Who are they?

THAILAND GLOBAL AVERAGE

Age Gender 49% 51% Parental 58% Non-parent 50%

Status
54% 46% 42% Parent 50%

Living Urban
Education Context 58% | 67%
Suburban
Rural
27% | 21% 15% | 12%
Secondary
32% 26% 24% 13% 5% 49% or lower 47%
29% 28% 21% 14% 8%
51% Tertiary 53%
16-24 25-34 35-44 45-54 55-64

Employment Status Top 5 Interests Music 68% 60%

% who say they
are interested in
Full-time worker 44% 52% Student 15% 13% Food & drink 58% 53%
the following

Part-time worker 3% 9% Unemployed 9% 7% Health foods/drinks 58% 45%

Thailand
Self-employed 24% 10% Retired 1% 3% Technology 57% 49%

Full-time parent 2% 3% Other 3% 3% Cooking 55% 50%

Key digital behaviors and trends

over time and across demographics Top 5 Sports Played Travel Behaviors Domestic vacation
% who say they regularly play the following sports % who say they typically 65% | 50%
do the following at least
once every 6 months
Vacation abroad
Internet Penetration* 58%
48% | 43%

Projected sample for 2019** 9,000

Sample Q4 2018–Q1 2019 3,094

* GlobalWebIndex’s forecasts for 2019 Exercise Go to the gym

based on 2017 ITU data
* *2019 data includes Q1 2019 research wave only THAILAND GLOBAL AVERAGE % who say they do 46% | 38%
the following at least
Badminton Soccer Cycling Swimming Volleyball
once a week Go running
46% | 26% 35% | 26% 35% | 24% 30% | 31% 29% | 15% 57% | 52%
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What devices do they use? THAILAND GLOBAL AVERAGE

Device Ownership Time Spent Online

% who say they own the following devices Average hh:mm per day typically spent online on...

Mobile PC/Laptop

98% Mobile
PC/Laptop 84% 16-64s Gen Z (16-22)
Mobile 83%

Tablet 54%
42% PC/Laptop

27% Tablet
05:05 03:57 05:37 03:57
03:22 03:27 04:10 03:20

2014 2015 2016 2017 2018 2019

Mobile Actions Top 5 Mobile Payment Services Reasons for Using Ad-Blockers Among Ad-Blocker Users
% who say they have done the following mobile % who say they have used the following % of ad-blocker users who cite the following as their main reasons
actions in the last month mobile payment service
TrueMoney PayPal Line Pay AliPay Samsung Pay
Figures in this chart draw from GlobalWebIndex
Tracked your screen time 35% 23% Q1 2019 wave of research. 25% 23% 11% 6% 6% Too many ads are annoying or irrelevant 59 % 49 %

Tracked your spending 45% 34%

Top 5 Mobile Handset Brands for There are too many ads on the internet 55 % 50 %
Used mobile payment 36% 27% Next Purchase
% who say the following brands would
be their top choice when they next
Used/scanned a QR code 46% 38% upgrade or buy a new mobile phone 68% | 50% 50% | 39% 42% | 15% 31% | 6% 22% | 4% Ads sometimes contain viruses or bugs 48 % 39 %

Note that global figures in this chart exclude China.

Casted content onto TV 24% 29%

Ads take up too much screen space 44 % 39 %

Figures in this chart draw
from GlobalWebIndex Q1
2019 wave of research.
Voice Tech Adoption Mobile Purchase Timeframe Privacy Tools Used an ad-blocker
% who have used voice-command % who say they plan to buy a new phone % who have done 48% | 49%
tools in the last month or upgrade in the next 12 months the following in the
last month To avoid ads before watching clips/shows 37 % 30 %

45% 42% 62% 59%

Used a VPN
38% | 31%

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Where do they spend their time? THAILAND GLOBAL AVERAGE

TV Behaviors by Device Top 3 Second-Screening Behaviors

Daily Media Time
% who have watched the following in the last month on each device TV PC/Laptop Mobile % who say they do the following online
Average time spent per day on the following in hh:mm
when watching TV

THAILAND GLOBAL 49% 40% 24% 16% 18% 30% 16% 13% 22% 73% 67% 73%
69% | 63% Use social media

67% | 60% Chat to/message friends

00:43 Radio 00:58

Broadcast television live Catch-up/on-demand Subscription services TV in any form 51% | 38% Play games

01:30 Games Consoles 01:05

Spectator Gaming Engagement

01:23 Music Streaming 01:20 % who say they have watched an esports tournament recently

03:04 Social media 02:23 24% 31% 30%

22% 32% 29%

01:35 Online press 01:04

Overall Gen Z (16-22) Millennials (23-36)

00:48 Physical press 00:47

Gaming Devices
% who have used the following 87% | 72% Smartphone
to play games

02:19 Linear TV 01:58

43% | 46% Personal PC/Laptop

17% | 27% Games console

01:33 Online TV 01:15

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How do they use social media?
**Definitions:
Members – People who say they have an account on the platform in question.
Users – People who say that, within the last month, they have visited or used a social network’s website or app via any device. THAILAND GLOBAL AVERAGE

Accounts Followed Top 10 Social Platforms

% who say they "follow" these accounts on social media % who fall into the following groups** Note that global figures in this chart exclude China.

