ASSIGNMENT JUNE 2023

BUSINESS COMMUNICATION
ANS 1.: INTRODUCTION :-

 ROLE OF COMMUNICATION IN BUSINESS:

A company or organisation`s ability to prosper ,advance ,repeat
business , win over clients and gain friends depends entirely on
its ability to communicate effectively . Effective systems of
communication aid in better coordination and efficient control
of all operations that take place in the organisations which is
why effective communication is the cornerstone of strong and
pleasant interactions between customers and sellers
.communication between the various levels of employees
promotes clear understanding,good production , a healthy
work enviornment ,and willing cooperation .
As a result , communication is essential to the effective
operation of any organization . exchange of of ideas or
information is communication . speaking with others in an
ethical manner requires that you consider what is good and
wrong .The most sought –after attribute of an educated
individual is the ability to communicate effectively in business.
Ethical communication is changing to be accurate and truthful.
According to a study on organisational communication ,
organisational depend on their member`s ability to
communicate effectively . enhancing the management the
inclusion of technology ,such as the internet ,video
conferencing software that uses cloud computing etc. all these
tools boost productivity but may have little to no impact on
organisational success. Communication is an interrupted and
continual process throughout the organisation .

 PERSUASIVE WRITTEN COMMUNICATION :- If you want to

convince your employer to build a new office in europe or
persuade potential clients to test your products ,you need
to communicate persuasively both internally and outside .
you`ll employ many of the same persuasive strategies in
an effort to sway the audience`s opinions , beliefs or
behaviour . even if you never work in the sector of
marketing or sales , you can still benefit from persuasive
strategies in your profession . successful people recognise
that persuasion isn`t about manipulating others or
persuading them to make decisions that aren`t in their
best interests ,rather, it`s about letting your audience
know that they have a choice and convincing them to
agree with you .there are times when you must send
letters or other types of messages to persuade someone
to take a certain action . The purpose of persuasive letters
 is to persuade a reader to agree with the author`s
viewpoint ,interest ,or issue .The message is intended to
persuade readers to act on their views this can be
accomplished by stating the facts clearly or by
demonstrating a task .
 STRATEGIES OF WRITING PERSUASIVE MESSAGES :-To be
truly convincing ,communication must learn to listen to
their recipients, verify that they understood their
responses ,and incorporate their input into the
subsequent communication wave . however ,in order to
persuade a client to switch brands or explore new
solutions to a problem ,proffesionals must take a longer –
term approach to the problem of persuasion .if the stakes
are fairly minimal , such as maintaining a brand image for
current customers ,marketers may not have to
communicate too much .with huge advertising campaigns
that are spotted by in –person interactions and online
messages with organisation representatives ,message
blending across different media has become customary .
while persuasive messages typically follow an indirect
order and do not always contain negative information
,their objectives frequently conflict with the reader`s
current preferences . before they can succeed ,resistive
readers must have a different mindset . this change needs
to be implemented indirectly .regardless of how
 persuasive messages are categorised ,the following are
some common tactics for crafting persuasive messages :-
 FRAMING ARGUMENTS :- Experts in persuasion have
created a number of indirect models for such
communication because the majority of persuasive
messages use an indirect approach .The AID.A model is
one of the most well –known .
 ATTENTION ATTRACT :- As the word implies ,you must
grab your audience`s attention.
 INTEREST:- By appealing to the reader`s self interest
,interest can be generated more effectively than any other
method .
 DESIRE / DECISIONS- you must make the benefit you
mentioned in the interest section more compelling in
order to encourage your clients to choose you .
 ACTION :- The final step is to persuade the prospect to act
right away after you have created a desire for buy in their
minds .
 BALANCING EMOTIONAL &LOGICAL APPEALS :- In
general , appealing business messaging concentrate on
logical rather than emotional appeals because the
fundamental goals is to save money , improve quality , or
improve some other tangible measurable compotent of
business . Four factors were explored to get the best
balance .
 1. The desired action
2. Your reader`s expectation
3. The level of resistance you must overcome and ,
4. Your position in the organisation formal and informal
power structure .
 REINFORCING YOUR POSITION :- once you have figured
out the fundamentals of your case ,step back and consider
how may strenghten it . Are all of your claims supported
by reliable evidence ? would a quote from a reputable
expert support your position ? next ,review your language
,are there any stronger terms you can use to make your
point ? when making an appeal ,look for addition ways to
support your argument in addition to the words and
phrases you use . your audience will be more likely to
comply with your request if they stand to gain something
as well , so consider using metaphors and other figures of
speech .
 ANTICIPATING –OBJECTIONS :-The greatest strategy to
overcome audience resistance is to foresee as many
objections as you can and address them in your message
before your audience can even raise them . even the most
appealing ideas and proposals can be expected to face
some initial opposition . before your audience does ,try to
find flaws in your own theories and ideas . Then , if at all
possible , find solutions to the issues you have found . Ask
 your audience for their opinions on the matter before you
formulate your argument because people are more likely
to support solutions they helped develop .

