Kate’s Nails

Business Plan
 Table Of Contents
01 02 03
Executive Summary Business Description Market Analysis

04 05 06 07
Marketing Sales and Financial Projection
Product Details Operational Plan
Strategies and Goals
 01
Executive Summary
 Executive Summary
Kate Lobis is the business owner, she is 17 years old and has very little business experience as
this is her first business venture. She doesn’t have much experience in nails but has worked hard
to learn nail skills and create the business. Her business is called Kate’s Nails, it is located in
Highlands Ranch, Colorado and sells press on nails and provides nail services. Kate’s Nails was
created to provide affordable nails to teenage and young adult women who struggle to pay for
the expensive cost of nails. Kate’s Nails products and services are priced at a lower price than
other salons but are priced high enough for the company to make a profit. Kate’s Nails plans to
market the company through social media, paid influencers, flyers, billboards, and customer
reviews. The goals of this business is to provide young girls with affordable and quality nails and
for the company to continuously make a profit.
 02
Business Description
 Business Description
My business’s name is Kate’s Nails which is a company that provides affordable and quality nail
services. This company is targeted at teenage and young adult women who can’t afford the high
nail prices. I came up with this idea because I am a teenage girl who enjoys getting her nails
done and wishes there was a more affordable way to get them done.

Kate’s Nails provides nail services located in

Highlands Ranch, Colorado. Clients, of any age, can
get manicure, pedicures, acrylic nail sets or get their
nails painted with polish or gel. Our services are
friendly, customizable, affordable, and high quality.

Logo
 03
Market Analysis
 Market Analysis
Target Market Analysis

What is their name? Her name is Lindsay.

How old are they? She is 17 years old.

Where do they live? She lives in Highlands Ranch,
Colorado.
What is their job? She works as a babysitter.
What is their income? She makes minimum wage.
What are their interests and hobbies? She enjoys spending time with family &
friends, playing soccer and painting.
Are they married? No, she still lives with her family
Do they have kids? No, but she has 2 younger siblings.
Do they have pets? Yes, her family has 3 pets.
What kinds of pets do they have? Her family has 2 dogs and a cat.
 Market Analysis
Competition
● The main competitors of Kate’s Nails are the local nail salons in Highlands Ranch. The local
nail salons include Sky Nails & Lash Studio, Noire The Nail Bar, CAVIAR Nail Bar, and V’s
Nails. Another competitor Kate’s Nails has are the press on nails sold at local stores.

● To achieve and maintain customers and stand out against the company's competition, Kate’s
Nails will provide the same quality, or even higher quality nail services at a lower price than
the local nail salons. Kate’s Nails will also sell press on nails that are unique and higher quality
than the ones available at the local stores.

● Kate’s Nails will go above and beyond to help our customers and our community by
providing nail services and an environment of acceptance and customer satisfaction. Our
salon will be welcoming and inviting, therefore a place for anyone to receive quality services
and connection with others from their community.
 Market Analysis
SWOT Analysis
Strengths:
● Kate’s Nails’ services are high quality.
● Kate’s Nails’ services are affordable and prices are less
than competitors.
● Kate’s Nails provides nail services and also press on nails
that customers can buy if they can’t afford the full
services.
● Kate’s Nails’ salon has a welcoming and accepting
environment.
Opportunities:
● Kate’s Nails can expand to have more nail techs.
● Kate’s Nails can expand to have a larger location.
● Kate’s Nails can have a social media presence.
● Kate’s Nails can have more marketing techniques.
Weaknesses:
● Kate’s Nails was started by an inexperienced nail tech so
people may not trust the company or the quality of our
services.
● Many people throughout Highlands Ranch are already
loyal to their regular salons.
Threats:
● Kate’s Nails only has a few inexperienced nail techs.
● Kate’s Nails has a small salon location.
● Kate’s Nails doesn’t have much a social media presence.
● Kate’s Nails doesn’t have strong marketing.
 04
Product Details
 Product Details
Description of Product’s Features and Benefits
Kate’s Nails’ products are a variety of press on nail types and designs that the
customer can purchase and apply themselves at home. Kate’s Nails also provides nail
services to their customers. Customers can get a manicure, pedicure, full set of gel,
full set of dip, or a full acrylic set. The problem that the product and services solve
for the customer is that they can get their nails done for a range of affordable prices
whereas normally to get your nails done the customer would have to spend a lot of
money.
 Product Details
Prototype

