Temescal Telegraph Community Assoc. 510-860-7327 info@temescaldistrict.org www.temescaldistrict.

org
Minutes #2011-02 Meeting Date: February 23, 2011 Location: Faith Presbyterian Church Time: 6:05 pm Board Members Attending: Rick Raffanti (President) Roy Alper (Vice President) Bill Lambert Donald Lowrey Richard Rusnack Hans Boerner Pat Smith (Secretary) Gary Turchin Julie Stevens Randy Reed Darlene Rios Drapkin (Exec. Director) Board Members Absent: Donna Hurst (Treasurer) Gloria Gee

Guests: Kristina Maria Gutirrez & Johnny Wong J. Moses Ceasar Proposed New Parkway Owner

President Rick Raffanti called the meeting to order at approximately 6:10 p.m.

1. Consent agenda: Approval of January minutes

Motion: to approve the January minutes seconded and approved unanimously

2. Old Business a. Executive Directors Report (Darlene)

ORGANIZATION
Annual Meeting is scheduled for March 23, at Good Bellies Caf; mailed notices; will follow up

with email to property owners and merchants; Mayor Quan will be attending! Action: Executive Committee will prepare the agenda at its regularly scheduled meeting time. Submitted revised annual report to the City of Oakland with a request to increase assessement revenues 5% for the 2011/12 tax rolls BID City support staffing remains precarious; Board may need to intercede to garner proper City support

DESIGN & ECONOMIC DEVELOPMENT

Six planters were installed on Tony Dees property, except that due to Tonys unwillingness to cooperate, the planters were not placed along the obtrusive fence but rather on the periphery. Action: FBMC will place planters on the fence with ivy and advise if Tony Dee is uncooperative. Meeting on Wed. March 9, at Studio One at 7 pm regarding MacArthur Village construction impact on Temescal neighborhood, especially parking. BRT sub-committee will meet with Jim Cunradi, AC Transit, on Monday, Mar 28, at 4:30, at 4801 Shattuck Temescal Flows project is almost ready to start; we have a City of Oakland Obstruction Permit as well as the CalTrans Permit. Were waiting for the City contract to come back and the Cal Trans Maintenance agreement. The muralist is starting to buy materials! Action: The Board agreed to wait no longer for the expected maintenance agreement. Artist will begin work immediately. Kelly Moore approved use of their building for artwork; reviewed initial concepts with CA College of Art students for six mural sections; the artwork requires further review Reviewing Telegraph Ave Banners design concept to be handled through Gary Turchin after rejecting concepts from previous artist. PG& E Building lighting grant application program becomes available in March per Rick Most of the NPI lights have been turned back on Tel. (between 40th & 42nd) incl. the BMW dealership Discussed Excess Litter Ordinance current cleaning schedule (for fast food restaurants). They clean every 10 days and are willing to add 6 to 7 additional blocks per our request. Current schedule is below:

9 Blocks Broadway Street 40th St. to College Avenue 1 Block Whitmore Place 45th St. to Gilbert St. 8 Blocks 40th St. Telegraph Ave. to Broadway St nd St. 3 Blocks 42 Broadway to Telegraph Ave. 4 Blocks Telegraph Ave. 45th St. to W. Macarthur Blvd. 3 Blocks 51st St. Telegraph Ave. to Shafter Ave. th St. 3 Blocks 45 Telegraph Ave. to MLK, Jr. Way nd St. 2 Blocks 42 Telegraph Ave. to MLK, Jr. Way 3 Blocks Shattuck Ave. 44th St. to 47th St. Action: Board members will study this further with recommendations coming out of Design. Initial suggestions included: 42nd
and 45th from Telegraph to Broadway and 48th and Webster where International High School is located.

No. of Blocks

Street

Location

Executive Committee is making the recommendation to reduce sidewalk sweeping throughout the district to 3 days a week (T, Th, Sat) (to reduce expense) during March and gauge the impact Action: Follow up with City of Oaklands Bruce Williams regarding agreement for collaboration on parking study

PROMOTION Telegraph Avenue wide banner regarding Oakland Marathon, taking place on March 27 will

be going on shortly, followed by Temescal is Blooming banner. Designer has begun work on Website update for more social media activity to include better integration with Yelp; it will also make it easier for staff to maintain. There was concern about ensuring that all the social media enhancements to the website are relevant. Kristina Maria and Johnny Wong reassured everyone that the new website will be a boon to the commercial districts business-tobusiness sales as well as customer promotional efforts. Part of the designers contract will include training the merchants to optimize use of the new website and social media bells and whistles. Social Media Professional, Tina Ramos, is finalizing her work on posting Temescal events, adding new Facebook and Twitter followers. She will presenting at the next Merchant Mixer

