Executive Summary

The company, Bangladesh Oil Mills, founded in 1965, initially focused on producing mustard oil
and oil cake for the local market. Over the years, it has transformed into one of Bangladesh's
leading conglomerates, emphasizing quality, delivery promises, and strong relationships. The
company envisions becoming the best workplace, emphasizing trust and unflinching dedication.

In response to the COVID-19 pandemic, Bangladesh's mustard oil cake market experienced a
shift in demand due to changing food consumption patterns. The market is dominated by
domestic players, presenting challenges for new entrants. However, opportunities arise from
evolving animal food preferences and the expanding application of oil cake in cosmetics. The
company's strengths lie in a well-organized supply chain, strong relationships, and cost
advantages from economies of scale. Traditional marketing has been a significant success factor,
but the company needs to focus on digital marketing to adapt to changing consumer behaviors.

Despite strong finances, the company acknowledges the need for visionary employees and
improved inventory management. A dedicated digital marketing strategy could enhance its
digital footprint. Expanding the distribution network to reach every consumer in the country is a
potential growth avenue. Oil cake, a byproduct in the process, plays a crucial role in
Bangladesh's agricultural sector, primarily as fish and poultry feed. The company's oil cake is
exported to India, Bangladesh, and the United States. The industry faces challenges such as
storage, processing technology, and dependence on imported oilseeds but sees opportunities in
the government's focus on agricultural exports. The company exports oil cake using methods like
cash in advance and letter of credit. However, digital marketing and improved inventory
management can address current weaknesses. The oil cake industry in Bangladesh is valued at
Tk 10,000 crore annually, facing challenges but offering significant growth opportunities. The
company's Mustard Oil Cake Fertilizer exemplifies versatility, serving as a protein source,
culinary ingredient, and digestive wellness enhancer. The product aligns with the company's
commitment to affordability, accessibility, and environmental sustainability.

In conclusion, Bangladesh Oil Mills has evolved into a prominent conglomerate, facing
challenges and embracing opportunities in the dynamically changing market. Strategic
adaptation to digital marketing, enhanced distribution, and sustained product innovation will be
crucial for continued success.
Company Overview
The date 1st February 1965 marks the journey of a valiant effort in Savar, Namabazar, Dhaka,
when there was the beginning of the company known as "Bangladesh Oil Mills". The founder
Chairan; Md Maruf Ahmed started the group from scraps virtually. The initial period was
marked with a lot of hardships due to the post war era when the country faced economic fallout.
Initially the mission of the company was to produce mustard oil and oil cake for the local market
consumption. The demand of the product showed the way to a new arena of business. For the
next few years, the company operated within the vicinity of the Dhaka city and met the demands
of the local market.

The revenue generated from this soon gave away for the entrepreneur to evolve the company,
which was by now one of the largest mustard oil producing plants and oil cake in the country. A
vision - to transform the company to a 21st century conglomerate of the country started.
"Bangladesh Oil Mills" was established at Namabazar, on the outskirts of Dhaka city. Within this
period the founder also devised new production units and soon brand was born - "oil cake", the
name itself captivating the hearts and minds of the people.

Presently, the company focuses on meeting and responding to the ever-changing needs of the
consumers both home and abroad. Bangladesh oil mills is one of Bangladesh’s leading
conglomerates and trusted consumer goods manufacturers. With 53 years of business legacy, the
group has grown substantially over the period in value creation and production. The companies’
strength lies in devotion to meet their promises of delivery, uncompromising attitude for quality,
and cherished relationship with customers, employees and all social groups.
Mission & Vision
Bangladesh oil Mills aim is to improve the lives of their people through the highest possible
quality protocol. They attach paramount value to our consumers in particular and the society in
general. They keep introducing newer technologies, and carrying on the most value driven
incentives and benefit packages for all the retail chains. They are also charting a pricing policy
that manifests a unique blend of quality and affordability. Their comprehensive strategy
framework concerning the supply chain across the entire country enables us to be naturally
conferred with the prestige and privilege of leadership. They foresee their beloved company to
be the best place to work for the people who keep their unflinching trust.

Bangladesh oil mills are the most dynamic technically sound company. Their vision is to provide
the quality and quantity product for the customer of the millennium. They are committed to the
customer service satisfaction. Bangladesh oil mills provide the strong Service Value in all sector
world-class comfort ever than before.

