▪ Name : SABRINA RAHMAN Faculty : Dr.

Serena Akter(PHD)

▪ ID :2233021022 Topic : Assignment on Marketing Strategy

▪ MBA (Batch 61 Regular)

▪ Course Title : Principles Of Marketing

▪ Course Code : MKT0414511
INTRO :
▪ Davidoff was born on March 11, 1906, in Novhorod-Siverskyi, Russian Empire

▪ It was founded by, Henri Davidoff

▪ At first it was a tobacco company

▪ In August 1988 It introduced Perfume in the market

▪ It is a luxurious brand
PRODUCT :
 PRODUCT LINE :
•2002: Cool Water Energizing Cologne (limited edition) *2004: Cool Water Frozen (limited edition)

•2005: Cool Water Sea, Scents and Sun (limited edition) *2006: Cool Water Summer Fizz (limited edition)

•2007: Cool Water Happy Summer (limited edition) *2008: Cool Water Freeze Me (limited edition)

•2009: Cool Water Cool Summer (limited edition) *2010: Cool Water Ice Fresh (limited edition)

•2011: Cool Water Summer Dive (limited edition) *2012: Cool Water Pure Pacific (limited edition)

•2013: Cool Water Into the Ocean (limited edition) *2014: Cool Water Night Dive

•2015: Cool Water Summer Seas (limited edition)

 PRIMARY DATA :
▪ It is a unique combination of vitality and extreme sensations.

▪ Davidoff Cool Water embraces the power of the ocean with cool aquatic notes and sizzling sensuality.

▪ Sensual freshness sets the tone.

▪ Intense physicality sets the pace, and masculine harmony glides over it all.

▪ Davidoff Cool Water is an iconic fragrance which gives you strength and vitality like a cool wave.
SECONDARY DATA :
▪ Enchanting fragrance

▪ Skin friendly

▪ Long lasting

▪ Reasonable Price
ANALYSIS OF SERVAY
1. Which brand comes in your mind when you here about perfume?

Qus 1
Wild
8%
Gucchi
Pink perfume
29%
16%

Sapil
17%

Blue's
Boom
27%
3%
Gucchi Blue's Boom Sapil Pink perfume Wild
▪ What do you want from a perfume?

68

Fregrance Long lating Skin friendly

▪ What is the most important thing about perfume ?

28%
40%

10%

22%

Frgrance Packeging Advertising Long lasting

▪ Which brand of perfume do you use?

Gucchi Fogg Bluie's Sapil Boom

Why have you choosen this brand?

Smells nice Non harmful for skin unique shape

▪ How frequently do you buy perfume?

2 month 4 month 6 month

▪ What do you fell about Davidoff ?

Never heard of it Less popular Good Quality

▪ If devidoff offers you better perfume in low price, what would you do?

I will buy it Not without review not interested

CONCLUSION & RECOMMENDATION :
1.They should Concentrate more on Advertising.

2.Increase number of Showrooms in popular areas.

3.They should Select Mass marketing strategy

And Customer Driven Marketing strategy.
QUESTION :
THANK
YOU