96% 84% 92% 80% 91% 73% 90% 27% 69% 64% 61% 56% 39% 67% 38% 24% 33% 40% 32% 35%

Brands you like

52% 38% MEMBERS

Brands you are thinking

of buying something from Facebook YouTube FB Messenger Line Instagram Twitter WhatsApp WeChat LinkedIn Pinterest

44% 27% USERS

92% 78% 90% 85% 71% 54% 84% 18% 61% 59% 49% 43% 25% 60% 23% 16% 24% 28% 25% 28%

9.1 8.1 100% 98% 94% 87%

Social Media Behaviors

*Average number of accounts is calculated

based on analysis of 45 named networks
+ “Other”. Of the 45 individual platforms, Average number of have visited/used a social have contributed to at least one
25 are global and 20 are specific to certain
countries or regions social media accounts* network in the last month social network in the last month

Top Motivations for Using Social Media

% who say the following are main reasons for using social media

62% | 40% 54% | 31% 49% | 40% 48% | 33% 47% | 38%

To stay up-to-date with To research/ To stay in touch with what To share photos or To find funny or
news and current events find products to buy my friends are doing videos with others entertaining content
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How do they engage with brands? THAILAND GLOBAL AVERAGE

Online Purchasing Online Reviewing Brand/Product Discovery

% who have bought a product % who have posted a review of a % who say they discover brands/products via the following sources
online in the last month via... product online in the last month via...
Ads seen on TV 38% 36%

Search engines 36% 37%

Any device 82% 76% Any device 51% 47%
Ads seen on social media 34% 28%

TV shows/films 33% 26%

PC/Laptop 31% 40% PC/Laptop 18% 22%
Brand/product websites 32% 27%

Mobile 72% 55% Mobile 42% 32% Brand/Product Research

% who say they use the following when looking for
more information about a brand/product

Social networks 53% 43%

Search engines 51% 53%

Mobile apps 48% 28%

Product/brand sites 36% 33%

Price comparison websites 36% 27%

Online Purchase Drivers
% who say the following would make them
more likely to purchase a product online

Free delivery 67% 57%

Coupons and discounts 57% 44%

Ability to pay with cash on delivery 44% 20%

Easy returns policy 39% 34%

Reviews from other customers 37% 36%

Brand Advocacy
% who say the following would motivate
them to advocate a brand online

High-quality products 57% 49%

Rewards (e.g. discounts, free gifts, etc) 54% 42%

When something is relevant to my own interests 47% 32%

When I've received great customer service 38% 33%

Insider knowledge about the brand or its products 30% 20%

globalwebindex.com | @globalwebindex
Notes on Methodology
All figures in this report are drawn from
GlobalWebIndex’s online research among internet
users aged 16-64. Please note that we only interview
respondents aged 16-64 and our figures are
representative of the online populations of each
market, not its total population.
For an in-depth explanation of GlobalWebIndex’s
research and methodology, including information on
our country coverage, internet penetration rates, our
sample structures, and much more, please click here.
OUR QUOTAS
To ensure that our research is reflective of the online
population in each market, we set appropriate quotas on
age, gender and education – meaning that we interview
representative numbers of men vs women, of 16-24s,
25-34s, 35-44s, 45-54s and 55-64s, and of people with
secondary vs tertiary education. To do this, we conduct
research across a range of international and national
sources, including the World Bank, the ITU, the
International Labour Organization, the CIA Factbook,
Eurostat, the US Bureau of Labor Statistics as well as a
range of national statistics sources, government
departments and other credible and robust third-party
sources. This research is also used to calculate the
“weight” of each respondent; that is, approximately how
many people (of the same gender, age and educational
attainment) are represented by their responses.
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OUR RESEARCH
Each year, GlobalWebIndex interviews over
575,000 internet users aged 16-64. Respondents complete
an online questionnaire that asks them a wide range of
questions about their lives, lifestyles and digital behaviors.
We source these respondents in partnership with a number
of industry-leading panel providers. Each respondent who
takes a GlobalWebIndex survey is assigned a unique and
persistent identifier regardless of the site/panel to which
they belong and no respondent can participate in our
survey more than once a year (with the exception of
internet users in Egypt, Saudi Arabia and the UAE, where
respondents are allowed to complete the survey at
6-month intervals).
MOBILE SURVEY RESPONDENTS
From Q1 2017 on, GlobalWebIndex has offered our Core
survey on mobile. This allows us to survey internet users
who prefer using a mobile or are mobile-only (who use a
mobile to get online but do not use or own any other
device). Mobile respondents complete a shorter version
of our Core survey, answering 50 questions, all carefully
adapted to be compatible with mobile screens.
Please note that the sample sizes presented in the charts
throughout this report may differ as some will include both
mobile and PC/laptop/ tablet respondents and others will
include only respondents who completed
GlobalWebIndex’s Core survey via PC/laptop/tablet. For
more details on our methodology for mobile surveys
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