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  • W1WS-Rimbawan-Bayu Sadewo-Advanced

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    The document analyzes Marjan's digital marketing performance in May across various channels. It shows that Facebook Ads drove the most customers and orders, while costing $67 per customer acquired. Overall, digital marketing contributed $2.2 million in revenue, with an average customer lifetime value of $343. The document then outlines Marjan's upcoming marketing strategy divided into 3 periods - Awareness, Consideration, and Conversion - targeting different audiences and using various online channels like Facebook Ads, influencers, and e-commerce platforms to drive brand awareness, engagement, and sales.

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    The document analyzes Marjan's digital marketing performance in May across various channels. It shows that Facebook Ads drove the most customers and orders, while costing $67 per customer acquired. Overall, digital marketing contributed $2.2 million in revenue, with an average customer lifetime value of $343. The document then outlines Marjan's upcoming marketing strategy divided into 3 periods - Awareness, Consideration, and Conversion - targeting different audiences and using various online channels like Facebook Ads, influencers, and e-commerce platforms to drive brand awareness, engagement, and sales.

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    3 views2 pages

    W1WS-Rimbawan-Bayu Sadewo-Advanced

    Uploaded by

    rimbawanbayusadewo
    The document analyzes Marjan's digital marketing performance in May across various channels. It shows that Facebook Ads drove the most customers and orders, while costing $67 per customer acquired. Overall, digital marketing contributed $2.2 million in revenue, with an average customer lifetime value of $343. The document then outlines Marjan's upcoming marketing strategy divided into 3 periods - Awareness, Consideration, and Conversion - targeting different audiences and using various online channels like Facebook Ads, influencers, and e-commerce platforms to drive brand awareness, engagement, and sales.

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    © All Rights Reserved
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    of 2

    MAY

    % of Avg Orders
    Marketing Avg Order Recommenda
    Channel marketing Customers Acquired CAC Orders per CPO ROAS Revenue CLTV CLTV/CAC
    spend Value tion
    spend Customer
    Facebook Ads
    (FB + IG) $285,000 48% 4,243 $67.17 5,516 1.3 $50 3.62 $1,031,466 $187 $326.07 4.85
    Paid Search
    (Google Ads) $268,056 45% 2,917 $91.88 3,501 1.2 $75 2.56 $686,187 $196 $310.75 3.38
    Paid Display
    (Google Ads) $12,174 2% 79 $153.20 87 1.1 $145 1.08 $13,112 $150 $206.49 1.35
    Other Online
    Ads $24,763 4% 194 $127.48 233 1.2 $106 0.71 $17,482 $75 $117.77 0.92
    Total Paid $589,994 100% 7,434 $90.08 9,337 1.3 $71 2.96 $1,748,247 $175 $287.12 3.19
    Social Media
    Organic 100 173 1.7 $26,230 $152 $340.99
    SEO 400 750 1.9 $113,030 $151 $367.35
    Direct 900 1638 1.8 $296,302 $181 $427.99
    Referrals 100 143 1.4 $14,013 $98 $182.17
    Total Organic 1,500 2704 1.8 $449,575 $166 $389.63
    Total $589,994 100% 8,934 $60 12,041 1.4 $49 $2,197,822 $343 $321.75 5.36
    AWARENESS (40%) CONSIDERATION (25%) CONVERSION (35%)
    Period: W1 - W3 Maret Period: W3 Maret - W2 April Period: W1 - W4 April
    Target Audiences : Target Audiences : Target Audiences :
    F 20-40, Wroker, Ibu rumah tangga , Social Media Behaviour, Food, 50% Retargeting Enganged audiences from Awarness 50% Retargeting Enganged audiences from Consideration.
    50% F 20-40, Worker, Ibu rumah tangga, Social Media Behaviour, Food 50% F 20-40 Worker, Ibu rumah tangga, Food, Social Media Behaviour, Online shop
    30% all city, 70% in Jabodetabek behaviour. 30% all city, 70% in Jabodetabek
    Communication : Communication : Communication :
    RAMADAN SEBENTAR LAGI, SIRUP MARJAN SIAP MENEMANI BERBUKALAH DENGAN YANG MANIS, MARJAN, SENYUMAN MANIS Tokopedia: Idul Fitri Super Sale! 2 varian disc 20%, ALL VARIAN DISCOUNT 50%
    RAMADHAN Indomaret : Bundling Package & Parcel

    Objective : Brand Awareness, Treach & Impression Objective : Objective : Conversion & Catalog Sales
    Traffic & Engagement

    Channels: Facebook Ads (FB+IG), KOLs in Tiktok & IG reels, Youtube Video Channels: Facebook Ads (FB+IG), Paid Search (Google Ads) , E-commerce Channels: Facebook Ads (FB+IG), E-commerce Ads, Tiktok Ads, KOLs in Tiktok & IG reels
    Ads, Tiktok Ads, KOLs in Tiktok & IG reels, Youtube Video

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