ANS 2.
 COMMUNICATING ETIQUETTE IN BUSINESS
WRITING :- Sometimes your meaning cannot be
conveyed in writing .The reader interepts the text.
Writing just consists of words , it lacks both body
language and face expressions . business writing is
among the simplest types of writing . it can be used for
a variety of purposes , such as giving instructions
,detailing processes , verifying decisions ,or alerting staff
members , coworkers ,or colleagues .provide answers
and make data requests in order for writing to be
understandable ,it must adapt to the reader by using
adaptation we employ adapting the message to the
specific reader ,not our audience itself ,but how much
we know about our audience .
Due to cultural differences ,readers even in similar
nations do not all have the same knowledge of the subject
,the same vocabulary ,or the same vocabulary ,or the same
mentality . As a result , in order to communicate clearly , you
should first understand the person with whom you are
communicating . A significant part of adaptation is choosing
the right word , these are the words that communicate best
and have clear and correct meaning in reader`s minds.

 REPORT AND PROPOSAL – Without concise reports

,business cannot function. They state that weather -
related tasks are being accomplished on time and that
course objectives are being reached .clients are being
served , sales forecasts are being met , unforeseen
issues are being resolved .one may write a brief report
in answer to an inquiry or on a regular basis to report
on actions that are commonplace . the six most typical
short report formats are sale reports and periodic
reports of experiment and incidents .
A Proposal is a comprehensive plan that is presented for
approval to a person or organisation that holds authority
.proposals are one of the most significant types of
vocational writing . Large or little ,they are written for a
variety of purposes and audiences ,and to be successful
,they must be highly compelling .proposals may be internal
or external , solicited or unsolicited .

 SECTIONS OF A REPORT :-
TITLE PAGE : The leaders initial impression is formed by
the title page which must be visually appealing and have
clear , descriptive title . The person who requested or
sanctioned the report ,the person who wrote the report
,and the date the report was filled must all be listed on
this page .
TABLE OF CONTENTS :- When a report is several pages
lengthy ,the TOC or contents page helps the reader
identify information by listing the heading of topics and
subtopics along with their corresponding page numbers .

