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Journal of Cleaner Production 313 (2021) 127919

Contents lists available at ScienceDirect

Journal of Cleaner Production


journal homepage: www.elsevier.com/locate/jclepro

Opening the “black box” between corporate social responsibility and


financial performance: From a critical review on moderators and mediators
to an integrated framework
Meng Ye a, Hongdi Wang b, *, Weisheng Lu c
a
School of Economics and Management, Southwest Jiaotong University, Chengdu, Sichuan, 610031, PR China
b
School of Public Administration, Zhejiang University of Finance &Economics, Hangzhou, 310018, PR China
c
Department of Real Estate and Construction, Faculty of Architecture, Knowles Building, University of Hong Kong, Pokfulam, Hong Kong

A R T I C L E I N F O A B S T R A C T

Handling editor; Prof. Jiri Jaromir Klemeš The link between corporate social responsibility (CSR) and corporate financial performance (CFP) has been
debated for several decades, resulting in a research shift from the CSR-CFP relationship to the mechanism of how
Keywords: to turn CSR into CFP. Nevertheless, such mechanism often appears as a “black box”, we only know that some
Corporate social responsibility moderators and mediators are at play in it. This research presented in the paper provides an in-depth review of
Corporate financial performance
the moderators and mediators in empirical research on the CSR-CFP link. We collected a total of 270 journal
CSR-CFP link
articles on the CSR-CFP link, 77 of which engaged moderators and mediators. Their moderating and mediating
Moderator
Mediator effects as well as the applied theories, are summarized and elaborated. Then, an integrated framework to bridge
CSR and CFP by moderators and mediators is developed with a view to develop robust strategies to translate CSR
programmes to the true value. It is found from the research that a mediator could be a process or outcome in­
dicator to translate CSR into CFP, and a moderator could play a role from both the external and internal sides of a
firm. The suitable indicators underpinning the moderating effects can be categorized at the macro-, meso-, or
micro- level, while those underpinning mediating effects are mainly at the meso level. This research contributes
theoretically to the mechanical analysis of utilizing CSR to ensure firms’ long-term development, and it sheds
lights on the practical implications of how to develop strategic CSR programmes to fulfil a firm’s commitment to
social, economic, and environmental sustainability.

1. Introduction hereafter. More recently, environmental, social and governance (ESG)


has been widely used (ESG indices in particular) to narrow down CSR to
Corporate social responsibility (CSR) has gained great momentum in the three specific domains (e.g. Hasan et al., 2018; Garcia and Orsato,
academia and industries over the past decades. After dozens of CSR 2020). CSR and the relevant concepts can be understood as “doing good”
definitions were discussed by Dahlsrud (2008), where some common for firms.
themes have been widely recognized by scholars, such as emphasizing “Whether ‘doing good’ can be transferred to ‘doing well’” has
stakeholder management (Freudenreich et al., 2020) and meeting the become one of the dominant themes of CSR and sustainability domains.
need for social, economic, and environmental sustainability in line with The question is a figurative way to represent the nexus between CSR and
United Nations’ Sustainable Development Goals (SDGs) (Mio et al., its material implications for firms, such as corporate financial perfor­
2020), although there are some differences in emphasis (Murray and mance (CFP), profitability (Ekatah et al., 2011; Khan et al., 2017), and
Dainty, 2008). Another concept is corporate social performance (CSP), competitiveness (Battaglia et al., 2014; Du et al., 2011; Marin et al.,
which is considered as the outcome of CSR. However, CSR usually refers 2012), or the like. We use CFP to represent the financial material im­
to the principles and responsibilities behind socially responsible actions, plications of CSR. Studies that explore this relationship have reported
activities, or strategies of the firms (Wang et al., 2016a,b). For mixed results: mostly positive (e.g. Simpson and Kohers, 2002; Van Der
simplicity, the two terms CSR and CSP are used interchangeably Laan et al., 2008; Wang et al., 2016a,b), but with some negative (e.g.

* Corresponding author.
E-mail addresses: mengye@swjtu.edu.cn (M. Ye), hdwang@zufe.edu.cn (H. Wang), wilsonlu@hku.hk (W. Lu).

https://doi.org/10.1016/j.jclepro.2021.127919
Received 29 September 2020; Received in revised form 24 May 2021; Accepted 11 June 2021
Available online 16 June 2021
0959-6526/© 2021 Elsevier Ltd. All rights reserved.
M. Ye et al. Journal of Cleaner Production 313 (2021) 127919

