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Bsba1 - Ge4 Syllabus
Bsba1 - Ge4 Syllabus
Bsba1 - Ge4 Syllabus
01 06-Sep-2022
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COURSE SYLLABUS
First Semester, A.Y. 2023-2024
COURSE INFORMATION
COURSE CODE GE 4
COURSE TITLE Purposive Communication
COURSE TYPE □ Lecture □ Laboratory □ Lecture & Laboratory
COURSE CREDIT 3 units
CLASS HOURS 54 hours
COURSE PREREQUISITE/
None
CO-REQUISITE
COURSE SCHEDULE TUESDAY, THURSDAY, FRIDAY (synchronous)/ 4:00 -5:00 PM
UNIVERSITY VISION, MISSION, EOMS POLICY, INSTITUTIONAL OUTCOMES AND PROGRAM OUTCOMES
UNIVERSITY VISION To be a leading industry-driven State University in the ASEAN region by 2030.
The Pangasinan State University shall provide a human-centric, resilient, and sustainable academic environment to produce dynamic, responsive,
UNIVERSITY MISSION
and future-ready individuals capable of meeting the requirements of the local and global communities and industries.
EOMS POLICY The Pangasinan State University shall be recognized as an ASEAN premier state university that provides quality education and satisfactory service
delivery through instruction, research, extension and production.
We commit our expertise and resources to produce professionals who meet the expectations of the industry and other interested parties in the
national and international community.
We shall continuously improve our operations in response to changing environment and in support of the institution’s strategic direction.
INSTITUTIONAL The Pangasinan State University Institutional Learning Outcomes (PSU ILO) are the qualities that PSUnians must possess. These outcomes are
OUTCOMES anchored on the following core values: Accountability and Transparency, Credibility and Integrity, Competence and Commitment to Achieve,
Excellence in Service Delivery, Social and Environmental Responsiveness, and Spirituality – (ACCESS).
Anchored on these core values, the PSU graduates are able to:
1. Demonstrate through institutional mechanisms, systems, policies, and processes which are reflective of transparency, equity, participatory
decision making, and accountability;
2. Engage in relevant, comprehensive and sustainable development initiatives through multiple perspectives in decisions and actions that build
personal and professional credibility and integrity.
3. Set challenging goals and tasks with determination and sense of urgency which provide continuous improvement and producing quality
outputs leading to inclusive growth;
4. Exhibit life-long learning and global competency proficiency in communication skills, inter/interpersonal skills, entrepreneurial skills,
innovative mindset, research and production initiatives and capability in meeting the industry requirements of local, ASEAN and international
human capital market through relevant and comprehensive programs;
5. Display, socially and environmentally responsive organizational culture, which ensures higher productivity among the university constituents
and elevate the welfare of the multi-sectoral communities and;
6. Practice spiritual values and morally upright behavior which promote and inspire greater harmony to project a credible public image.
PO 19 Articulate a comprehensive and Explain clearly and logically how the English language changes in
contextualized view of the English language system response to various factors.
and development
PO 18 Appraise the role of humanistic education in Maintains stature and behavior that upholds the dignity of
the formation of the human being and society teaching.
PO 23 Produce well-written texts for various Produce a well-documented paper setting for various needs in an
academic and professional purposes academic setting and in the workplace.
PO 22 Participate effectively in oral communication Apply and assess the appropriate communication strategies in
situations where language systems (phonological, diverse social, cultural, academic, and professional settings.
morphological, syntactic, semantic) vary (PO 22)
PO 3 Set challenging goals and tasks with
Community Developer determination and sense of urgency which provide Teach reading/writing/listening/speaking/viewing skills in formal
continuous improvement and producing quality as well as non-formal settings using best practices in delivering
outputs leading to inclusive growth. knowledge (e.g. skill-based/content-based/tasked-based) with
appropriate methodologies (audio lingual, independent
PO 2 Engage in relevant, comprehensive, and exploration, use of technology, etc.)
sustainable development initiatives through multiple
perspectives in decisions and actions that build
personal and professional credibility and integrity
COURSE DESCRIPTION
Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. (CMO 20 s 2013). It is a three-unit
course that develops students' communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical
evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly.
