ALMA

VISUAL IDENTITY MANUAL

LOGO | COLOURS | TYPEFACES
INTRO

This guidebook has been produced to assist in the correct application of the ALMA (Atacama Large Millimeter/submillimeter Array) Visual Identity.
It is essential that the ALMA identity is used correctly and consistently. The guidelines set in this manual should be used at all times.
All the necessary identity material will be available at: http://www.almaobservatory.org/images/ALMA_brand_files.zip
The ALMA Visual Identity should be used, among others, in the following applications:

■■ Corporate Stationery
■■ Brochures / Newsletters
■■ Annual Reports
■■ Websites
■■ Press Releases
■■ Posters
■■ Exhibition Stands
■■ Promotional Material

All changes in the ALMA logo and/or Visual Identity, that are not in this manual, must be approved by the Integrated ALMA EPO
Team (IEPOT).

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THE ALMA TYPEFACE

THE ALMA TYPEFACE — LETTERING AND SLOGAN

The guidelines for the ALMA lettering, full name and slogan are very strict and must be used at all times.

LETTERING: FULL NAME:

Atacama Large Millimeter/submillimeter Array
ALMA Handel Gothic
Font size: Free
Kerning: Optical
Tracking: 20
Handel Gothic
Font size: Free
Kerning: Optical SLOGAN:
Tracking: 50
In Search of our Cosmic Origins
or
Buscando nuestros orígenes cósmicos
Handel Gothic
Font size: Free
Kerning: Optical
Tracking: 20

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THE ALMA TYPEFACE

For the ALMA Visual Identity the chosen typefaces are the “Handel Gothic” and the “Miryad Pro” families, each having specific usages.
Handel Gothic is used in the logo and the slogan. It also may be used in titles, while Muryad Pro should be used for texts.
The typefaces used in the ALMA lettering, full name and slogan are not replaceable and, to prevent any alteration, they should be
used as images.

Handel Gothic Com Regular

The Quick Brown Fox jumps over the Lazy Dog

±!@#$%^&*()_+
0123456789 §-= ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
[]{};’\:”|`~,./<>?

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THE ALMA SECONDARY TYPEFACES

Miryad Pro Condensed Miryad Pro Bold Condensed

The Quick Brown Fox jumps over the Lazy Dog The Quick Brown Fox jumps over the Lazy Dog
±!@#$%^&*()_+ ±!@#$%^&*()_+
0123456789 §-= 0123456789 §-=
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
[]{};’\:”|`~,./<>? []{};’\:”|`~,./<>?

Miryad Pro Condensed Italic Miryad Pro Bold Condensed Italic

The Quick Brown Fox jumps over the Lazy Dog The Quick Brown Fox jumps over the Lazy Dog
±!@#$%^&*()_+ ±!@#$%^&*()_+
0123456789 §-= 0123456789 §-=
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
[]{};’\:”|`~,./<>? []{};’\:”|`~,./<>?

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THE ALMA SECONDARY TYPEFACES

Miryad Pro Regular Miryad Pro Bold

The Quick Brown Fox jumps over the Lazy Dog The Quick Brown Fox jumps over the Lazy Dog
±!@#$%^&*()_+ ±!@#$%^&*()_+
0123456789 §-= 0123456789 §-=
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
[]{};’\:”|`~,./<>? []{};’\:”|`~,./<>?

Miryad Pro Italic Miryad Pro Bold Italic

The Quick Brown Fox jumps over the Lazy Dog The Quick Brown Fox jumps over the Lazy Dog
±!@#$%^&*()_+ ±!@#$%^&*()_+
0123456789 §-= 0123456789 §-=
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
[]{};’\:”|`~,./<>? []{};’\:”|`~,./<>?

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THE ALMA SECONDARY TYPEFACES

In the case of the web, there are specific typefaces designed to replace the ones used in the ALMA Visual Identity. It is very important to understand
that the following typefaces are only to be used on the web.
The typefaces that can be used are Open Sans and Verdana:

Open Sans Verdana

The Quick Brown Fox jumps over the Lazy Dog The Quick Brown Fox jumps over the Lazy Dog
±!@#$%^&*()_+ ±!@#$%^&*()_+
0123456789 §-= 0123456789 §-=
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
[]{};’\:”|`~,./<>? []{};’\:”|`~,./<>?

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THE ALMA LOGO AND ITS VERSIONS

CONSTRUCTION 10 units
ALMA logo is constructed under a 7×10 unit background rectangle.