Soana, 2011; Tuppura et al., 2016), curvilinear (e.g. Barnett and Salo­ removed from the list. The resulting list of 197 relevant journal articles
mon, 2012), virtuous cycle nexus (e.g. Rivera et al., 2017; Xiong et al., was established.
2016) or paradoxical nexuses reported (e.g. Lu et al., 2018). Furthermore, the same searching criteria were applied for specific
Being dissatisfied with the vaguely-stated possibilities of direct CSR- CSR/sustainability-related journals to ensure as much as the relevant
CFP links, researchers started probing into what is perceived as the articles were collected. The CSR/sustainability-related journals included
“black box” containing CSR and CFP by exploring the mediators and Business & Society, Business and Society Review, Business Ethics: A Euro­
moderators. They critiqued that merely testing the direct CSR-CFP link pean Review, Business Ethics Quarterly, Business Strategy and the Environ­
will obscure many influential factors making the final findings unreli­ ment, Corporate Social Responsibility and Environmental Management,
able (Park, 2017; Saeidi et al., 2015; Wang and Sarkis, 2017). Instead, by Journal of Business Ethics, Journal of Business Research, Journal of Cleaner
examining the mediators and moderators, more nuanced insights Production, Journal of Management, Journal of Management Studies, Social
beyond the direct CSR-CFP relationship can be derived. An increasing Responsibility Journal, and Strategic Management Journal. A total of 133
number of empirical studies now report mediators and moderators in the journal articles published between 2000 and 2020 were added to the
CSR-CFP link, as it makes more sense to shift the focus from whether to previous resulting list.
how and when “doing good” can be transferred to “doing well”. However, By eliminating duplicated ones, there were 270 relevant journal ar­
the existing research provides analyses of the mechanism of turning CSR ticles regarding the relationship between CSR and CFP. Preliminary
to CFP mainly through one or two intermediate variables, which could analyses were conducted to determine descriptive information for each
only cast one piece of the whole “black box”. It calls for an integrated paper, comprising types of paper (review, theoretical, empirical), re­
analysis framework to systematically examine the dynamics of utilizing sults, methods applied, contexts (country and industry), control vari­
CSR towards better CFP. Moreover, there lacks an in-depth review ables, and most importantly, mediators and moderators. These
reflecting the increasing knowledge, articulating the underlying logics descriptive results helped in grouping the articles for a detailed analysis.
and outlining future research avenues regarding mediators and moder­ The collected articles are summarized in Table 1. Among the 270 rele­
ators in the CSR-CFP link, despite one review paper provided by Gre­ vant journal articles, 77 articles explore the indirect CSR-CFP relation­
watsch and Kleindienst (2017). ship by adopting mediators or moderators, among which 63 articles are
The aim of the research is thus to conduct a systematic review of the empirical studies. Shown in Fig. 1, empirical studies on the CSR-CFP link
mediators- how CSR can be transferred to CFP and moderators- when CSR gradually increased after 2010, mainly due to the increasing awareness
can be transferred to CFP in prevailing empirical studies on the CSR-CFP of CSR and sustainability evidenced by the increasing number of CSR or
links. We focus on mediators and moderators, the contingencies sustainability reports from industries, and availability of CSR data­
affecting the CSR-CFP relationships, extending the previous reviews of bases.1 Fig. 1 also illustrates the increasing number of empirical studies
meta-analyzing empirical studies on the direct CSR-CFP relationships (e. on the indirect CSR-CFP relationship involving mediators and modera­
g. Busch and Friede, 2018; Orlitzky et al., 2003) and beyond the liter­ tors each year since 2012.
ature review focusing mainly on the measurements of variables
appeared in the relationships (Wang et al., 2016a,b). We also distinguish 2.2. Coding
our review from Grewatsch and Kleindienst’s (2017) work by examining
mediators and moderators in empirical studies with abundant empirical Table 2 provides a summary of the conditional, methodical, and
data and evidence and providing clear logics for exploring mediating explanatory differences of mediators and moderators. Based on which,
and moderating effects. Furthermore, the increasing number of empir­ we extracted the information for each empirical study from the collected
ical studies on indicators to mediate and moderate CSR-CFP relation­ 63 empirical ones, including theoretical foundation, CSR variable, CFP
ships in recent years also call for a refreshed review. variable, control variable, mediator, moderator, the statistical model
The paper is structured as follows. Subsequent to this introductory adopted, sample size, statistical results, and the findings. The informa­
section is a method part in Section 2, explaining how articles were tion was coded independently by the authors, and then converged and
collected as well as the review protocols. Sections 3 and 4 review me­ validated. Eventually, it was documented in an Excel file for further
diators and moderators, respectively, where the mediating and moder­ analysis.
ating effects as well as the applied theories are summarized and
explained. Based on the review, Section 5 presents a developed inte­
2.3. Reviewing and analysis
grated framework that elaborates the logics underlying the mediating
and moderating effects. We conclude the paper by reiterating the find­
The articles were manually reviewed by the authors to investigate
ings, presenting contributions of this study and suggestions for further
the meditating and moderating effects and theoretical underpinnings of
studies.
these effects, respectively. In particular, the key concern in this process
2. Method
Table 1
Summary of the collected articles.
2.1. Literature search and filtering
Type of Number of articles Number of articles exploring moderators
articles collected and mediators for CSR-CFP link
Relevant studies on the CSR-CFP relationship published after the
year 2000 were selected from databases ISI Web of Knowledge and Empirical 239 63
Scopus by searching keywords. Keywords included both keywords for Review/ 31 14
theoretical
CSR, represented by corporate social respons* (CSR), social respons* (SR),
Total 270 77
corporate social performance (CSP), or environmental, social and gover­
nance (ESG), as well as keywords for CFP, represented by competi*,
financial performance (FP), corporate financial performance (CFP), or
profit*. Keywords combining CSR and CFP, namely, social and financial,
CSR-CFP, CSP-CFP, CSR-FP, CSP-FP and doing good and doing well were 1
For example, in 2000, the Global Reporting Initiative (GRI) launched its
exploited to find more relevant studies. A total of 304 journal articles guidelines, providing the first global framework for disclosure by firms of
published between 2000 and 2020 (August) were retrieved from the sustainability or CSR reports. Bloomberg has made available its environmental,
databases. Titles and abstracts were then manually scanned. Articles social and governance (ESG) data for firms since 2007. Hexun, a Chinese
without emphasizing the relationship between CSR and CFP were financial website, has made its CSR database available since 2010.

