4.

Intro & Vision

Intro:
Good morning, everyone.Today, I'm here to talk to
you about the importance of hair care.
Hair is a reflection of our overall health and well-
being. When our hair is healthy, it looks and feels its
best. But when our hair is damaged, it can be a sign of
underlying health problems.
That's why it's so important to use the right hair care
products. The right products can help to protect your
hair from damage, keep it healthy, and make it look its
best.
I'm here today to tell you about Tresemme shampoo. This product is designed to help
you achieve healthy, thick hair.
Vision:
TRESemmé's vision is "To become the world's leading hair care brand, providing
women everywhere with high-quality products that help them have beautiful, healthy
hair."
To realize its vision, TRESemmé is committed to continuing to innovate and develop
new products that meet customer needs. TRESemmé is also committed to expanding
its reach to bring products to women everywhere in the world.
Here are some specific ways TRESemmé implements its vision:
Investment in research and development: TRESemmé continuously invests in
research and development to create new products and improve existing products.
Global reach: TRESemmé is present in more than 100 countries around the world and
is continuing to expand its reach.
5. The Team
6. The Business Problem
TRESemmé is a leading hair care brand in the world, but like all brands, TRESemmé
also encountered some problems. Here are some of the main issues TRESemmé is
facing:
Quality issues: Some customers have complained that TRESemmé products do not
meet their expectations. They claim that the products are ineffective or do not deliver
the expected results.
Price issue: Some customers think TRESemmé products are too expensive. They
think there are other products of equal or better quality but at a more affordable price.
 Performance metrics:
 Sales growth: TRESemmé's sales have grown steadily in recent years. In
2022, TRESemmé sales grew by 5% year-over-year.
 Brand awareness: TRESemmé is a well-known and trusted brand. A recent
survey found that 90% of American women are familiar with the
TRESemmé brand.
 Customer satisfaction: TRESemmé customers are generally satisfied with
the brand's products. A recent survey found that 85% of TRESemmé
customers are satisfied with the performance of their shampoo.
Here are some of the pressure points of Tresemme shampoo:
Financial:
 High cost of customer acquisition: Tresemme is a well-known and established
brand, but it still faces significant competition from other shampoo brands.
This means that Tresemme has to spend a lot of money on advertising and
marketing to acquire new customers.
 Low margins: The shampoo industry is very competitive, and margins are often
low. This means that Tresemme has to carefully manage its costs in order to be
profitable.
Productivity:
 Inefficient supply chain: Tresemme has a complex global supply chain, which
can be difficult to manage. Inefficiencies in the supply chain can lead to delays
in deliveries and increased costs.
 Lack of innovation: Tresemme has not been very innovative in recent years.
This has made it difficult for the company to compete with newer brands that
are offering more innovative shampoo products.
7. Your Solution to the Problem
TRESemmé's "Shine confidently, with beautiful hair" campaign is an integrated
communications campaign aimed at raising brand awareness and attracting new
customers. This campaign focuses on conveying the message that beautiful hair
makes women more confident and shine brighter.Here are some specific solutions
this campaign can take to achieve its goals:Enhance communication activities: The
campaign needs to increase communication activities on mass media and social
media channels to reach more potential customers. These communication activities
may include television advertising, digital advertising, social media advertising, and
PR activities.Create attractive content: The campaign needs to create attractive
content to attract customers' attention. This content can include videos, articles, and
images of beautiful hair.Collaborate with influencers: The campaign can cooperate
with influential influencers on social networks to promote brands and products. These
influencers can share their experiences with TRESemmé products and inspire
customers to use the products. Create promotions: Campaigns can create attractive
promotions to attract new customers and encourage existing customers to buy
products. These promotions may include discounts, free gifts, and loyalty
programs.In addition, the campaign also needs to focus on building relationships with
customers. Campaigns can take the following steps to build relationships with
customers:Listen to customer feedback: Campaigns need to listen to customer
feedback to improve products and services.Engage with customers: The campaign
needs to interact with customers on social media channels to build close
relationships.Provide good customer service: The campaign needs to provide good
customer service to meet customer needs.
19. Investment Highlights
Tresemme is a well-known brand of shampoo with superior quality and trusted by
many consumers.
Our Tresemme shampoo has the following highlights:
 Uses natural ingredients that are safe for hair.
 Unique formula helps repair damaged hair, making hair smooth and shiny.
 Light and charming fragrance.
Proof points:
- Traction:
Tresemme is the most popular shampoo brand in Vietnam. In the past year, Tresemme
shampoo revenue has grown by 20%, and our market share has increased by 10%.
We have also received numerous prestigious awards, including:
* Cosmopolitan magazine's "Favorite Beauty Product" award
* Harper's Bazaar magazine's "Best Shampoo for Damaged Hair" award
- Partnerships:
Tresemme shampoo is a partner of many leading hair salons in Vietnam, including:
* L'Oreal hair salon
* Tony & Guy hair salon
* Wella hair salon
 - Experienced team:
Our team has over 20 years of experience in the hair care industry. We have worked
for leading shampoo brands around the world, including: * Pantene * Dove * Head &
Shoulders
We are confident that our team has the experience and expertise necessary to bring
customers high-quality shampoo products.