The knowledge, skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines, and their future
careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes
COURSE OUTCOMES
Values
10. Adopt cultural and intercultural awareness and sensitivity in I I
communication of ideas
11. Appreciate the differences of the varieties of spoken and P
written language
12. Adopt awareness of audience and context in presenting ideas I
13. Appreciate the impact of communication on society and the I
world
At the end of the lesson, the Chapter 1: COMMUNICATION 6 Synchronous Synchronous Synchronous
students should be able to: PROCESS, PRINCIPLES, AND ETHICS • Lecture and class ● LMS ● Quiz
discussion on elements, ● Electronic ● Small Group
● Describe the nature, A. Components of Communication types and Ethics of communication discussion
CO1 components, process, B. The Communication Process
communication
CO2 principles and ethics C. Principles of Communication In-person
CO4 D. Types of Communication ● Power point In-person
of communication in ● Group work on
CO6 according to Mode ● Reference Materials ● Recitation
CO9 various multicultural E. Types of Communication identifying elements of ● Pen and Paper
contexts. According to Context communication in Quiz
● Identify the types of F. Types of Communication various text
communication in According to purpose and style
relation to G. Ethics of Communication
In-person
● “What is the message?”
Communication Relay
Game
At the end of the lesson, the Chapter II: COMMUNICATION AND 7 Synchronous Synchronous Synchronous
students should be able to: GLOBALIZATION ● Lecture and class ● LMS
discussion on Global ● Electronic Quiz
CO2 ● Define global A. What is Globalization communication and communication
CO4 communication and its B. Impacts of Globalization on its impact
CO7 Communication In person In-person
emergence
CO12 C. Impacts of Globalization on Global ● Lecture and class ● Power point Reaction Paper/
CO13 ● Explain how cultural and Communication discussion on Global ● Reference Materials Commentary/ Essay
global issues affect D. Impact of Globalization: A challenge communication and
communication to Communication its impact In person
● Appreciate the impact of ⮚ Issue on the Recitation
communication on imbalanced on Global
society and the world communication
● Analyze the impact of ⮚ The Power of ICT
globalization to ⮚ Social Media and its
Applications
communication and the
⮚ Functions of social
great challenge it offers
media
● Discuss the power of
⮚ Proper Uses of social
information and media
communications
technology ( ICT) in
making global
communication a reality
● Identify social media
applications, their uses,
and functions in global
communication
● Reflect on a learning
experience
At the end of the lesson, the Chapter III: LOCAL AND GLOBAL 6 Synchronous Synchronous Synchronous
CO8 students should be able to: COMMUNICATION IN ● Lecture and class ● LMS
CO9 ● Define intercultural MULTICULTURAL discussion on ● Electronic Quiz
CO10 communication and SETTINGS intercultural communication Recitation
CO11 discuss its nature and communication, its
CO13 A. Intercultural Communication nature, and In-person
characteristics
B. Dimensions of Cultural characteristics. ● Power point Reflection paper
● Identify the cultural Differences ● Focus group ● Reference Materials Commentary
dimensions applied to C. Nonverbal and Intercultural discussion on global Critical thinking essay
cross- cultural Communication community and
communication D. Barriers in Intercultural cultural awareness
● Present and evaluate Communication and sensitivity In person
the barriers in E. The Global Community
F. Cultural Awareness and In-person Individual or Group
intercultural
Sensitivity ● Individual or group presentation
communication and find G. Gender Sensitivity discussion on gender
ways on how to H. Political Correctness sensitivity/Political
overcome them towards awareness
effective human
interaction in multi-
cultural settings
● Adopt cultural and
intercultural awareness
and sensitivity in
communication of ideas
At the end of the lesson, the Chapter IV: VARIETIES AND 6 Synchronous Synchronous Synchronous
CO3 students should be able to: REGISTERS OF SPOKEN AND ● LMS
CO4 ● Demonstrate WRITTEN LANGUAGE ● Lecture and class ● Electronic Quiz
CO5 understanding of the discussion on communication Critical thinking Essay
CO6 concept of the varieties A. Varieties of English varieties and
CO8 of English in Asian B. Language Varieties registers of spoken Reflection paper
CO9 Contexts C. Language Registers and written language In-person
CO10 ● Determine culturally D. British English vs. American In-person ● Power point In person
CO11 appropriate terms, English ● Oral exercises on British ● Reference Materials
CO12 expressions, and and American English Work presentation
CO13 images (sensitivity to
gender, race, class, etc.)