2
M. Ye et al. Journal of Cleaner Production 313 (2021) 127919

Fig. 1. Number of empirical studies on CSR-CFP relationship and indirect CSR-CFP relationship.

Table 2
Summary of differences between the moderator and mediator.
Items Mediator Moderator

Condition 1. Significant correlation between X and Y. 1. Significant correlation between X and Y.


2. Significant correlation between M and X (or Y) 3. Insignificant correlation between M and X.
Statistical model

Validation Bootstrap, ANOVA interaction test,


Sobel method Hierarchical regression analysis,
Group regression analysis
Explanation Mediating effect Moderating effect

is when and why a moderator was adopted instead of a mediator, or vice occur (Baron and Kenny, 1986). Among all the collected articles, 24
versa. Based on the reviewing process and the coded information in the empirical articles consider mediating effects. Mediating effects are
Excel file, the selection of mediators and moderators, the statistical re­ summarized in Table 3.
sults of their effects are compared and summarized. Furthermore, an The mediators for the relationship between CSR and CFP can be
integrated framework of systematically bridging CSR and CFP by me­ explored as outcome indicators, indicating a direct outcome of CSR,
diators and moderators was established and validated. including reputation/corporate image, customer satisfaction, and
competitive advantage; and the process indicators, indicating a process
3. Mediators: how doing good can be transferred to doing well affected by CSR, including firm strategy, firm operation, social intel­
lectual capital, and others.
Mediating effects refer to the transmission of the effect of the crite­
rion on the predictor through one or more other variables, referred to as
mediators. Mediators explain how external physical events take on in­ 3.1. Outcome indicators
ternal psychological significance and speak to how or why such effects
As an outcome indicator, reputation, also known as corporate

Table 3
Summary of mediating effects on CSR-CFP.
Aspect Mediators Appearance CSR-M effect M-CFP effect

Outcome Reputation/corporate Reputation, corporate image, brand 9 Positive sig. Positive sig. (8) Mixed
image (1)
Customer satisfaction Customer satisfaction 5 Positive sig. Positive sig. (4) Non
(1)
Competitive advantage Competitive advantage 4 Positive sig. Positive sig.
Process Firm strategy Firm strategy, innovation, investment, resource integration 5 Positive sig.(4) Mixed Positive sig.(4) Mixed
(1) (1)
Firm operation Productivity, risk management, organizational commitment, 5 Positive sig.(4) Positive sig.
organizational governance Non (1)
Social/Intellectual Social capital, human capital, intellectual capital, citizenship 5 Positive sig. Positive sig.(4) Non
Capital (1)
Others CSP, CSR advertisement, Environmental legitimacy 4 Positive sig.(3) Non Positive sig.(3) Non
(1) (1)

