Project Feasibility Assignment 1

Smash Burger Truck

Smashed Salta3

Names:
Noureen Ammar 20-01515 “Coordinator”
Nedaa Mohamed 20-01238
Sohaila Mohamed 20-00965
Shaza Ahmed 20-01828
Marwan Mohamed 20-00414
Mayar Ahmed 20-01599
Shehab Ahmed 20-00783
 Introduction to Our Smash Burger Truck
Smashed Salta3

Our burger will be specialized to be smashed burger with our

favorite cartoon theme *sponge pop*, due to the obsession with
this cartoon we all have since childhood. Those generations
from 10 years old to 40 years old, were enjoying it since they
were young and they also wondered if they can visit the Saltaa
Burger in the Sponge Pop series, so we all in that age were
dreaming about the taste or that theme. So, we decided to make
our decorations as if the customer is inside that series to feel the
vibe and also to taste that special sandwich.
Our restaurant will be on a truck that has the special decoration
of the Saltaa Burger, with a takeaway method. We decided to
locate it in the center of the city to be seen and more easy to
catch it.
Smashed Saltaa had the chance to turn those wonders into a real
place reminds people of their childhood and make them more
comfortable and also curious to taste the smashed burger we
serve.
 SWOT ANALYSIS

➢ Strengths
The concept Location
➢ Weaknesses
Lack of funding
➢ Opportunities
The demands of the market
➢ Threats
Paradigms

Strengths
The concept: While most of the competitors in the segment that”
smashed salta3” are willing to enter by offering mainstream
food choices we will bring a much broader of menu options the
novelty of the concept will add the very least drive traffic and
place the restaurant in a strong position to attract a sale that adds
to the profit margin Location Fouad street is one of the ideal
location in Alexandria to launch a concept of this type because
of the diversity of the customer tastes that will give us the
opportunity to gain traction in the market place
Weaknesses
Lack of funding, The only weakness in this business model is
the need for proper capitalization , when we acquire a proper
funding we will able to guide” smashed salta3” toward a strong
position the market and will help attract profits that will help
serve our business growth.

Opportunities
The demands of the market:
As the economy rebounds from what insiders have dubbed the
great recession consumers have taken on a renewed mind-set
that including new related to dining and food choices’ gone are
the days when consumers would automatically flock to
traditional meal choices in its place a new types of consumer
that demands out of the box yet healthy meal options

Threats
Paradigms:
Consumer mind-set, taste and demand are always in a change
coz of the human nature, which Will slow the progress of
developing a brand which will affect attracting profits in a
reasonable timeframe
Our menu
All projects’ expenses
Expected profit:
Equipment