Astral Prime Solution

Milestone 2 Task Justado, Aldrin P.

Bustillo, Emmanuel P.
Competition Analysis Reyes, Marc Daniel P.
Amba, Gwen Crissan

Please note the following:

● You must step out of the classroom and go and meet your potential customers to
complete this task.
● This task will help you identify and understand your competitors.
● You will also get to identify the product benefits that are most important to customers.
● You will understand how customers perceive the benefits that you are offering so that you can
further refine your value proposition.

What do you need to do?

Foundational Course in Entrepreneurship

● Regroup in your practice venture teams of 2 to 5.

● Identify your competition.
● Collate the important product benefits that you are offering.
● Conduct at least 4 customer interviews to validate that those product benefits that you
are offering are important to the customers.
● Capture how your competition is doing against those benefits.

How will you go about this task?

A. Follow the instructions below to fill in this section.
You have identified your Unique Value Proposition in the previous lesson. Now, you will identify and
analyze your competitors. By doing so, you will understand if your value proposition is sufficiently
different from what your competitors are offering. This will help you further refine your Unique Value
Proposition and make sure your products and services are different from theirs.

Step 1: Identify 3 to 6 existing players who are likely to be your main competition. Be careful to correctly
identify those competitors who will be fighting for the same niche. In case you can identify many more
competitors, go for the ones who sell more in your niche.

Step 2: Identify the important product benefits (pain relievers or gain creators) that you are offering.
Shortlist from the list the 4 to 10 that are most important to customers. To do this, simply merge the lists
of gain creators and pain relievers you had worked on and prioritize the joint list. List them below:

Product Benefits:
We are on the needs of our customer and its benefits. Highly Accessible: Access our tutorials from the comfort of
your home or any location with an internet connection. Learn at your own pace, on your schedule. Expert Instructors:
Benefit from the expertise of our experienced instructors who are passionate about teaching and dedicated to your
success. Interactive Learning: Engage with our interactive learning modules, quizzes, and assignments to reinforce
your understanding of the subject matter. Hands-On Learning: Certain subjects or skills, such as laboratory
experiments, arts and crafts, or physical fitness, are best learned through hands-on experiences, which are
facilitated in online tutorials. Flexibility: Online tutorials offer flexibility in terms of scheduling and location. Students
can access materials and lectures at their convenience, making it easier to balance learning with other
commitments. Up-to-Date Content: Online tutorials can be quickly updated to reflect the latest developments and
advancements in a field, ensuring students receive current information
 Astral Prime Solution
Milestone 2 Task Justado, Aldrin P.
Bustillo, Emmanuel P.
Competition Analysis Reyes, Marc Daniel P.
Amba, Gwen Crissan

B. Customer Interviews

It is recommended you interview at least 4 customers. Every team member must get an opportunity to
be a part of the interview process. You need to interview customers to:

1. Validate the product benefits.

2. Capture how the competitors fare against those product benefits i.e., the perceived
performance of the competitors against each of the benefits that you are offering.

To do this, show them your list of product benefits and add or remove them based on what the
customers say. Ask them how the competitors fare against those product benefits. Based on what the
customers say as well as your research, you need to tabulate your findings.

Use the tables below to capture your customer responses on the validation of your product benefits as
well as how they think competition is doing against those benefits.
 Astral Prime Solution
Milestone 2 Task Justado, Aldrin P.
Bustillo, Emmanuel P.
Competition Analysis Reyes, Marc Daniel P.
Amba, Gwen Crissan

Competitors Product Benefits

Expert Highly Interactive Hands-On Up-to-Date
Instructors Accessible Learning Learning Content
KIPPAP Online Licensed Subscription fee They offer live Provides hands-on Focuses on
Review Center Engineers (Top is needed but webinars and Q&A learning different
Notchers) offers a basic sessions for opportunities in all Engineering board
tier of Learning interactive Engineering exam topics.
through learning. Related courses Known for
recorded providing timely
Lectures content updates
CE BOX Licensed Civil Offers free Include interactive Provides hands-on Topics are mostly
Engineer lectures through elements such as learning updated and
YouTube discussion forums opportunities in related for Civil
Platform while others are selected courses Engineers.
recorded video but not all.
lectures.
Engineer’s Professional Offers a Mostly Recorded Provides hands-on Tutorial Videos
Insight Teacher/License completely free Lectures learning related to
d Civil Engineer platform with opportunities in mathematics and
no subscription selected courses engineering
fees but not all. subjects.
Edukasyon.ph Licensed Offers Free feature interactive Hands-on-Learning Topics and
Teacher Account elements, such as for specific contents are
quizzes and peer- subjects only updated since they
to-peer forums. offer peer-to-peer
forums.

Enginerdmath Electronics YouTube Recorded Lectures Hands-on learning Focuses on

Engineer Channel opportunities in different topics in
specific courses Mathematics.
like Mathematics.
 Astral Prime Solution
Milestone 2 Task Justado, Aldrin P.
Bustillo, Emmanuel P.
Competition Analysis Reyes, Marc Daniel P.
Amba, Gwen Crissan

Customer 1:

Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5

KIPPAP Online Expert Highly Interactive Hands-On Up-to-Date
Review Center Instructors Accessible Learning Learning Content
CE BOX Expert Highly Interactive Hands-On Up-to-Date
Instructors Accessible Learning Learning Content
Engineer’s Expert Highly Interactive Hands-On Up-to-Date
Insight Instructors Accessible Learning Learning Content
Expert Highly Interactive Hands-On Up-to-Date
Edukasyon.ph Instructors Accessible Learning Learning Content
Enginerdmath Expert Highly Interactive Hands-On Up-to-Date
Instructors Accessible Learning Learning Content
Foundational Course in Entrepreneurship