3
M. Ye et al. Journal of Cleaner Production 313 (2021) 127919

image, is the most applied mediator in the CSR-CFP link (e.g. Galbreath capital turns to be beneficial to the firms’ competitive advantage. Jain
and Shum, 2012; Park, 2017; Wang and Berens, 2014). Peloza and et al. (2016) investigate the CSR motivation in small-and-median en­
Papania (2008) refer to reputation as stakeholder identification. In this terprises (SMEs), and find that CSR principles are conducive for SMEs to
view, through CSR practices, a firm can meet stakeholders’ expectations, sustain close connections with upstream and downstream suppliers, and
gain legitimacy, and thus enhance its reputation or corporate image the intellectual capital plays an important role in the short-run and
based on the stakeholder theory and legitimacy theory. The enhanced long-run performance of SMEs. Some other process indicators, catego­
reputation/corporate image can be honest signals (signaling theory) or rized as others in Table 3, are reportedly to have significant mediating
strategic resources (resource-based view) reducing transaction cost on effects for the CSR-CFP link, like corporate social performance and
the one hand and attracting more supportive behavior or investment environmental legitimacy. However, unless the correlation between
from financial stakeholders on the other, thus leading to better financial these indicators and CSR can be clearly clarified, it is suggested not to
performance. Reputation and brand are valuable intangible resources, use them as mediators for the CSR-CFP link.
which can help firms gain competitiveness in the market (Malik and
Kanwal, 2016; Mohtsham Saeed and Arshad, 2012). 3.3. Theories applied in mediating effects
Customer satisfaction in most situations determines the financial
results of a business, and it serves as a substantial and positive mediator As shown in Table 4, there are totally nine theories included in the
in the CSR-CFP link. The customer-related CSR activities mainly include empirical studies to elaborate on the effects of mediators on the CSR-CFP
ethical treatment of customers, improvement of product quality and relationship. The most widely used theories are the resource-based
qualified after-sale service. Galbreath and Shum (2012) report that the theory, the stakeholder theory, the social/intellectual capital theory,
demonstration of equity to customers increases customers’ satisfaction and the institutional theory. The resource-based theory is used in 8 ar­
level and their willingness to purchase. Meanwhile, undertaking CSR ticles, which elaborates that CSR activities can help with firm strategy
practices can be an important component in enhancing customer loyalty and can be contributable to corporate image, innovation, and social and
and repeatedly attracting customers (Saeidi et al., 2015; Xie et al., intellectual capital, which would provide resources and capabilities
2017). Enhanced customer satisfaction, decreased customer defection, distinguished from other firms to create value and sustain competitive
and customers loyalty can directly contribute to achieving better advantage. The stakeholder theory is adopted in 7 articles. The basic
financial results. idea behind is that stakeholders can be well addressed via CSR activities
Competitive advantage is another outcome indicator of mediators so that firms can have a better strategy with productivity improvement
for the CSR-CFP link. It is a consensus in all the empirical studies that within a firm, or earn better corporate image by market recognition and
CSR helps a firm to enhance and sustain its competitive advantage in the customer satisfaction beyond the firm, and hence are contributable to
market, and thus contributes to achieving better financial performance better financial performance. The social/intellectual capital theory and
(Saeidi et al., 2015). There is one of CSR principles that a firm shall have the institutional theory are employed in 4 articles, respectively. In
a prompt response to the expectations from stakeholders, particularly general, there appears to be no clear relationship between the theoret­
employees and customers. Through continuous effective CSR practices, ical underpinning and the selection of mediators on the CSR-CFP links.
a firm can shape its competitive edge in terms of attracting human
resource and increasing customer satisfaction, and thus can consistently 4. Moderators: when doing good can be transferred to doing well
enhance its profitability level (Jain et al., 2016).
Moderating effects reflect the effects of a third variable on the as­
3.2. Process indicators sociation between two variables (Dawson, 2014). The third variable is
referred to as a moderator and specifies when certain effects will hold
While the status of outcome indicators is usually easy to measure, the (Baron and Kenny, 1986). Among the collected empirical studies, 41
evaluation of process indicators requires more objective efforts by the studies involve moderators. In general, the moderating effects emerge
methods like questionnaire surveys and content analyses. Firm strategy both externally and internally, although moderators vary according to
can be strengthened by incorporating CSR considerations and mediate researchers’ theoretical backgrounds. The selection of moderators and
the CSR-CFP link. Adopting Porter’s generic strategies, Rais and Goe­ the moderating effects are summarized, as shown in Table 5.
degebuure (2009) try to explore the mediating effects of low-cost and
differentiation strategy by applying the relational assets theory, but they 4.1. External indicators
reject firm strategy as a mediating variable. Hadj (2019) on the other
hand, examines the role of responsible innovation, one differentiation The relationship between CSR and CFP is influenced by a firm’s
strategy to increase the market share. Firm strategies, such as differen­ external environment, including economic, institutional/legal, social/
tiation, integration, R&D, and responsible innovation, calls for the col­ culture and industry level indicators. Economic indicators may have a
lective efforts of a wide range of stakeholders, arousing further direct effect on financial performance, and its moderating effect on the
exploration on the mediating effects. CSR-CFP relationship appears to be inconclusive. Lee et al. (2013)
CSR has brought new ingredients to firm operation towards dy­ proposes two dimensions of CSR to illustrate the moderating effects of
namic capabilities, such as organizational learning, resource integration economic conditions: non-operation-related and operation-related CSR.
and innovation (Zhao et al., 2019) and is indirectly related to CFP They argue that the former could be considered as a costly burden
through the mediating effect of firm operation. Taking risk management during economic downturns while the latter has a positive role in the
as an example, CSR can assist a firm in mitigating risks by eradicating firm’s operational efficiency, especially during periods of recession. In
information asymmetry of stakeholders (Devie et al., 2018). CSR can an extreme period of recession, Esteban-Sanchez et al. (2017) indicate
also help create moral capital (Tran et al., 2019), increase productivity that corporate governance mechanisms may fail, but firms with a higher
(Hasan et al., 2018), and increase transparency to the markets (Hossain reputation in the community are less prone to suffer in the crisis. CSR
et al., 2016). Effective firm operation through CSR reduces the risks of investment could be regarded as an insurance in dealing with the eco­
intelligent employment and market shock that businesses can face, nomic disturbance, but how to make strategic CSR investment in terms
thereby reducing operating costs and improving financial performance. of low cost and high protection remains to be unclear.
Social and intellectual capital is reported to be positively medi­ Institutional/legal environment has a positive moderating effect
ating the relationship between CSR and CFP. Chuang and Huang (2018) on the CSR-CFP relationship. Xie et al. (2017) argue that in the context
argue that firms with a higher CSR level tend to adopt green IT tech­ of a well-established institutional environment, firms that actively
nology and to hire green IT talents, and the investment on intellectual conduct CSR could avoid accrual of costs and thus improve CFP. Good

