UIA STUDY

School Bags
Alessandra Namujhe , Benedict Roxas , Chris Maranan,
Jacob Cortez
Awareness
Awareness FM OM AIDED

Hawk 12 10 6 28

Hershel 7 6 1 14

Jansport 9 18 7 34

Nike 10 14 9 33

Adidas 9 8 5 22

Puma 13 2 3 18

The North Face 0 2 19 22

60 60 60 Total: 171
Analysis on Q6 to Q7
We have gathered an
information that Jansport
and Nike is the most famous
brand among the
respondents.
 Sources
Young
Sources Teen Adults Seniors
Adults

Television 0 0 0 0 0

Radio 0 0 0 0 0

Social Media 18 9 5 0 32

Magazine 0 0 0 0 0

Friends/
11 7 3 0 21
Relatives

Stores 5 2 0 0 7

34 18 8 0 60
Analysis on Q8

The majority of respondents provided a variety of replies

that included information from several advertising channels,
including social media, stores, etc. Individual evaluations for
teenagers and young adults indicate that they commonly see
their brand's commercials on social media and influence of
their family and friends.
Storage
Measurement

12 inches 12

14 inches 31

16 inches 17

TOTAL 60
 Most of the respondents
choose backpacks that has a
Analysis on Q14 measurement of 14 inches in
height.
Brands

BRANDS EU LU PLU BLMO TOTAL

Hawk 0 0 0 0 0

Nike 0 0 0 0 0

Herschel 18 9 5 0 32

Jansport 0 0 0 0 0

Adidas 11 7 3 0 21

Puma 5 2 0 0 7

The
34 18 8 0 60
Northface
Herschel:
1. Design Aesthetics:
Clean and Classic: Herschel bags are known for their clean, classic designs with
minimalistic features. The brand often uses signature striped fabric liners, offering a
timeless appeal.
2. Target Audience:
Urban and Trendy: Herschel primarily targets urban consumers who appreciate a blend of
style and functionality. Their bags appeal to a younger, trend-conscious demographic.
3. Material Quality:
Durable and Lightweight: Herschel bags often use durable materials like polyester and
canvas, providing a balance between sturdiness and lightweight design.
4. Product Range:
Diverse Selection: Herschel offers a wide range of bag types, from backpacks to
messenger bags, catering to various lifestyles and preferences.
5. Brand Image:
Lifestyle Brand: Herschel has successfully positioned itself as a lifestyle brand, not just a
bag manufacturer. Collaborations with artists and influencers contribute to its image as a
trendy, lifestyle-focused brand.
Adidas:
1. Design Aesthetics:
Sporty and Innovative: Adidas bags often reflect the brand's sporty and innovative identity.
They incorporate the latest materials and design trends, emphasizing functionality.
2. Target Audience:
Athletic and Active: Adidas caters to an athletic and active audience. Their bags are designed
to meet the needs of those engaged in sports and outdoor activities.
3. Material Quality:
Performance Materials: Adidas prioritizes performance materials such as water-resistant
fabrics and ergonomic designs to enhance the durability and functionality of their bags.
4. Product Range:
Sports and Lifestyle Fusion: In addition to sports-specific bags, Adidas has a line of lifestyle
bags, merging sports aesthetics with everyday functionality.
5. Brand Image:
Global Sportswear Icon: Adidas is a global sportswear icon, known for its association with
athletics and sports culture. The brand carries a sense of authenticity and credibility in the
sports industry.

The North Face:

1. Design Aesthetics:

Analysis for the Brand Outdoor and Adventure-oriented: The North Face bags are designed with a focus on outdoor
and adventure aesthetics. They often feature robust designs suitable for various weather
conditions.
2. Target Audience:
In summary, each brand - Herschel, Adidas, Outdoor Enthusiasts: The North Face appeals to outdoor enthusiasts, hikers, and those who

and The North Face - brings a unique identity
to the world of bags, catering to distinct
consumer preferences and lifestyles.
seek durable and weather-resistant bags for their adventures.
3. Material Quality:
High-Performance Fabrics: The North Face is renowned for using high-performance materials
like Gore-Tex and durable nylon, ensuring their bags withstand rugged outdoor conditions.
4. Product Range:

Herschel focuses on urban chic, Adidas on Specialized Outdoor Gear: Apart from bags, The North Face offers a comprehensive range of
outdoor gear. Their backpacks often include features like hydration systems and specialized
sports innovation, and The North Face on compartments.
5. Brand Image:
outdoor durability and adventure Adventure Pioneers: The North Face has established itself as a brand synonymous with
adventure and exploration. Its bags embody a sense of reliability and resilience, aligning with
the brand's overall image as a leader in outdoor gear.
 SIZE HAWK NIKE ADIDAS JANSPORT TOTAL

SIZE - 2 2 -
DURABILITY - - - -
WATER RESISTANCE - - - -
COLOR 3 - - -
MANY POCKETS - - -
WIDE PADDED - - - -
MANY COMPARTMENTS 1 1 - 3
LOCKABLE ZIPPER - - - -
DESIGN 2 - - -
COMFORTABLITY - - - 1
Importance
1. Official Website or Online Retailers:
Visit the official website of UAI, if available. Check for a dedicated section on school bags or product
listings to gather details about their offerings.
Explore online retailers and e-commerce platforms to see if UAI school bags are listed, and read product
descriptions and customer reviews.
2. Social Media Platforms:
Check social media platforms such as Instagram, Facebook, or Twitter for official pages or accounts
related to UAI. Brands often share updates, promotions, and customer feedback on these platforms.
3. Customer Reviews:
Look for customer reviews on online shopping websites or forums. Customer experiences can provide
valuable insights into the quality, durability, and features of UAI school bags.
4. Contact the Brand:
If you have specific questions or if information is not readily available online, consider reaching out to the
brand directly. Most companies have customer service contact information on their official websites.
5. Retail Stores:
Visit local retail stores that carry school bags and inquire about the availability of UAI school bags. Store
staff may provide information on the brand and its products.
 Recommendation
1. Functionality:
Look for school bags that offer practical features such as multiple compartments, padded laptop sleeves (if needed), and
organizational pockets. Consider the specific needs of the student, whether it's for books, electronic devices, or other school
supplies.
2. Comfort and Ergonomics:
Prioritize bags with ergonomic designs, padded shoulder straps, and proper weight distribution. Comfort is crucial, especially
for students who carry their bags for extended periods.
3. Durability:
Choose a school bag made from durable materials that can withstand daily wear and tear. Reinforced stitching, quality zippers,
and robust construction contribute to the bag's longevity.
4. Size and Capacity:
Consider the size of the bag based on the student's needs. It should be spacious enough to accommodate books and supplies
without being overly bulky. A well-proportioned bag prevents unnecessary strain on the student.
5. Style and Design:
Look for a style that suits the student's preferences. Whether it's a classic design, a trendy aesthetic, or specific color options,
the bag should align with the student's personal style.
6. Brand Reputation:
If available, research the reputation of the UAI brand. Customer reviews, ratings, and testimonials can provide insights into the
quality and satisfaction level of users.
7. Features and Innovations:
Consider any unique features or innovations offered by UAI. Some brands incorporate special functionalities like USB ports for
charging, water-resistant materials, or anti-theft features.
8. Budget:
Determine your budget for a school bag. While quality is important, there are often options available at various price points.
Ensure that the bag offers good value for the investment.
Pictures
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Thank you
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