Synergy In PR Activities

PR Online

Nama Dosen : Rizka Septiana, M.Si, IAPR

Synergy of Online, Offline Program and
Conventional Media - (part One)

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 Doesn’t require a big step change
 Just understanding of basic principles
 Support internally and externally
 Identifying your/your clients comfort zones
 Small steps to achieve PR objectives
 Selecting correct tools and techniques for the job
 Testing, measuring and refining

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 PR is a two-way symetrical communication =
mutual understanding model

Intermediating public – organization

Result program: Changing behavior
Research & Social theories not to persuade, but to
communicate
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 Receiver driven models  Audiences
take what they interested

We can’t push
anything to anybody

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Website

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 Facebook

 Reach a larger & Relevant audience

 People Reached, Likes, Shares, Comments

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 Twitter

sharing
information

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Instagram

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LSPR Communication Online

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Online Media

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 Discussion
 Cari satu perusahaan sebagai obyek penelitian
 Kenali platform online yang mereka gunakan, berikan
lampiran ilustrasi foto masing-masing platform online terkait
 Jelaskan perbedaan yang anda temukan dari masing-
masing platform online yang perusahaan tersebut gunakan
(target audience, content, dll)
 Berikan opini anda kepada salah satu platform online
mereka (yang terbaik dan atau yang terburuk)
 Maksimal 2 halaman, tipe huruf: Calibri 12 dan 1,5 spasi
(tidak termasuk lampiran ilustrasi foto)

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THANK YOU

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