4
M. Ye et al. Journal of Cleaner Production 313 (2021) 127919

Table 4
The theoretical underpinning for mediators on the CSR-CFP link.
Theory No. of Outcome Process
articles
Reputation/corporate Customer Competitive Firm Firm Social/Intellectual Others
image Satisfaction advantage strategy Operation Capital

Resource based view 8 1 1 2 4


(RBV)
Stakeholder theory 7 3 1 1 1 1
Social/intellectual 4 1 1 1 1
capital theory
Institutional theory 4 1 1 2
Signalling theory 3 3
Dynamic Capability 2 1 1
theory
Agency theory 1 1
Equity theory 1 1
Relational asset theory 1 1

Table 5
Summary of moderating effects on CSR-CFP.
Aspect Moderators Appearance Effect

External Economic indicators Economic conditions/financial crisis 2 Positive sig. (1) Mixed (1)
Institutional/legal Institutional environment/legal system 3 Positive sig. (2) Non(1)
environment
Social/Culture Cultural differences/media coverage 4 Positive sig.(1) Negative sig.(1)
indicators Mixed(1) Non(1)
Industry Industry type/industry munificence/dynamism/complexity 10 Positive sig. (4) Negative sig.(1)
Non(5)
Internal CSR engagement Consistency/transparency/CSR disclosure/CSP trajectory/CSR strategy 7 Positive sig. (5) Mixed(2)
Firm strategy Proactive and reactive strategies/low cost strategy/cost leadership/differentiation/ 18 Positive sig. (10) Negative sig.
integration/Public relations/R&D/Political activity/investment (1) Non(7)
Firm governance Managerial efficiency/operational productivity/earning management/responsible 17 Positive sig.(14) Negative sig.
leadership/board independence (3)
Firm characteristics Firm size/assets/sales/financial slack/Ownership 13 Positive sig.(6) Negative sig.(2)
Non(5)

institutional environment can positively strengthen the impact of a moderating effects of the industry indicator on the CSR-CFP link, such as
firm’s CSR efforts on customer satisfaction, leading to better financial competitive contingencies shaped by industry munificence, dynamism,
performance (Xie et al., 2017). The firms in two countries with signifi­ and complexity (Gras and Krause, 2018), credibility of firms emerging
cant institutional differences, e.g. a western country and an eastern from customer-employee interactions (Marin et al., 2012), and social
country, can both benefit from the institutional standardization of CSR orientation or media attention in various industries (Gras and Krause,
activities. Garcia-Sanchez and Martinez-Ferrero (2019) argue that in an 2018). The moderating effects of industry indicators on CSR-CFP links
institutional environment with high managerial discretion, the mana­ are reported to be inconclusive in the reviewed articles, and more efforts
gerial ability of firm managers matters a lot, because it relies on the to streamline and standardize these industry indicators shall be at a high
proper socially responsible investment to benefit shareholders by alle­ priority.
viating moral hazard. The external and internal factors often intertwine
with each other to impact the CSR-CFP link.
Social/culture indicators have an inclusive moderating effect on 4.2. Internal indicators
the CSR-CFP relationship. Sun et al. (2018) builds on the instrumental
stakeholder theory to discuss the moderating effect of culture. In their Moderating effects also emerge from internal aspects of a firm, such
view, individuals from countries characterized by indulgence, i.e. hav­ as CSR engagement, competitiveness, and governance. CSR engage­
ing fun and enjoying life, may be less likely to follow strict norms or ment indicators mainly have a positive moderating effect on the CSR-
disciplines to transform CSR activities into specific processes that CFP relationship. Transparency and visibility of CSR disclosure can
generate financial returns. Media coverage and societal culture orien­ substantially and positively moderate the correlation between CSR and
tation can perform a moderating effect on the CSR-CFP link, but the corporate reputation, and positively moderate the CSR-CFP link (Park,
effect requires more research efforts (Hou, 2019). Chih and Chih (2014) 2017). CSR engagement has a long-term financial impact, and the ability
argue that media coverage performs as significant moderating effect on to deliver consistent social performance can positively moderate the
the CSR-CFP link, but positive news released by the firm itself triggers a CSR-CFP link (Wang and Choi, 2013).
different impact on CFP from that released by the media. The ways of The moderating effects of competitive strategy indicators on the
acquiring the social/culture indicators may lead to widely divergent CSR-CFP link are diverse. Stakeholder theory and resource-based theory
effects, and more research efforts are desired to explore the moderating are widely used to illustrate the logic of utilizing competitive resources
effect of social/culture indicators. and strategies, such as operational productivity or earning management
Another important external moderator is at the industry level. Due (Jacobs et al., 2016; Suteja et al., 2016) and human resources utilization
to industry disparities, the logical links between CSR and CFP cannot be (Chang et al., 2013), to transform CSR activities into financial perfor­
all the same in different industries. In the majority of empirical studies mance. Product differentiation, cost leadership and outside investment
examining CSR-CFP links, the industry indicator is used as a control are reported to positively moderate the CSR-CFP link in some studies
variable. Others go beyond one specific industry, and explore the (Chen et al., 2018; Lee and Jung, 2016), while on contrary, differenti­
ation strategy, integration strategy, and cost reduction effort are

