NIRANJANA GAREWAL

Marketing Executive

PGDM| 2020-22
Contact No: +91 7223883890
Email: niranjana.garewal12@gmail.com
LinkedIn: https://www.linkedin.com/in/niranjana-garewal-7b25891aa/

Year Qualification Institute

2022 PGDM (Marketing) Pune Institute of Business Management
2020 BBA Jagran Lakecity University- Bhopal

WORK EXPERIENCE

Marketing Executive Feb 2022 -Present

Dynamic marketing specialist with 2 years' experience across Marketing Research, Regional Marketing, Email Product
Marketing, and Account Based Marketing. Proven skills in data management, customer relations, campaign execution, and
report generation.
1. Research Data Management:
 Conducted market research for effective lead strategies.
 Updated Salesforce with data from key sources like The Economic Times, CrunchBase and Tech in Asia.
 Monitored competitors' social media for market positioning.
 Collaborated with ABM for social media promotion.
 Enriched contacts using LinkedIn Sales Navigator, LeadiQ, ZoomInfo.
2. Customer Relationship Management:
 Utilized Salesforce for account and contact accuracy.
 Followed up on webinar and campaign leads for conversion analysis.
 Updated Salesforce and Recotap with new contact data.
3. Campaign Management:
 Executed marketing campaigns on LinkedIn, Twitter, and Facebook.
 Prepared daily campaign and website analytics reports.
 Managed end-to-end webinar processes.
 Designed ads and landing pages using Canva.
4. Reports Making:
 Managed monthly Salesforce reports for contact and lead conversions.
 Compiled weekly reports on accounts, contacts, and leads.

INTERNSHIPS
Ten hard E-commerce
Company Sales Intern
 Provided customers with comprehensive product knowledge and implemented successful sales and
marketing strategies.
 Managed end-to-end sales processes, from prospecting and lead generation to successful closures, achieving the
goal of generating 50 leads for the magazines.
Momskart- Handcrafted by Indian
Moms Digital Marketing Intern
 Designed social media posts to achieve the marketing objective.
 Managed the day-to-day handling of all social media channels such as LinkedIn, Facebook, Instagram, adapting
content to suit different channels.
 Received Letter of Recommendation and Appreciation for the good work.

SKILLS/TOOLS
Salesforce | Canva | Recotap | Lusha | SimilarWeb | , Linkedin Sales Navigator | LeadIQ| ZoomInfo| Apptopia | SEO/SEM
|Builthwith |Clearout(Pepipost) | MS Office | Pardot |MS Excel|

EXTRA & CO-CURRICULAR ACTIVITIES

• Conducted and managed various cultural events being an active member of PIBM cultural committee
• Served as the Class Representative for a semester, actively facilitating communication between peers and faculty
• Planned and hosted various Fun-Friday activities organized by the company
• Was active member of fund-raising team of Bhawishya Society, managing and imparting education to Blind children