DAVAO ORIENTAL STATE UNIVERSITY- BANAYBANAY CAMPUS

Faculty of Governance, Business and Management

Business Administration Department

Strategic Business Analysis of Dinolete Fitness Gym

Prepared by:

Ledesma, Joseph Melvyn

Lintangi, Quin Farkhan
 October 2023

EXECUTIVE SUMMARY

Title: Dinolete Fitness Gym

Date: November 6, 2023
Prepared by: Ledesma, J. & Lintangi, Q.

BSBA- Financial Management 3A

The findings of a thorough strategic business study of Dinolete Fitness Gym are
presented in this report. The analysis's objectives are to evaluate the company's present
situation, point out areas in need of development, and offer tactical suggestions for long-term
expansion. Dinolete is a reputable fitness center that offers services specifically for fitness
and wellness. Since our founding in 2023, the industry has come to know us for our
dependability and excellence. Our presence is regional, with a particular emphasis on Lupon,
Davao Oriental. And we keep reaching out to new markets. We provide a wide range of
workout programs, such as body building, weightlifting, calisthenics, and more. Our
consumers trust us because of our dedication to physical discipline and obtaining premium
exercise equipment.

Key Strengths:

 Years of expertise in the industry

 Reliable Supplier connections
 A customer-focused strategy
 Dedication to sustainability and conscientious exercise

Financial Performance:

The fitness sector is impacted by a number of trends, such as the increasing need for
sustainable and organic products, e-commerce sales, and effective supply chain management.
We are in a good position to adjust to these developments.
Recommendations:

By broadening our service offerings, increasing operational effectiveness, and

investigating strategic alliances, we hope to keep growing. Eco-friendly and sustainable
practices will continue to be prioritized. With potential for even greater success, Dinolete
Fitness Gym is a dynamic and trustworthy player in the fitness sector. We are committed to
providing our clients with high-quality equipment while remaining abreast of industry
developments and environmental objectives.

Introduction
Dinolete is a newly established service sector located in Lupon, Davao Oriental.
Fitness has become a popular movement, and private health clubs and fitness centers are now
enormous global businesses. A fitness gym, sometimes referred to as a fitness center, is a
place where people who are interested in fitness come together and realize the value of
engaging in physical activity using exercise equipment. Exploiting business ideas costs
entrepreneurs both money and time. Because they employed an adaptation strategy to
comprehend customer preferences and other locale-specific requirements, they were able to
handle business competition.

Business Overview
Company Name Address Business Structure Date Established
Dinolete Lupon,Davao Small business September 18,2023
Oriental
Vision
Dinolete Fitness will dramatically improve the quality of life for thousands of Filipino by
educating, inspiring, and providing the most efficient, effective, and safe exercise program
and nutrition lifestyle system ever developed. Our employees will be life changers with
numerous opportunities for advancement while pursuing their passions and serving their
clients.

Mission
Dinolete offers clients the most advanced, clinically controlled, and safest High Intensity
Strength Training, Nutritional Consulting, and Post-Rehabilitation experiences in the
business. These services are delivered in a highly consistent and professional manner, saving
clients time and maximizing productivity.

Values
Our values include providing quality services and goods to customers, maintaining strong
customer communication, and promoting sustainability. This principle encapsulates our
dedication to ethics and the industry.

Dinolete is an average business that was started by Mr. Cedric Theodore Roflo two
months ago with P500,000 as startup funds that offers high-quality equipment to its clients. It
is a sole proprietorship type of business that offers fitness services, and other items that are
the essential needs of the costumers. His passion on fitness and wellness pushed him to start
this small business. As the months passed by the business becomes known to many people in
the Lupon, Davao Oriental wherein the business being established, this prompts the business
to add more products like supplements such as protein shake and other items that draw in
more clients.
Target Market
Dinolete Fitness' target market is people in Lupon, Davao Oriental who want to
change their body and lifestyle to be more disciplined and healthier.

Fitness coaches help people achieve long-

term health and fitness goals in areas such
as weight management and body shaping.
They coach their clients to develop a
Fitness Coach healthy lifestyle through plans that often
include the exercise and workout programs
that are part of personal training.
Cashiers are in charge of processing and
receiving payments in retail-based
Cashier establishments. Some duties of cashier jobs
include: Working the cash register
(processing payments, issuing receipts)
Greeting customers and helping them with
any questions they may have.

SWOT ANALYSIS

STRENGTH
WEAKNESS
 Accessible
 Easy to use equipments  Capital Intensive
 Different equipments, gives the  Limited Area
customers new ways to work out  Price
 Specific target group

THREATS
OPPORTUNITIES
 High input costs
 Rising health consciousness  Lack of qualified manpower
 Surge in disposable incomes  Seasonal demand
 Shift in spending pattern  New competitors on the market
Strength
Accessible
It is easy to locate because the location is in the center of Poblacion, Lupon, Davao
Oriental.
Easy to use equipment’s
The equipment’s are new and easy to use because of it’s soft handles.

Different equipment’s, gives the customers new ways to work out

They have other new equipment’s to choose from.

Weakness
Capital Intensive
The starting capital of this business is expensive compare to other small businesses.

Limited Area
The area of this business is limited for example if many customer’s will come, the
area will be congested.

Price
The daily price is P50 and the monthly price is P900. In this area (province), only
limited people can afford it.

Opportunities

Rising health consciousness

Health consciousness is the degree to which individuals care about their health. The
more health-conscious people are, the more likely they are to have healthy habits, which is
the basis for individuals to take health measures.
Surge in disposable incomes
When disposable income increases, business have more money to either save or
spend, which naturally leads to a growth in consumption. Consumer spending is one of the
most important determinants of demand; it creates the demand that keeps business profitable
and hiring new workers.

Shift in spending pattern

The customers will be more disciplined in their spending habits and lifestyle.

Threats

High Input Costs

It needs high capital investment and have high risk.

Lack of qualified manpower

As of today, they only have 3 personal trainer because in this area, it is hard to find a
qualified fitness trainer.

Seasonal demand

Seasonal demand refers to the changes in consumer buying habits depending on the
time of year.

New competitors in the market

The entry of a new competitor in a market tends to reduce the market prices. When there are
more companies competing for the same market share, customers choose those with lower
pricing, and the general price level goes down.
FINANCIAL ANALYSIS

Dinolete’s Income Statement as for the month of October.

DINOLETE FITNESS GYM
Income
Statement
For the Month of October, 2023

Sales 45,000

Gross Profit on Sales

Less: Operating Expenses
Transportation expense 2,000
Water bills 1,000
Electricity bills 5,000
Food 2,000
Miscelleneous expense 3,000
Other expenses 5,000

Total Operating Expenses 18000

NET INCOME 27,000

Transportation expense Water bills Electricity bills

Food Miscelleneous expense Other expenses