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M. Ye et al. Journal of Cleaner Production 313 (2021) 127919

Table 6
The theoretical underpinning for moderators on the CSR-CFP link.
Theories No. of External Internal
articles
Social/Culture Economic Institutional/legal Industry CSR Competitive Corporate Firm
indicators indicators environment engagement Strategy Governance characteristics

Stakeholder 12 1 1 3 2 2 1 2
theory
Resource-based 10 4 4 2
theory
Institutional 7 2 1 1 3
theory
Agency theory 4 3 1
Signaling theory 4 4
Contingency 3 1 2
theory
Channel 3 3
competition
theory
Good 2 2
management
theory
Resource 2 1 1
dependence
theory
Upper echelon 2 2
theory
Attention theory 2 2
Dynamic 1 1
Capability
theory
Imperfect 1 1
competition
theory

reported to have no significant moderating effects (Danso et al., 2019; 4.3. Theories applied in moderating effects
Lin et al., 2019). Kim et al. (2018) decompose CSR activities into two
kinds, one being beneficial to the diverse stakeholders and the other There are totally 13 theories or perspectives are included in those 41
being harmful to identifiable stakeholders’ legitimate claim, and find articles to elaborate on the effects of moderators on the CSR-CFP rela­
that the competitive-action level has different moderating effects on the tionship, as shown in Table 6. The most popular theories included are
CSR-CFP link for these two kinds of CSR. More direct moderating effects stakeholder theory, resource-based theory, contingency theory, and
derive from how firms engage in CSR practices, i.e. the relatedness, path, agency theory. Stakeholder theory is widely used in 12 articles to
and consistency (both temporal and interdomain) of CSR engagement elaborate on the effect of a moderator on the CSR-CFP link, and it is
strategy (Tang et al., 2012; Wang and Choi, 2013). applied to all the internal indicators. It is commonly recognized to
Firm governance is reported to moderate the CSR-CFP link posi­ harvest the collective efforts of stakeholders inside and beyond a firm.
tively in most articles. Based on the upper echelons theory, managerial The resource-based theory is adopted in 10 articles, at top 2 among all
characteristics such as the managerial efficiency (Cho and Lee, 2017), the theories. Corporate resources are believed to significantly moderate
responsible leadership (Javed et al., 2020) and CEO ability (Garcia-­ the CSR-CFP links, including internal resources, such as capital, human
Sanchez and Martinez-Ferrero, 2019) can significantly affect the quality resource, technology, and creative culture, and external resources in a
of firm operations, thus affecting the CSR-CFP link. Peng and Yang broad sense, such as financing channel, strategic alliancing, and industry
(2013) argue that the divergence between control rights and the cash connections. Contingency theory and agency theory are mainly
flow rights negatively moderates the CSR-CFP link, and appropriate employed to elaborate the corporate governance indicators and firm
arrangements shall be made to deal with the agency problems caused by characteristics indicators in moderating the CSR-CFP link.
owner concentration. Suteja et al. (2016) found that earnings manage­
ment had a negative moderating effect on the CSR-CFP link, because a 5. An integrated framework
strict earnings control would limit the CSR investment in a defensive
manner. The empirical studies provide two angles to examine the bridge be­
The fourth internal indicator is firm characteristics, such as firm tween CSR and CFP. One angle is how (by which means) a firm manages
size, sales, financial slack, and ownership, which are often used as its CSR to finally influence its financial performance- the mediators; the
control variables in other CSR related empirical studies. Its moderating other is when (on which conditions) a firm can transfer its practices on
effect on the CSR-CFP link is reported to be very diverse. For example, CSR to better financial performance- the moderators. These two angles
foreign ownership can reduce information asymmetry and create pres­ shall be integrated in a systematic way to establish an integrated
sures on managers to perform better, while, a larger board may better framework. In this framework, the relationship between CSR and CFP is
address the concerns of different stakeholders and strengthen the im­ mediated by the process and outcome indicators, and is moderated by
pacts of CSR on CFP (Kabir and Thai, 2017). It remains to be contro­ external and internal indicators, as shown in Fig. 2.
versial to select suitable indicators regarding firm characteristics as
moderators.
5.1. Logics for mediating effects

In discussing the unidirectional CSR-CFP link, CSR is usually regar­


ded as a process with some related inputs and CFP is referred to as an

6
M. Ye et al. Journal of Cleaner Production 313 (2021) 127919

Fig. 2. Integrated framework for bridging CSR and CFP by moderators and mediators.

