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Katharine Botanicals - Digital

Marketing
Channel Digital have worked on Katharine Botanicals’ digital marketing since the business
started over 18 months ago.

Katharine Botanicals produce high quality natural skincare products which they sell via their
online retail website. Their main products – shampoo, conditioner, creams and gels - are
designed to treat the psoriasis skin condition, whilst they also produce marine collagen
capsules to help stem the body’s ageing process.

We began by developing and implementing their initial search engine optimisation campaign
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ranking results.

Rapid Results
In under 2 months, the website was sitting on Page 1 of Google for 14 targeted keywords, and
at the time of Google’s Penguin and Panda updates, 21 targeted keywords were there – 9 of
them in the all-important top 3. At this point this small online business had really carved a
powerful niche in the top rankings for their target areas and were reaping the benefits with
an impressive growth curve for sales.

The website was hit by Google’s mid-2012 algorithm updates, with several key phrases
dropping to the bottom of Page 3 whilst managed to hold their rankings. The higher
positions were now dominated by well known brands such as Boots, Wikepedia and the NHS,
making the first page of google for their key phrases a very competitive place.
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 Channel were quick to respond to these algorithm changes and focused on several areas
including increasing the amount of top quality content that was uploaded onto the site.
Combined with a strong social media campaign and some strategic link earning activity these
key phrases that were hit started to move back up the rankings.

The results have been positive. Famous brands still dominate certain key phrases such as
‘psoriasis treatment’, but the website is currently climbing back up the rankings. In all, the
website currently (January 2013) has 19 listings on Page 1, 2 of which are in the top 3 spots.

Integrated marketing work for Katharine Botanicals includes:

Social Media Marketing

PPC AdWords Campaigns

Google Shopping functionality

Developing interactive customer service

View the Katharine Botanicals website

What they said...

" Channel Digital deliver an outstanding service - innovative, professional,

thorough and backed up by excellent support. A rare combination. "

Archie McIntyre
Head of Product Development
www.katharinebotanicals.com

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