Designing

Content.
Lesson Goals: We will learn how to create
effective layouts by strategically creating
a content flow.

Content Builds Connections

By structuring content, we can connect the site visitors with the brand, build trust, and create
an environment that connects the user with the brand.

Content Provides Information

We can let the site visitors know exactly how the website can give them value and solve their
problems. We can help the users find what they want and need.

Content Funnels Convert

By strategically placing content in a funnel, we can guide users and have an impact on the site's
sales and leads.
An effective
designer leads
the content and
guides the client.
Let’s create our
content flows
together.
Lesson Exercise

Create a content
flow for your
project briefs