Industry Analysis
Bangladesh's growth of the mustard oil cake market underwent a dramatic disruption due to the
COVID-19 pandemic, which led to a substantial shift in market demand dynamics. The market
witnessed a significant shift in food consumption patterns wherein consumers started preferring
home-cooked meals and experimenting with new recipes. This raised the demand and
consumption of mustard oil cake. The market needs to be more cohesive and organized, owing to
the strong presence of domestic players. As a result, new entrants must contend with fierce
competition, as local players command a disproportionate market share in the revenue. Thus,
these factors support the country's oil cake market growth. Consumers in Bangladesh are
witnessing a change in animal food patterns, and the market is witnessing a trend toward food
culture that promotes strongly flavored cuisines, where in oil cake is utilized. Eating habits are
also influenced by rising health consciousness of animal.

However, it is now used in multiple applications; eat with betel leaf fish hatcheries, bird’s food,
anti-bacterial agent, hair vitalize, etc., thereby providing a range of benefits to body and skin.
Thus, the rising application of oil cake in cosmetics and personal care is bound to support market
demand for mustard oil and oil cake in Bangladesh. The core strength of Bangladesh oil mills
lies in the market presence. They have incredible amount of sale and may as well be the biggest
consumer goods seller in Bangladesh. The reason behind this huge volume of sale is basically
strong relationship buildup with middle-man wholesalers, distributors, retailers. Customer
loyalty is very strong for maximum their products. Supply chain of products is very organized
and reaches to every corner of the country. Because of the huge capacity of production
Bangladesh oil mills products benefit hugely from economics of scale thus give an advantage to
produce at a low cost. Also, there are some other factors that reduce the cost.

Bangladesh oil mils have always given traditional means of marketing the highest level of
priority and it brought them huge success. But as the business world is becoming digital;
Bangladesh oil mills has not started putting emphasis on digital marketing and sooner or later it
is going to be problem for as consumers are getting more and more into digital media of
communication. Since, the products have to be marketed to the consumers very fast and even a
slight delay of any kind can cost the company millions. Bangladesh oil mills is constantly
improving its inventory management system to predict future demand and accurately calculate
the amount of inventory needed but still there is a lot of room for improvement. Enlisting more
specialist and diversified employees can really bring some breathing room for current employees
and thus ensuring greater quality of work. Financing Bangladesh oil mills is very strong and they
have a lot to invest in and thus more visionary employees are needed to make the most out of the
investment.

Currently, it is a weakness but with the help of a dedicated digital marketing team and some help
from digital marketing agencies Bangladesh oil mills can build a very long lasting digital
footprint and can create very positive customer awareness. Now-a-days, consumers are a lot
aware of what they consume and what they watch. Through digital media Bangladesh oil mills
may reach new customer base. Bangladesh oil mills have a very big channel of distribution but
still they have not reach to every consumer in the country. Bangladesh oil mills goal is to provide
their product to each and every consumers. So, there are many markets to grab.

A brand is built by its products and services. Now there can be only one product or multiple
products. Bangladesh oil mills deals with large production capacity and diversified market
dominance. On the other hand, there are companies that specialize in these specific products.
These brands are so successful in a specific product line that it becomes very hard for others to
sustain in that market. Bangladesh oil mills are equally successful. This diversified level of
competitors pose a genuine threat when expanding product line and services. Regulatory risk is
the risk of a change in regulations and law that might affect an industry or a business. Such
changes in regulations can make significant changes in the framework of an industry, changes in
cost-structure, etc. Bangladesh oil mills imports the mustard oil and oil cake for processing and
these products has to be constantly imported because warehousing or storing of this products will
decrease the quality and even make them go bad. So, because of this the slightest increase or
decrease in interest rate, tax rate, import duty can cause huge loss and hamper company
activities.
Oil Cake exporter countries
The oil cakes are of two types: edible oil cakes which can be safely fed to livestock; e.g.:
groundnut cake, coconut cake, mustard cake etc., and non-edible oil cakes which are not fit for
feeding livestock; e.g.: castor cake, neem cake, mahua cake etc. Both edible and non-edible oil
cakes can be used as manures. A vegetable oil cake, also known as oilseed cake or meal, is a
byproduct of the oil extraction process. When vegetable oils like soybean oil, canola oil, mustard
oil or sunflower oil are extracted from seeds, the remaining solid material is often processed into
a cake.

