PERSONAL BRAND EXPLORATION

Valerie Lampshire
Project & Portfolio I: Week 1
November 26, 2023
 IDENTITY
I am 24 years old and have worked many
different jobs in places such as food service
and rehabilitation homes. I live and grew up in
Ohio, but music has always been a passion of
mine. I pride myself on being responsible and
having integrity. I have an ear for hearing Picture of You
songs and artists and knowing if they will Goes Here
become popular. As well as hearing a song
and knowing what the following lyrics will be. I
aspire to become a manager for an artist or
company and making them number 1.
 PROFESSION
Manager for Music Business

Potential Job Titles:

• Agents and Business Managers of
Artists, Performers, and Athletes
• Talent Directors
• Advertising and Promotions
Picture Relevant
Managers to Your Industry
Goes Here
BRAND ARCHETYPE - As a Caregiver
archetype I will use my advantage of
natural compassion and generosity
to completely support the company
and artist under my care.
 TARGET AUDIENCE
Hiring Managers of Record Companies

PROFILE
Claudia Reyes PROFILE
Liza Haase
PICTURE Talent Acquisition Manager PICTURE Human Resources Manager
at Universal Music Group at Warner Music Group

Outreach Plan: Outreach Plan:

• I will write up a new resume.
• I will use LinkedIn as a mode of communication
to contact her.
• I will send a follow-up message if I haven’t heard
back in a week.
• I will write out exactly what I want to say.
• I will use LinkedIn as a mode of communication
to contact her.
• I will send a follow-up message if I haven’t heard
back in a week.

Outreach Plan:
• I will write out what I want to say and have it

PROFILE
Lennon Delgado proof read by a classmate.
HR Manager at Columbia • I will use LinkedIn as a mode of communication
PICTURE
to contact her.
Records
• I will send a follow-up message if I haven’t heard
back in a week.
Short Term: (Immediately After Graduation, 2025)
• Enhance my online brand presence.
‣ Have my name and LinkedIn as one of the
top 5 results, by August 2025.

GOALS
Mid Term: (2030)
• Work at one of the top 3 record labels.
‣ Will work at one of the top 3, as a manager
by August 14, 2030.

Long Term: (2040)

• Become a chairman of UMG.
‣ Specifically becoming a chairman that
overlooks artist management by August of
2040.
 SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Microsoft Word Novice / Adept / Expert
HARD

Microsoft Powerpoint Novice / Adept / Expert

Social Perceptiveness Novice / Adept / Expert

SOFT

Critical Thinking Novice / Adept / Expert

Notable Skills REQUIRED in TRADE & Current Proficiencies:

Calender and Scheduling software Novice / Adept / Expert
HARD

Microsoft Excel Novice / Adept / Expert

Negotiation Novice / Adept / Expert

SOFT

Complex Problem Solving Novice / Adept / Expert

 PROMISE

I will help my clients build themselves

to be their best versions by committing
myself to the cause.
 CREDENTIALS
Work Experience:
• Starbucks Barista Trainer, 2021-
Present
• Kingston Rehabilitation Center,
2020- 2021
Awards: Picture Relevant
• “Most Important Worker” award in to Your Industry
my second month on the job Goes Here
Education:
• Black River High School, (2017)
• Music Business, B.S., Full Sail University (2025)
 HEADSHOT
COMPETITION HEADSHOT

Lashanda Dailey Valerie Lampshire

Industry Experience: Industry Experience:
• Assistant Manager, Arena • Barista Trainer
Operations
Education: Education:
• Full Sail University • Black River High School
• Gettysburg College • Full Sail University

Noteworthy Experience:
Leadership Experience:
• Barclays Center- Assistant Manager
• Starbucks Barista Trainer
• Barclays Center- Arena Operations Coordinator

Skills and Proficiencies: Skills and Proficiencies:

• Leadership - 2 endorsements • Leadership - 1 endorsements
• People Management - 3 endorsements • Training - 1 endorsements
• Excel - 1 endorsements • Excel - 1 endorsements
Overall Online Presence:
Overall Online Presence:
• 20 Connections, customized banner, could use a
• 397 Connections, customized banner, good
more professional headshot, very detailed profile,
headshot, very detailed profile, semi-active on
not very active on social media, no customized
social media, customized URL link.
URL link.
• Grade: Superior, 95 out of 100
• Grade: Average, 85 out of 100
 COMPETITION
HEADSHOT
Marco Baria Valerie Lampshire HEADSHOT

