FACULTY OF FOREIGN LANGUAGES

DIVISION OF BUSINESS ENGLISH

Course: ENGLISH FOR MARKETING

Code: 001194
RUBRICS FOR FINAL PAPER (10 points)
A. Marketing plan (8.0 pts.): Content/ideas (5.5 pts), Format and organization (1pts), Language use and lexical resources (1.5pts)
B. Individual work (2.0 pts.): Unity & coherence (1.0pt), Task description (1.0pt), Grammar & word usage (1.0pt)

A. MARKETING PLAN (8.0pts)

CONTENT/IDEAS ( 5.5 pts )
1.0 pts
– 0 pt 0.25 pts 0.5 pts 0.75 pts
The detailed background is
The part is lack of some
Introduction No purposeful with clear
details in product/service
(0.5pts) introduction interesting, and specific
introduction
introduction
Executive The writing is lengthy with The writing briefly focused on
summary Plagiarism lots of extra details the topic with clear and specific
(0.5 pts) information
Marketing The writing is brief and The length is not really adequate The writing is developed The writing shows the
strategies Plagiarism underdeveloped with limited for development with few with some evidence and creativity in the project with
(1.0 pt) evidence evidence illustration vivid , and reliable illustration
Action The programs do not show The programs are not really All the tasks are fully included
The programs match with
programs Plagiarism the development of the adequate for the development in the programs with vivid
the details of the project
(1.0pt) project of the project evidences
Budget The cost is rather out of The budget is reasonable,
No budget
(0.5 pt) control possible in the control
(Expected) Plagiarism/ The writing conveys a The writing conveys clearly the
outcome No outcome couple of details for the effective outcome with lots of
(0.5 pt) expected outcome evidence and illustration
SWOT The writing does not show The writing shows SWOT
The writing shows SWOT, but The writing shows SWOT
analysis No analysis all the identification of with perfect understanding of
incomplete analysis with complete analysis
(1pt) SWOT the traits of a SWOT analysis
The conclusion is The conclusion is strong and
Conclusion recognizable, but does not ties up all the points in the
Plagiarism
(0.5 pts) tie up several loose ends. paper.
 FORMAT AND ORGANIZATION (1.0pts)
- 0 pt - 0.25 pts - 0.5 pts
There appears a few errors in layout (numbers, The paper is neat, accurate and follows the
Out of guided layout
Layout and alignment, font size, …) instructor's guidelines for the format of the paper.
Disorganized and
Organization Information is organized, but paragraphs are not Information is very organized with well-
underdeveloped with no
well-constructed. constructed paragraphs and subheadings and
transitions or closure.
logically coherent closure.
The reference does not match with the required
Reference No reference The reference follows the required format.
format
LANGUAGE USE AND LEXICAL RESOURCES (1.5pts)

-0 0.25 pts 0.5 pts

Frequent run-ons, with no Limited variety appears in sentence structure. Frequent and varied sentence structure can be
Grammar
variety in sentence structure More than 2 errors effective used with no more than 2 error

Spelling and Frequent errors in There are some errors in mechanics. The paper uses correct punctuation, capitalization,
mechanism mechanics and spelling More than 2 errors etc. with no more than 2 errors

No technical terms of Some technical terms and appropriate words A variety of technical terms in business and
Lexical resources
business choice are used appropriate word choice are used
B- INDIVIDUAL TASKS (2.0pts)
DETAILED WORK
-0 pt 0.25 pts 0.5 pts 0.75 pts 1.0 pts
Specific The description is limited The writing shows The writing conveys all the
The writing shows details
task Plagiarism with unreliable sources of details with some details with persuasive
with few evidence
description data evidence evidence
Writing is
Writing is confused and Uses correct writing Writing includes a strong
disorganized. Writing is underdeveloped
loosely organized. format. Incorporates a beginning, middle, and end,
Grammar, Frequent run- with very weak transitions
Transitions are weak and coherent closure. with some transitions and
unity, ons, with no and closure. Little variety
closure is ineffective. Simple compound, good closure. Frequent and
coherence variety in appears in sentence
Limited variety appears and complex sentences varied sentence structure can
and word sentence structure with limited
in sentence structure with can be used with lots be effective used a variety of
usage structure, no technical resources
some technical terms of technical terms technical terms and no more
business terms 7 - 8 errors
5- 6 errors 3- 4 errors than 2 errors