Apart from Bangladesh there are many other countries who export all cakes to other countries. In
2021, Vegetable oil-cake and other solid residues were the world's 2651st most traded product
(out of 4,641).

In 2021, the top exporters of Vegetable oil-cake and other solid residues
were India ($187M), Indonesia ($114M), South Africa ($92.8M), China ($34.9M),
and Spain ($26M).

In 2021, the top importers of Vegetable oil-cake and other solid residues
were Seychelles ($91.7M), Vietnam ($88.6M), Italy ($58.5M), China ($57.4M), and South
Korea ($47.7M).
Exporter of vegetable oil cake and other residues of 2021
 Importers of vegetable oil cake and other solid residues of 2021

Between 2020 and 2021, the exports of Vegetable oil-cake and other solid residues grew the
fastest in South Africa ($91.9M), Indonesia ($64.3M), India ($28.6M), Spain ($11.1M),
and China ($6.92M).

Between 2020 and 2021, the fastest growing importers of Vegetable oil-cake and other solid
residues were Seychelles ($91.7M), China ($40.7M), Vietnam ($31.3M), South Korea ($15.8M),
and Malaysia ($10.1M).

As per Volza’s Bangladesh Export data, Oil cake export shipments from Bangladesh stood at
569, exported by 80 Bangladesh Exporters to 112 Buyers.

Bangladesh exports most of its Oil cake to India, Bangladesh and United States.
The top 3 exporters of Oil cake are India with 52,257 shipments followed by Nepal with 8,194
and China at the 3rd spot with 5,401 shipments.

It is also to be mentioned that, there was an ban on export to Nepal in 2021, October last. The
Ministry of Commerce (MoC) imposed a ban on export of soybean meal , in a bid to control
rising prices of the key element of poultry and cattle feed as well as to protect the country's dairy
and poultry sectors, said officials. Nepalese poultry sector entrepreneurs have requested
Bangladesh government to lift ban on export of soybean de-oiled cake, as their poultry industry
has been severely hit following the ban decision, sources said. They also mentioned, The
Nepalese poultry sector entrepreneurs would prefer importing products from Bangladesh to other
countries because of their high quality.

Oil cake export process

Export procedure in Bangladesh generally starts with obtaining Exporter registration Certificate
(ERC) from the Office of the Chief Controller of Import and Export (CCI&E) under the
Importers, Exporters and Indenters (registration) Order, 1981.

While exporting, the company mostly prefer the operational procedure on cash in advance. In
this case , the company first make a sales agreement with the importing company. We receive
receipt of sales to proceed in advance. After receiving the export issuance the importing
company proceeds for bank endorsement and we proceed for shipment. Recent shipment
document to the importing company and report to Bangladesh bank by our authorized bank.

In case of trading in credit, letter of credit (L/C) is one of the safe methods. The buyer first
communicate with us and after mutual understanding we send a pro forma invoice to them. If the
offer is acceptable to the Buyer in terms of price, delivery and payment, the Buyer will then
place an order. The importer will issue a letter of credit and we will start the process of export.
We will dispatch the shipment and after it gets reached to their customs, they will check the
documents and transfer the bill from their authorized bank to our authorized bank. Our
authorized bank will report to Bangladesh bank and thus the procedure will end.

Oil cake industry in Bangladesh

The oil cake industry of Bangladesh plays an important role in the agricultural sector. It is used
as a fish feed and poultry feed to provide valuable protein. It is mainly driven by the production
of mustard seed oil, which accounts for more than 80% of the oil consumed in the country.
Other oilseeds such as cotton, soybean and sesame also contribute to the industry.
Present status of oil cake industry in Bangladesh
Market size: The oil cake market in Bangladesh is worth about Tk 10,000 crore (USD 1.2
billion) annually.

Production: Bangladesh produces approximately 2.5 million tons of oil cake per year, most of
which comes from mustard.

Consumption: Domestic demand for oil cake is high, driven by growing livestock and poultry
farms. However, a significant portion is also exported to neighboring countries like India and
Nepal.