Customer 2:

Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5

KIPPAP Online Expert Highly Interactive Hands-On Up-to-Date
Review Center Instructors Accessible Learning Learning Content
CE BOX Expert Highly Interactive Hands-On Up-to-Date
Instructors Accessible Learning Learning Content
Engineer’s Expert Highly Interactive Hands-On Up-to-Date
Insight Instructors Accessible Learning Learning Content
Expert Highly Interactive Hands-On Up-to-Date
Edukasyon.ph Instructors Accessible Learning Learning Content
Enginerdmath Expert Highly Interactive Hands-On Up-to-Date
Instructors Accessible Learning Learning Content

Customer 3:
Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5
KIPPAP Online Expert Highly Interactive Hands-On Up-to-Date
Review Center Instructors Accessible Learning Learning Content
CE BOX Expert Highly Interactive Hands-On Up-to-Date
Instructors Accessible Learning Learning Content
Engineer’s Expert Highly Interactive Hands-On Up-to-Date
Insight Instructors Accessible Learning Learning Content
Expert Highly Interactive Hands-On Up-to-Date
Edukasyon.ph Instructors Accessible Learning Learning Content
Enginerdmath Expert Highly Interactive Hands-On Up-to-Date
Instructors Accessible Learning Learning Content
 Astral Prime Solution
Milestone 2 Task Justado, Aldrin P.
Bustillo, Emmanuel P.
Competition Analysis Reyes, Marc Daniel P.
Amba, Gwen Crissan

Customer 4:
Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5
KIPPAP Online Expert Highly Interactive Hands-On Up-to-Date
Review Center Instructors Accessible Learning Learning Content
CE BOX Expert Highly Interactive Hands-On Up-to-Date
Instructors Accessible Learning Learning Content
Engineer’s Expert Highly Interactive Hands-On Up-to-Date
Insight Instructors Accessible Learning Learning Content
Expert Highly Interactive Hands-On Up-to-Date
Edukasyon.ph
Foundational Course in Entrepreneurship

Instructors Accessible Learning Learning Content

Enginerdmath Expert Highly Interactive Hands-On Up-to-Date
Instructors Accessible Learning Learning Content

Tally Results:
Benefit 1 3 out of 4 choose KIPPAP Online Review Center
Benefit 2 Majority choose Engineer’s Insight
Benefit 3 3 out of 4 choose CE BOX
Benefit 4 All the respondent prefers KIPPAP Online Review Center
Benefit 5 3 out of 4 choose KIPPAP Online Review Center

C. Once you have filled these Customer interview tables, use the data to make a table like the one
on energy drinks to summarize your findings.

The rise of academics in YouTube tutorials reflects the changing landscape of education and
information dissemination. While competition is fierce, it ultimately benefits learners by pushing creators to
produce high-quality, accessible content. Based on findings summary above, it shows the various competitors in
the academic online tutorials. It shows the different benefits that they offer base on its features. Most of the
customers prefer KIPPAP Online Review Center as their alternative aids for the tutorials in online. Customers
prefer its professional instructors, hands-on learning, and the up-to-date content.
Lean Canvas
PROBLEM
• Difficulties to cope with their
engineering subjects
• Medium to fast pace of
discussion
• Some students lack basic
knowledge in CE subjects
• The professor’s approach to
CE-related solutions is different
from what they are reviewing
from the outside source
• There is a dependable external
source that could aid students
in their learning, but it
requires a payment to gain
access.
EXISTING ALTERNATIVES
• Access through the school’s
library
• Access through online
websites
• Through peer-to-peer
discussion
COST STRUCTURE
• Utility bills
• Equipment and Software
• Marketing and Promotion
• Taxes and Permits
SOLUTION CUSTOMER SEGMENTS Business Model (Explain with a process
• Full video tutorial UNIQUE VALUE UNFAIR ADVANTAGE
• Existing Fame or Following • College students of TIP QC diagram)
concerning fundamental PROPOSITION • Niche Dominance • Civil Engineering students
engineering subjects We provide CE students of TIP QC a User Login
• Supportive Community or • 4th year CE students
• 24 hours availability of free yet profitable online tutorial of (YouTube thru gmail account)
Network • 22-24 years old college students
online learning tutorials engineering subjects via YouTube
via YouTube
channel which can be accessed
• Provided with complete anytime in times of need. Subscribe YouTube Channel
formulas as well as its
derivation for better
• understanding
Browsing YouTube Content
KEY METRICS CHANNELS Content’s Feedback and Reviews
• Number of subscribers via comment section
• YouTube channel
• Number of viewers
• Facebook page
• Average viewers per week • TikTok
and per month Accumulate many viewers and
• Instagram’s Reels subscription
• Average revenue gains
from the YouTube
advertisements
Monetization thru YouTube ads
• Average revenue gains
from the monetization
Facebook and Instagram’s HIGH-LEVEL CONCEPT
Reels Like Khan Academy but focuses EARLY ADOPTERS
• Average revenue gains only on Civil Engineering related • TIP QC Civil Engineering
from the monetization of subjects, with compiled formulas students
TikTok viewers and their derivations
This canvas
REVENUE STREAMS explains how the venture
• Advertisement Revenue (Google Adsense) makes money (attracts,
• Affiliate Marketing serves and keeps customers)
• Fan Funding and Donations