MIDTERM EXAMINATION 1
Total no. of Hours: 27
At the end of the lesson, the Chapter V: EVALUATING MESSAGES 6 Synchronous Synchronous Synchronous
students should be able to: AND/ OR IMAGES ● Lecture and class ● LMS
CO3 ● Evaluate multimodal discussion on critical ● Electronic Quiz
CO4 texts critically to A. Linguistics Landscapes reading and listening communication
CO5 enhance receptive B. Geosemiotics ● Exercises on
CO6 (listening, reading, C. Kinds of Signs analyzing content of In-person In person
CO8 viewing) skills D. Online Landscapes various texts ● Power point
CO9 ● Convey ideas through E. General Criteria for Evaluating ● Reference Materials Small Group
CO10 oral, audio-visual, and/or messages Discussion
CO11 web-based In-person
CO12 presentations for
CO13 different target ● Lecture/Discussion
audiences in local and on their insights
global settings using about the video they
appropriate registers recently watched
● Adopt awareness of
audience and context in
presenting ideas.
At the end of the lesson, the Chapter VI: COMMUNICATION AIDS 4 Synchronous Synchronous Synchronous
students should be able to: and STRATEGIES USING TOOLS OF ● Lecture and class ● LMS
CO1 ● Identify communication TECHNOLOGY discussion on preparing ● Electronic Quiz
CO2 aids and strategies audio-visual and web- communication
CO3 using the tools of A. Communication Aids and Tools based presentation In Person
CO6 technology B. Use of Audiovisual Materials ● Group work and class In-person
CO8 ● Convey ideas through C. Effective Oral Presentation discussion on identifying ● Power point Presentation of
CO12 oral, audio-visual, and D. Effective Presentation of Written problems with the ● Reference Materials Audio-Visual Production
web-based or online Report research presentation in
presentations E. 4 Ps in Effective Presentation the video
● Explain the use of audio F. Technology Tools and
visual materials in Strategies In-person
effective presentation ●
based on the GAME
strategy
● Analyze the elements
and techniques of
effective oral and written
presentation
● Discuss the 4 Ps of
effective presentation
● Assess the various
presentation technology
tools in achieving
effective communication
At the end of the lesson, the Chapter VII: COMMUNICATION FOR 6 Synchronous Synchronous Synchronous
students should be able to: GENERAL PURPOSES ● Lecture and class ● LMS
CO1 discussion on ● Electronic Quiz/ Recitation
● Discuss the principles
CO5 A. Principles and Types of Principle Types of communication Public announcement
CO8 of effective public Speeches speeches (audio/ video, social
CO9 speaking B. Non-verbal Communication ● Short exercises: In-person media) about disaster
CO10 ● Identify the type of C. Connecting with the Audience asking for information ● Power point preparedness
CO11 speeches D. Impromptu Speaking through inquiry letter ● Reference Materials
CO12 ● Determine situations E. Informative Speaking or interview, In Person
CO13 where public speaking F. Persuasive Speaking response to queries, Mini-newscasting
incident report activity (Refer to your
can take place
favorite local or
● Deliver a speech international news
effectively program in terms of
At the end of the lesson, the Chapter VIII: COMMUNICATION FOR 4 Synchronous Synchronous Synchronous
students should be able to: WORK PURPOSES ● Lecture and discuss ● LMS
the qualities of an ● Electronic Quiz/ Recitation
● Explain the qualities of
CO5 A. Oral Presentation in the effective speaker communication
CO6 an effective presenter Workplace ● Discuss the features In-person
CO7 ● Deliver an effective B. Letters, Memos, and E-mails of a letter, memos, ● Power point In person
CO8 oral presentation using C. Minutes of the Meeting and E-mails, informal ● Reference Materials
CO9 appropriate D. Informal Reports reports, and oral presentation
CO11 technology E. Proposals proposals
CO12 ● Explain the features of
In Person
a letter, memo, and e-
● Form a group of
mail three to four
● Identify the features of members each.
effective minutes Then, identify a
● Discuss the features problem which is
of informal reports and common to the
an effective informal community where all
of you reside. Then,
proposal describe the problem
● Write effective minutes in detail and propose
and an effective a solution for this
informal proposal problem through an
informal proposal. Be
sure to follow the
principles and format
of an effective
informal proposal.
At the end of the lesson, the Chapter IX: COMMUNICATION FOR 6 Synchronous Synchronous Synchronous
students should be able to: ACADEMIC PURPOSES ● Lecture and class ● LMS
CO3 discussion on ● Electronic Quiz
● Determine the nature
CO4 A. Principles of Research communication for communication
CO5 of research writing B. Selecting a Topic academic purposes
CO6 ● Explain the qualities of C. Referencing and Note-taking In-person In Person
CO7 an effective research Skills ● Power point Recitation
CO8 writer D. Writing the Literature Review ● Reference Materials
CO9 ● Apply strategies in E. Research Methodology
C10 selecting a topic F. Results, Discussion, and
CO11 Conclusion
● Determine the
CO12
purpose, format, and
structure of a literature
review.