Challenges: The industry faces challenges such as lack of proper storage facilities, inadequate
processing technology and price fluctuations due to dependence on imported oilseeds.

Opportunities: The growing demand for animal protein and the government's focus on
promoting agricultural exports present significant opportunities for expansion and modernization
of the oil cake industry.

Out product that fulfill your needs

Mustard Oil Cake Fertilizer: A Transformative Tale in Bangladesh

In Bangladesh, there's a special product that has been on quite the journey – Mustard Oil Cake
Fertilizer. It's not just a regular product; it's like a multitasking superhero that has evolved to
meet the changing needs of the people.

From Dandruff Fighter to Fish Food: The Evolution

Once upon a time, Mustard Oil Cake was primarily known for its role in fighting dandruff. It was
like a natural shampoo, helping people keep their hair healthy and dandruff-free. That's how it all
began – a humble product, useful in our daily lives.

But as time passed, people in Bangladesh discovered something remarkable about Mustard Oil
Cake. They realized that the leftover cake, which remains after squeezing out oil from mustard
seeds, is packed with nutrients that could benefit more than just our hair. This realization sparked
a transformation in its use.

Farmers, always looking for smart and sustainable solutions, saw an opportunity. They found
that Mustard Oil Cake, with its rich nutrients, could be an excellent source of food for fish.
Instead of letting it go to waste, they began using it as fish food. This shift in purpose turned an
everyday product into a valuable resource for aquaculture.

Fulfilling Needs in Bangladesh: A Dual-purpose Marvel

Now, let's talk about how this dual-purpose marvel, Mustard Oil Cake Fertilizer, fulfills the
needs in Bangladesh.

Agricultural Boost: Farmers in Bangladesh face the challenge of providing nutritious food for
their crops. Mustard Oil Cake Fertilizer steps in as a natural and organic fertilizer, enriching the
soil with essential nutrients. This helps crops grow better, ensuring a healthier harvest for the
farmers.

Fish Nutrition: On the other hand, the same Mustard Oil Cake, once used for fighting dandruff,
has become a crucial component in fish farming. Fish farmers have recognized its potential as a
nutrient-rich fish feed. By incorporating Mustard Oil Cake into the fish's diet, farmers promote
their growth and health. This not only benefits the fish but also supports the livelihoods of those
engaged in the aquaculture industry.

The Significance of Transformation:

The evolution of Mustard Oil Cake Fertilizer reflects the resourcefulness and adaptability of the
people in Bangladesh. What started as a remedy for dandruff has turned into a valuable asset for
agriculture and aquaculture. This product, with its dual purpose, showcases how a simple idea
can have a profound impact, fulfilling diverse needs in a country where innovation and
sustainability are key. It's a story of transformation, where a product, once confined to one role,
has found new ways to contribute to the well-being of both people and the environment.

Bangladesh Oil Mill’s Product Category

Bangladesh Oil Mill: Crafting Goodness from Mustard Seeds

Welcome to the world of Bangladesh Oil Mill, where a simple bag of 40 kg mustard seeds
transforms into two amazing products that make our meals tasty and our farms flourish –
Mustard Oil and Mustard Oil Cake Fertilizer.

Mustard Oil: The Kitchen Magician

Imagine this: out of the 40 kg of mustard seeds, about 13 or 14 kg become the golden goodness
we know as Mustard Oil. It's like the chef's secret ingredient, adding a special flavor to our
cooking. From crispy fries to mouthwatering curries, Mustard Oil is the kitchen magician that
makes our dishes delicious.

Mustard Oil Cake Fertilizer: A Farmer's Helper

But wait, the magic doesn't stop there. The other part of the mustard seeds, around 22 kg,
transforms into something called Mustard Oil Cake. Now, don't let the name fool you – it's not a
cake we eat; it's a nutrient-packed treat for our farms. Farmers use it as fertilizer to make their
crops strong and healthy. It's like giving the plants a nutritious snack to help them grow big and
happy.

Why "Bangladesh Oil Mill" Matters: A Story of Smart Use

In a country like Bangladesh, where farming is a big part of life, the role of Bangladesh Oil Mill
is super important. They don't just make Mustard Oil for our kitchens; they also create Mustard
Oil Cake Fertilizer to support our farms. It's like they've found a smart way to use every bit of
those mustard seeds.