7 units

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THE ALMA LOGO AND ITS VERSIONS

1 unit-around
SAFETY SPACE safety space
for ALMA
Safety clearance is the space around a logo that should always be left products
blank when the logo is used alone. Safety space should be, at least, 4 units
4 units-around
otside from the borders of the ALMA logo. When used with the slogan or safety space
used in ALMA products, safety space may be one unit.

4 units

4 units

Note: red lines and red background are only for illustrative purpose

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THE ALMA LOGO — LETTERING ARTICULATION

The articulation between the elements that compose the ALMA brand (the logo, the full ALMA name “Atacama Large Millimeter/submillimeter Array”
and the slogan “In Search of our Cosmic Origins”) is free. This means that they can be placed anywhere in the applications.
Nevertheless, the full ALMA name and/or the slogan should not be placed directly beside, above or below the logo. Instead, these
elements should be used to balance the page, website or other application.

Atacama Large Millimeter/submillimeter Array

In Search of our Cosmic Origins Atacama Large Millimeter/submillimeter Array
In Search of our Cosmic Origins

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THE ALMA LOGO — LETTERING ARTICULATION

EXCEPTION TO THE LETTERING ARTICULATION

The example of this page is the only exception in the articulation between the ALMA logo and full name. It must be respected all times.
If for some reason the ALMA's full name (only the name, not the slogan) needs to appear next to the logo, it should be as represented in the example
below.
The distance between logo and full name should be one of the units described in page 9 and the height of the text alignment must never be bigger
than 70% of the logo's height and not smaller than 40% of the logo's height.

70% height

40% height
Atacama Large
Millimeter/submillimeter
Array
1 unit

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THE ALMA LOGO AND ITS VERSIONS

ALMA LOGO WITHOUT PARTNERS' LOGOS

It may be used in souvenirs as keychains, stickers and in the rare cases when one of the ALMA
partners is not involved in any way.

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THE ALMA LOGO AND ITS VERSIONS

ALMA LOGO WITHOUT PARTNERS' LOGOS

AND NO BORDERS
The ALMA logo should not be used without its
borders.

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THE ALMA LOGO AND ITS VERSIONS

ALMA MAIN LOGO ALMA SECONDARY LOGOS

This logo should be used at all possible times. This version uses all-colour In case the colour gradients of the main logo can’t be used, several other
gradients in the background rectangle and the antennas. versions were created. The following uses 2 colours and 1 colour.

Full colour version 2 colour version 1 colour version

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THE ALMA LOGO AND ITS VERSIONS

ALMA TERCIARY LOGOS - FOR LIGHT BACKGROUNDS ALMA TERCIARY LOGOS - FOR DARK BACKGROUNDS
Transparent backgrounds logos has been developed to use
them when needed.

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THE ALMA LOGO COLOURS

ALMA COLOURS
All the colours in the ALMA logo in CMYK, RGB and Web-safe colour code.

C:100 M:82 Y:0 K:30 C:100 M:45 Y:0 K:37

R:35 G:51 B:112 R:0 G:80 B:131
Web-safe: #223370 Web-safe: #005083

C:30 M:25 Y:0 K:9 C:0 M:16 Y:100 K:0

R:174 G:175 B:207 R:244 G:209 B:5
Web-safe: #aeafcf Web-safe: #f4d10a

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THE ALMA LOGO COLOURS

THE GRADIENTS
The gradients use the previous mentioned colours:

C:100 M:82 Y:0 K:30 to C:100 M:45 Y:0 K:37

R:35 G:51 B:112 to R:0 G:80 B:131

C:30 M:25 Y:0 K:9 to C:0 M:0 Y:0 K:0

R:35 G:51 B:112 to R:255 G:255 B:255

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THE ALMA LOGO COLOURS

PANTONES
These colours should be used when the logo can only be printed in 1 or 2 colours. The selected Pantone colours for the ALMA logo are:

Pantone Solid Coated 2757 C

Pantone Solid Coated 116 C

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THE ALMA LOGO COLOURS

COMPLEMENTARY COLOURS
On ALMA communication some variations of the ALMA logo colours can be used as complementary colours when needed.