● Differentiate research
approaches and
designs
● Identify the purpose,
format, and style of
the results, discussion,
and conclusion
sections using the
appropriate structure,
conventions, and
reference style.
FINAL EXAMINATION 1
Total no. of Hours: 27
Balon, W., Bernales, R. and Biligan, R. Purposive Communication in Local and Global Contexts.
Malabon City: Mutya Publishing House, INC. 2018 Adele Carlpool karaoke with james Corden: https:// www.
Barrot , J. and Sipacio, P. Purposive Communication in the 1 st Century. Quezon City: C & E Youtube.com/watch?v=Nck6BZwga7TQ
Publishing Inc., 2018.
Small Group Discussion : https://www.youtube.com/watch?v=OBrkkkgdCA
Chase, R. and Shamo, S. Elements of Effective Communication. 4th ed. Washington, Utah: Plain
and Precious Publishing, 2013 Chapter 2:
Dagdag, L., Padilla, M. & Roxas, F. Commuicate and Connect! Purposive Communication. Article: Flight from Conversation ( in https:// www.nytimes.com/2012/04/22
Malabon Cty. Mutya Publishing House, Inc. 2018 opinion / sunday/the-flight-fromconversation.html)
Henson, R. Purposive Communication Crafting Messages with Intentions. Quezon City: C &E
Publishing Inc, 2018. Video: Connected but Alone (in https:
Lucas, S. The Art of Public Speaking. NY: McGraw Hill, 2011 //www.ted.com/talks/sherry_turkle_alone _together)
Madrunio, M. & Martin, I. Purposive Communication Using English in Multilingual Contexts.
Quezon Video: How Social Media Can Make History ( in https:
//www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_
City: C& E Publishing Company, Inc. 2018 make_history)
Miller, K. Communication Theories: Perspectives, Processes, and Contexts. 2nd ed. NY:
McGraw “ Wiring a web for global good” by Gordon Brown
Hill, 2004.
Chapter 3:
Chapter 4:
Chapter 5:
Chosen videos using the General Guide questions for evaluating Images
Chapter 6:
Chapter 7:
Informative speeches:
https://www.youtube.com/watch?v=AqVzBYw5158
https://www.youtube.com/watch?v=-X3wI6OSRw0
https://www/youtube.com/watch?v=G0kUPC41ON0
Chapter 8 & 9:
http: //dbis.rwthaachen.de/-derntl/papers/preprints/ijtel2014-paperwriting-
preprint.pdf
COURSE REQUIREMENTS
A. Written Outputs
1. Reaction Paper
2. Workplace documents
3. Analysis Paper
4. Multimodal Advocacy campaign
B. Performance Outputs
1. Class Participation
2. Reporting
3. Class Presentation
ASSESSMENT AND GRADING
Total
Grand Total
50
B. MAKE-UP EXAM
● Missed quizzes, activities and exams are given consideration, provided that the student concerned presents a valid reason for absence in black and white. If no valid
reason is presented, the missed work will be equivalent to 5.0.
C. HOMEWORK POLICY
● Failure to submit home assigned tasks will be marked 5.0. Submission of work beyond the deadline will not be accepted.
● Cheating is highly prohibited in class. Anyone caught cheating will be given a grade of 5.0 in the exam or quiz currently undertaking.
D. ACADEMIC HONESTY
Plagiarism is a crime. Students who are proven to have plagiarized will be given 5.
REVISION HISTORY
REVISION
DATE OF REVISION DATE OF IMPLEMENTATION HIGHLIGHTS OF REVISION
NUMBER
2022-01 September 5-13, 2022 September 19, 2022 Modified syllabus format
AY 2022-2023 Enhanced content
2023-01 August 14, 2023 August 22, 2023 ▪ Inclusion of new vision and mission
AY 2022-2023 ▪ Addition of new resources
▪ Removal of Asynchronous in the activities and learning materials
PREPARATION AND REVIEW NAME SIGNATURE DATE SIGNED
Prepared by the: Focal Person: SUSAN D. TIANGSON, Ed.D
Focal Person (Common Program) Faculty Experts:
Faculty (Stand-alone Program) EDNA C. QUERIONES, Ed. D (Urdaneta)
MINERVA JOY B. PEDRALVEZ, Ed. D
(Lingayen)
IRENE BALCORTA-EVANGELISTA- Infanta
Campus