By using 40 kg of mustard seeds to create both Mustard Oil and Mustard Oil Cake Fertilizer,
Bangladesh Oil Mill is showing us a clever and resourceful way to make things. It's not just
about making our meals flavorful; it's also about helping our farms grow in a sustainable and
natural way.

So, the next time you see a bottle of Mustard Oil or a bag of Mustard Oil Cake Fertilizer, you'll
know it's not just any product – it's a little piece of magic from Bangladesh Oil Mill, making our
kitchens and farms a better place.

The process of making oil cakes involves the extraction of oil from oilseeds mustard seeds.
Here's a general overview of the steps involved:

Seed Cleaning: The oilseeds are thoroughly cleaned to remove any foreign matter like dust,
stones, or other impurities. This is crucial to ensure the quality of the final product.

Seed Conditioning: The cleaned seeds might undergo conditioning, where they are heated or
steamed to make them suitable for the extraction process. This step helps in loosening the seed
coats and facilitates the extraction of oil.

Oil Extraction: The oil is extracted from the seeds using mechanical methods such as expeller
pressing or solvent extraction. Expeller pressing involves pressing the seeds to extract oil, while
solvent extraction involves using solvents like hexane to separate the oil from the seeds.

Oil Separation: After the extraction process, the oil is separated from the extracted material.
This can be done through filtering or other mechanical processes.

Cake Formation: The remaining material after oil extraction is the oil cake or meal. This cake
contains residual oil, protein, fiber, and other nutrients. It is formed into cakes or pellets through
a compression process. Sometimes, the cakes are further processed to remove any residual
solvent in the case of solvent extraction methods.
Packaging and Storage: The oil cakes are packaged and stored appropriately. They may be
packed in bags or bulk containers for transportation to various industries like animal feed
manufacturers, agricultural sectors, or other industrial uses.

Quality Control: Throughout the process, quality checks are performed to ensure the purity,
nutritional value, and safety of the oil cakes.

The specifics of oil cake making can vary depending on the type of oilseed used, the extraction
method employed, and the intended use of the oil cakes. The aim is to efficiently extract oil
while retaining a valuable by-product in the form of oil cakes that can be utilized in various
industries.

At the heart of our company's commitment to promoting health and well-being is our flagship
product, the remarkable oil cake. Derived from the byproducts of our meticulous oil extraction
processes, this versatile offering stands as a testament to our dedication to providing solutions
that address diverse dietary needs. In this exploration, we delve into the myriad ways our oil cake
emerges as a key player in fulfilling the nutritional requirements of individuals and communities
alike.

Protein Enrichment:

Central to the nutritional prowess of our oil cake is its high protein content. As a valuable source
of plant-based proteins, our oil cake caters to the needs of a broad spectrum of consumers,
including vegetarians and vegans. The proteins present in our oil cake boast essential amino
acids crucial for growth, tissue repair, and overall bodily maintenance. By incorporating our oil
cake into their diets, individuals can easily enhance their protein intake, contributing to a
balanced and nourishing lifestyle.

Versatility in Culinary Applications:

What sets our oil cake apart is its exceptional versatility in the kitchen. From savory dishes to
delectable desserts, our oil cake seamlessly integrates into a myriad of culinary creations. Savvy
cooks can use it as a foundation for protein-rich patties, burgers, or savory spreads. On the
sweeter side, it transforms into delectable energy bars, cookies, and cakes, ensuring that the
benefits of our oil cake extend beyond the traditional meal spectrum.

Digestive Wellness:

Beyond its protein content, our oil cake is a rich source of dietary fiber, an often-overlooked
component crucial for digestive health. The fiber in our oil cake promotes regular bowel
movements, prevents constipation, and fosters a healthy gut environment. By including our oil
cake in their daily routines, consumers can effortlessly enhance their fiber intake, contributing to
optimal digestive function and overall well-being.

Essential Vitamins and Minerals:

Our commitment to holistic nutrition is reflected in the vitamin and mineral profile of our oil
cake. Depending on the seeds used and our meticulous extraction processes, our oil cake can be a
source of essential vitamins such as B vitamins and vitamin E, along with minerals like
phosphorus, magnesium, and potassium. These nutrients play pivotal roles in various bodily
functions, from supporting bone health to contributing to a robust cardiovascular system.