Variations of the corporative blue Variations of the corporative yellow

CMYK: C:10 M:2 K:0 Y:0

RGB: R:222 G:238 B:255
Web safe: #deeeff CMYK: C:0 M:0 K:25 Y:0
RGB: R:255 G:246 B:204
CMYK: C:26 M:7 K:0 Y:0 Web safe: #fff6cc
RGB: R:181 G:216 B:255
Web safe: #b5d8ff CMYK: C:0 M:5 K:65 Y:0
RGB: R:255 G:231 B:115
CMYK: C:55 M:0 K:0 Y:0 Web safe: #ffe773
RGB: R:77 G:213 B:255
Web safe: #4dd5ff CMYK: C0 M:35 K:95 Y:0
RGB: R:252 G:179 B:45
CMYK: C:55 M:15 K:0 Y:0 Web safe: #fcb32d
RGB: R:103 G:180 B:230
Web safe: #67b4e6 CMYK: C:0 M:85 K:100 Y:100
RGB: R:255 G:72 B:23
CMYK: C:80 M:45 K:20 Y:0 Web safe: #ff4817
RGB: R:56 G:121 B:161
Web safe: #3879a1

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THE ALMA LOGO COLOURS

MAPA DEL CAMPAMENTO ALMA (OSF)

MAP OF THE OPPERATIONS SUPPORT FACILITY

S O
To A
OS /
ia A
H ac
Planta de energía / Energy plant

Control Chajnanator / Chajnantor Control

Mantención de antenas / Antenna maintenance

Seguridad / Safety

MT Mechatronics
Policlínico / Polyclinic
Mantención / Maintenance
Edificio Técnico / Technical Building

Bodega / Warehouse
Estacionamiento / Parking

cnico
Edificio Té
Melco
Gasolina / Gas station

Recepción / Reception

Residencia ALMA / ALMA Residence

Vertex
Recorrido de visitas
Visitors path
ALMA Cycle 5
The Joint ALMA Observatory (JAO) will start the next cycle of observing (Cycle 5) in 2017. A Call for Proposals with detailed information on Cycle 5 will be issued in March 2017, with a deadline
for proposal submission in April 2017. This pre-announcement highlights aspects of the Cycle 5 proposal call that are needed to plan proposals.

ALMA Cycle 5 will start in early October 2017 and span 12 months. It is anticipated that 4000 hours of 12-m Array time will be available for successful observations of approved projects, and
3000 hours will be available on the Atacama Compact Array (ACA), also known as the Morita Array.

Hacia garita ALMA / To ALMA access

TELÉFONOS DE EMERGENCIA KEY DATES
Desde Desde
teléfono fijo teléfono celular

555 02-24676555 15 September 2017

Submission of Phase 2 by Proposers

PUNTO ENCUENTRO EMERGENCIAS

20 April 2017 October 2017
Proposal deadline Start of ALMA Cycle 5 observations
2 017 2 018

21 March 2017 End of July 2017 September 2018

Release of the ALMA Cycle 5 Call Result of the proposal review process End of Cycle 5 observations
for Proposals and observing tool, sent to Proposers
and opening of archive for proposal
submission

PROPOSAL TYPES
Cycle 5 will offer the same proposal types as in Cycle 4.
Regular Proposals may request up to 50 hours of 12-m Array time or up to 150 hours
of ACA stand-alone time.
In previous cycles, the typical Regular Proposal requested approximately 5 hours of 12-m Array
time. With the increasing number of hours available for science in Cycle 5, ALMA encourages
Up to 600 hours of 12-m Array time and 450 hours of ACA stand-alone time will be allocated
to Large Programs. Only standard observing modes are permitted for Large Programs.
Proposals will be accepted for Very Long Baseline Interferometry (VLBI) observations
with ALMA in Bands 3 and 6 (wavelengths 3 mm and 1.3 mm) in the continuum only.
ALMA VLBI observations will be made in concert with an existing VLBI network: the Global

COMPLEMENTARY COLOURS
the community to submit more Regular Proposals that request over 10 hours of 12-m Array time. mm-VLBI Array (GMVA) at 3 mm and the NRAO/Event Horizon Telescope Consortium (EHTC)
network at 1.3 mm. In addition to submitting an ALMA proposal, proposers of 3-mm VLBI
Large Programs may request more than 50 hours of 12-m Array time or more than 150 observations must also submit a proposal to the GMVA by its 1 February 2017 deadline (more
hours of ACA stand-alone time. info on the ALMA Science Portal - www.almascience.org)

ANTICIPATED CAPABILITIES
Detailed information on the capabilities in Cycle 5 will be • Maximum baselines of 3.6 km for Bands 8, 9 and 10 structure of ALMA’s data products, this is delivered but
published in the Call for Proposals. The anticipated capabilities • Maximum baselines of 8.5 km for Band 7 ALMA offers no warranty of the performance of Stokes V.

