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DESIGN THINKING SYNOPSIS PR SRIKANT Jun23
DESIGN THINKING SYNOPSIS PR SRIKANT Jun23
By P R Srikant
(PAPER ON DESIGN THINKING)
INDEX
Para No. Topic Page No.
1. Introduction 1
2. Approach 2
3. Feasible Solution Statement 2
4. Design Thinking Problem 2
5. Advantages / Disadvantages of Using DT Framework 5
6. Preliminary –Primary Data Analysis 5
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INDEX
Para No. Topic Page No.
7. Empathise Phase 6
8. Customer Journey Map 8
9. Analysis of CJM & Persona Mapping 12
10. Defining the Core Problem 13
11. Ideation Step 14
12. Analysis of Ideation Phase 15
13. Prototype Model Solution 16
14. Test the Solution 17
15. Conclusion 17
16. Recommendations 17
Appendix Analysis of Data Captured from Questionaire 18
A
Annexure 1 Documents 21-23
1. Introduction. The Indian Armed Forces have been in existence since, India’s
independence on 15 Aug 1947. Before which they were an administrative and operational part
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of the Royal Armed Forces. Whilst the Indian Armed Forces is one of the sought after
proffessions and the forces continue to draw aspirants to join them , the forces have lost the
ascendancy they had during the immediate decades post independence. Very few of the
creamy layer of young men and women seek a career in the armed forces today. In future , the
numbers will further dwindle. Though , the forces will have a steady number of young men and
women aspiring to join the service, they would be from the lower levels of academic
performance. Procedures are adapted to select such individuals to meet manpower deficiencies.
There are shortages as mentioned by Late Shri Manohar Parrikar, Hon‟ble Defence Minister in
House, in 2014, showed huge shortages in the armed forces in the ranks of Lt
Colonels, Commander in Navy , Wing Commander in IAF and below. The 11.77 lakh strong
Indian Army, the second-largest in the world after China's People's Liberation Army, for
instance, alone is short of 7,989 officers in its total authorized strength‟ of 47,574. Alarmingly,
the shortfall is 17,764 among Lt Cols, Majors, Captains and Lieutenants. The shortfall of
Lieutenant Commanders and below in the Navy stands at 1,499, while it is 357 in the
ranks of Wing Commanders and below in Indian Air Force. He further states:-
“The 6th Pay Commission has made military salaries more attractive than ever before but they
are far outstripped by the pay packages and perks brandished by the corporate sector, Glitzy
advertising campaigns to attract youngsters to become “Officers and Gentlemen“ are
obviously not doing the trick”.
Whilst, it is not possible to address the the entire problem of manpower in a one step solution,
incrementally solutions can be explored to meet shortages for overall functioning.
2. Approach. The Indian Armed Forces have various verticals like Infantry ,
Armoured Corps , Artillery , Pilots , Surface Warfare , Submariners , Doctors/Coreman,
Logistics etc .Training is one vertical which draws experienced manpower from all these
verticals/ disciplines. Selection of experienced personnel is the first and foremost criteria for
Training Appointments in various Training Schools and Colleges throughout the three Armed
Forces. Also, continuous training is an existential necessity for all the three Armed Forces and
the experienced manpower is required to be serviced from manpower available for manning
combat units , ships , submarines and air squadrons. So, if a significant portion of training
duties if outsourced , the burden for servicing manpower from frontline units could be reduced.
Hence, atleast the overall manpower deficiencies could be met for Training Estabilishments.
4. Design Thinking (DT) Problem. Considering the above statement the question is why
is it a Design Thinking Problem ? This would be the most relevant question to ask. It
1
Research Paper _SHORTAGES IN OFFICER'S CADRE IN INDIAN ARMED FORCES: A CRITICAL ANALYSIS by Maj GS Narang ,
Amity University, Project for PhD: Relevance of Best HR practices to Indian Armed Forces
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deifinitely is a DT problem because it looks at the empathy and creative solution aspect of the
problem. Considering the fact that the Armed forces is working on shortages of over 30%
average2. Therefore, the same percolates to the shortages to meet training staff requirements
also. Now a straight forward solution is to induct manpower train and absorb them into training
staff. But this is easier said than done , as there is a very large cycle time to produce
experienced individuals to meet training staff requirements. Hence, this solution is long drawn,
extremely linear in thinking for working out a solution. But the need of the hour is to arrive at
an inovative and out of the box solution. Which is aided by Design Thinking Framework.
Therefore , a DT framework has been resorted to , for arriving at a innovative solution for the
problem. This has not been thought of before in the Organisation.
Advantages Disadvantages
(a) Basic Inputs from the Data. On seeking preliminary inputs from various
participants in the survey with a sample size of 98 , its observed that majority of the
people have consented for being instructors or part of training/teaching staff.
2
https://economictimes.indiatimes.com/news/defence/indian-army-navy-air-force-have-shortage-of-1-36-lakh-
personnel-government/articleshow/92985595.cms
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7. Empathize Phase. In the empathise phase we created an empathy map of what the
users feel , think , say or do towards meeting requirements. The empathy map is displayed
below :-
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Most solutions are looking at acquiring staff through the normal induction followed
by vertical training and thereafter , utilisation in training staff positions. However, this
does not compensate for the deficiencies as there is a cycle time involved in filling up
these deficiencies. Therefore, the solution only notionally meets the requirements,
rather than actually meeting it. Meeting requirements means there must be an overall
reduction in deficiency in the Training Staff numbers.