Affordability and Accessibility:

Our company takes pride in making nutrition accessible to diverse populations, and the
affordability of our oil cake reflects this commitment. By offering a high-quality product at an
accessible price point, we contribute to ensuring that individuals, regardless of economic
background, can integrate our oil cake into their diets. This affordability factor enhances the
potential impact of our product in addressing malnutrition and food insecurity on a global scale.

Environmental Sustainability:

Beyond its nutritional benefits, our oil cake aligns with our company's commitment to
environmental sustainability. As a byproduct of our oil extraction processes, the production of oil
cake minimizes waste, showcasing our dedication to responsible resource utilization. By
incorporating our oil cake into their diets, consumers actively participate in a sustainable and
eco-friendly approach to nutrition.

Packaging and Storage

Packaging
Oil cake is usually packaged in bags made from jute, polypropylene (PP), or polyethylene (PE).
The packaging size varies depending on the target market and distribution channel.

General packaging size:

Retail: 500g, 1kg, 2kg, and 5kg packs are popular for direct sales to farmers and small-scale
poultry farms.

Wholesale: Larger packs of 10 kg, 25 kg, and 50 kg cater to bulk buyers such as feed
manufacturers and large poultry farms.

Storage
Proper storage is crucial to prevent moisture absorption and spoilage.
Jute bags: Traditionally used but prone to moisture absorption and insect damage.

PP and PE bags: provide good protection from moisture and insects but require proper
ventilation to prevent overheating.

Silos: Large scale storage facilities like silos are increasingly being used by major processors and
exporters to ensure optimum storage conditions.

MARKETING PLAN
Mustard oil cake, a residue from mustard seed oil extraction, holds immense potential as a
versatile agricultural resource in Bangladesh. Our comprehensive marketing plan aims to harness
the inherent qualities of mustard oil cake, positioning it as a premium organic fertilizer and a
high-nutrient animal feed supplement. Through targeted strategies, our plan seeks to penetrate
diverse markets, address varying consumer needs, and establish a robust presence across
different regions.

Product details: Mustard oil cake is a byproduct obtained after extracting oil from mustard
seeds. It consists of the residual material left after the oil extraction process. It’s rich in organic
matter and contains essential nutrients beneficial for plant growth, including nitrogen,
phosphorus, potassium, and micronutrients like calcium, magnesium, and sulfur.

Understanding the Market: Research the demand for mustard oil cake in different regions of
Bangladesh. Analyze the consumption patterns, preferences, and requirements of farmers or
industries that use it for various purposes like organic fertilizer or animal feed.

Product Positioning: Highlight the nutritional benefits of mustard oil cake as animal feed or
organic fertilizer. Emphasize its high protein content, affordability, and eco-friendliness
compared to synthetic alternatives.

Product Quality: Ensure the quality of the mustard oil cake. This involves maintaining a high
standard in production, ensuring it’s free from toxins, and has a good nutrient composition.

Identify Target Audience: Determine the specific target audience – farmers, agricultural
companies, or animal feed producers. Tailor marketing strategies to suit their needs.

Distribution Channels: Establish effective distribution channels. Utilize local markets,

agricultural supply stores, online platforms, and direct sales to reach potential buyers efficiently.

Promotion and Awareness: Educate potential buyers about the benefits of using mustard oil
cake. This could involve advertising through local media, agricultural fairs, workshops, or
demonstrations showcasing its effectiveness as a fertilizer or animal feed supplement.
Partnerships and Networking: Collaborate with agricultural organizations, NGOs, or
government bodies involved in promoting organic farming or animal husbandry to increase
visibility and credibility.

Pricing Strategy: Determine competitive yet profitable pricing based on production costs,
market demand, and the value perceived by the target audience.

Customer Engagement: Provide after-sales support, conduct workshops, and gather feedback to
continually improve the product and service quality.

Feedback and Improvement: Gather feedback from customers and adapt the marketing
strategy accordingly. Continuous improvement in product quality and service can enhance
market presence.

Regulatory Compliance: Ensure compliance with local regulations, quality standards, and
certifications to build trust and reliability among consumers.

