5 businesses that originated from the

hinterland and became big Indian brands.

 Patanjali Ayurveda:
o Origin: Founded in Haridwar, Uttarakhand.
o Summary: Patanjali, led by Baba Ramdev, has become a major player in the
FMCG sector with its emphasis on Ayurvedic products. It has gained
popularity for promoting natural and traditional Indian wellness practices.
 Amul:
o Origin: Anand, Gujarat.
o Summary: Amul, a cooperative venture that began in Anand, has grown
into a global dairy giant. Its cooperative model transformed the lives of
rural farmers and made Amul a symbol of self-reliance and success.
 Dabur:
o Origin: Kolkata, West Bengal.
o Summary: Dabur, originating as a small pharmacy in Kolkata, is now a
renowned Ayurvedic health care and food products company. It has
diversified into various segments, including skincare, hair care, and
digestive health.
 Haldiram's:
o Origin: Bikaner, Rajasthan.
o Summary: Starting as a small sweet and namkeen shop in Bikaner,
Haldiram's has evolved into one of India's largest snack and sweets
manufacturers. It is recognized for its diverse range of traditional Indian
snacks.
 Bajaj Auto:
o Origin: Pune, Maharashtra.
o Summary: Bajaj Auto, founded in Pune, Maharashtra, is a leading two-
wheeler and three-wheeler manufacturer. Known for its innovation and
global presence, Bajaj Auto has played a significant role in shaping the
Indian automobile industry.