SECURITY
Concern is arising regarding the obscure new role of Problem Solving Officers with the Neighborhood Crime Prevention Council (NCPC). PSOs no longer prioritize community concerns. Action: Awaiting follow up from Problem Solving Officer Randy Chiu regarding amping the public lights on Telegraph between 45th and 51st. Next Merchant Mixer is at Sacred Wheel on Wednesday, March 9th at 6 pm.

b. Proposal for tree lighting beginning in the 49th-51st St. corridor Don discussed eight trees at $675 each for $5,400 on both short Shattuck and Telegraph (49th to 51st) Property owners shall identify the lighting source. Use much more durable wire if possible. Motion: to fund $5,400 for tree lighting pending getting property owner authorization and lighting source on Short Shattuck and on Telegraph between 49th and 51st. Recommend heavier duty wire to extend the life of the project beyond three years. c. Ped oriented street lighting financing proposal Roy announced we are two weeks away from getting permit to start pedestrian lighting project from 40th to 42nd. In order to finance the rest of the lighting project, Roy brought up having to reduce our current expenditures by $50,000. We have $200,000+ in reserves. We expect $100,000 of Civiq project to go into the lighting project and hes also included the 5% increase request on assessments. In order to make this project a reality, we need to find ways to cut $50,000 annually from our current budget. Immediately following are some suggestions how this might be achieved We spend no more than $1,000 a month for graffiti abatement. Eliminate mini grants at $1,500 per year Eliminate December security budget (about $3,000) Fund Temescal Street Cinema in FY2010/2011 for $5,500. Event will need to seek sponsorships or alternative funding for FY2011/2012.

Reduce website expenditure Reduce sidewalk sweeping Find alternative office space that is cheaper Make a larger profit on Temescal Street Fair

It was also suggested to look at fundraising opportunities such as finding benefactors for each of the poles. Action: Darlene will look into similar programs to get ideas. Plan could be referred to as Light up Temescal. Motion: to pass a resolution to finance pedestrian lighting with the following text was seconded and passed unanimously. Set aside $50,000 from current annual operating revenues to service interest and principle repayment on an approximately $150,000 loan for the Temescal Telegraph Pedestrian Lighting Project; Expend $200,000 from the TTCA's Reserve Accounts for the Temescal Telegraph Pedestrian Lighting Project; Execute all documents for the purposes of closing an approximately $150,000 loan for the Temescal Telegraph Pedestrian Lighting Project;\ Assign BID contract income from the City of Oakland to a lender for the purposes of securing an approximately $150,000 loan for the Temescal Telegraph Pedestrian Lighting Project; and Pledge all remaining Reserves to a lender as security for an approximately $150,000 loan for the Temescal Telegraph Pedestrian Lighting Project. Bill is talking to lenders with rates of 8 1/2%. Rick suggested incentivizing the contractor to carry the loan by getting this $750,000 contract. 3. New Business a. Parkway Theater Proposal (JM Ceasar) Ligouri Theatre!!! J Moses Ceasar shared his intention to reopen the Parkway in one of three locations: Temescal at the Omni, on Broadway, or at the former Parkway location. The Temescal location is the preferred location because it is the largest location and it offers community gathering opportunities. It doesnt offer redevelopment incentives like the other two locations however. Moses comes from a non-profit, community building background. Omni is 22,000 sq. ft. He anticipates 200 theatre goers, particularly on Fridays, Saturdays and Wednesdays. To alleviate parking concerns, the new Parkway would offer discounts for using public transit or riding a bike. The renovation project requires $400,000 in captial so he is actively seeking investors. Hell be making a decision within 45 days. Moses can be reached at moses@thenewparkway.com Motion: to support JM Ceaser to lease Omni Theater for Parkway project in whatever way is needed was seconded and passed unanimously. b. Change requested for Fourth Bore funding priorities (Bill) The Design committee reviewed the final Caldecott Tunnel Settlement Agreement

Final Project List |dated February 10, 2011 with Council member Jane Brunners Chief of Staff, Zac Wald, at its regularly scheduled meeting to explore ways to get gap funding for the pedestrian lighting project. It was pleased to discover in the process, that the recommended 52nd/51st/SR 24 ramps/Shattuck Intersection Improvements made the final list and includes lighting from Telegraph to Dover, which will enhance the Childrens Hospital Gateway to Telegraph Avenue further. Since we no longer require $2.2 million for the pedestrian scale lighting, instead needing between $200 to $400,000, Zac recommended we submit a substitution on recommendation # 24: Telegraph/Claremont/52nd Intersection Improvements, for $ 240,000, which is currently right below the projects to be funded. Zac believes one or more of the final funded projects will fall off the list opening the path for the ped lighting project to be funded. Motion: to request substitution of recommendation #24 for $240,000, with pedestrian scaled lighting was seconded and passed unanimously. Other Business: Don inquired about paving Telegraph Avenue from 49th to 57th Street. Board members reminded Don that Jane Brunner requested repaving of that section as a priority to take place this Spring, 2011. Meeting was adjourned at 7:55 pm.

Submitted respectfully, Darlene Drapkin Staff