1

Technological Advancements: Leveraging Emerging Technologies for Smart Tires

Student's Name - EduWriter.ai

Institutional Affiliation

Course Details

Instructor's Name

Date of Submission
 2

Technological Advancements: Leveraging Emerging Technologies for Smart Tires

Introduction

In today's rapidly evolving world technological advancements have become a driving

force in various industries. One such industry is automotive where emerging technologies are

being leveraged to enhance safety performance and efficiency. This essay explores the

advancements in technology specifically related to smart tires and their impact on the

business and marketing aspects of the automotive industry.

Smart Tires: The Future of Mobility

Smart tires also known as intelligent or connected tires are equipped with sensors and

integrated technologies that gather real-time data about tire performance road conditions and

vehicle dynamics. These advancements in tire technology have the potential to revolutionize

the way vehicles operate and how consumers perceive tire functionality.

Enhanced Safety and Performance

One of the key benefits of smart tires is their ability to improve safety on the roads.

With the integration of sensors these tires can monitor tire pressure temperature and tread

wear in real-time. This data can be transmitted to the vehicle's onboard computer system

alerting the driver of potential issues and allowing for proactive maintenance. By ensuring

optimal tire conditions smart tires can minimize the risk of accidents caused by tire failures.

Moreover smart tires can enhance vehicle performance by providing valuable insights

to the driver and the vehicle's control systems. Data on tire grip traction and road conditions

can be analyzed to optimize vehicle dynamics leading to better handling improved fuel

efficiency and reduced carbon emissions. This not only benefits the environment but also

provides a competitive advantage to automotive manufacturers that prioritize sustainability.

Business and Marketing Implications

 3

The introduction of smart tires brings about significant implications for businesses in

the automotive industry. Firstly it opens up new opportunities for tire manufacturers to

differentiate themselves in the market by offering innovative and technologically advanced

products. Smart tires can become a unique selling point for these manufacturers attracting

safety-conscious consumers and fleet operators who prioritize cost-effective maintenance.

Additionally the data collected by smart tires can be leveraged for marketing

purposes. Tire manufacturers can analyze the data to gain insights into consumer behavior

and preferences allowing them to tailor their marketing strategies accordingly. For instance if

the data indicates a higher demand for tires with superior wet traction manufacturers can

develop targeted campaigns that highlight this feature. This personalized marketing approach

can lead to increased brand loyalty and customer satisfaction.

References:

- Garcia R. & Gonzalez R. (2019). Intelligent tires for intelligent vehicles: Recent

advances and future challenges. Applied Sciences 9(22) 4811.

- Hoyer V. & Lienkamp M. (2019). Smart tires for autonomous vehicles: Challenges

and opportunities. In 2019 IEEE Intelligent Vehicles Symposium (IV) (pp. 2334-2339).

IEEE.

- Li G. & Chen R. (2018). A preliminary study on intelligent tire technology. In 2018

IEEE Advanced Information Management Communicates Electronic and Automation Control

Conference (IMCEC) (pp. 200-204). IEEE.

 4

References

Garcia, R., & Gonzalez, R. (2019). Intelligent tires for intelligent vehicles: Recent advances

and future challenges. Applied Sciences, 9(22), 4811.

Hoyer, V., & Lienkamp, M. (2019). Smart tires for autonomous vehicles: Challenges and

opportunities. In 2019 IEEE Intelligent Vehicles Symposium (IV) (pp. 2334-2339).

IEEE.

Li, G., & Chen, R. (2018). A preliminary study on intelligent tire technology. In 2018 IEEE

Advanced Information Management, Communicates, Electronic and Automation

Control Conference (IMCEC) (pp. 200-204). IEEE.