The Solution should address the problem at an enterprise level. However, most of
the time solutions are sought only at the unit level , hence, solutions don’t address
overall deficiency gaps in manpower for training.
8. Customer Journey Map. Two customer journey maps based on two personas have
been created to undertsand the customer end of seeking a solution to this perinial problem. The
approach used was to ask questions and make the individuals share there perspectives ,
experiences and expectations of the final solution. The same are highlighted below :-
(a) Persona A. The details of persona A is given in the charts below. The
highlights are also elaborated. The persona was created after detailed discussion with
the named individual. His personal experiences in the field of training as
Teacher/Directing Staff , pain points, most common policy issues and management
problems experienced and how the system could be improved and how staff
deficiencies could be compensated through other innovative solutions.
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(b) Persona B. The details of persona B is given in the charts below. The
highlights are also elaborated. The persona was created after detailed discussion with the
named individual. His personal experiences in the field of training as Teacher/Directing
Staff , pain points, most common policy issues and management problems experienced
and how the system could be improved and how staff deficiencies could be compensated
through other innovative solutions.
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9. Analysis of CJM & Persona Mapping . Based on the personas generated after
discounting individuals who are neutral in their stance or not keen on a solution and more
inclined for status quo a few interesting points have emerged . These points will assist in
formulation/ definition of the problem statement and take us to problem finding. The points are
listed below :-
(a) Value Chain. The value a creative solution should bring to the problem is as
follows:-
10. Defining the Core Problem. The core problem is staff deficiencies, which are an
existing hinderence to meeting Training requirements on a day to day basis. This is the main
symptom of the problem. However, the problem can be broken into two objectives :-
(a) The priority given to training is high but at times it is at the cost of other duties
and commitments. This is unavoidable necessity as number of activities attributed to a
Job is higher than an individual can perform with effectiveness and efficiency. So,
meeting the training staff deficiencies is first objective.
(b) Alternate means of meeting staff deficiencies has not been explored this is the
second objective. The search for a solution is tedious , time consuming and the
implementation is a tall order considering the bureacratic hurdles to be overcome in
such an initiative.
11. Ideation Step. This step involves articluation of a workable solution for meeting the
requirements of the problem. First aspect is meeting deficiencies in staffing for training
requirements . The solutions usually explored has been looking at internal replacements
sparable from regular functions for training assignments. An alternate approach has not been
explored. Post Ideation the following solution has been formulated :-
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12. Analysis of Ideate Phase. Based on the Mind Map we look at each aspect for
leveraging the final solution. Now the mind map has brought out certain points like Advantages
, Disadvantages , Hurdles / Obstacles & final approach to solution implementation. The Ideate
phase gave a creative solution that instead of using service component to meet staffing
deficiencies in Training Estabilishments we hire Veterans to meet those deficiencies. So, a
further analysis of the aspects are as follows:-
(a) Advantages
-Veterans will be Employed - This would require adequate volunteers. The
purely for training data shown earlier indicates that there are
-They will meet the enough veterans willing to volunteer for the
philosophy of experiential initiative.
training requirements - The system should give adequate oppurtunity
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Hence, the above figure gives a broad preparatory actions for implementing a Model for
meeting staff solutions in training estabilishments through hiring of veterans. As they bring
experience to the table which could be plouged back to the system.
14. Test the Solution. The testing can only be undertaken after the policy framework ,
budget approval and final process approval for implementation can be done. Therefore , this
phase is not being undertaken as part of the project.
(c) The hiring model based on policy framework requires to be worked out. The
most suitable based on opinion is contract model with incentives.
(d) A management policy for managing the veterans without effecting the existing
service hierarchy is to be formulated.
Appendix A
Based on the Pie chart in above figure it is clear that Majority fo Veterans like
Teaching. The Ratio is 10.5 : 1 .Number of Veterans who would accept a teaching offer is 10
times of those who don’t want the offer.
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Approximately 90 % of veterans are of the opinion that the services would gain from
hiring veterans.
75% Veterans would accept an offer to teach. 14 % may consider. This itself shows the
phenonmenal oppurtunity in this venture or initiative which the Services could take advantage
to plough back experience into the system.
Specialisation subjects could form the core , whereas system specific subjects where
technology fusion is required maybe considered. As technology relevance and latency has to be
taken into consideration where serving officers could contribute as they are continuoucly
trained to remain indate. However, conceptual undertsanding and imparting knowledge on
more generic subjects could be done by Veterans. Many foreign countries are using a similar
model of hiring veterans to plough back knowledge and experience into the system.
Based on a questionaire the captured data and inputs from various officers both serving
and retired it can be concluded without reasonable doubt that Ploughing experience back into
the system in very essential. Specifically in the field of Warfighting in which the three services
are engaged.
Annexure I
(Refer’s to para1 )
Proposal
Name of the Learner : P R Srikant
Registration No. : TDR-HUB-2023S1054
Address : A204 , Defense Officers Flats , OPP VUDA Park
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CERTIFICATE OF ORIGINALITY/DECLARATION
DECLARATION BY SCHOLAR
This is to declare that I have carried out this project work myself in partial fulfillment
requirements of Design Thinking Course AU .The work is original, has not been copied from
anywhere else and not been submitted to any other University/Institute for an award of any
degree/diploma.
Date: 01 Jun 23
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