Examples of usage:
include:
Number of antennas
• At least forty-three (43) antennas in the 12-m Array
• At least ten (10) 7-m antennas (for short baselines) and
three (3) 12-m antennas (for making single-dish maps)
in the ACA
Receiver bands
• Receiver bands 3, 4, 5, 6, 7, 8, 9 and 10 (wavelengths
of about 3.1, 2.1, 1.6, 1.3, 0.87, 0.74, 0.44 and 0.35 mm,
respectively)
12-m Array Configurations
• Maximum baselines for the antenna configurations will
vary from 0.15 km to 16 km; the planned configuration
schedule will be released by 1 February 2017 and
published in the Proposer’s Guide
• Maximum baselines of 16 km for Bands 3, 4, 5 and 6
• Files containing representative antenna configurations
for both the 12-m and 7-m Arrays suitable for CASA
simulations will be made available on the ALMA Science
Portal by 1 February 2017
Spectral line, continuum, and mosaic observations
• Spectral line and continuum observations with the 12-m
Array and the 7-m Array in all bands
• Single field interferometry (all bands) and mosaics (Bands
3 to 9) with the 12-m Array and the 7-m Array
• Single dish spectral line observations in Bands 3 to 8
Polarization
• Single pointing, on axis, full (linear) polarization for
continuum and full spectral resolution observations in
Band 3, 4, 5, 6 and 7 on the 12-m Array. Note that the
performance of the Stokes V is not yet verified. Due to the
Cycle 5 observing modes will be classified as standard or non-
standard. Standard modes have been well characterized and
the observations are calibrated with the ALMA data reduction
pipeline. Non-standard modes are not as well characterized
and require manual calibration by ALMA staff. Up to 20% of
the observing time in Cycle 5 will be allocated to proposals
requesting non-standard modes, which include:
• Band 8, 9 and 10 observations
• Band 7 observations with maximum baselines > 5 km
• All polarization observations
• Spectral scans
• Bandwidth switching projects (less than 1GHz aggregate
bandwidths over all spectral windows)
• Solar observations (Bands 3 and 6)
• VLBI observations
• User-specified calibrations

NEW OPPORTUNITIES IN CYCLE 5

BAND 5 BAND 4 & 5 +46% OBSERVATION TIME 16 KM MAX.

OBSERVATIONS POLARIZATION AT LEAST 43 ANTENNAS BASELINE

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THE ALMA LOGO COLOURS

BLACK AND WHITE VERSIONS

The black and white logos can also be used with CMYK or RGB colours when needed.

CMYK: C:0 M: Y:0 K:100 CMYK: C:0 M:0 Y:0 K:0

RGB: R:0 G:0 B:0 RGB: R:255 G:255 B:255
Web-safe: #000000 Web-safe: #FFFFFF

Note that the black background is not

part of the logo. It is used here for
illustrative purposes only.

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THE ALMA LOGO — BACKGROUNDS AND CONTRAST

NOT OK OK

The contrast between the logo and the background must be

strong enough for the logo to be completely visible.
Here are some examples of what can and can not be done:

Note: Not all versions are presented here but the contrast rule applies to all the versions of the logo

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THE ALMA AND PARTNER’S LOGOS POSITIONING

DISTANCE BETWEEN ALMA AND PARTNERS LOGOS

The partners logos should never be placed next to the ALMA logo. They should be lined up horizontally.

Note: red lines are just for illustrative purposes 24

THE ALMA AND PARTNER’S LOGOS POSITIONING

EXCEPTION – DISTANCE BETWEEN ALMA AND PARTNERS LOGOS

The distance should be one unit of the ones described before. The height of ALMA partners logos must be 50% the height of the ALMA logo, so they
must look like this, no matter the size they are displayed.

