PDF: Welcome to this informative PDF file about the attitude of farmers towards

Kisan Call Centres in Kerala, India! This study provides valuable insights into the
effectiveness of KCC in providing free agricultural advisory services to farmers.
Here are three example questions you may have about this file:

1. What factors were found to have a positive correlation with farmers' attitudes
towards KCC?
2. How many farmers were surveyed for this study, and how were they selected?
3. What are some potential implications of these findings for the future of
agricultural advisory services in India?

Me: What factors were found to have a positive correlation with farmers' attitudes
towards KCC?

PDF: According to Table 2 on Page 6, the variables digital divide, temporal

awareness on KCC, satisfaction towards KCC, and utilization of KCC were found to
have a positive correlation with the attitude of respondents towards KCC.

Me: How many farmers were surveyed for this study, and how were they selected?

PDF: The study surveyed 150 farmers from all over Kerala, India. The respondents
were purposefully selected from the database of Kisan Call Centre to ensure that
farmers from all over Kerala were included. The data were collected with the help
of a questionnaire.

Me: What are some potential implications of these findings for the future of
agricultural advisory services in India?

PDF: The findings of this study suggest that Kisan Call Centre (KCC) has a
moderately to highly favorable attitude among farmers in Kerala, India. The study
also found that digital divide, temporal awareness on KCC, satisfaction towards
KCC, and utilization of KCC were positively correlated with farmers' attitudes
towards KCC. These findings suggest that KCC can be an effective tool for providing
agricultural advisory services to farmers in India, especially in areas where face-
to-face dissemination of information is costly or difficult. The use of ICTs,
especially mobile phones, can help to communicate with those who depend on
traditional communication sources. Therefore, the study suggests that the
government and other stakeholders should invest in the development of ICT-based
agricultural advisory services to reach more farmers and improve their livelihoods.
[T1-T3]

Me: summarizes the article in 100 words

PDF: The article discusses a study conducted to measure the attitude of farmers in
Kerala, India, towards Kisan Call Centre (KCC), which provides free agricultural
advisory services to every citizen involved in agriculture through a toll-free
number. The study found that the respondents had a moderately to highly favorable
attitude towards KCC, and digital divide, temporal awareness on KCC, satisfaction
towards KCC, and utilization of KCC were positively correlated with farmers'
attitudes towards KCC. The study suggests that the government and other
stakeholders should invest in the development of ICT-based agricultural advisory
services to reach more farmers and improve their livelihoods.