projects, demonstrating a commitment to meeting customer needs and preferences.
Sustainability Commitment.
As a brand that is deeply committed to sustainability and protecting the environment, we
believe that small actions can make a big impact. This is why we've implemented a
unique refill initiative that encourages our customers to reduce wastage and promote a
greener lifestyle.
New to the firm strategy
Market Differentiation: Standing Out in a Sea of Scents
One of the primary reasons for embracing the "new to the firm" strategy is the
pursuit of market differentiation. In an industry saturated with pre-made
perfumes, the introduction of DIY options sets our brand apart from
competitors. By pioneering this approach, we position ourselves as innovators,
potentially capturing the attention of a niche segment of customers actively
seeking a personalized and creative fragrance experience.

Consumer Engagement: Fostering Meaningful Connections


The DIY approach is not just about selling a product; it's about fostering deep
and meaningful connections with our customers. By inviting them to actively
participate in the creative process, we engage them on a personal level. This
engagement is more than a transaction; it's an experience that transforms
customers into collaborators, fostering a sense of ownership and brand loyalty.
Expanding Customer Base: Broadening Horizons
Introducing DIY products goes beyond meeting existing customer expectations;
it opens doors to new possibilities. By offering a creative outlet for individuals
who might not be traditionally interested in pre-made perfumes, we expand our
customer base. This strategy invites those seeking a unique, signature scent to
explore our offerings, broadening our reach and capturing the interest of diverse
demographics

Word of Mouth and Social Sharing: Amplifying Excitement


DIY projects inherently generate excitement, and this excitement is shareable on
social media platforms. Customers sharing their unique creations become brand
advocates, contributing to positive word-of-mouth marketing. This organic
promotion not only enhances brand visibility but also establishes our brand as a
community of like-minded individuals who appreciate the art of fragrance
creation.

Evolving with Consumer Preferences: Staying Ahead of the Curve


Consumer preferences are dynamic, and the "new to the firm" strategy positions
our business to evolve in tandem with these changes. As preferences shift
towards more personalized and experiential products, our DIY line can adapt
and innovate, ensuring that our brand remains at the forefront of industry trends.
This adaptability demonstrates our commitment to meeting and exceeding the
evolving demands of our discerning customer base.

You might also like