Case Study: Apple Inc.

1. Employees:

As of October 28, 2023, Apple employed approximately 164,000 full-time employees

worldwide. This figure has been steadily increasing in recent years, driven by the company's
global expansion and diversification of product lines.
2. Annual Turnover/Revenue:

In fiscal year 2023, Apple reported an annual turnover of $394.3 billion USD, solidifying its
position as the world's largest technology company by revenue. This represents a significant
increase from the previous year's revenue of $386 billion USD.
3. Asset Value:

Apple's total assets as of September 30, 2023, were valued at $323.8 billion USD. This
includes tangible assets like property, plant, and equipment, as well as intangible assets like
intellectual property and goodwill.
4. Locations:

Apple operates its business from a global network of more than 511 retail stores across 25
countries and regions. Additionally, the company has numerous offices, research &
development facilities, and manufacturing partners located worldwide.
5. Owners:

Unlike many corporations, Apple is not owned by a single individual or family. Instead, the
company's ownership is dispersed among a global pool of investors, including institutional
investors like mutual funds and pension funds, as well as individual shareholders.
6. Relationship between Owners and Management:

Apple's board of directors, elected by shareholders, oversees the company's management

team. This board is responsible for ensuring that the company is operated in the best
interests of the shareholders. While shareholders have ultimate voting power, the
management team has significant autonomy in day-to-day operations.
7. Interesting Facts:

● Largest Publicly Traded Company by Market Capitalization: As of March 2023, Apple

held the title of the world's largest publicly traded company by market capitalization,
exceeding a staggering $3 trillion USD.
● Commitment to Sustainability: Apple has established itself as a leader in
environmental and social responsibility, setting ambitious goals for carbon neutrality
and prioritizing ethical sourcing of materials.
● High Brand Loyalty: Apple enjoys a unique level of brand loyalty among its
customers, who are often willing to pay a premium for its products and services. This
loyalty is driven by factors such as Apple's innovative design, user-friendly interface,
and strong brand image.