Marketing Mcqs

1. Which marketing approach involves tailoring products and marketing efforts to suit
the specific needs and preferences of individual customers?
a) Mass marketing b) Niche marketing c) Segment marketing d) Relationship marketing
2. What is the process of gaining information about customers, competitors, and the
overall market to make informed business decisions?
a) Market research b) Market analysis c) Market segmentation d) Market targeting
3. Which of the following is a commonly used pricing strategy where a product is
initially offered at a lower price to gain market share?
a) Skimming pricing b) Premium pricing c) Penetration pricing d) Competitive pricing
4. In the AIDA model, what does "AIDA" stand for?
a) Awareness, Interest, Desire, Action b) Attract, Inform, Deliver, Assess c) Analysis,
Investment, Development, Advertising d) Association, Integration, Differentiation,
Attitude
5. Which stage of the product life cycle typically has high promotional expenses and
slower sales growth?
a) Introduction b) Growth c) Maturity d) Decline