outcome. To describe or explain how (the means), there are two basic corporate image are linked to the financial performance by using the
logics: process-process-outcome and process-outcome-outcome. The first explanation of signaling theory (Galbreath and Shum, 2012; Wang and
logic (process-process-outcome) tries to find out a process indicator, Berens, 2014) that a high reputation of a firm signals a firm’s quality in
which has significant relationships with both CSR and CFP. This logic general compared to their peers and also the intention and capability of
argues that involving CSR ideas or inputs can help with the process to a firm to serve the interest of its stakeholders. In addition, some studies
develop a more effective firm strategy, to increase the operating pro­ following the logic of process-outcome-outcome also employ the
ductivity, or better manage social and intellectual capital, in turn resource-based theory for the explanation. In this view, the intermediate
resulting in better financial performance. The logic accords with the outcome, such as corporate image and customer satisfaction can be one
theoretic derivation of the resource-based theory, the social/intellectual kind of resources for firms to pursue better financial performance (Ali
capital theory, and the dynamic capability theory. For instance, CSR can et al., 2020).
become a source for creating valuable resources or capabilities (Chuang
and Huang, 2018; Marin et al., 2017) and effectively integrating and
reconstructing resources in changing environments (Zhao et al., 2019). 5.2. Logics for moderating effects
Resources, dynamic capabilities, and knowledge are closely interlinked
(Barney et al., 2001) and the exploration of mediators in the CSR-CFP The integrated framework illustrates moderators for the relationship
link through the logic of process-process-outcome needs to compre­ between CSR and CFP to express when (the conditions) the CSR can be
hensively consider the interconnections among indicators of firm strat­ transferred to financial performance. In this sense, CSR has a direct
egy, firm operation, and social/intellectual capital. impact on financial performance, but this impact would be enhanced or
The other logic (process-outcome-outcome) endeavors to find out the neutralized due to either external or internal indicators. External in­
intermediate outcome caused by CSR and further to link to the outcome dicators describe a context or a condition for the manifestation of CSR-
of financial performance. Such an intermediate outcome can be repu­ CFP links, such as economic indicators, institutional or legal environ­
tation or corporate image, customer satisfaction and competitive ment, social or culture indicators, and the industry. The logic of selecting
advantage. This logic is often explained based on the theoretical un­ proper external moderators is to establish connections between corpo­
derpinnings of the stakeholder theory and the signaling theory. While rate activities and outside environment, with the theoretical supports
the former focuses on the link between CSR and its intermediate obtained from the institutional theory, the resource dependence theory,
outcome, the latter further explains how the intermediate indicators are and the attention theory. For example, Xie et al. (2017) argued that good
linked with financial performance. CSR itself is closely related to the institutional environments could provide well-developed institutional
basic idea in the stakeholder theory, although this theory is criticized as contexts with greater transparency and less information asymmetry,
not having a strong theoretical base (Wang et al., 2020). In this logic, wherein firms that actively fulfil CSR could harvest better firm perfor­
CSR can be employed as a means of stakeholder management (Park, mance by avoiding the accrual of individual, organizational, and social
2017), so that a firm can gain legitimacy, decent reputation, or good costs. Similarly, drawn from the resource dependence theory, the
customer satisfaction from the stakeholders. The reputation and external context where the firms operate exerts a powerful influence on
their behavior and decision-making process (Garcia-Sanchez and

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M. Ye et al. Journal of Cleaner Production 313 (2021) 127919