Kate’s Nails’ Press On Nails Kate’s Nails’ Nail Services

 05
Marketing Sales and
Strategies
 Marketing Sales and Strategies
Description
Kate’s Nails’ will use the online platforms Instagram and TikTok to advertise our
product and services. We will pay influencers to promote our salon and we will post
our own ads on these platforms. This is because Kate’s Nails’ target market is young
adult and teenage women and this demographic is very impressionable through
TikTok and Instagram.
Kate’s Nails’ will also use flyers, customer reviews, and billboards to advertise our
product and services. This is because flyers and billboards will market our salon to a
greater audience and can be seen everywhere while customer reviews will make
Kate’s Nails’ seem like a good place to get nail services and will influence customers
to come to our salon.
Marketing Sales and Strategies
Pricing Strategy

Kate’s Nails’ pricing structure will be to

price our products and services at a lower
price than our competitors but at a high
enough price to earn a profit.

Promotions that Kate’s Nails’ might use

are $5 off for highschool and college
students or 10% off during the week
before a holiday like Christmas,
Thanksgiving, Halloween, and
Valentines Day.
 Marketing Sales and Strategies
Marketing Samples

Kate’s Nails Social Media Post Kate’s Nails Customer Review

Kate’s Nails Flyer
 06
Operational Plans
 Operational Plan
How the Company will Produce & Deliver our Products & Services

Kate’s Nails’ press-on nails (product) will be…

- produced in a factory by a wholesaler.
- purchased by our company at the wholesale price.
- shipped to our store.
- sold to our customers for an upcharge.

Kate’s Nails’ nail services will be…

- provided to each loyal customer every 3 weeks.
- provided to many customers every day.
- provided to 15 customers a day in order to make consistent revenu.
 Operational Plan
Information about Necessary Suppliers, Equipment, and Resources
● The products that Kate’s Nails will need to run the business are the press on nails
that we sell in store. Kate’s Nails will also need regular nail polish, gel nail polish, dip
nail polish, acrylic tips, nail glue, acrylic powder, acrylic liquid, nail files, nail
brushes, nail tools, nail clippers, and a UV lamp.

● Kate’s Nails will use SquareBook to manage appointment schedule tracking. Kate’s
Nails will use Sage Intacct to manage revenu tracking and run the business.

● Kate’s Nails will need a nail tech license from the Office of Barber and Cosmetology
Licensure. The technicians will also be required to get an education at an approved
beauty school and attend for at least 600 hours.
 Operational Plan
Information about Necessary Suppliers, Equipment, and Resources
● Customer’s of Kate’s Nails will be able to pay for our products with any method.
They can use credit cards, debit cards, cash, apple pay or online.

● Kate’s Nails will use Salesforce Field Service to track appointments, stock, supplices,
maintenance, orders, and sales.
○ Kate’s Nails will also have a spreadsheet to track all of this information.
 07
Financial Projections
and Goals
 Financial Projections and Goals
Startup and Ongoing Costs

Product One Time Price TriMonthly Price

UV Lights (3) $80 x 3 = $240 0
Gel Nail Polish 0 $50
Nail Polish 0 $50
Electric Nail Files (3) $50 x 3 = $150 0
Acrylic Nail Tips 0 $50
Acrylic Powder & Liquid 0 $60
Nail Brushes 0 $45
Nail Tools 0 $45
Rent of a Salon 0 $1,200
Total Costs $390 $1,500
Estimated Projections and Goals
Forecast of Estimated Revenue, Expenses, and Profit

- Revenu for one month - $5,000

- Expenses for one month - $1,500
- Taxes for one month - $1,500
- Profit - $2,000

- Revenu for one year - $600,000

- Expenses for one year - $180,000
- Taxes for one year - $180,000
- Profit - $240,000
Thank you!