Industry Experience: Industry Experience:

• Talent Acquisition Manager • Barista Trainer

Education: Education:
• BARUCH college/C.U.N.Y., New York City • Black River High School
Communications • Full Sail University

Leadership Experience: Leadership Experience:

• Talent Acquisition Manager • Starbucks Barista Trainer
• Talent Acquisition Consultant

Skills and Proficiencies: Skills and Proficiencies:

• Leadership - 1 endorsements
• Talent Acquisition- 3 endorsements
• Training - 1 endorsements
• Talent Management - 26 endorsements
• Excel - 1 endorsements
• Human Resources - 51 endorsements

Overall Online Presence: Overall Online Presence:

• 500+ Connections, non customized banner,
could use a more professional headshot, very
detailed profile, semi-active on social media, no
customized URL link.
• Grade: Superior, 90 out of 100
• 20 Connections, customized banner, could use a
more professional headshot, very detailed profile,
not very active on social media, no customized
URL link.
• Grade: Average, 85 out of 100
 BRAND POSITION
“NICKNAME?”

For the artist and companies who need the

factual data with a loyal heart, I provide the
best of both as someone who will always
put them first because my only goal is the
help and take care of others.
 NETWORKING &
MARKETING
Industry Events & Organizations
• Full Sail Hall of Fame week
‣ April 2024 | Full Sail University
• Music Biz 2024
‣ May 2024 | Nashville, Tennessee
• World Music Expo
‣ October 2024 | Manchester, UK
Picture of You
Digital Marketing
Goes Here
• Primary Content: The content I will make is a blog
talking about different artists and their content.

• Primary Tools: I will use Instagram, X, and TikTok to

promote my content and will try to update each at
least twice a week.

• Website: I will use it to showcase my reviews of artists

and songs.
 PROFESSIONAL DEVELOPMENT

Formal Education
• Music Business Degree Full Sail University, August 2025

Technical Skills
• Video Content Editing Software, August 2025
• People Management, August 2025
• Operating System Software (Linux), August 2024

Soft Skills
• Speaking, August 2025
• Documenting/ Recording Information, August
2025
• Coaching and Developing others, August 2025
Mentor
• The type of mentor I’m looking for is someone
respected by their peers with 5+ years of
experience in artist management and production
experience. May 2025
Valerie Lampshire
Picture of You
Goes Here

“You know how it’s hard to maintain artist authenticity? Well, I use
my compassion and generosity to bring out the best in any artist. In
fact, I use my strengths to encourage those around me every day.
 REFERENCES
@pixel8propix, O.- (2020) Photo by obi - @pixel8propix on
unsplash, Person in black long sleeve shirt playing game on
computer photo – Free Human Image on Unsplash.
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black-long-sleeve-shirt-playing-game-on-computer-
uUNtBBG9pcY?
utm_content=creditShareLink&utm_medium=referral&ut
m_source=unsplash (Accessed: 26 November 2023).
Elfgen, G. (2023). Womex travels to Manchester. WOMEX.
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womex_travels_to
Music biz 2024: JW Marriott Nashville. Music Business
Association. (2023, November 8). https://musicbiz.org/
events/music-biz-annual-conference/
Joy, C. I. (2020, August 27). Photo by caught in joy on unsplash.
Person playing brown and white acoustic guitars photo –
Free Music Image on Unsplash. https://unsplash.com/
photos/person-playing-brown-and-white-acoustic-
guitars-ptVBlniJi50
Delgado, L. (2016). Lennon Delgado - HR manager - columbia
records | linkedin. LinkedIn. https://www.linkedin.com/in/
lennon-delgado-b25b66126
Reyes, C. (2007). Claudia Reyes | linkedin. LinkedIn . https://
www.linkedin.com/in/claudia1recruiter
Haase, L. (2013). Liza Haase. LinkedIn. https://
www.linkedin.com/in/lizahaase/
Dailey, L. (2017). Lashanda Dailey - assistant manager, Arena
Operations - LinkedIn. LinkedIn. https://
www.linkedin.com/in/lashanda-dailey-733098135
Baria, M. (2005). Marco Baria | LinkedIn. LinkedIn. https://
www.linkedin.com/in/marcobaria
27-2012.04 - talent directors. O*NET OnLine. (2022). https://