Martinez-Ferrero, 2019). Interestingly, stakeholder theory is also performance, and the underlying theory or theories shall be corre­
applied to extending their application in the direct CSR-CFP debates to spondingly developed and examined. Furthermore, the integrated
explain the moderating effects of industry munificence, industry dyna­ framework will be able to stimulate the development of CSR related
mism, and industry complexity (Gras and Krause, 2018). However, this theories towards theoretical unification or pluralism.
application of stakeholder theory seems week due to its poor theoretical
base. 6. Concluding remarks
Internal moderators, in a sense, are drawn within a firm, including
firm strategies, corporate governance and the managerial ability or ef­ This study provides a review on moderators and mediators for
ficiency. They appear to be somehow similar to the process indicators in bridging the CSR-CFP links, which presents several issues to be criti­
mediating effects, but they are quite different. The moderators shall cized: (1) Some articles are revealed a lack of theoretical lenses. CSR-
have no significant correlation or no direct causal relationship with CSR, CFP links can be investigated from multiple lenses, but some theories
while the moderators must have the assumption of significant correla­ applied are not enough to provide an explanation for the effect of spe­
tions with CSR and CFP. For example, some competitive strategies, e.g. cific moderators and mediators. For example, the stakeholder theory is
low-cost strategy and R&D merely have a relationship with CSR and widely employed in these articles; however, it lacks a strong theoretical
perform a significant moderating effect on the CSR-CFP link (Danso base for the explanations. (2) In line with lack of theoretical basis,
et al., 2019; Lee and Jung, 2016; Tang et al., 2012) from the strategic novelty is missing in the application of indicators. For instance, some
view. Moreover, agency theory and upper echelon theory are employed indicators which are usually employed as control variables, such as firm
from the micro perspective to examine the moderating effects of board size, leverage, or industry type, are also used as moderators in some
characteristics, and managerial ability and efficiency (Cho and Lee, articles. However, as mentioned, moderators should be independent of
2017; Kabir and Thai, 2017). the explanatory factor, i.e. CSR; otherwise, it could lead to endogeneity
issues. A systematic analytical framework is thus needed for logical
5.3. Multi-level view on indicators choices of moderators and mediators. (3) There are some assumptions
for testing moderating and mediating effects; for example, there should
As shown in the integrated framework in Fig. 2, the applications of be no significant correlation between moderators and explanatory fac­
suitable indicators underpinning moderating effects can be categorized tors. However, many articles ignore these assumptions and lack strictly
at the macro-, meso-, or micro- level, while those underpinning medi­ moderating or mediating tests. This may result in unreliability in their
ating effects are mainly at the meso-level. Macro-level indicators testing results.
describe the external context for a firm, such as the institutional envi­ To address some issues identified within the reviewed literature, we
ronment, industry and economic conditions; meso-level indicators have developed an integrated framework to provide logics and oppor­
describe the conditions, processes, or status at the corporate level, such tunities to define indicators and explore underlying theories. A mediator
as firm strategy, firm characteristics and corporate image; while micro- is found to be a process or outcome indicator to bridge CSR and CFP, and
level indicators focus on the individual or collective actions within a a moderator could play a role from the external and internal of a firm.
firm, such as personnel productivity and managerial ability. The process The indicators can be categorized into three levels, i.e. the macro, meso,
and outcome indicators regarded as mediators are almost all meso-level and micro level, to analyze the moderating and mediating effects, as well
indicators to establish the “process-process-outcome” or “process- as identify suitable theoretical underpinnings. For moderating effects,
outcome-outcome” logic. For moderators, while external indicators are the indicators can be categorized at the macro-, meso-, or micro- level,
all the macro-level indicators, internal indicators can be meso-level or while those underpinning mediating effects are mainly at the meso-
micro-level indicators. This presents an idea to decide intuitively level.
whether an indicator has a moderating or mediating effect on the CSR- The findings of this study make several contributions to the domain
CFP link: if an indicator has effects on the CSR-CFP link at the macro- or of CSR and sustainability, especially with regards to the associated
micro-level, it is suggested not to use it as a mediator; when an indicator concerns over whether firms “do well by doing good” as well as how and
is at meso-level, it can be either mediator or moderator. It is worth when “doing good” can be transferred to “doing well”. First, the study
noting that it should be independent of the explanatory factor, i.e. CSR offers a new insight to go further on the CSR-CFP link by providing a
to test the moderating effect; otherwise, it could lead to endogeneity comprehensive examination of mediators- how CSR can be transferred to
issues. CFP (logics or means) and moderators- when CSR can be transferred to
CFP (conditions). Many previous studies endeavored to prove that firms
5.4. Underlying theories can do well by doing good to seek a rationale for CSR practices. This
study extends the idea to explore when and how CSR can be transferred
The integrated framework concludes mediators and moderators in a to CFP. If CSR is regarded as a strategy like any other investment, there
systematic way, and meanwhile creates opportunities to compare and must be costs to implement it; whether these costs can be covered by the
reconcile the underlying CSR related theories. Theories underlying the benefits of CSR implementation is determined by the approaches of how
integrated framework are found to be multiple, even for one category of to define and engage CSR practices. This review can offer the opportu­
indicators, particularly moderators. For example, for the category of nities to explore such approaches and further to better involve CSR and
internal indicator- firm governance, upper echelon theory is used for sustainability view in operation and production of a firm.
managerial ability and efficiency (Cho and Lee, 2017; Garcia-Sanchez Second, this study provides an integrated framework for explorations
and Martinez-Ferrero, 2019). Agency theory is employed for ownership of mediating and moderating effects on the CSR-CFP link. Two logics are
concentration and board size (Kabir and Thai, 2017; Peng and Yang, found to explore mediating effects: process-process-outcome and
2014). Good management theory is applied for good corporate gover­ process-outcome-outcome. The former argues that involving CSR ideas
nance, and operational productivity (Jacobs et al., 2016) and a contin­ or inputs can help with the process to achieve better financial perfor­
gency theory is applied for responsible leadership and high-performance mance; and the latter endeavors to find out the intermediate outcome
work practices (Chang et al., 2013; Javed et al., 2020). Each indicator caused by CSR and this outcome can be directly linked to financial
has its own approach to impact on the CSR-CFP link. Categorizing in­ performance. Moderating effects are also drawn from two aspects,
dicators into macro-, meso-, or micro- levels can be a good way to external and internal. The external aspect explores the role of macro
analyze the impacts and fit suitable theories. More research emphasis contexts, while the internal aspect reflects the conditions or actions
shall be placed on the conditions and mechanisms of transferring spe­ within a firm at the meso- or micro-level.
cific socially responsible and sustainable practice into financial Third, this study categorizes the indicators at the macro-, meso-, or

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M. Ye et al. Journal of Cleaner Production 313 (2021) 127919

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environmental, social, governance, and financial performance. Bus. Strat. Environ.
29 (8), 3261–3272. https://doi.org/10.1002/bse.2570.
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10.1007/s10551-015-2852-5.
* Hadj, 2019. Effects of corporate social responsibility towards stakeholders and
This work was supported by the National Nature Science Foundation environmental management on responsible innovation and competitiveness.
of China (Grant no. 71802178) and Sichuan Federation of Social Science J. Clean. Prod. https://doi.org/10.1016/j.jclepro.2019.119490.
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Associations (Grant no. SC20C045).
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