 EXECUTIVE SUMMARY OR SYNOPSIS :- Long reports

often contain this to provide a summary of the content
without requiring the reader to read the entire
document . This summary provides a simplified version
or an overview of the reports`s contents .
BODY OF THE REPORTS :- This content serves as the
report`s main focus and must contain action such as :-
a. INTRODUCTION :-This explain the study`s history and
objectives.
b. Problem statement :- It is necessary to have a precise
definition of the fundamental issue that has to be fixed.
c. Research methodology :- This section must provide a
thorough explanation of the type of study that must be
conducted ,the techniques to be utilised for data
collecting , sample size calculations , and questionnaire
design .
d. Analysis finding /conclusions :-The data must be
evaluated after which the findings must be presented
 and interepted in a meaningful way , and conclusions
must be drawn in light of the findings . The results could
be displayed graphically or in a table .
 ANNEXES :-
An account after the report`s primary body, there could be
a number of other components . among the most
important ones are the following :-
a. BIBLIOGRAPHY OR REFERENCES :- The goal of included
this section is to give documentary proof from the people
who are thought to be authorities in their field in support
of our own statement . This is a listing of all the sources of
information books journals research papers and websites
that were reffered to for compiling the report .
b. APPENDIX :- This section contains information that is
pertinent to the study but is too technical or complex to
be included to be included in the report`s body .
c. INDEX :- This is a list of terms or keywords used specifically
as a search aid in the report that is included to make it
easier for the reader to find any topic or concept that is
covered in the report .
d. GLOSSARY :- This section provides an explanation of any
technical terms or jargon used in the report`s body . it is
only necessary when the report is exteremly technical and
the reader is a non –technical individual .
 Ans 3. a.)
STEPS TO BUILD A STRONG RELATION :-

 Determine the target audience : Prior to establishing a

great brand ,you need understand your target market
,or move specifically ,the individual who will be
interested in purchasing your items . In addition ,it is
good idea to review sales statistic and relevant data.
 Positioning :- After learning about your target market,
your firm should move forward and position the product
,taking into account the position or status of the
product the consumer`s eyes . you should position the
products so that consumer can distinguish your product
from those of other companies that make similar items .
 Define company`s personality :- prior to developing a
great brand , a business should have a charming
personality that complements its products and services
.its target market will also aid in developing this
personality .
 Brand logo and slogan :- Finally ,the business must work
on its brand`s slogan and logo . as these elements will
help it gain the target market`s favour .The logo should
be distinctive and related to the brand`s personality .
SOCIAL MEDIA IN BUSINESS COMMUNICATION
In recent years , various technologies advancements have
enabled and inspired a new approach to business
communication . In contrast to the publishing mindset , this
social communication model is interactive conversational , and
it is typically open to all who wish to participate .audience
members are no longer passive recipients of messages ,but
rather active participants in a conversation .
STRATEGIES FOR BUSINESS COMMUNICATION THROUGH
SOCIAL NETWORK :-

 We frequently visit many social networks ,thus we should

be aware of the range of message types we encounter on
each websites .
 There will be many members in an online community
.therefore you must offer them worthwhile content .
 It is beneficial to look for online discussions that are
already happening and reply to question , problems ,and
rumours as they arise.
 Making it simple for consumers and other audience
members to connect with the business and each other is
always a smart ideas while participating in community
building .
Ans 3. b.) JOB MARKET :- As the name suggests , a job market is
a place where employers and employees can locate suitable
positions ,In order to find the greatest positions ,candidates
must thoroughly examine the job market and seize every
chance .
Considerations for companies and career possibilities while
applying for a position:-

 prior to starting your search for a new job ,you should

have a solid plan in place .you can use a traditional
approach or a targeted approach . employment agencies
that list job openings in newspaper and on the internet
may be either public or private organisations .
 It has become essential to have a solid professional –
looking CV in today`s fiercely competitive global economy
in order to boost your credibility in the employment
market . the designs of a greater extent depend on a
person`s level of education ,job aspirations ,background
investigation , and professional experience .Along with
your education and experience ,you should highlight any
unique skills you have in your CV .
 It is usually advisable to review the entire history of any
application you make for a job . when researching a
potential employer ,learn as much as you can about them
from press releases , websites and social media accounts .
then , compare your values to their mission statement,
core values ,and business model .
 As you look for a job , be sure to review your budget and
comprehend how much you need to earn to pay your bills.
your pay packet should be able to cover your basic needs
and assist you in making plans for the future .
 When looking for a job , find out how potential employers
encourage growth and reward effort .growing careers are
especially important in the early years of your career .