1 unit 1 unit 1 unit

Note: red lines are only for illustrative purposes

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THE ALMA AND PARTNER’S LOGOS POSITIONING

SAFETY SPACE OF ALMA AND PARTNERS

LOGOS
Safety clearance is the space around a logo that
should always be left blank.
Safety space should be used when ALMA and
partners logos goes next to other institutions logos.
Safety space should be, at least, 4 units from the
borders. 1 unit 1 unit 1 unit

4 units 4 units

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THE ALMA LOGO — MINIMUM SIZE

MINIMUM SIZE
When printed, the minimum size of the ALMA logo should not be smaller than 8 mm. Partners logos should not be smaller than 8 mm height, smaller
sizes can not be displayed properly and some text are unable to be read.

SMALLER SIZE ALLOWED

From 16 mm to 8 mm the height of the ALMA and Partners
This height should not be
less than 8 mm logos should be the same. DO NOT USE SMALLER THAN
8 mm

50 mm height 16 mm height

30 mm height

20 mm height

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VISUAL IDENTITY MANUAL
APPLICATIONS
ALMA MANUAL APPLICATIONS

Examples of how this design can be applied in new ALMA products according to
this ALMA Visual Identity (Note that most of the texts are placeholder text):

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ALMA MANUAL APPLICATIONS

In search of our Cosmic Origins

Atacama Large Millimeter/submillimeter Array

Santiago, 20 de enero de 2017

Señores
Las Hortensias 2982
12345 Providencia Santiago, Chile

Dear Mr. Garnier

This is a placeholder text; it is not to be read and it serves only as a sample for a letter text.

iMagnus es, domine, et laudabilis valde: magna virtus tua, et sapientiae tuae non est numerus. et laudare te vult
horno, aliqua portio creaturae tuae, et horno circumferens mortalitem suam, circumferens testimonium peccati
sui et testimonium, quia superbis resistís: et lamen laudare te vult horno, aliqua portio creaturae tuae.tu excitas,

ALMA MANUAL APPLICATIONS - LETTER PAPER ut laudare te delectet, quia fecisti nos ad te et inquietum est cor nostrum, donec requiescat in te. da mihi, domine,
scire et intellegere, utrum sit prius invocare te an laudare te, et scire te prius sil an invocare te. sed quis te invoca!
nesciens te? aliud enim pro alio potes! invocare nesciens. an potius invocaris, ut sciaris? quomodo autem invocabunt,
in quem non crediderunt?

aut quomodo credent sine praedicante? et laudabunt dominum qui requirunt eum. quaerentes enim inveniunt eum
et invenientes laudabunt eum. quaeram te, domine, invocans te, et invocem te credens in te: praedicatus enim es
nobis. invoca! te, domine, fides mea, quam dedisti mihi, quam inspirasti mihi per humanitatem filii tui, per minis-
terium praedicatoris tui.

Et quomodo invocaba deum meum, deum et dominum meum, quoniam utique inme ipsum eum invocaba, cum
invocaba eum? et quis locus est in me, quoveniat in me deus meus? quo deus venial in me, deus, qui fecit caelum
et terram? itane, domine deus meus, est quiquam in me, quod capiat te?an vero caelum et !erra, quae fecisti et in
quibus me fecisti, capiuntte?

Yours sincerely,

John Doe Rosengebs

Head of Department
Phone: +56 2 233 1770
Fax: +56 2 334 5536
jdoe@alma.cl

ALMA ALMA OSF

Alonso de Córdova 3107 Kilómetro 121, CH 23
www.almaobservatory.org
Vitacura 763-0355 San Pedro de Atacama
Santiago de Chile II Región, Chile

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ALMA MANUAL APPLICATIONS

In search of our Cosmic Origins

ALMA
Alonso de Córdova 3107
Vitacura 763-0355
Santiago de Chile

Atacama Large Millimeter/submillimeter Array

ALMA MANUAL APPLICATIONS - ENVELOPE

24 cm × 10.5 cm In search of our Cosmic Origins
ALMA
Alonso de Córdova 3107
Vitacura 763-0355
Santiago de Chile

Atacama Large Millimeter/submillimeter Array

31
ALMA MANUAL APPLICATIONS

In search of our Cosmic Origins

ALMA
Alonso de Córdova 3107
Vitacura 763-0355
Santiago de Chile

ALMA MANUAL APPLICATIONS - ENVELOPE

22 cm × 28 cm

Atacama Large Millimeter/submillimeter Array

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ALMA MANUAL APPLICATIONS

ALMA MANUAL APPLICATIONS - BUSINESS CARD

22 cm × 28 cm

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ALMA MANUAL APPLICATIONS

POWERPOINT TEMPLATE

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