PRICING
Distinguishing between domestic and export pricing for the mustard oil cake is a strategic move
that considers different market dynamics and cost factors. The pricing strategy of 50 taka per
kilogram within Bangladesh is geared towards making the product accessible and affordable to
the local market, catering to farmers, agricultural businesses, and animal feed producers.

For exports, the pricing structure typically involves considerations beyond the local market
dynamics. Factors such as international competition, shipping costs, tariffs, packaging, and
compliance with export regulations play a significant role in determining the pricing strategy.
The export pricing usually incorporates these additional expenses and considerations, potentially
leading to a different price point compared to the domestic rate.

The retail price range for Bangladesh oil cake is between US$ 0.49 and US$ 1.18 per
kilogram or between US$ 0.22 and US$ 0.54 per pound(lb).

The retail price range In Taka for oil cake is between BDT 52.91 and BDT 126.99 per
kilogram or between BDT 24.00 and BDT 57.59 per pound(lb) in Bangladesh.

By determining pricing strategies for different markets, the aim is to ensure competitiveness,
profitability, and accessibility in each specific market segment—whether catering to the
domestic market within Bangladesh or targeting international customers. This approach helps in
effectively managing costs, maximizing profitability, and maintaining a strong market presence
both locally and globally.
HOW WE COMMUNICATE WITH BUYER

In our mustard oil cake business, our communication strategy revolves around both online and
offline channels to engage with buyers for sales within Bangladesh and for export purposes.
While offline deals are infrequent, online platforms serve as our primary mode of interaction
with buyers, deal-making and leveraging our website and listings in Bangladesh’s oil cake export
directory. The emphasis is on creating a platform where potential buyers proactively engage
with us, initiating and finalizing deals, rather than adopting a conventional approach where
sellers actively approach buyers.

For local sales within Bangladesh, we maintain a strong online presence through our website.
Potential buyers can easily access information about our product, pricing, and contact details.
Additionally, our presence in the Bangladesh oil cake export list ensures visibility, allowing
interested importers to reach out to us directly. Our approach is buyer-centric; we don’t actively
pursue buyers but rather encourage them to initiate contact and negotiate deals.

Conversely, our export strategy also heavily relies on online channels. By leveraging our website
and inclusion in export directories, we facilitate easy access for international buyers interested in
procuring mustard oil cake. Our emphasis remains on providing comprehensive product details
and contact information, encouraging importers to engage with us proactively.

This approach prioritizes online accessibility and availability, allowing buyers, whether domestic
or international, to initiate contact and negotiate deals with us directly. Through this proactive
engagement model, we aim to streamline the sales process, foster buyer confidence, and establish
ourselves as a reliable supplier in both local and international markets.

Conclusion
Finally, our company, which is committed to producing and exporting the outstanding oil cake,
is a shining example of nutritional perfection and whole-person wellbeing. We have created an
adaptable product through painstaking oil extraction procedures that not only satisfies
consumers' varied dietary requirements but also tackles more general issues of accessibility,
price, and environmental sustainability.

Our oil cake is a nutritional powerhouse that can make ordinary meals into healthful and
satisfying ones because it is high in plant-based proteins, dietary fiber, vitamins, and minerals. Its
versatility and incorporation into diverse lives are highlighted by its suitability in a range of
culinary applications, from savory dishes to sweet desserts.

Furthermore, our business is proud to provide nutrition to everyone, regardless of financial

situation. Our oil cake's price makes it a feasible global solution to the problems of malnutrition
and food poverty. We support the larger goal of promoting health and well-being for
communities worldwide by providing a premium product at a reasonable price.

The oil cake's manufacturing process demonstrates our company's dedication to environmental
sustainability, even in addition to its effect on personal nutrition. The oil cake, which is a
byproduct of our extraction procedures, is a symbol of our dedication to reducing waste and
using resources sensibly. Consumers who choose our oil cake actively engage in sustainable and
ecologically conscious eating, which is in line with our company's dedication to environmental
responsibility.

Essentially, the oil cake produced by our company represents a philosophy that promotes
sustainability and nourishment of lives, rather than only being a product. We are resolute in our
goal to provide a nutritious solution that goes beyond satisfying immediate needs and contributes
to a world that is healthier, more accessible, and environmentally conscientious even as we
continue to export this outstanding offering to international markets.